Kellett School
Kellett School is a not-for-profit British international school in Hong Kong, founded 1976, delivering through-school education for ages 4-18 across two campuses with ~1,560 students and a new Sixth Form Centre opening August 2026.
- Company typePrivate
- Founded1976
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount—
- GTM typeB2C
- OfferingServices
What Kellett School does
Kellett School is a not-for-profit British international school in Hong Kong, founded in 1976 by Joanne Elliott as a pre-school originally named Starters. The school delivers through-school education for students aged 4-18 across two campuses: Pok Fu Lam Preparatory (ages 4-11) and Kowloon Bay (Preparatory plus Senior School ages 11-18), with a new dedicated Sixth Form Centre opening in August 2026. It follows the English National Curriculum and assesses via IGCSE and A-Levels through Cambridge Assessment, Pearson Edexcel, and AQA, with a current roll of approximately 1,560 students expanding to 1,620 by 2027.
The product is organised in three divisions — Kellett Preparatory, Kellett Senior, and Sixth Form — supported by the Kellett Vision 2035 ten-year strategic plan that centres on environmental stewardship, dynamic learning environments, and campus development. Differentiated programmes include a bespoke Sustainability course (Years 10-11) with oceanography and innovation components aligned to UN SDGs, the Kellett Core enrichment suite (Mini-MBA with IE Business School, EPQ, LAMDA, SAT Prep), and the HKAYP award equivalent. The school holds multiple accreditations: BSO 'Outstanding' across all phases, ISO27001 (first in Hong Kong SAR and China), and memberships in CIS, COBIS, FOBISIA, HMC, and IAPS. It ranks in the top 10 of Spear's Magazine Asia-Pacific Schools Index for the fifth consecutive year and top 100 globally.
Revenue is generated primarily through tuition and fees (not publicly disclosed, available via the Admissions office), supplemented by debentures and bursary-supported financial assistance. Philanthropic income is material and growing: the 26by26 campaign targets HK$26 million by the 50th anniversary in 2026 for bursaries, after the inaugural Giving Day raised over HK$2 million in a single day and the Charity Ball raised HK$3 million. The school is governed by the Kellett School Association Board, led by Principal & CEO Paul Tough (joined April 2024, previously Principal of The British School in Tokyo), and is supported by an active alumni community — the Old Kellettonians network — with 1,932 online members across 42 clubs.
Kellett School firmographics
Firmographics- Name
- Kellett School
- Legal name
- Kellett School
- Website
- https://kellettschool.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Short description
- Kellett School is a not-for-profit British international school in Hong Kong, founded 1976, delivering through-school education for ages 4-18 across two campuses with ~1,560 students and a new Sixth Form Centre opening August 2026.
- Ownership category
- akta.pro rank
Kellett School industry classification
Industry- Product category
- International K-12 Education
- NAICS
- Elementary and Secondary Schools (611110), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)
- akta.pro secondary industry
- Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)
Keywords
Where Kellett School is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices3 records
Markets served
Kellett School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Tuition and Fees: Fee-based education services for students aged 4-18 across preparatory and senior school divisions. School offers debenture information and bursary programmes for financial assistance.
- Giving and Donations: Community fundraising through events like Giving Day and Charity Ball. The 26by26 campaign aims to raise HK$26 million by the school's 50th anniversary in 2026 for bursaries.
- Event Sponsorships: Community events such as the Charity Ball generate funds through sponsorships and auction items, with proceeds supporting bursary places.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fee-based British international education |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Kellett School product offering
Product offeringCore offering
Kellett School is a not-for-profit British international school in Hong Kong delivering a through-school education for students aged 4 to 18. It offers the English National Curriculum leading to IGCSE and A-Level qualifications across three divisions: Kellett Preparatory (ages 4-11), Kellett Senior (ages 11-18), and Sixth Form (post-16). Programmes are delivered across two main campuses in Pok Fu Lam and Kowloon Bay, with a dedicated Sixth Form Centre scheduled to open in August 2026.
Product overview
Kellett School is a British International School in Hong Kong offering a through-school education from ages 4 to 18, comprising three divisions: Kellett Preparatory (ages 4-11), Kellett Senior (ages 11-18), and Sixth Form (post-16 A-Level programme). The school follows the English National Curriculum with IGCSE and A-Level examinations. Supporting infrastructure includes the Kellett Vision 2035 strategic initiative and the Old Kellettonians alumni network platform.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 88% of graduating cohort secured spots at first choice or insurance universities (Class of 2023)
- +5 more outcomes
Companies that use Kellett School
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Kellett School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kellett School partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- IE Business SchoolcoreAssociation with IE Business School for Mini-MBA programme within the Kellett Core, providing students with business education opportunities.
- Cambridge AssessmentcoreExamination board providing Cambridge International examinations including IGCSE and A-Levels. Long-standing partnership supporting academic qualifications.
- Pearson EdexcelcoreExamination board providing Edexcel qualifications. Partnership for academic assessment and certification.
- AQAcoreExamination board providing GCSE and A-Level qualifications. Partnership for academic assessment.
- Council of British International Schools (COBIS)coreMembership in COBIS providing accreditation, professional development, and network of British international schools worldwide.
- Council of International Schools (CIS)coreMembership providing international accreditation and global network of international schools.
- Federation of British International Schools in Asia (FOBISIA)coreMembership in FOBISIA providing annual sporting and music events, student competitions, and regional network of British international schools in Asia.
- Independent Association of Prep Schools (IAPS)coreMembership organization for preparatory schools providing professional development and best practices sharing.
- Headmasters' and Headmistresses' Conference (HMC)coreMembership organization connecting senior school leaders for professional development and collaboration.
- British Schools Overseas (BSO)coreVoluntary inspection scheme established by the British Government, providing inspection against standards from independent schools in England.
- Association of British Schools Overseas (AoBSO)coreMembership organization for British schools overseas providing support and representation.
- Cricket Hong KongminorPartnership supporting cricket programmes and student participation in cricket activities and competitions.
- JLL (Jones Lang LaSalle)minorReal estate services partnership supporting campus facilities and property management.
- RetykleminorPartnership for second-hand uniform sales, supporting sustainability initiatives and community engagement.
- SodexominorCatering and facilities management services partnership for school dining and support operations.
- The Alliance for Sustainable SchoolscoreRegional alliance supporting sustainability education and environmental stewardship across member schools.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
Kellett School competitors and assessment
Company assessmentDirect peers
- Canadian International School of Hong Kong (CDNIS): Premium K-12 international school in Hong Kong serving a similar expatriate and local family segment with university-preparatory curricula. Most directly comparable to Kellett on campus model, Hong Kong positioning, and premium tuition tier.
- Chinese International School (CIS) Hong Kong: Leading Hong Kong international school offering IB Diploma and IGCSE pathways to a similar affluent family base. Comparable in academic outcomes, premium brand positioning, and Hong Kong-specific operating context.
- Hong Kong International School (HKIS): Major American-style international school in Hong Kong with through-school K-12 offering and comparable university placement outcomes. Directly competes for the same pool of premium expatriate and local families in Hong Kong.
- Harrow International School Hong Kong: British boarding and day school in Hong Kong offering IGCSE and A-Level pathways with a strong brand heritage. Direct competitor in the premium British international school segment.
- Dulwich College Hong Kong: British-curriculum international school in Hong Kong (IGCSE/A-Level) within the Dulwich College international network. Directly comparable on curriculum, premium positioning, and Hong Kong family target market.
- Shrewsbury International School Hong Kong: British international school in Hong Kong offering an English National Curriculum with IGCSE and A-Level examinations. Direct competitor for premium Hong Kong families seeking British-pathway schooling.
- German Swiss International School: Long-established Hong Kong international school serving the German-speaking expatriate community with English-medium pathways. Competes for the same broader premium Hong Kong international school market.
- Yew Chung International School Hong Kong: Hong Kong-based international school network offering through-school bilingual education with global pathways. Operates in the same premium Hong Kong family segment as Kellett.
Regional players
- Discovery Bay International School (DBIS): British international school in Hong Kong where current Kellett Principal Paul Tough was previously Principal. Relevant comparison for management pedigree and British curriculum execution in Hong Kong context.
- Tanglin Trust School Singapore: Leading British international school in Singapore offering IGCSE and A-Level pathways. Comparable in scale, British curriculum structure, and regional Asia-Pacific premium positioning; serves as a relevant regional benchmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Kellett School social profiles
Digital presenceKellett School compliance and trust
Trust signalCompliance3 records
Kellett School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kellett School leadership team
Management profileNumber of profiles
Profiles7 records
Kellett School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kellett School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kellett School
What does Kellett School do?
Kellett School is a not-for-profit British international school in Hong Kong delivering a through-school education for students aged 4 to 18. It offers the English National Curriculum leading to IGCSE and A-Level qualifications across three divisions: Kellett Preparatory (ages 4-11), Kellett Senior (ages 11-18), and Sixth Form (post-16). Programmes are delivered across two main campuses in Pok Fu Lam and Kowloon Bay, with a dedicated Sixth Form Centre scheduled to open in August 2026.
Is Kellett School a public or private company?
Kellett School is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kellett School founded?
Kellett School was founded in 1976.
Where is Kellett School based?
Kellett School is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Kellett School make money?
Three revenue lines are on record. Tuition and Fees are the primary driver. The others are giving and Donations and event Sponsorships.
Who are Kellett School's main competitors?
Direct peers on record are Canadian International School of Hong Kong (CDNIS), Chinese International School (CIS) Hong Kong, Hong Kong International School (HKIS), Harrow International School Hong Kong, Dulwich College Hong Kong, Shrewsbury International School Hong Kong, German Swiss International School and Yew Chung International School Hong Kong. Regional players are Discovery Bay International School (DBIS) and Tanglin Trust School Singapore.
Does Kellett School have an API?
No public API is recorded for Kellett School.
What industry is Kellett School in?
Kellett School's product category is International K-12 Education. Its primary akta.pro industry code is EDAJABAG, International/Global Curriculum Schools (IB, Cambridge, etc.), with a secondary code of EDAJAFAB, Instructional Delivery & Pedagogy (School-Led). Its NAICS code is 611110 and its SIC code is 8200.