Astrak Group
Astrak Group supplies undercarriage parts, rubber tracks, steel chains, rollers, and ground engaging tools to construction, infrastructure, mining, marine and OEM customers across ten country markets in Europe, North America and Australasia. It serves contractors, plant hire firms, dealers and OEMs through a dealer channel plus direct sales, backed by ISO 9001 manufacturing and same-day despatch.
- Company typePrivate
- Founded2003
- HeadquartersKirkcaldy, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Astrak Group does
Astrak Group Limited is a privately held UK-headquartered supplier of undercarriage parts, wear parts, and ground engaging tools for construction, infrastructure, mining, marine, defence and agricultural tracked equipment. Founded in Denmark in 2003 and later relocated to Kirkcaldy, Scotland, the company operates a portfolio of sub-brands including TerraTrack and TerraTrack Plus (rubber tracks), Duratrack (steel-track undercarriage components), the DuraLine family (rubber pads for excavators, pavers, planers, backhoe loaders and robotic demolition equipment such as Brokk and Husqvarna machines), ProTrack (mini excavator undercarriage), and GeoTip and GeoXD (bucket teeth, cutting edges and buckets). The technical differentiator is proprietary rubber compounding and link design — DuraLine Plus is independently tested at 52% greater durability than standard pads, and TerraTrack Plus uses an interlocking steel link configuration to prevent detracking — all manufactured in ISO 9001 accredited facilities and backed by a 24-month warranty on rubber tracks.
Astrak monetises primarily through hardware sales across three channels: aftermarket parts to contractors, plant hire companies and end users via dealer and reseller networks and direct sales; OEM supply of standard and custom undercarriage components to construction equipment manufacturers; and ancillary services including workshop services, rubber track recycling, exchange track group service, and on-site fitting. Pricing is quote-based and not publicly disclosed. Operations span ten country markets — UK, US, Canada, France, Germany, Ireland, Sweden, Denmark, Australia (post-TKV acquisition) and New Zealand (post-West-Trak acquisition) — supported by a same-day despatch service that covers 99% of orders and next-day delivery on orders placed before 4:30pm. The company runs on Oracle NetSuite ERP across European, Australasian and North American entities and, per the CIO, is executing an 18-month AI enablement programme focused on sales intelligence and agentic ERP capabilities.
Astrak reports 200+ employees, no external funding rounds, and a projected £100 million in revenue for 2025; it is owned privately without disclosed institutional investors and has funded growth organically and through acquisitions, including West-Trak New Zealand in 2024 and TKV Australia in December 2025.
Astrak Group firmographics
Firmographics- Name
- Astrak Group
- Legal name
- Astrak Group Limited
- Website
- https://astrak.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Astrak Group supplies undercarriage parts, rubber tracks, steel chains, rollers, and ground engaging tools to construction, infrastructure, mining, marine and OEM customers across ten country markets in Europe, North America and Australasia. It serves contractors, plant hire firms, dealers and OEMs through a dealer channel plus direct sales, backed by ISO 9001 manufacturing and same-day despatch.
- Ownership category
- akta.pro rank
Astrak Group industry classification
Industry- Product category
- Construction Equipment Parts
- NAICS
- Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331), Motor Vehicle Parts Manufacturing (3363)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements) (IMACAFAL)
- akta.pro secondary industries
- Attachments & Work Tools (Buckets, Augers, Hammers) (IMAHAAAM), Off-Road Drivetrain & Undercarriage MRO (Tracks, Final Drives, Axles) (TLAKAHAK)
Keywords
Where Astrak Group is headquartered
LocationHeadquarters
- HQ city
- Kirkcaldy
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Astrak Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel
Revenue model
- Parts and Components Sales: Sale of undercarriage parts and wear parts including rubber tracks, rubber pads, track chains, rollers, sprockets, idlers, bucket teeth, and hydraulic drives for construction and heavy equipment.
- OEM Supply: Supplying standard components and developing custom parts for OEM manufacturers in the construction equipment industry.
- Workshop Services: Additional services including workshop services, rubber track recycling, exchange track group service, and onsite fitting services.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Astrak Group product offering
Product offeringCore offering
Astrak Group supplies a broad spectrum of construction equipment undercarriage and wear parts, including rubber tracks, rubber pads, steel tracks, track chains, rollers, sprockets, idlers, ground engaging tools, and hydraulic drives for excavators, dozers, and other tracked heavy machinery. The company also provides supporting services including workshop repairs, rubber track recycling, exchange track group service, and onsite fitting.
Product overview
Astrak Group is a global supplier of construction and heavy equipment parts, operating as a unified product portfolio organized around undercarriage systems and ground engaging tools. The core offering centers on rubber tracks and undercarriage components (Duratrack, TerraTrack, TerraTrack Plus brands) complemented by specialized pad systems (DuraLine, DuraLine Plus, DuraLine SP, DuraLine XD) for different machine types and applications. Ground engaging tools include the GeoTip bucket teeth/cutting edge line and GeoXD premium bucket range. The portfolio extends to hydraulic drives (final drives, pumps, swing motors), and is backed by ISO-certified manufacturing facilities, workshop services, rubber track recycling, exchange services, and onsite fitting capabilities. Their global operations span Europe, Australasia, and North America with same-day despatch and next-day delivery capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- TerraTrack: Premium rubber tracks developed and improved for superior wearability and fitting, produced using latest robotic technology with extended warranty.
- TerraTrack Plus
- Duratrack
- DuraLine
- DuraLine Plus
- DuraLine SP
- DuraLine XD
- GeoTip
- GeoXD
- ProTrack
Products and services
- Rubber Tracks Rubber tracks from 180mm to 800mm width for excavators, skid steers, tracked dumpers, and specialist applications including non-marking tracks.
- Rubber Pads Rubber pads for converting steel tracked machines to operate on finished surfaces, available in clip-on, bolt-on, and chain-mounted styles.
- Track Groups and Track Shoes Assembled track groups and track shoes for excavators and dozers, including single grouser shoes from 22 to 36 inches.
- Track Chains Track chains from 101mm to 260mm pitch for excavators and dozers, including sealed and lubricated (SALT) chains for demanding applications.
- Track Adjusters Track adjuster and recoil spring assemblies for maintaining proper track tension and protecting idlers.
- Track Guides and Track Guards Track guides and track guards for 13T to 35T excavators to prevent roller damage and extend undercarriage life.
- Rollers Top rollers, bottom rollers, carrier rollers and track rollers for excavators, dozers, crushers, screeners and tracked machinery.
- Sprockets
Quantifiable outcome
- 52% more durable than standard quality rubber pads (DuraLine Plus, independent testing)
- +3 more outcomes
Companies that use Astrak Group
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles5 records
Astrak Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Astrak Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered strategic, core and minor.
- TKV AustraliastrategicAstrak Group acquired TKV Australia, a leading supplier of construction and agricultural equipment parts. This acquisition extends Astrak's presence across Australasia and strengthens its regional network, complementing its previous acquisition of West-Trak in New Zealand.
- Oracle NetSuitecoreAstrak uses NetSuite ERP to support global operations and growth since its relocation to the UK. NetSuite supports entities across Europe, Australasia and North America. CIO Stephen Cope discussed AI adoption strategy including 18-month enablement programme and interest in leveraging NetSuite's agentic AI capabilities.
- BercocoreAstrak is UK distributor of Berco products, stocking comprehensive range of Berco chains and having access to their full range of chains for all machine types and applications including rollers, idlers, and sprockets.
- Frillesås Bil & TraktorminorSwedish company that became part of Astrak Group, expanding presence in the Swedish market.
- West-Trak New ZealandstrategicAcquired by Astrak Group to expand global footprint in New Zealand, part of Australasian growth strategy.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Astrak Group competitors and assessment
Company assessmentDirect peers
- Berco (ThyssenKrupp): Berco is a global manufacturer of undercarriage components and track systems for construction and mining equipment, making it Astrak's most direct product-line peer (and current UK distribution partner). Both serve excavator, dozer, and crawler crane OEMs and the aftermarket with chains, sprockets, rollers, and idlers.
- ITM (Italian Track Manufacturer): ITM designs and manufactures undercarriage components and wear parts for tracked heavy equipment, competing head-to-head with Astrak in rubber tracks, track chains, sprockets, and ground engaging tools across the global aftermarket.
- Vema Track: Vema Track produces rubber tracks and undercarriage parts for excavators, compact equipment, and agricultural machinery, directly overlapping Astrak's TerraTrack, ProTrack, and Duratrack lines in the European aftermarket.
Broad incumbents
- Camso (Michelin): Now part of Michelin, Camso is a major manufacturer of rubber tracks and undercarriage systems for construction, agricultural, and material-handling equipment. It is a much larger incumbent competing with Astrak in OEM-fit and replacement rubber tracks globally.
- Caterpillar: Caterpillar manufactures excavators, dozers, and tracked equipment and operates one of the largest construction-equipment aftermarket parts operations (CAT Parts). It is the dominant incumbent whose installed base drives undercarriage replacement demand that Astrak competes for.
- Komatsu: Komatsu is a global OEM of excavators, dozers, and mining equipment with a substantial parts and service business. Its KOMTRAX telematics and dealer-led aftermarket are the structural competitor to independent suppliers like Astrak.
- Bridgestone (Firestone Industrial): Bridgestone's industrial products division (formerly Firestone Industrial) supplies rubber tracks and components for compact construction equipment, positioning it as a global incumbent peer to Astrak in the rubber-track sub-segment.
- JCB: JCB is a UK-headquartered OEM of construction equipment including excavators and backhoe loaders. Astrak explicitly supplies rubber street pads and compatible parts for JCB 3CX/4CX machines, making JCB a both customer and adjacent competitor.
- Volvo Construction Equipment: Volvo CE manufactures excavators, pavers, and planers whose undercarriage wear parts Astrak addresses through its Duratrack and paver/pad lines. Volvo's parts operation is the OEM-side incumbent competitor in the same installed base.
- Hitachi Construction Machinery: Hitachi produces hydraulic excavators and mining shovels with a global parts and service network. Its aftermarket competes with Astrak for independent service contractors and rental fleets operating Hitachi machines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Astrak Group social profiles
Digital presenceAstrak Group compliance and trust
Trust signalCompliance1 record
Astrak Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astrak Group leadership team
Management profileNumber of profiles
Profiles2 records
Astrak Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Astrak Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astrak Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astrak Group
What does Astrak Group do?
Astrak Group supplies a broad spectrum of construction equipment undercarriage and wear parts, including rubber tracks, rubber pads, steel tracks, track chains, rollers, sprockets, idlers, ground engaging tools, and hydraulic drives for excavators, dozers, and other tracked heavy machinery. The company also provides supporting services including workshop repairs, rubber track recycling, exchange track group service, and onsite fitting.
Is Astrak Group a public or private company?
Astrak Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Astrak Group founded?
Astrak Group was founded in 2003. It employs 101 to 250 people.
Where is Astrak Group based?
Astrak Group is headquartered in Kirkcaldy, United Kingdom, in the Europe region.
How does Astrak Group make money?
Three revenue lines are on record. Parts and Components Sales are the primary driver. The others are OEM Supply and workshop Services.
Who are Astrak Group's main competitors?
Direct peers on record are Berco (ThyssenKrupp), ITM (Italian Track Manufacturer) and Vema Track. Broad incumbents are Camso (Michelin), Caterpillar, Komatsu, Bridgestone (Firestone Industrial), JCB, Volvo Construction Equipment and Hitachi Construction Machinery.
Does Astrak Group have an API?
No public API is recorded for Astrak Group.
What industry is Astrak Group in?
Astrak Group's product category is Construction Equipment Parts. Its primary akta.pro industry code is IMACAFAL, Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements), with a secondary code of IMAHAAAM, Attachments & Work Tools (Buckets, Augers, Hammers). Its NAICS code is 333120 and its SIC code is 3530.