Australian FinTech

What Australian FinTech does

Australian FinTech Pty Ltd is a privately held B2B media and directory platform headquartered in Burleigh Heads, Australia, founded in 2013 to connect and promote the Australian fintech industry. The platform operates a web-based directory cataloguing more than 1,100 fintech companies based in or operating in Australia, paired with a news aggregation service that has published over 10,000 articles and accumulated more than 5 million pageviews. The audience comprises fintech founders and employees, start-ups and scale-ups, ASX-listed financial companies, investors and venture capitalists, and financial professionals. Core products are the Australian FinTech Directory and the Australian FinTech Newsfeed, delivered through a self-serve web platform with no disclosed proprietary AI/ML components.

The company generates revenue through three streams: (i) recurring membership subscriptions at $29.95 per month or $295 per annum, bundling directory listing, press release distribution, social media promotion, and newsletter inclusion; (ii) corporate sponsorship packages starting at $250+GST per month that provide homepage branding, banner advertising, and backlinks; and (iii) ancillary advertising. Members receive complimentary cross-listings on related platforms within an international FinTech network covering the US, UK, Ireland, and UAE, as well as vertical platforms covering PropTech, AI, blockchain/cryptocurrency, and start-ups/scale-ups. The operation is run by a 1–10 person team with no disclosed external funding, government support, or PE/VC backing. The leadership team includes John Elkovich as CEO, co-founders Cameron Dart and Rob James, and John Hewson as non-executive chairman.

The platform's primary competitive position is built on content authority (10,000+ articles), distribution reach (42,000+ social media followers across LinkedIn, Twitter, Facebook, and Instagram; 4,000+ newsletter subscribers; 30,000+ unique monthly users), and a network effect from its 1,100+ directory listings and cross-border partnerships. Key commercial relationships include mybalancingIQ as the exclusive naming rights partner and official sponsor, alongside Escode, LENSELL, and Digital Surge as featured sponsors. The business is a self-serve, low-ARPU media operation whose growth depends on continued directory expansion, sponsor renewal, and the ability to convert editorial authority into recurring membership and sponsorship revenue.

Name

Australian FinTech

Legal name

Australian FinTech Pty Ltd

Website

https://australianfintech.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Australian FinTech is a privately held B2B media and directory platform that aggregates and promotes over 1,100 Australian fintech companies through a searchable directory, news feed, and membership and sponsorship programs, serving fintech founders, investors, and financial professionals domestically and across an international partner network.

Ownership category

akta.pro rank

Product category

Fintech Industry Media and Directory

NAICS

Directory and Mailing List Publishers (51314), Periodical Publishers (513120)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Fintech & Payments Partner / ISO Referral Networks (FSAEAMAK)

Keywords

• Fintech industry directory
• Fintech news media
• Industry directory platform
• Membership publishing platform
• Sponsorship marketing platform

Headquarters

HQ city

Burleigh Heads

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Membership Subscriptions: Monthly and annual membership fees charged to fintech companies for directory listings, press release publishing, social media promotion, and newsletter inclusion.
2. Corporate Sponsorships: Premium sponsorship packages at $250+GST per month offering homepage branding, banner ads, backlinks, and association with the No.1 Fintech website in Australia.
3. Advertising: Various marketing and advertising opportunities across the website and associated platforms to promote businesses to the growing audience.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Australian FinTech operates a B2B media and directory platform for the Australian fintech industry. It maintains a searchable directory of 1,100+ fintech companies and publishes a fintech newsfeed with over 10,000 articles. The platform sells memberships ($29.95/month or $295/year) and corporate sponsorships ($250+GST/month) that grant directory listings, press release distribution, social media promotion, newsletter inclusion, and backlinks across its own site and partner platforms.

Product overview

Australian FinTech operates as a B2B media and directory platform connecting the Australian FinTech industry. The core offering is a comprehensive directory of over 1,100+ FinTech companies with news aggregation services. The platform operates on a membership and sponsorship model where fintech companies pay for directory listings, press release distribution, and visibility. Key sponsored products highlighted on the platform include: mybalancingIQ (AI-powered financial intelligence), LENSELL (investment decision support including Global Marketplace, Diversiview, Model Portfolios, TableBits, and Polairis), Escode (software escrow services), and Digital Surge (cryptocurrency trading). The platform also offers corporate sponsorship packages for brand visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Australian FinTech Directory Australia's largest directory of fintechs, showcasing over 1,100 companies based or operating in Australia, with company bios, website backlinks, logos, product details, management information, and contact details.
• Australian FinTech Newsfeed A news platform featuring the latest Australian fintech news, press releases, and industry updates, with over 10,000 articles posted and viewed over 5 million times.
• Australian FinTech Membership A membership program offering company listing on Australia's largest fintech directory, press release publishing, social media sharing across 50,000+ followers, newsletter inclusion, and complimentary listings on related platforms (InternationalFinTech.com, StartUpScaleUp.com.au, AustralianBlockchainCryptocurrency.com.au, PropTechNews.com.au, InAIToday.com). Priced at $29.95/month or $295/year.
• Australian FinTech Corporate Sponsorship Premium sponsorship opportunities including brand featured on homepage and most pages, backlinks to dedicated pages, banner advertising, and association with Australia's No.1 fintech website. Priced at $250+GST per month.

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Partnerships

Nine partnerships are on record, tiered flagship, minor and core.

• mybalancingIQflagshipGTM or Marketing Partner · 1 May 2026Exclusive naming rights partner and official sponsor of Australian FinTech. mybalancingIQ is an AI-driven financial intelligence platform that sponsors the Australian FinTech brand.
• In AI TodayminorOthers · 1 December 2023Global Artificial Intelligence platform offering AI-related fintech companies additional exposure.
• US FinTechcoreOthers · 1 February 2023Part of The FinTech Company network, US FinTech provides cross-promotion for Australian fintech companies seeking exposure in the US market.
• UK FinTechcoreOthers · 1 February 2023Part of The FinTech Company network, UK FinTech connects Australian fintech companies with UK market opportunities.
• Ireland FinTechcoreOthers · 1 February 2023Part of The FinTech Company network, Ireland FinTech provides Irish market exposure for Australian fintech companies.
• UAE FinTechcoreOthers · 1 February 2023Part of The FinTech Company network, UAE FinTech connects Australian fintech companies with Middle East market opportunities.
• Australian Blockchain & CryptocurrencycoreOthers · 1 February 2023Vertical-specific platform for blockchain and cryptocurrency companies, complementary to the main Australian FinTech directory.
• PropTech NewsminorOthers · 1 February 2023Property technology news platform in the same network, offering cross-promotion for fintech companies with proptech relevance.
• StartUpScaleUpminorOthers · 1 February 2023Startup and scaleup news platform providing additional visibility for Australian fintech companies at early growth stages.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Fintech Times: Fintech Times is a UK-based fintech news and media outlet serving the global fintech community. It is directly comparable to Australian FinTech as a specialist fintech media brand running a directory-plus-news coverage model for fintech companies.
• Finextra: Finextra operates a long-running news, research, and community platform for the financial services and fintech industries. It matches Australian FinTech's editorial coverage model and community-driven directory of fintech providers.
• FinTech Global: FinTech Global runs a fintech intelligence, news, and directory platform covering fintech ecosystems globally. Its directory-plus-news model and tiered corporate sponsorship scheme closely mirror Australian FinTech's monetisation structure.
• FinTech Magazine (BizClik Media Group): FinTech Magazine is a digital publication covering financial technology news, interviews, and a company directory across the global fintech sector. The publication and corporate sponsorship model are analogous to Australian FinTech's.
• The Fintech Times: The Fintech Times publishes fintech industry news, feature interviews, and a company directory targeted at fintech professionals. Its combination of editorial coverage and directory listings directly parallels the Australian FinTech platform's content and directory model.

Regional players

• Fintech Australia: Fintech Australia is the national industry body for the Australian fintech ecosystem, hosting a member directory and news coverage. It is comparable to Australian FinTech as a domestic competitor and adjacent ecosystem player for Australian fintech visibility.
• Fintech News Switzerland: Fintech News Switzerland runs a regional fintech directory and news platform within a single national ecosystem. The single-market positioning makes it a structural parallel to Australian FinTech, although operating in a different geography.

Broad incumbents

• CB Insights: CB Insights is a leading fintech and tech intelligence platform with company databases, market maps, and proprietary research. It sits as a broad incumbent whose fintech directory and intelligence coverage overlaps with the higher end of Australian FinTech's offering.
• Crunchbase: Crunchbase is a large-scale business information platform with company directories, news, and funding data. While not fintech-specific, its directory-plus-news publishing model competes with Australian FinTech for SEO-led visibility in fintech company searches.

Emerging players

• Asia FinTech Network: Asia FinTech Network curates fintech coverage and ecosystem connections across Asia-Pacific. It serves a comparable role to Australian FinTech but at a wider APAC geographic scope, making it an emerging peer covering adjacent markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/austfintech
• Facebookfacebook.com/australianfintech
• LinkedInlinkedin.com/company/australian-fintech
• Instagraminstagram.com/australianfintech

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian FinTech