Delish
Delish is a digital food media brand under Hearst Magazine Media that publishes 10,000+ recipes, cooking videos, and food trend content for home cooks across its website, mobile app, and social platforms reaching 34 million followers.
- Company typePrivate
- Founded2008
- HeadquartersBuffalo, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Delish does
Delish is a digital food media brand that publishes recipes, cooking guides, party food ideas, kitchen tips, and food trend coverage for home cooks and entertainment-focused consumers. The company operates a content platform built around a library of over 10,000 test-kitchen-developed recipes, accessible through its website (delish.com), which serves approximately 20 million monthly visitors, and social media channels that collectively reach 34 million followers across Instagram, TikTok, YouTube, Facebook, and Pinterest. The platform's content includes professionally produced vertically shot cooking videos that have generated 40 million video views.
In November 2025, Delish expanded its product surface with the launch of a mobile app positioning itself as a kitchen companion, featuring the full recipe library, vertical cooking videos, and an integrated DoorDash partnership that enables inline grocery shopping from recipes. The company also launched the Delish Unlimited paid membership program, providing exclusive recipes, a members-only newsletter, a quarterly digital magazine distributed via Zinio, and direct email access to test kitchen editors. Distribution spans iOS and Android apps, the web platform, email newsletters, and experiential events such as the Ultimate Game Day Showdown at the Players Tailgate.
Delish generates revenue through two primary streams: advertising (display, sponsored content, affiliate commissions, and brand sponsorships through the Hearst Digital Media network) and subscription revenue (Delish Unlimited membership). The company is a privately held subsidiary of Hearst Magazine Media, Inc., itself part of the Hearst Corporation conglomerate, headquartered in Buffalo, New York, with 11–50 employees. The company has no external venture capital funding and operates exclusively within the United States.
Delish firmographics
Firmographics- Name
- Delish
- Legal name
- Hearst Magazine Media, Inc.
- Website
- https://delish.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Delish is a digital food media brand under Hearst Magazine Media that publishes 10,000+ recipes, cooking videos, and food trend content for home cooks across its website, mobile app, and social platforms reaching 34 million followers.
- Ownership category
- akta.pro rank
Delish industry classification
Industry- Product category
- Digital Food Media
- NAICS
- Information (51)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Cookbooks, Food & Drink Publishing (MPAJAAAG)
Keywords
Where Delish is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Markets served
Delish business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Delish Unlimited Membership Subscription: Paid membership program offering exclusive benefits including access to 10,000+ recipes, members-only newsletter, quarterly magazine, and direct access to test kitchen editors. The app will be free for a limited time before becoming a benefit of paid memberships.
- Advertising Revenue: Display and content advertising through Hearst Digital Media network, featuring sponsored content, brand partnerships, and affiliate commissions from product recommendations. The site earns commission from links on pages for recommended products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free App Access |
| Subscription | Annual | Delish Unlimited All-Access Membership |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Delish product offering
Product offeringCore offering
Delish is a digital food media brand that publishes original recipes, cooking videos, food news, and kitchen tips across its website, mobile app, newsletters, and quarterly magazine. It maintains a library of over 10,000 test-kitchen-developed recipes and operates the Delish Unlimited paid membership program offering exclusive content and direct access to test kitchen editors.
Product overview
Delish is a food media brand offering a multi-platform content portfolio centered around its core recipe website (delish.com) with 10,000+ recipes and 20 million monthly visitors. The primary products include the Delish Website Platform (web content hub), the Delish Mobile App (launched November 2025 with recipe discovery, vertically shot cooking videos, and DoorDash grocery integration), and the Delish Unlimited Membership (paid subscription providing exclusive recipes, quarterly magazine, members-only newsletter, and direct access to test kitchen editors). Additional offerings include the Delish Quarterly Magazine (digital publication via Zinio) and the Delish Newsletter (daily/weekly email). All products are under Hearst Digital Media.
Differentiator
Problem solved
Functional benefit
Brands
- Delish Unlimited: A paid membership program offering exclusive access to recipes, a members-only newsletter, and the quarterly Delish magazine.
Products and services
- Delish Mobile App A mobile application featuring over 10,000 recipes, vertically shot cooking videos, and a trending social content vertical. Positions as a kitchen companion for home cooks with DoorDash integration for ingredient shopping. Free initially before becoming a benefit of paid memberships.
- Delish Unlimited Membership Premium paid membership offering exclusive access to 10,000+ recipes, members-only newsletter, quarterly Delish magazine, ability to save unlimited recipes, and direct email access to Delish Test Kitchen editors for recipe questions.
- Delish Quarterly Magazine A digital quarterly publication loaded with expert cooking tips, genius party ideas, and recipes. Available through the Zinio digital magazine platform.
- Delish Website Platform The core food media website offering recipes, party food, cooking guides, dinner ideas, kitchen tips, food trends, and news. Serves 20 million monthly visitors with 10,000+ recipes and 40 million video views.
- Delish Newsletter Daily and weekly curated email newsletters sharing the latest recipes, food trends, and cooking content. Members receive a special curated version in addition to the daily newsletter.
Quantifiable outcome
- 20 million monthly site visitors
- +2 more outcomes
Companies that use Delish
Customer profileSegments3 records
Ideal customer profiles3 records
Delish technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Delish partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Bullseye Event GroupcoreBullseye Event Group co-hosts the Ultimate Game Day Showdown at the Players Tailgate event with Delish. Bullseye produces the nationally recognized Players Tailgate experience, and Delish leverages this platform for brand activation with celebrity chefs.
- Organic ValleyminorOrganic Valley products are featured at Delish's Ultimate Game Day Showdown event, with celebrity chefs using Organic Valley ingredients in cooking competitions. Products are showcased in the Organic Valley lounge during the event.
- Solo Steelfire GriddlesminorSolo Steelfire Griddles are used by celebrity chefs competing in Delish's Ultimate Game Day Showdown at the Players Tailgate event, showcasing the product during live cooking demonstrations.
- DoorDashcoreDoorDash is serving as the presenting sponsor of the Delish app launch, integrating its grocery delivery services throughout the app experience to enable seamless ingredient shopping from recipes. This partnership positions the app as a complete kitchen companion.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Delish competitors and assessment
Company assessmentDirect peers
- Bon Appétit: Condé Nast's flagship food media brand covering recipes, cooking videos, and food culture. Directly comparable to Delish in format (recipe database, video, editorial brand), target audience (home cooks and food enthusiasts), and revenue model (ads + subscription).
- NYT Cooking: The New York Times' paid recipe platform with a metered paywall, recipe library, and integrated cooking features. Closely comparable in subscription model and recipe/test-kitchen content focus, with stronger paywall conversion but a narrower general-audience identity.
- Food Network Kitchen: Warner Bros. Discovery's food brand combining recipes, cooking videos, and celebrity chef content with an integrated cooking app. Comparable in recipe/video content, mobile app product, and mass-market home cook audience.
- Allrecipes: Dotdash Meredith's user-submitted recipe platform with one of the largest recipe libraries on the web. Directly comparable in recipe-database scale, audience reach, and food media advertising model, though differentiated by user-submitted vs. test-kitchen content.
- Epicurious: Condé Nast's premium food brand covering recipes, cooking videos, and food journalism. Comparable in editorial recipe focus, video content, and aspirational home cook audience; smaller scale than Delish but a credible substitute for the same advertisers.
- Simply Recipes: Dotdash Meredith's food media property focused on approachable, tested home-cooking recipes. Directly comparable in test-kitchen recipe focus, home cook audience, and recipe-SEO-led traffic model.
- Taste of Home: Trusted Media Brands' food media property covering family-friendly recipes, cooking videos, and food trends. Comparable in recipe-database scale, family/home cook audience, and multi-platform (web, video, social) distribution.
- The Kitchn: Apartment Therapy Media's food and kitchen property covering recipes, cooking tips, and kitchen design. Comparable in daily-recipe content, home cook audience, and digital-first food media monetization, though differentiated by kitchen-design editorial.
- Serious Eats: Food media brand covering tested recipes, cooking technique, and food science for an engaged home cook audience. Comparable in test-kitchen-driven recipe content, video product, and editorial depth, though at smaller scale.
Broad incumbents
- Good Housekeeping (Hearst): Another Hearst-owned lifestyle brand that includes significant food/recipe content alongside broader home and family editorial. Comparable as a sister Hearst property reaching similar audiences and sharing ad-sales and distribution infrastructure, but with a broader editorial mandate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Delish social profiles
Digital presenceDelish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Delish leadership team
Management profileNumber of profiles
Profiles12 records
Delish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Delish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Delish
What does Delish do?
Delish is a digital food media brand that publishes original recipes, cooking videos, food news, and kitchen tips across its website, mobile app, newsletters, and quarterly magazine. It maintains a library of over 10,000 test-kitchen-developed recipes and operates the Delish Unlimited paid membership program offering exclusive content and direct access to test kitchen editors.
Is Delish a public or private company?
Delish is a private company. It is classified as corporate owned and is currently operating.
When was Delish founded?
Delish was founded in 2008. It employs 11 to 50 people.
Where is Delish based?
Delish is headquartered in Buffalo, United States, in the North America region.
How does Delish make money?
Two revenue lines are on record. Delish Unlimited Membership Subscription is the primary driver. The others are advertising Revenue.
Who are Delish's main competitors?
Direct peers on record are Bon Appétit, NYT Cooking, Food Network Kitchen, Allrecipes, Epicurious, Simply Recipes, Taste of Home, The Kitchn and Serious Eats. Good Housekeeping (Hearst) is listed as a broad incumbent.
Does Delish have an API?
No public API is recorded for Delish.
What industry is Delish in?
Delish's product category is Digital Food Media. Its primary akta.pro industry code is MPAJAAAG, Cookbooks, Food & Drink Publishing. Its NAICS code is 51 and its SIC code is 2731.