Stasher

What Stasher does

Stasher is a privately held consumer products company founded in 2016 by Kat Nouri and headquartered in Emeryville, California. The company designs, manufactures, and sells a broad ecosystem of reusable platinum food-grade silicone storage products—including bags in multiple sizes (Pocket, Snack, Sandwich, Half Gallon, Gallon, and Stand-Up variants), bowls ranging from 1-Cup to 8-Cup, and Stretch Lids designed to replace plastic wrap—as direct alternatives to single-use plastics. All silicone products feature a patented Pinch-Loc leak-free seal, are free from BPA, BPS, lead, latex, and phthalates, and carry FDA and EU food-safety certifications; manufacturing is conducted at a long-standing SA8000-certified facility in China, and the company partners with TerraCycle for end-of-life recycling. In May 2026, Stasher expanded beyond reusables with FSC-certified Recyclable Paper Bags made in the USA, addressing use cases where reusables are impractical.

The company sells through a multi-channel model: direct-to-consumer e-commerce at stasherbag.com (with a referral program offering $20 credit and a 20%-off email signup offer), Amazon, Target, Whole Foods Market, specialty retailers, and a formal wholesale/B2B program for mid-market resellers, supported by a Canadian fulfillment center. Pricing is unit-based, with individual bags priced $10.99–$49.99, accessories and stretch lids around $19.99, bundles up to $232.99, and paper bags at $9.99 per 50-count pack, with periodic 10–20% promotional discounts and free US shipping above $59. Primary customer segments are eco-conscious consumers and families with children, with secondary use-case segments in beauty/personal care and pet owners; 95–98% recommendation rates and 34,000+ 5-star reviews underpin a product-led growth motion reinforced by content marketing, organic social, and earned media including a TODAY Show feature.

Name

Stasher

Legal name

Stasher

Website

https://stasherbag.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Stasher designs and sells reusable platinum food-grade silicone bags, bowls, stretch lids, and recyclable paper bags as alternatives to single-use plastics, serving eco-conscious consumers and families through DTC e-commerce and major retailers including Target and Whole Foods Market.

Ownership category

akta.pro rank

Product category

Reusable Food Storage

NAICS

Plastics Bag and Pouch Manufacturing (326111)

SIC

Miscellaneous Plastics Products (3080), Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Food Storage Bags (Zip/Resealable) (CRAJAGAB)

akta.pro secondary industries

Food Storage Containers (Disposable & Reusable) (CRAJAGAF), Grab-and-Go Packaging, Merchandising & Food Safety Programs (Retail Ops) (CRAHAKAL)

Keywords

• Reusable silicone bags
• Plastic-free food storage
• Recyclable paper bags
• Silicone stretch lids
• Eco-friendly kitchenware

Headquarters

HQ city

Emeryville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for reusable silicone bags, bowls, stretch lids, and accessories sold through e-commerce and retail. Products are designed for indefinite reuse, providing long-term value versus disposable alternatives.
2. Recyclable Paper Bags: Single-use paper bag products (50-400 count packs) offered as complementary plastic-free alternative when reusables are impractical. Priced for high-volume use cases like school lunches and events.
3. Wholesale/B2B: Bulk and custom orders for retailers, including starter kits and variety packs. Wholesale signup available through dedicated form.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Stasher designs, manufactures, and sells a reusable food storage ecosystem built on platinum food-grade silicone, including leak-proof bags in multiple sizes (Pocket, Snack, Sandwich, Half Gallon, Gallon, Stand-Up), silicone bowls (1-Cup to 8-Cup), and silicone stretch lids. In 2026 it expanded into FSC-certified recyclable paper sandwich and snack bags as a single-use complement. Products feature a patented Pinch-Loc seal, are BPA/BPS/latex/phthalate-free, and are sold direct-to-consumer, via major retailers (Target, Whole Foods), and Amazon.

Product overview

Stasher is a reusable silicone food storage brand offering a comprehensive ecosystem of products designed to replace single-use plastics. The core product line consists of platinum food-grade silicone bags available in multiple sizes (Pocket, Snack, Sandwich, Half Gallon, Gallon, and Stand-Up variants), silicone bowls ranging from 1-Cup to 8-Cup capacities, and Stretch Lids that replace plastic wrap. The company recently expanded into Recyclable Paper Bags (sandwich and snack sizes) as a single-use complement to the reusable range for moments when reusables aren't practical. Additional sub-brands include Beauty Collection (cosmetic pouches), Pet Collection (pet food storage), and Kid's Lunch Collection. All silicone products feature patented Pinch-Loc leak-free seals and are dishwasher, microwave, freezer, and oven safe up to 425°F. The company partners with TerraCycle for end-of-life recycling of damaged silicone products.

Differentiator

Problem solved

Functional benefit

Products and services

• Reusable Silicone Sandwich Bag Platinum food-grade silicone reusable bag designed for sandwich storage, meal prep, and on-the-go food carrying with patented Pinch-Loc leak-free seal; dishwasher, microwave, freezer, and oven (up to 425°F) safe.
• Reusable Silicone Snack Bag Compact platinum food-grade silicone bag for snacks and small essentials with leak-free seal, dishwasher and microwave safe.
• Pocket 2-Pack Smallest reusable silicone bag ideal for everyday essentials like earbuds, credit cards, and small snacks.
• Half Gallon Bag Large capacity platinum silicone bag for batch meal prep, freezer storage, and bulk food storage needs.
• Gallon Bag Extra-large capacity silicone bag with bowl-bottom design for improved stability in appliances and drawers.
• Stand-Up Mega Bag Large stand-up silicone bag with ziplock-style closure for upright storage and visibility.
• Stand-Up Mid Bag Medium-sized stand-up silicone bag for versatile food storage and organization.
• Stand-Up Mini Bag Compact stand-up silicone bag for small portion storage and on-the-go use.
• Go Bag Reusable silicone bag designed for travel and on-the-go use with leak-free seal.
• Travel Quart Bag TSA-approved reusable silicone bag for travel toiletries and liquids.
• Silicone Bowls Collection Platinum food-grade silicone bowls in multiple sizes (1-Cup to 8-Cup) with easy-pour design and wide mouth for food prep, storage, and serving.
• Stretch Lids Reusable silicone stretch lids that replace plastic wrap and fit various container sizes from small jars to large mixing bowls.
• Recyclable Paper Sandwich Bags 50ct FSC-certified, fully plastic-free paper sandwich bags designed as single-use alternatives when reusables are not practical.
• Recyclable Paper Snack Bags 50ct FSC-certified, fully plastic-free paper snack bags for dry snacks and on-the-go convenience.
• Recyclable Paper Bags 4-Pack 200ct Bulk pack of recyclable paper bags in both sandwich and snack sizes (200-count total).
• Recyclable Paper Bags 8-Pack 400ct Value bulk pack of 400 recyclable paper bags for high-volume use cases (school lunches, events).
• Starter Kit 10-Pack Comprehensive starter bundle including bags (Sandwich, Snack, Pocket, Stand-Up Mid), bowls (1-Cup, 2-Cup), and stretch lids for complete kitchen conversion.
• Accessories Collection Supporting eco-conscious tools including bamboo drying rack, kitchen sponges, water bottles, and canvas tote bags.

Quantifiable outcome

• One Stasher bag replaces 100s of single-use plastic bags per year
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TerraCyclecoreStrategic or Co-development PartnerPartnership for responsible end-of-life recycling of silicone bags. TerraCycle provides free shipping labels for customers to send damaged Stasher products for proper recycling, keeping products out of landfills. Most recycling facilities don't accept silicone, making this partnership essential for Stasher's sustainability mission.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Zip Top: Zip Top manufactures reusable silicone food storage bags and containers, directly competing with Stasher in the same product category with similar materials, sizes, and target eco-conscious consumers. Both brands sell through DTC e-commerce and major retailers.
• Bee's Wrap: Bee's Wrap produces reusable beeswax-coated food wraps as an alternative to single-use plastic wrap and bags. Like Stasher, the company targets eco-conscious consumers seeking plastic-free food storage, sold through DTC and natural food retailers including Whole Foods.
• Sili (SiliSlick): Sili sells reusable silicone storage bags and food covers that directly compete with Stasher's bags and stretch lids. The brand shares Stasher's target market of sustainability-focused consumers and sells through e-commerce and select retail partners.
• Lunchskins: Lunchskins produces reusable snack and sandwich bags as alternatives to single-use plastic, directly competing with Stasher's core sandwich and snack bag SKUs. The brand targets similar eco-conscious families and school lunch use cases.
• U-Konserve: U-Konserve makes reusable food storage containers, snack bags, and silicone products aimed at reducing single-use plastic waste. Like Stasher, the company sells through natural food retailers and DTC with a focus on families and zero-waste consumers.
• Eco Lunch Box: Eco Lunch Box manufactures reusable containers and bags for school lunches and on-the-go food storage, overlapping with Stasher's family/children use case segment. The brand shares a similar sustainability mission and retail presence in natural food channels.

Broad incumbents

• Ziploc (SC Johnson): Ziploc is the legacy category leader in disposable zip/resealable food storage bags. As a broad incumbent, it competes with Stasher from the disposable side of the market and benefits from deep retailer relationships, scale manufacturing, and brand recognition that dwarfs Stasher's footprint.
• Tupperware Brands: Tupperware is a global incumbent in reusable food storage containers with a multi-decade brand and broad product portfolio. While Stasher specializes in flexible silicone, Tupperware represents the broader reusable storage category and competes for the same household storage budget.

Emerging players

• W&P: W&P designs reusable food storage, lunch containers, and kitchen products targeting the same eco-conscious millennial consumer as Stasher. The brand has overlapping DTC and retail distribution and competes in the meal prep and lunch packing use cases.
• Caraway: Caraway sells non-toxic, sustainably designed kitchen storage and cookware targeted at design-conscious, eco-aware consumers. While focused on cookware, Caraway competes for the same DTC kitchen replacement budget and premium retail shelf space (e.g., Target) as Stasher.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stasherbag
• Instagraminstagram.com/stasherbag/?hl=en
• TikToktiktok.com/@stasherbag?lang=en
• Pinterestpinterest.com/stasherbag
• Xx.com/stasherbag
• LinkedInlinkedin.com/company/stasher

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stasher