Bankiom

What Bankiom does

Bankiom is an AI-powered personal finance software application operated by PuraVida Inc., a Delaware corporation with a listed presence in Dubai, United Arab Emirates. The product targets individual U.S. consumers who hold bank accounts and credit cards and seeks to recover money they are leaving on the table through wrong card usage, forgotten subscriptions, excessive interest charges, unclaimed loyalty rewards, and credit health issues. Marketing explicitly singles out millennials as a primary persona given their interest-payment and subscription profiles. Bankiom is distributed as a direct-to-consumer self-serve product through the bankiom.com website and an iOS-only mobile application; there are no channel partners, resellers, or B2B customers disclosed in the available data.

The core product, marketed as the Bankiom AI Wealth Agent, connects to users' bank and credit card accounts through Plaid's regulated financial data platform and is supported by AWS infrastructure (US East), Stripe payment processing, Twilio SMS delivery, Braze push notifications, and Amplitude product analytics. The system performs a 90-day transaction audit in roughly 60 seconds, matching transactions against a proprietary database of credit card reward rules, subscription billing patterns, and interest rate benchmarks, and surfaces findings across five categories — wrong card usage, forgotten subscriptions, excess interest, expiring points, and credit health — each accompanied by a "Fix-It" action that pre-generates dispute packages or subscription-cancellation workflows. Bankiom never stores bank login credentials (authentication happens directly through Plaid's OAuth flow and the iOS app enforces Face ID or Touch ID), all data is encrypted with AES-256 at rest and TLS 1.3 in transit, and Plaid access tokens reside in AWS Secrets Manager rather than in application code. SOC 2 Type 2 certification is in progress but not yet earned.

Revenue is generated through a single outcome-based pricing stream: Bankiom charges 20% of verified recovered amounts (cashback, refunds, interest reductions, and redeemed rewards), capped at $20 per user per month, with users paying nothing if no savings are verified. Acquisition is product-led — users complete a 30-second questionnaire, connect via Plaid, and receive audit results without any sales touch — and is amplified by a K-factor referral system, the iOS home screen widget, and transactional push notifications. The company reports having identified over $2 million in cumulative user savings, with 1,847 audits completed in the most recent week and an average of $867 in identified savings per user per year. Capital history is thin: a $200,000 seed round from Bank Audi and BankMed in March 2019, followed by zero-dollar participation in the 500 Global / Misk 500 MENA Accelerator in April 2020, with no further rounds disclosed.

Name

Bankiom

Legal name

PuraVida Inc.

Website

https://bankiom.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Bankiom is an AI-powered personal finance application that audits consumer bank transactions via Plaid to recover missed credit card rewards, forgotten subscriptions, excess interest, and expiring loyalty points, charging 20% of verified savings up to $20 per month.

Ownership category

akta.pro rank

Product category

Personal Finance Software

NAICS

Collection Agencies (56144)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Collections & Recoveries Operations (Delinquency, Workout Support) (FSABALAN)

Keywords

• Personal finance software
• AI transaction audit
• Savings recovery platform
• Credit card optimization
• Subscription cancellation service

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Revenue model

1. Outcome-Based Savings Recovery Fee: Bankiom charges 20% of verified recovered amounts (verified savings, refunds, interest reductions, and redeemed rewards), capped at $20 per month. If no savings are recovered, the user pays nothing. This aligns incentives: Bankiom only earns when the user benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Bankiom is an AI-powered personal finance software that connects to a user's bank accounts and credit cards via Plaid, audits the last 90 days of transactions, and identifies missed cashback, uncredited rewards, subscription overcharges, interest overcharges, expiring reward points, and credit health issues. For each finding, the product surfaces automated "Fix-It" actions (e.g., cancel subscriptions, request refunds, claim rewards, switch payment methods) so consumers can recover savings without manual statement review.

Product overview

Bankiom is a single AI-powered personal finance software product that helps users recover missed financial opportunities. The core Bankiom AI Wealth Agent connects to users' bank accounts via Plaid, performs a 90-day transaction audit, and surfaces actionable findings across five categories: wrong card usage, forgotten subscriptions, excess interest, expiring points/rewards, and credit health. The service charges 20% of verified recovered amounts (capped at $20/month) and includes a Fix-It automation feature for each finding. There are no separate modules or add-ons; all capabilities (card optimization, subscription detection, interest reduction, points recovery, credit monitoring) are delivered as part of the unified subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• Bankiom AI Wealth Agent AI-driven personal finance assistant for individual consumers with bank accounts and credit cards; connects via Plaid, performs a 60-second audit of the last 90 days of transactions, surfaces missed cashback, uncredited rewards, subscription overcharges, interest overcharges, expiring points, and credit health issues, and provides automated Fix-It actions to recover funds.

Quantifiable outcome

• Average savings of $867 per user per year
• +5 more outcomes

Named customers1 record

Segments1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Plaid TechnologiescoreTechnology or IntegrationPlaid is the bank connectivity layer. It retrieves transaction data from the user's bank on Bankiom's behalf. Bankiom never receives or stores bank login credentials — authentication happens directly with the bank through Plaid's OAuth flow. Plaid is the same technology powering Venmo, Robinhood, Cash App, and other major fintech platforms.
• Stripe, Inc.coreTechnology or IntegrationStripe handles all payment processing. When users subscribe, Stripe tokenizes the payment method and returns a token reference stored by Bankiom. Raw card numbers, CVVs, and bank account numbers are never received or stored by Bankiom. Full payment details reside on Stripe's PCI-compliant servers.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud infrastructure. All Bankiom data is hosted on AWS US East region. Data is encrypted at rest using AES-256 and in transit using TLS 1.3. Plaid access tokens are stored in AWS Secrets Manager, not in application code or environment variables.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• NerdWallet: Consumer financial advice and product comparison platform that covers credit cards, banking, and personal finance optimization — broadly adjacent to Bankiom's card-optimization and financial recommendations.
• MoneyLion: Digital banking and consumer finance super-app offering credit building, lending, and financial tracking — a broader incumbent that overlaps with Bankiom's credit health and transaction monitoring scope.
• Credit Karma: Major free credit-monitoring and financial-product recommendation platform owned by Intuit — a broader incumbent with overlapping value around credit health, card recommendations, and financial optimization.
• Empower (Personal Capital): Established personal financial management and wealth advisory platform — broader incumbent offering that overlaps with Bankiom's transaction monitoring, savings identification, and credit health use cases.

Others

• Stripe: Payment processing infrastructure that tokenizes Bankiom's subscription billing — an ecosystem enabler rather than a competitor, but central to the company's economics.
• Plaid: Bank connectivity and data-aggregation infrastructure provider — Bankiom's core integration partner and the regulated layer through which all transactional analysis flows.

Direct peers

• Rocket Money: Personal finance platform (formerly Truebill) that helps users cancel subscriptions, negotiate bills, and manage spending — the closest direct functional overlap to Bankiom's AI-driven subscription and savings recovery product.
• Trim: Automated personal finance assistant that negotiates bills, finds subscriptions, and offers financial coaching — historically a direct competitor in the AI savings/cancellation category.
• Cushion: AI-powered bill negotiation and subscription management service that identifies unwanted charges and recovers savings on behalf of consumers, directly overlapping with Bankiom's core subscription-cancellation use case.

Emerging players

• Charlie: Consumer-facing AI financial assistant that delivers personalized money guidance via chat — adjacent AI-driven personal-finance optimization relevant to Bankiom's wealth-agent positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bankiom
• Facebookfacebook.com/Bankiom
• LinkedInlinkedin.com/company/bankiom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bankiom