Tasting Table
Tasting Table is a digital food media brand publishing recipes, restaurant reviews, grocery guides, cooking tips, and food culture content for general consumer food enthusiasts. Owned by Static Media, the platform monetizes through digital advertising across its website, newsletter, social channels, and third-party syndication.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tasting Table does
Tasting Table is a digital food media brand that publishes recipes, restaurant reviews, grocery product rankings, cooking tips, and food culture content for general consumer food enthusiasts. Founded in 2008 and headquartered in New York, the publication organizes its editorial output across more than fifteen categories including Recipes, News and Exclusives, Restaurants, Kitchen, Cook, Drink, Grocery, Culture, Entertain, Local Food Guides, Holidays, and Gardening. Local Food Guide coverage spans six major U.S. markets: Boston, Chicago, Denver, Las Vegas, Seattle, and New York City.
The underlying technology is a digital publishing platform and content management system supporting daily article production, SEO-optimized editorial workflows, newsletter distribution, and social media publishing. No proprietary AI/ML capabilities, APIs, or mobile applications are disclosed. The platform is accessible globally at no cost to consumers and is not gated by subscriptions or paywalls.
Tasting Table operates as a brand within the Static Media digital publishing network, alongside Chowhound, Mashed, The Daily Meal, The Takeout, Food Republic, and Foodie. The revenue model is digital advertising, including display banners, sponsored content, and native advertising placements, monetizing the site's audience reach. Distribution is primarily through the owned website, with additional reach via organic search, email newsletter, social media (including a dedicated TikTok & Trending Recipes category), and earned media syndication through outlets such as AOL and Fox News. The company is private, with no public listing, and has not disclosed funding rounds, revenue, or institutional investors.
Tasting Table firmographics
Firmographics- Name
- Tasting Table
- Legal name
- Static Media
- Website
- https://TastingTable.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tasting Table is a digital food media brand publishing recipes, restaurant reviews, grocery guides, cooking tips, and food culture content for general consumer food enthusiasts. Owned by Static Media, the platform monetizes through digital advertising across its website, newsletter, social channels, and third-party syndication.
- Ownership category
- akta.pro rank
Where Tasting Table is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Tasting Table business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Advertising: The primary revenue model for Tasting Table is digital advertising. The website displays banner ads, sponsored content, and native advertising placements to generate revenue from its large audience of food enthusiasts.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Tasting Table product offering
Product offeringCore offering
Tasting Table is a digital food media publication that produces and distributes free editorial content including recipes, restaurant reviews, grocery product rankings, cooking tips, beverage guides, and food culture articles across 15+ content categories. The platform serves a large audience of food enthusiasts and home cooks, monetized through digital advertising (banner ads, sponsored content, and native advertising placements).
Product overview
Tasting Table is a food media and content website that publishes recipes, restaurant reviews, food news, cooking tips, and grocery shopping guides. The platform organizes content across multiple editorial categories including Recipes (organized by course, dish type, ingredients, cuisine, and dietary considerations), News and Exclusives (including interviews, opinions, and reviews), Restaurants (covering fast food, casual dining, pizzeria, coffee shops, fine dining, and bars), Kitchen (cleaning and design/decor tips), Cook (how-tos, food facts, kitchen tools, cookbooks, storage, and cooking tips), Drink (mixology, beer & wine, cocktails, non-alcoholic beverages, coffee & tea, and smoothies), Grocery (shopping tips and store/chain guides), Culture (food history, traditions, world cuisines, healthy eating), Entertain, Local Food Guides (city-specific), Holidays, and Gardening. Tasting Table operates as a unified content platform rather than a modular software product, with Static Media as its parent company.
Differentiator
Problem solved
Functional benefit
Products and services
- Tasting Table Website (tastingtable.com) The primary digital food media publication, offering free access to recipes, restaurant reviews, grocery product rankings, cooking tips, beverage guides, food news, and cultural food content across 15+ editorial categories for individual food enthusiasts and home cooks.
- Tasting Table Email Newsletter
Companies that use Tasting Table
Customer profileSegments1 record
Ideal customer profiles1 record
Tasting Table technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tasting Table partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Tasting Table competitors and assessment
Company assessmentDirect peers
- Bon Appétit: Condé Nast's flagship food media brand covering recipes, restaurant reviews, and cooking culture. Closest direct peer in scope, content depth, and audience as a digital food publication monetized primarily through advertising.
- Eater: Vox Media-owned food publication with strong restaurant and dining coverage plus city-specific local food guides. Directly comparable editorial mix (recipes, restaurant reviews, grocery) and local-city SEO strategy.
- Serious Eats: Recipe- and technique-driven food publication known for tested recipes and equipment reviews. Comparable as a digital food media site competing for the same recipe-search and home-cook audience.
- Food52: Food media and commerce platform combining editorial content with a marketplace for kitchen and home goods. Comparable as a content-led food brand that has extended into commerce, representing a potential strategic direction for Tasting Table.
- Simply Recipes: Recipe-focused food publication emphasizing accessible home cooking. Directly comparable as a free, ad-supported recipe site competing for similar SEO-driven home-cook search traffic.
- Delish: Hearst-owned digital food brand focused on viral recipes, cooking hacks, and food news. Closely comparable in tone, SEO/social strategy, and ad-supported model targeting a similar mass-market food audience.
- The Spruce Eats: Dotdash Meredith food publication covering recipes, cooking techniques, and grocery guidance. Comparable as a large ad-supported digital food site competing for the same home-cook keyword universe.
- Chowhound: Sister brand to Tasting Table within the Static Media network, covering recipes, restaurant reviews, and cooking tips. Directly comparable in content scope, target audience, and business model, and represents both internal synergy and direct competitive overlap.
- Epicurious: Condé Nast's recipe and cooking publication with strong brand recognition in the home-cook segment. Comparable as a premium, ad-supported food media site with overlapping content categories.
Emerging players
- America's Test Kitchen: Recipe-testing media brand with a subscription/paywall business model and strong equipment reviews. Comparable as a food content brand built on rigorous testing, but distinct in monetizing via subscription rather than pure advertising.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Tasting Table social profiles
Digital presenceTasting Table financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tasting Table leadership team
Management profileNumber of profiles
Profiles1 record
Tasting Table funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tasting Table M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tasting Table
What does Tasting Table do?
Tasting Table is a digital food media publication that produces and distributes free editorial content including recipes, restaurant reviews, grocery product rankings, cooking tips, beverage guides, and food culture articles across 15+ content categories. The platform serves a large audience of food enthusiasts and home cooks, monetized through digital advertising (banner ads, sponsored content, and native advertising placements).
Is Tasting Table a public or private company?
Tasting Table is a private company. It is classified as corporate owned and is currently operating.
When was Tasting Table founded?
Tasting Table was founded in 2008. It employs 51 to 100 people.
Where is Tasting Table based?
Tasting Table is headquartered in New York, United States, in the North America region.
How does Tasting Table make money?
One revenue line is on record: digital Advertising.
Who are Tasting Table's main competitors?
Direct peers on record are Bon Appétit, Eater, Serious Eats, Food52, Simply Recipes, Delish, The Spruce Eats, Chowhound and Epicurious. America's Test Kitchen is listed as an emerging player.
Does Tasting Table have an API?
No public API is recorded for Tasting Table.