Identiti
- Company typePrivate
- Founded1991
- HeadquartersSchaumburg, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Identiti firmographics
Firmographics- Name
- Identiti
- Legal name
- Identiti Resources, LLC
- Website
- https://identiti.net
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Identiti industry classification
Industry- Product category
- Commercial Signage & Facilities Management Services
- NAICS
- Sign Manufacturing (33995), Facilities Support Services (561210)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
- akta.pro secondary industry
- Event Signage, Props & Custom Installations (HSACAOAG)
Keywords
Where Identiti is headquartered
LocationHeadquarters
- HQ city
- Schaumburg
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Identiti business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Signage Design, Fabrication, and Installation Services: One-time project-based revenue for the design, prototyping, fabrication, and installation of exterior and interior signage systems for multi-location brand rollouts and rebranding programs. Revenue is generated per-project or per-location across large enterprise accounts.
- Signage and Facility Maintenance Services: Recurring maintenance contracts providing ongoing repair, preventative maintenance, and emergency response services for client signage and facilities across their nationwide footprints. Generates recurring revenue through service contracts with defined response time SLAs (e.g., 4-hour emergency response).
- Brand Implementation and Program Management: Project management and program oversight revenue associated with large-scale national brand implementation programs, including site surveys, code review, permitting coordination, and rollout execution across hundreds or thousands of locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise signage and facilities management programs — custom quoted per engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Identiti product offering
Product offeringCore offering
Identiti provides full-service signage solutions (exterior signage, interior branding, prototyping, in-house fabrication, nationwide installation, and ongoing maintenance) and facilities management services (preventative and reactive maintenance, rollouts and remodels, HVAC, plumbing, electrical, and general repair) for enterprise multi-site brands across the United States. Programs are delivered through three in-house manufacturing centers and a 3,600+ partner installation/service network, with the IdentitiConnect portal providing real-time program visibility.
Product overview
Identiti is a national signage and facilities management company offering an integrated platform of brand implementation solutions. The core offerings consist of Signage Solutions (including prototyping, manufacturing/fabrication, installation, and maintenance) and Facility Management services (including preventative and reactive maintenance, rollouts and remodels). The company operates with in-house manufacturing capabilities through three manufacturing centers and maintains a national network of installation and service partners. Identiti serves enterprise brands across retail, healthcare, financial services, and other sectors with turnkey solutions spanning the entire signage lifecycle from concept to ongoing maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Signage Solutions
- Facility Management
Quantifiable outcome
- 34% faster fabrication times
- +8 more outcomes
Companies that use Identiti
Customer profileNamed customers41 records
Segments3 records
Ideal customer profiles3 records
Identiti technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
Identiti partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KFM 24/7coreIdentiti merged with KFM 24/7 in November 2024, a leading facility maintenance solutions partner headquartered in Woodbine, Maryland with regional offices in Ohio, Illinois, Indiana, and California. KFM 24/7 has been a provider of facility maintenance solutions since 1997, offering break-fix services, integrated platform automation, and analytics across entertainment, retail, healthcare, restaurants, supermarkets, financial, and automotive sectors. Under the merger, Identiti CEO Michael Sicher continues as CEO of the combined entity, and Jamie Jacobs leads KFM 24/7 as its President. The merger expands Identiti's facility management and signage services across a national client base.
Scale indicators13 records
Recent moves8 records
Expansion highlights6 records
Identiti competitors and assessment
Company assessmentDirect peers
- YESCO: Large national signage and outdoor display manufacturer offering custom fabrication, installation, and maintenance for enterprise and national accounts. Closely mirrors Identiti's in-house manufacturing-plus-installation model.
- Heath & Lineback: Mid-sized national signage and brand implementation firm offering design, fabrication, and installation for multi-site commercial programs. Directly comparable in scale and customer profile to Identiti.
- Architectural Graphics Inc (AGi): National signage and brand implementation company providing design, fabrication, and installation for enterprise retail and commercial programs. Directly comparable to Identiti's signage services for multi-site brands.
- Poblocki Sign Company: Full-service national signage manufacturer and installer serving retail, financial, healthcare, and corporate clients with design, fabrication, installation, and maintenance. Highly comparable business model to Identiti's core signage operation.
- Jones Sign Company: National signage manufacturer and installer serving retail, hospitality, and corporate clients with full in-house fabrication and national installation capabilities. Comparable to Identiti's vertically integrated signage platform.
Broad incumbents
- FASTSIGNS: Franchise-based signage and visual communications network with hundreds of locations across the US. Overlaps with Identiti on signage and graphics but operates a decentralized franchise model rather than centralized enterprise program delivery.
- CBRE Group: Global commercial real estate services firm offering integrated facilities management and project management to enterprise occupiers. Competes in enterprise facility management and bundles signage-adjacent services into broader contracts.
- ABM Industries: Large public facility services company providing janitorial, parking, HVAC, and integrated facility management to enterprise clients nationwide. Competes with Identiti's KFM 24/7-merged facility management division at the enterprise level.
Emerging players
- SMS Assist: Tech-enabled facility maintenance platform serving multi-location commercial clients with nationwide vendor network. Overlaps with Identiti's facility management division and competes on technology-enabled service delivery.
Others
- ServiceChannel: Facility management work order and vendor management platform that Integrates with Identiti per the company's public materials. Adjacent ecosystem participant shaping the FM technology stack in which Identiti competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Identiti social profiles
Digital presenceIdentiti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Identiti leadership team
Management profileNumber of profiles
Profiles11 records
Identiti subsidiaries and ownership
Company hierarchySubsidiaries2 records
Identiti funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Identiti M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Identiti
What does Identiti do?
Identiti provides full-service signage solutions (exterior signage, interior branding, prototyping, in-house fabrication, nationwide installation, and ongoing maintenance) and facilities management services (preventative and reactive maintenance, rollouts and remodels, HVAC, plumbing, electrical, and general repair) for enterprise multi-site brands across the United States. Programs are delivered through three in-house manufacturing centers and a 3,600+ partner installation/service network, with the IdentitiConnect portal providing real-time program visibility.
Is Identiti a public or private company?
Identiti is a private company. It is classified as family owned and is currently operating.
When was Identiti founded?
Identiti was founded in 1991. It employs 51 to 100 people.
Where is Identiti based?
Identiti is headquartered in Schaumburg, United States, in the North America region.
How does Identiti make money?
Three revenue lines are on record. Signage Design, Fabrication, and Installation Services are the primary driver. The others are signage and Facility Maintenance Services and brand Implementation and Program Management.
Who are Identiti's main competitors?
Direct peers on record are YESCO, Heath & Lineback, Architectural Graphics Inc (AGi), Poblocki Sign Company and Jones Sign Company. Broad incumbents are FASTSIGNS, CBRE Group and ABM Industries. SMS Assist is listed as an emerging player. ServiceChannel is listed as an others.
Does Identiti have an API?
No public API is recorded for Identiti.
What industry is Identiti in?
Identiti's product category is Commercial Signage & Facilities Management Services. Its primary akta.pro industry code is BPAHAKAL, Exhibition, Retail & Experiential Design, with a secondary code of HSACAOAG, Event Signage, Props & Custom Installations. Its NAICS code is 33995 and its SIC code is 2540.