magicJack
magicJack is a privately held, West Palm Beach-based consumer VoIP provider founded in 2007 that sells low-cost hardware devices and mobile app subscriptions for residential and international phone service to individual consumers in the US, Canada, and abroad.
- Company typePrivate
- Founded2007
- HeadquartersWest Palm Beach, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What magicJack does
magicJack is a privately held consumer VoIP service provider founded in 2007 and headquartered in West Palm Beach, Florida, operating through three Delaware-organized entities — magicJack, LP; YMAX Communications Corporation; and magicJack VoIP Services, LLC. The company's core offering is low-cost residential phone service delivered over SIP-based VoIP, accessible via a hardware device that plugs into a standard telephone and a high-speed internet connection, or via the magicApp mobile application for iOS and Android. Service is sold on a horizontal basis to individual consumers, with two distinct access products (magicIN for incoming calls and magicOUT for outgoing calls) that can be combined as a two-way plan or purchased independently as one-way service.
The business model is direct-to-consumer, combining one-time device hardware revenue (each device includes 12 months of service) with recurring auto-renewal subscriptions (annual, multi-year up to three years at $119), per-minute international prepaid credits at rates starting at 2.2¢/minute, and add-on services such as custom and vanity phone numbers, Canadian numbers, and a Norton 360 security bundle. Distribution runs through owned e-commerce storefronts (magicjack.com, store.magicjack.com, account.magicjack.com, my.magicjack.com), mobile app stores, and authorized retail partners; the company maintains content and social channels across blog, Facebook, X, YouTube, LinkedIn, and Pinterest to sustain acquisition. The primary customer segments are US and Canadian individual consumers seeking an inexpensive alternative to traditional landlines and high-cost international calling, with international community use cases spanning Mexico, India, the Dominican Republic, and the United Kingdom.
Financially, magicJack is privately held with no disclosed revenue, headcount detail, or recent external funding; public material references an early-stage 2010 capital event involving Adams Street Partners and a 2016 acquisition of Broadsmart Global. Operating geographies cover the United States and Canada as core markets, with international long-distance and travel-use cases extending globally; service excludes Alaska and the Yukon/Northwest Territories from standard calling. The company holds WCAG Level AA and Accessible Canada Act compliance certifications, supports number porting, and offers a 30-day money-back guarantee on direct device purchases.
magicJack firmographics
Firmographics- Name
- magicJack
- Legal name
- magicJack, LP
- Website
- https://magicjack.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- magicJack is a privately held, West Palm Beach-based consumer VoIP provider founded in 2007 that sells low-cost hardware devices and mobile app subscriptions for residential and international phone service to individual consumers in the US, Canada, and abroad.
- Ownership category
- akta.pro rank
magicJack industry classification
Industry- Product category
- VoIP Phone Service
- NAICS
- Agents for Wireless Telecommunications Services (517122)
- SIC
- Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Voice Calling (VoIP) Apps (BPAMACAC)
Keywords
Where magicJack is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
magicJack business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Supply Chain, Infrastructure, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Device Sales: One-time hardware purchase of magicJack device (includes 1 year of service).
- Subscription Service: Recurring annual or multi-year subscription for VoIP service (magicIN and/or magicOUT). Auto-renewal enabled by default. Two-Way Service provides 12 months; One-Way Service provides 15 months.
- International Prepaid Credits: Per-minute prepaid credits for international calls outside US and Canada.
- Add-On Services: Premium services including custom phone numbers, vanity phone numbers, and Canadian phone numbers available for additional fees.
- magicApp Premium: Paid mobile app download that does not require device purchase. Provides dedicated US phone number and calling capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 3-Year Plan - Best Value |
| Subscription | Annual | Standard Annual Plan |
| Usage-based | Pay-as-you-go | International Prepaid Credits |
| Freemium | Monthly | magicApp Basic |
| Subscription | Monthly | magicApp Premium |
| Subscription | Annual | Add-On Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
magicJack product offering
Product offeringCore offering
magicJack provides consumer VoIP (Voice over Internet Protocol) telephone service enabling local and long-distance calls to the U.S. and Canada. The service is delivered through a hardware device that connects to a standard telephone and high-speed internet, plus a companion mobile application (magicApp) for smartphones. Revenue comes from hardware device sales bundled with subscription service, recurring VoIP subscriptions, and prepaid international calling credits.
Product overview
magicJack is a VoIP (Voice over Internet Protocol) phone service provider offering multiple access methods. The core product lineup includes the magicJack hardware device for home phone service, magicJackHOME for dedicated home use, and the magicApp mobile application available in two tiers: magicApp Basic (free with device subscription) and magicApp Premium (paid standalone). The service operates through two service modes: magicIN® for receiving incoming calls and magicOUT® for making outgoing calls, which can be combined as Two-Way Service or used separately as One-Way Service. Additional services include international prepaid calling credits with rates starting at 2.2¢/min, custom and vanity phone number add-ons, Canadian phone numbers, and Norton 360 security protection. The company is operated by magicJack, LP, YMAX Communications Corporation, and magicJack VoIP Services, LLC.
Differentiator
Problem solved
Functional benefit
Brands
- magicJack HOME: Hardware VoIP device for home phone service with unlimited local and long distance calling.
- magicApp
Products and services
- magicJack Device Hardware VoIP device that connects to a standard telephone and a high-speed internet connection, enabling users to make and receive calls over the internet.
- magicJackHOME
Quantifiable outcome
- International rates as low as 2.2¢/min to UK, 2.5¢/min to India, 2.8¢/min to Mexico
Companies that use magicJack
Customer profileSegments2 records
Ideal customer profiles1 record
magicJack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
magicJack partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
magicJack competitors and assessment
Company assessmentBroad incumbents
- RingCentral: RingCentral is a leading cloud-based business communications and VoIP provider offering voice, messaging, and contact center. While its primary market is enterprise/SMB, it represents the same underlying VoIP service category as magicJack and is a benchmark for valuation and scale.
- 8x8: 8x8 is a publicly traded cloud communications and VoIP provider focused primarily on business/SMB customers. It overlaps with magicJack in the underlying VoIP technology and calling-services market but targets a different (enterprise) buyer.
- WhatsApp: Meta-owned WhatsApp offers free voice/video calling over the internet to a multi-billion-user base. While it does not provide a traditional phone number, it is a major substitute for magicJack's domestic and international calling use cases.
Direct peers
- Line: Line (LY Corporation) provides VoIP calling and messaging in markets like Japan, Thailand, Taiwan, and Indonesia, competing with magicJack on mobile-first, low-cost international calling similar to magicApp.
- Vonage: Vonage offers consumer and business VoIP services with subscription plans and mobile apps. It is one of the most direct comparisons to magicJack on consumer VoIP and international calling, now part of Ericsson for the business segment while continuing consumer offerings.
- Google Voice: Google Voice provides free or low-cost US phone numbers and VoIP calling integrated into Google's ecosystem. It directly competes with magicJack's free/cheap VoIP calling and dedicated phone number offering, especially for US-based individual consumers.
- Skype: Skype, owned by Microsoft, is a long-standing consumer VoIP and video calling service that competes with magicJack on international calling rates and cross-platform calling — historically one of magicJack's most direct competitors.
- Ooma: Ooma provides consumer and SMB VoIP home phone service with a hardware device and subscription model that closely mirrors magicJack's device-plus-subscription approach, targeting similar landline-replacement and international calling use cases.
- TextNow: TextNow offers free or ad-supported VoIP calling and texting with dedicated US/Canadian phone numbers via mobile apps, directly overlapping with magicApp's value proposition of free inbound calling and a dedicated US number on smartphones.
- Viber: Viber provides free VoIP calling and messaging, with strong penetration in international calling markets (e.g., Eastern Europe, parts of Asia) where magicJack also competes on the basis of low-cost international rates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
magicJack social profiles
Digital presencemagicJack compliance and trust
Trust signalCompliance2 records
magicJack financial estimates
Financial estimateRevenue estimate
Valuation estimate
magicJack leadership team
Management profileNumber of profiles
magicJack funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
magicJack M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about magicJack
What does magicJack do?
magicJack provides consumer VoIP (Voice over Internet Protocol) telephone service enabling local and long-distance calls to the U.S. and Canada. The service is delivered through a hardware device that connects to a standard telephone and high-speed internet, plus a companion mobile application (magicApp) for smartphones. Revenue comes from hardware device sales bundled with subscription service, recurring VoIP subscriptions, and prepaid international calling credits.
Is magicJack a public or private company?
magicJack is a private company. It is classified as venture growth investor backed and is currently operating.
When was magicJack founded?
magicJack was founded in 2007. It employs 101 to 250 people.
Where is magicJack based?
magicJack is headquartered in West Palm Beach, United States, in the North America region.
How does magicJack make money?
Five revenue lines are on record. Device Sales are the primary driver. The others are subscription Service, international Prepaid Credits, add-On Services and magicApp Premium.
Who are magicJack's main competitors?
Broad incumbents on record are RingCentral, 8x8 and WhatsApp. Direct peers are Line, Vonage, Google Voice, Skype, Ooma, TextNow and Viber.
Does magicJack have an API?
No public API is recorded for magicJack.
What industry is magicJack in?
magicJack's product category is VoIP Phone Service. Its primary akta.pro industry code is BPAMACAC, Voice Calling (VoIP) Apps. Its NAICS code is 517122 and its SIC code is 7385.