Reputation

Reputation Management Consultingreputation-inc.com

Reputation Inc is a founder-led strategic consultancy, founded in 2002 and headquartered in London, that helps enterprise CEOs, communications leaders, and industry bodies understand, measure, and strengthen organisational reputation across 60+ global markets via three service pillars: Intelligence, Strategy, and Engagement.

Company typePrivate
Founded2002
HeadquartersLondon, United Kingdom
Headcount11–50
GTM typeB2B
OfferingServices

What Reputation does

Reputation Inc is a privately-held, founder-led strategic consultancy specialising in reputation management, headquartered in London with a secondary office in Dublin. Founded in 2002 as one of the first specialist international reputation management consultancies in the UK and Ireland, the firm has worked with 200+ organisations across 60+ markets spanning Europe, North America, Asia and the Middle East, maintaining an 8+ year average client relationship. Its core delivery model is organised around three integrated service pillars: Reputation Intelligence (stakeholder perception research, reputation measurement and monitoring, risk foresight, and ESG intelligence via a proprietary Reputation Intelligence Framework), Reputation Strategy (translating insight into boardroom-aligned reputation priorities and governance), and Reputation Engagement (equipping leadership and communications teams to embed reputation into everyday decisions and storytelling).

The firm is staffed by 25+ reputation specialists led by Founder John Mahony, Managing Partner Cormac Bradley, and Senior Partner Martyn Rosney, supported by Partners and Directors covering industry associations, culture, financial markets trust, ESG, and modern communications. Underlying intellectual capital includes over 10 million datapoints analysed, 1 million priority senior stakeholders sourced and engaged, and a proprietary research library (Insights & Impact reports, Leadership Transformation studies, Culture research, Industry Association research). The firm has no disclosed software platform, API, or AI-native product; technology is positioned as enablers (data analysis, digital tools, behavioural insight) supporting bespoke advisory engagements rather than a licensable product.

The business model is professional services: bespoke enterprise advisory engagements delivered through direct senior consultant partnerships with CEOs and communications leaders. Pricing is not publicly disclosed and is tailored per engagement. Go-to-market is enterprise field sales combined with a thought leadership-led content marketing motion (LinkedIn, research reports, webinars, podcasts). Revenue is not disclosed; the firm is bootstrapped with no external funding rounds, parent company, or private equity backing evident. Cross-sector delivery covers retail, hospitality, food and drink, energy, financial services, and industry bodies/trade associations.

Reputation firmographics

Firmographics

Name: Reputation
Legal name: Reputation Inc
Website: https://reputation-inc.com
Company type: Private
Founded year: 2002
Operating status: Operating
Headcount range: 11–50 employees
Short description: Reputation Inc is a founder-led strategic consultancy, founded in 2002 and headquartered in London, that helps enterprise CEOs, communications leaders, and industry bodies understand, measure, and strengthen organisational reputation across 60+ global markets via three service pillars: Intelligence, Strategy, and Engagement.
Ownership category
akta.pro rank

Reputation industry classification

Industry

Product category: Reputation Management Consulting
NAICS: Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Other Management Consulting Services (541618)
SIC: Services-Management Consulting Services (8742)
akta.pro industry: PRIMARYMPAAAOAF
Corporate Reputation & Thought Leadership
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Reputation Management & Crisis Communications
SECONDARYMPAAADAK
Reputation Management & Executive Thought Leadership
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies
SECONDARYMPAAAOAE
Executive & Leadership Reputation Management
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Reputation Management & Crisis Communications
SECONDARYMPAAAOAO
Reputation Measurement, Auditing & Sentiment Analytics
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Reputation Management & Crisis Communications
SECONDARYMPAAAOAJ
Employee Communications & Employer Brand Reputation
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Reputation Management & Crisis Communications

Keywords

Reputation management consulting
Stakeholder engagement
Corporate communications strategy
ESG intelligence services
Leadership communications advisory

Where Reputation is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices2 records

Markets served

Reputation business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Strategic Reputation Advisory Services: Professional consultancy providing strategic and insightful advice to help businesses understand reputation challenges and plan for the future. Services include proactive reputation management, corporate communications, reputation risk management, public affairs, and employee and stakeholder engagement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Reputation product offering

Product offering

Core offering

Reputation Inc is a strategic consultancy that helps leadership teams understand, manage and strengthen organisational reputation. It delivers three integrated service pillars—Reputation Intelligence (stakeholder insight, perception analysis and reputation risk assessment), Reputation Strategy (reputation priorities aligned to business strategy and governance), and Reputation Engagement (leadership capability for communications and stakeholder engagement). Services are delivered through direct senior consultant partnerships to enterprise clients across sectors including retail, hospitality, energy, financial services and industry bodies.

Product overview

Reputation Inc is a strategic consultancy offering three integrated service pillars: Reputation Intelligence, Reputation Strategy, and Reputation Engagement. These services work together as a unified consulting approach—Intelligence uncovers stakeholder perceptions and risks through research and data analysis; Strategy translates findings into actionable priorities aligned with business goals; and Engagement equips leadership teams to communicate effectively and embed reputation principles across the organization. The firm also produces research reports including 'Insights & Impact', 'Leadership Transformation: 21st Century Leadership', 'Shaping Culture for Sustainable Success', and 'Advancing Industry Reputation Leadership' as part of its thought leadership and research offerings.

Differentiator

Problem solved

Functional benefit

Products and services

Reputation Intelligence Strategic consultancy service that provides leadership teams with a clear view of stakeholder expectations, perceptions, reputation risks and opportunities. Combines stakeholder insight, data analysis, digital tools and market context to deliver structured reputation measurement and monitoring, stakeholder mapping, risk foresight, and ESG intelligence. Targets enterprise CEOs, communications leaders and industry bodies.
Reputation Strategy Strategic consultancy service that translates stakeholder insight into clear reputation priorities and goals aligned with business strategy and governance frameworks. Guides leadership decisions and organisational direction, helping clients turn reputation into a driver of performance and competitive advantage. Serves enterprise leadership teams and communications leaders.
Reputation Engagement Strategic consultancy service that equips leaders with the skills and capabilities for effective communication and stakeholder engagement, embedding reputation into everyday decision-making and practice. Includes leadership capability building in communications and storytelling. Targets CEOs, communications leaders and their teams at enterprise clients.

Quantifiable outcome

200+ leading organisations partnered with since 2002
+3 more outcomes

Companies that use Reputation

Customer profile

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Reputation technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Reputation partnerships and signals

Strategic signal

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Reputation competitors and assessment

Company assessment

Broad incumbents

Edelman: The world's largest independent PR firm with global offices across all major markets. Directly comparable as a strategic communications and reputation advisory, but operates at vastly greater scale and offers integrated creative, digital, and paid media services.
FleishmanHillard: Major global PR and integrated communications agency with broad corporate communications, public affairs, and reputation services. Overlaps significantly with Reputation Inc's stakeholder engagement and corporate reputation work.
Weber Shandwick: Global public relations and communications agency part of IPG. Provides corporate reputation, public affairs, and stakeholder engagement services comparable to Reputation Inc's offerings but at much larger scale.
Teneo: Global advisory firm with a dedicated communications and advisory practice serving CEOs and boards on reputation, restructuring, and strategic communications. Comparable in CEO-level advisory positioning.

Direct peers

Brunswick Group: Global advisory firm focused on critical issues, CEO reputation, and stakeholder engagement. Closely comparable as a strategic reputation and communications consultancy serving C-suite clients across multiple sectors and geographies.
Finsbury Glover Hering: Global strategic communications and advisory firm specialising in reputation, crisis, and public affairs work. Closely mirrors Reputation Inc's senior-led, advisory-only positioning across multiple international markets.
Kekst CNC: International strategic communications consultancy advising on corporate reputation, M&A, crisis, and investor communications. Directly comparable in client base (C-suite, boards), service mix, and senior-led delivery model.
Portland PR: Strategic communications consultancy advising global brands, governments, and NGOs on reputation and policy. Closely comparable as a strategic advisory firm working at CEO and board level across complex stakeholder environments.
SEC Newgate: Global strategic communications and research group advising on corporate reputation, public affairs, and crisis management. Comparable as a reputation advisory firm with European roots and multi-market reach.

Regional players

Luther Pendragon: UK-based strategic communications consultancy advising corporates, financial services firms, and professional bodies. Directly comparable in service mix and UK client base but primarily serves the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Reputation financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Reputation leadership team

Management profile

Number of profiles

Profiles12 records

Reputation funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Reputation M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reputation

What does Reputation do?

Is Reputation a public or private company?

Reputation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Reputation founded?

Reputation was founded in 2002. It employs 11 to 50 people.

Where is Reputation based?

Reputation is headquartered in London, United Kingdom, in the Europe region.

How does Reputation make money?

One revenue line is on record: strategic Reputation Advisory Services.

Who are Reputation's main competitors?

Broad incumbents on record are Edelman, FleishmanHillard, Weber Shandwick and Teneo. Direct peers are Brunswick Group, Finsbury Glover Hering, Kekst CNC, Portland PR and SEC Newgate. Luther Pendragon is listed as a regional player.

Does Reputation have an API?

No public API is recorded for Reputation.

What industry is Reputation in?

Reputation's product category is Reputation Management Consulting. Its primary akta.pro industry code is MPAAAOAF, Corporate Reputation & Thought Leadership, with a secondary code of MPAAADAK, Reputation Management & Executive Thought Leadership. Its NAICS code is 54182 and its SIC code is 8742.