What mybalancingIQ does

mybalancingIQ is a private, founder-led SaaS company that publicly launched in June 2026 to deliver AI-powered financial intelligence to small and medium-sized businesses (SMBs) and the accountants and advisors who serve them. The platform connects to QuickBooks and Xero via OAuth 2.0 read-only integrations to convert raw accounting data into real-time Business Health Scores, cash flow alerts and forecasts, AI-powered competitor analysis, what-if scenario modeling, and historical look-back analyses. A conversational AI assistant branded as Invara lets users query financial position in plain English, while an Accountant Access feature enables read-only dashboard sharing for professional advisors. The stack runs as a multi-tenant AWS SaaS with KMS-encrypted, revocable OAuth tokens and self-attested compliance with UK GDPR, PIPEDA, Australian Privacy Principles, and CCPA/CPRA.

The business operates a product-led growth motion: customers self-serve sign up at mybalancingiq.com, connect an accounting platform in roughly two minutes, and access the full Pioneer tier ($35/month after a 3-month free trial, no credit card required). A free, no-signup competitor analysis tool generates PDF reports in 1–2 minutes as a top-of-funnel acquisition asset. A second revenue stream, Bespoke/Custom Software Development, provides enterprise-grade, branded deployments through a sales-assisted five-step process with fixed-price proposals and multi-year contracts. Initial availability spans the United States, United Kingdom, Canada, Australia, and New Zealand, with Sage integration announced as forthcoming.

The company is controlled by four co-founders — Melanie Rollason (ICAEW-qualified, ex-digital advisory lead for 300+ accountancy firms across BDO, PwC, Forvis Mazars, and PKF), Simon Michaels (Chartered Accountant with fractional CFO and board experience), Stephen Russell (executive operator with public-company board and CFO experience), and Adam Dugan (CTO who previously co-founded and scaled Language Lab to 100+ countries before its 2025 acquisition). No external funding rounds, institutional investors, or parent companies are disclosed; the company appears bootstrapped. The Accountant & Advisor Assurance document explicitly disclaims the platform as a decision-support tool rather than a certified financial analysis system, and AI outputs are flagged as potentially containing errors.

Name

mybalancingIQ

Legal name

mybalancingIQ

Website

https://mybalancingiq.com

Company type

Private

Founded year

2026

Operating status

Operating

Short description

mybalancingIQ is a private, bootstrapped SaaS platform that connects to QuickBooks and Xero to deliver AI-powered financial intelligence — including a real-time Business Health Score, cash flow forecasting, competitor analysis, and a conversational AI advisor (Invara) — to SMBs and their accountants across the US, UK, Canada, Australia, and New Zealand.

Ownership category

akta.pro rank

Product category

Financial Intelligence Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Managed File Transfer (MFT) & B2B/EDI Integration (HDAEACAG)

akta.pro secondary industry

Managed File Transfer (MFT) & B2B Integration (EDI) (HDAEAIAE)

Keywords

• Financial intelligence platform
• Accounting data integration
• Cash flow forecasting
• AI business advisor
• SMB financial analytics

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Pioneer Plan): Monthly subscription at $35/month providing full platform access including health scores, AI advisor, competitor analysis, and forecasting. Currently offers 3-month free trial for early adopters.
2. Custom Software Development: Bespoke software development services for enterprise clients requiring custom features, branded solutions, and tailored workflows. Priced via discovery call and fixed-price proposals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

mybalancingIQ is a cloud-based, AI-powered financial intelligence platform that connects to QuickBooks and Xero via read-only OAuth to deliver real-time business health scoring, cash flow forecasting, AI-driven competitor analysis, what-if scenario planning, and a conversational AI advisor (Invara) for small and medium-sized businesses. The platform is sold primarily through a self-serve Pioneer subscription at $35 per month after a 3-month free trial, with additional bespoke software development services offered via fixed-price discovery engagements for enterprise clients.

Product overview

mybalancingIQ is a unified cloud-based business intelligence platform that integrates with QuickBooks and Xero to transform raw accounting data into actionable financial intelligence for small and medium businesses. The platform centers on the main mybalancingIQ Platform, which delivers a Business Health Score (real-time indicator of cash flow fitness, profitability, liquidity, and growth), Cash Flow Alerts & Forecasting (proactive monitoring and projections), Competitor Analysis (AI-powered competitive positioning), 'What if' Scenario Planning (financial modeling), and Invara AI Advisor (conversational AI for financial questions). Additional features include Accountant Access (read-only advisor sharing), Business Evaluation (deeper assessment), and Look-back Mode (historical analysis). The platform is offered through the Pioneer pricing plan ($35/month with 3 months free), with custom/bespoke software development available as an add-on service for enterprise needs.

Differentiator

Problem solved

Functional benefit

Brands

• Invara: AI-powered conversational assistant integrated within the mybalancingIQ platform that answers financial questions in plain English and provides data-backed insights to business owners.

Products and services

• mybalancingIQ Platform AI-powered financial intelligence SaaS platform for small and medium-sized businesses that connects to QuickBooks and Xero via read-only OAuth to deliver a real-time Business Health Score, cash flow forecasting and alerts, competitor benchmarking, what-if scenario planning, and a conversational Invara AI advisor, offered as a self-serve monthly subscription with accountant read-only sharing.
• Bespoke Software Development Custom software development service for enterprise clients requiring brand-customized solutions, tailored workflows, and bespoke internal tools, dashboards, or customer-facing platforms built to specific workflow requirements, scoped and priced via a discovery call.

Quantifiable outcome

• SMBs can identify 18% pricing gaps vs competitors
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and planned.

• QuickBookscoreTechnology or IntegrationPrimary accounting integration partner. OAuth-based read-only connection to QuickBooks provides real-time financial data for health scoring, forecasting, and AI insights. Connection takes ~2 minutes via secure token authorization.
• XerocoreTechnology or IntegrationPrimary accounting integration partner. OAuth-based read-only connection to Xero enables the platform's financial intelligence features. Listed alongside QuickBooks as founding integration.
• Sage (Coming Soon)plannedTechnology or IntegrationAnnounced roadmap integration for Sage accounting software, expanding the platform's supported accounting ecosystem beyond QuickBooks and Xero.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• LiveFlow: LiveFlow turns QuickBooks/Xero data into real-time financial dashboards, forecasts, and reports for SMBs and accountants. It competes head-to-head with mybalancingIQ on real-time financial insights for SMBs.
• Float: Float provides cash flow forecasting and budgeting for SMBs and accountants, integrating with Xero, QuickBooks, and other ledgers. It is a direct peer on the cash-flow forecasting and scenario-planning capabilities.
• Spotlight Reporting: Spotlight Reporting offers financial reporting, dashboards, and forecasting for accountants and SMBs, with QuickBooks and Xero integrations. It directly overlaps mybalancingIQ's accountant-grade reporting and KPI benchmarking.
• Pilot: Pilot combines bookkeeping, CFO advisory, and a financial-management platform targeted at startups and SMBs. It overlaps mybalancingIQ on ongoing financial visibility, bookkeeping, and SMB advisory services.
• Fathom: Fathom provides financial analysis, reporting, and forecasting for SMBs and accountants integrating with QuickBooks and Xero. It is the closest direct competitor to mybalancingIQ's health score, forecasting, and visualization features.

Emerging players

• Relay Financial: Relay is a business banking and money-management platform for SMBs with cash-flow visibility tools. It is comparable on the SMB cash-flow monitoring and proactive alerting use cases.
• Bookkeep: Bookkeep automates accounting entries and reporting across SMB SaaS platforms, integrating with QuickBooks, Xero, and Sage. It is comparable on the accounting-data integration and SMB financial intelligence layer.
• Numeric: Numeric is an AI accounting platform that automates close, reconciliations, and reporting for accounting teams. It is comparable as an AI-native financial workflow tool aimed at the accountant-adjacent SMB ecosystem.

Broad incumbents

• Mosaic: Mosaic is a financial planning and analytics platform connecting to accounting sources for SMBs and growth-stage companies. It overlaps mybalancingIQ on financial intelligence and data-driven insight delivery.
• QuickBooks Live / Intuit AI: Intuit ships native AI insights, cash-flow analytics, and benchmarking inside QuickBooks itself. As the upstream platform provider, it represents both a critical integration partner and a direct competitive threat to mybalancingIQ's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mybalancingiq
• LinkedInlinkedin.com/company/mybalancingiq

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mybalancingIQ