HoldOn Bags

What HoldOn Bags does

HoldOn Bags is a privately held, Santa Monica-based direct-to-consumer e-commerce company that designs, manufactures, and sells certified compostable household bags as alternatives to single-use plastic. The core product portfolio spans compostable kitchen trash bags (13-gallon drawstring Tall Kitchen and 4-gallon tie-top Small Space), food-safe zipseal storage bags (gallon, sandwich, and snack sizes), and heavy-duty compostable pet waste bags, all produced from a proprietary plant-based blend of PBAT (polybutylene adipate terephthalate), PLA (polylactic acid), cornstarch, and calcium carbonate. Products are free of BPA, PFOA, and PFAS, carry dual compostability certifications—BPI for industrial composting across the full line and TUV Austria OK Compost Home for all products except Tall Kitchen Bags—and are packaged in 100% FSC-certified recyclable materials. The company has extended its product surface through two sub-brands: Reel (FSC-certified bamboo toilet paper and paper towels) and Loop (plastic-free, plant-based laundry detergent tiles in Free & Clear, Fresh Linen, and Amber Woods scents), forming a broader household sustainability ecosystem.

The business runs a hybrid distribution model combining a Shopify-powered DTC storefront at holdonbags.com with physical retail through Target (1,100+ stores nationwide), Erewhon, and Andronico's. Revenue is generated through one-time online SKU purchases ($9.50–$57.99), a customizable "Build Your Own Bundle" subscription service (starting at $40, up to 25% savings, free shipping, pause/skip/cancel anytime), digital gift cards ($10–$100 denominations), and wholesale/retail sales. Marketing is built around TikTok and Instagram organic social, an educational content hub (HoldOn Guides covering composting, microplastics, ocean pollution, and policy), email capture with 10–15% first-order incentives, and community engagement through organized neighborhood, beach, and trail cleanup events using branded Clean Up Kits. The target customer base is eco-conscious U.S. households and pet owners willing to pay a premium for certified compostable bags that match the durability of conventional plastic.

The company is incorporated as Holdon Bags Inc., operates privately with no disclosed institutional funding or parent company, and maintains a U.S.-only operating footprint. No revenue, headcount, or ownership figures are publicly disclosed, which limits external visibility into financial scale. Competitive positioning rests on dual compostability certifications, heavy-duty bag construction, a sub-brand ecosystem that captures share-of-wallet within the same sustainability-oriented buyer, and brand mission alignment around reducing the 100 billion plastic bags used annually in the United States.

Name

HoldOn Bags

Legal name

Holdon Bags Inc.

Website

https://holdonbags.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

HoldOn Bags is a Santa Monica-based e-commerce company that designs, makes, and sells certified compostable household bags (kitchen trash, food storage, pet waste) and adjacent sustainable products (bamboo paper, plastic-free laundry tiles) through a Shopify DTC storefront, Target (1,100+ stores), and specialty grocers, targeting eco-conscious U.S. consumers.

Ownership category

akta.pro rank

Product category

Compostable Household Bags

NAICS

Plastics Bag and Pouch Manufacturing (326111)

SIC

Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Trash Bags & Bin Liners (CRAJAGAA)

akta.pro secondary industries

Food Storage Bags (Zip/Resealable) (CRAJAGAB), Compostable & Bio-Based Flexible Packaging (PLA, PHA, Cellulose Films) (IMALABAO)

Keywords

• Compostable trash bags
• Plant-based bags
• Kitchen storage bags
• Eco-friendly household products
• Compostable packaging

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: One-time purchase of individual compostable bag products (kitchen bags, zipseal bags, pet waste bags) and curated sets through the holdonbags.com Shopify storefront. Individual SKUs range from $9.50 to $57.99. This is the primary revenue stream.
2. Subscription Bundle (Build Your Own Bundle): Recurring subscription model offering customized bundles of HoldOn products with up to 25% savings off retail pricing, free shipping on every order, and flexibility to swap, add, skip, or cancel orders. Frequency options range from monthly to every 5 months. Subscribers receive a 100% money-back happiness guarantee.
3. Retail Distribution: Wholesale/retail channel through Target (1100+ stores), Erewhon, and Andronico's grocery stores. Products are available in physical retail locations alongside conventional plastic bag alternatives, enabling discovery and purchase through established retail distribution.
4. Gift Cards: Digital gift cards available in $10, $25, $50, or $100 denominations, delivered by email. Gift cards have no expiration date and can be redeemed on holdonbags.com.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

HoldOn Bags designs and sells compostable household bags made from a plant-based blend of PBAT, PLA, cornstarch, and calcium carbonate, including tall and small-space kitchen trash bags, zipseal gallon, sandwich, and snack storage bags, and dog poop bags. Products carry BPI and TUV compostability certifications and are sold directly to consumers online and through select national retail partners.

Product overview

HoldOn Bags is an e-commerce company offering a portfolio of compostable and sustainable household products. The core offering consists of compostable trash bags (tall kitchen bags and small space bags) and compostable zipseal storage bags (gallon, sandwich, and snack sizes), all made from plant-based materials like cornstarch and certified compostable. The product line extends to pet waste bags with a bamboo holder accessory, bundled sets for household essentials, and subscription services. Beyond bags, the company has expanded into sustainable household paper products including Reel bamboo toilet paper and paper towels, as well as Loop plastic-free laundry detergent tiles. The portfolio is anchored by compostable certifications (BPI and TUV) and a commitment to eliminating traditional plastics and harmful chemicals like BPA and PFOA.

Differentiator

Problem solved

Functional benefit

Brands

• Reel Paper: Premium, clean household paper products made from sustainably sourced bamboo - all without plastic, inks, dyes or harsh chemicals. Includes bamboo toilet paper and bamboo paper towels.
• Loop

Products and services

• Compostable Tall Kitchen Bags Heavy-duty drawstring tall kitchen trash bags made from certified compostable plant-based materials, sold to households as a sustainable replacement for conventional plastic trash bags.
• Compostable Small Space Kitchen Bags Compostable trash bags sized for small or under-counter kitchen bins, using the same plant-based, BPI/TUV certified compostable material blend as the tall kitchen line.
• Compostable Zipseal Gallon Bags Gallon-size resealable food storage bags made from certified compostable plant-based materials, marketed as a BPA/PFOA-free alternative to plastic zipper bags.
• Compostable Zipseal Sandwich Bags Sandwich-size resealable compostable food storage bags intended for lunches and snacks, replacing single-use plastic sandwich bags.
• Compostable Zipseal Snack Bags Small snack-size resealable compostable food storage bags for portioned snacks, produce, and on-the-go use.
• Compostable Dog Poop Bags Compostable pet waste bags designed for daily dog walks, formulated for leak resistance and certified compostable disposal.
• Build Your Own Bundle Subscription A customizable recurring subscription bundle of compostable HoldOn Bags products, sold DTC at 25% off with the ability to skip or cancel at any time.
• Kitchen Bags Essentials Set Pre-selected multi-pack set of compostable kitchen trash bags offered at a bundle discount for first-time and trial buyers.
• Stash & Store Set Curated bundle combining gallon, sandwich, and snack zipseal compostable food storage bags for household replenishment.
• Stash & Store Trio A three-product trio bundle of compostable zipseal food storage bags sold at a multi-pack discount.
• Household Staples Set Multi-category bundle covering compostable kitchen trash bags and food storage bags for full household replenishment.
• Premium Household Staples Set Higher-quantity, upgraded multi-category bundle of compostable household bags positioned as a premium replenishment set.
• Clean Up Kit Bundle combining compostable dog poop bags and other household waste bags aimed at pet owners and households seeking an all-in-one cleanup set.
• Bamboo Dog Poop Bag Holder Bamboo handheld carrier for compostable dog poop bags, sold as an accessory for daily dog walks.
• Reel Bamboo Toilet Paper Bamboo-based toilet paper sold under the Reel Paper sub-brand through the HoldOn Bags DTC site as a sustainable alternative to tree-based toilet paper.
• Reel Bamboo Paper Towels Bamboo-based paper towels sold under the Reel Paper sub-brand as a sustainable alternative to conventional tree-based paper towels.
• Loop Laundry Detergent Tiles Plastic-free, solid laundry detergent tiles sold under the Loop sub-brand through the HoldOn Bags storefront in multiple scents.
• HoldOn Bags Digital Gift Card Digital gift card redeemable across the HoldOn Bags DTC storefront, available in fixed denominations for gifting.

Quantifiable outcome

• Bags break down in weeks when composted, vs. 1,000 years for traditional plastic bags
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TargetcoreChannel Partner/ Reseller/ DistributorTarget serves as HoldOn Bags' primary retail distribution partner, carrying products in over 1,100 stores nationwide. The partnership enables wide physical retail presence alongside the direct e-commerce channel, making HoldOn compostable bags accessible to Target's customer base of environmentally conscious shoppers.
• ErewhonminorChannel Partner/ Reseller/ DistributorErewhon, a premium organic grocery chain, stocks HoldOn Bags in its stores, providing visibility among Erewhon's eco-conscious consumer demographic. Products are searchable on the Erewhon website.
• Andronico'sminorChannel Partner/ Reseller/ DistributorAndronico's, a specialty grocery retailer, carries HoldOn Bags in its stores. The partnership provides regional retail distribution in the grocery channel.
• ShopifycoreTechnology or IntegrationHoldOn Bags' e-commerce platform is hosted on Shopify Inc., which provides the online e-commerce infrastructure enabling direct product sales, subscription management, and payment processing on holdonbags.com.
• Reel PapercoreOthersReel Paper is a related brand within the HoldOn ecosystem, offering bamboo toilet paper and paper towels. Products are sold alongside HoldOn bags on holdonbags.com (under collections Reel Paper and Loop). Both brands share a sustainability-focused product family and appear to be under common ownership. Reel paper products are made from 100% bamboo, FSC-certified, and plastic-free.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BioBag: BioBag is a leading manufacturer of compostable bags (kitchen, food waste, pet waste) made from plant-based materials including PLA, PBAT, and cornstarch. Directly competes with HoldOn Bags across nearly identical SKUs and use cases.
• If You Care: If You Care produces certified compostable kitchen bags, food bags, and household disposables using plant-based materials (PLA, FSC paper). Overlapping product line with HoldOn in compostable kitchen and food storage bags.
• EcoSafe Zero Waste: EcoSafe manufactures compostable kitchen and food waste bags made from plant-based resins. Direct competitor to HoldOn in BPI-certified compostable trash and food waste bags, sold through both retail and DTC channels.
• Beyond Green Eco Friendly Bags: Beyond Green produces compostable trash bags, pet waste bags, and food storage bags marketed through DTC and Amazon, directly competing with HoldOn in the eco-conscious consumer segment.
• CompostableBagCo: CompostableBagCo (manufactured by Vegware / similar supply) sells BPI-certified compostable bags to foodservice and retail. Directly comparable to HoldOn's compostable bag product line on materials and certification.

Broad incumbents

• Seventh Generation: Seventh Generation (owned by Unilever) is a major sustainable household products brand offering compostable trash bags, paper towels, and cleaning supplies. A larger incumbent with broader category reach than HoldOn but overlapping directly in compostable bags.
• Grove Collaborative: Grove Collaborative is a publicly-traded DTC retailer of sustainable household and personal care products with a strong subscription model. Operates as a multi-brand marketplace including its own private-label brands, competing with HoldOn's DTC + subscription motion in sustainable household goods.
• Glad (Clorox): Glad is the dominant U.S. trash bag brand (owned by The Clorox Company), now extending into compostable and recycled-content lines. Represents the mainstream conventional plastic incumbent that HoldOn competes against for shelf space and consumer dollars.

Emerging players

• Who Gives A Crap: Who Gives A Crap sells tree-free, recycled, or bamboo toilet paper and paper towels DTC, sharing HoldOn's sister brand Reel Paper category overlap and the eco-DTC subscription playbook (and donating 50% of profits).
• Stashers (reusable silicone bags): Stashers sells reusable silicone food storage bags as a sustainable alternative to disposable plastic zipseal bags. Competes with HoldOn's zipseal bag line for the same eco-conscious food storage use case, though via a reusable rather than compostable model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/holdonbags
• TikToktiktok.com/@holdonbags
• LinkedInlinkedin.com/company/holdon-bags

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HoldOn Bags