Altron Arrow
Altron Arrow is a South African value-added distributor of electronic components and enterprise computing solutions, operating as a joint venture between Altron and Arrow Electronics to serve electronics manufacturers and IT solution providers across South Africa.
- Company typePrivate
- Founded1998
- HeadquartersJohannesburg, South Africa
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Altron Arrow does
Altron Arrow, legally registered as Arrow Altech Distribution (Pty) Ltd, is a South Africa-based value-added distributor of electronic components and enterprise computing solutions. The company operates as a joint venture between Altron (a JSE-listed conglomerate) and Arrow Electronics (a global technology distributor with 2023 sales of $33 billion serving 220,000+ manufacturers), giving Altron Arrow access to a global supplier portfolio localized for the South African market. It serves three primary customer segments: electronics manufacturers requiring components and engineering support, IT solution providers seeking enterprise computing solutions, and broader technology businesses needing supply chain services. The company is headquartered in Gauteng with 1,001-5,000 employees.
Altron Arrow's offering is organized across three interconnected lines. Electronic Components covers semiconductors, connectors and electro-mechanical parts, wireless modules, frequency components, lighting and optics, passives, batteries and solar, displays, and power supplies sourced from global manufacturers. Supply Chain Solutions provides countrywide delivery, full kitting services, automated customer and PCN reporting, FIFO distribution, and Inventory Management as a Service (IMaaS). Enterprise Computing Solutions encompasses cybersecurity (OPSWAT, Delinea, Check Point, Swivel Secure, Black Duck, Bio-Key), embedded computing (PNY, Intel, Microsoft, AAEON), AI and edge computing (Nvidia, Edgeway, Scales, ASUS GPUs), data storage (Seagate), memory (SanDisk, Transcend, Micron), and industrial computing (Advantech, Kontron, AAEON). The company holds ISO 9001:2015, B-BBEE, and Authorized Economic Operator certifications.
The business model is primarily hardware resale with an overlay of recurring supply chain services. Pricing is not publicly disclosed and requires direct sales engagement. Altron Arrow goes to market through a channel partner network targeting enterprise customers, with supplementary e-commerce via the linked arrow.com storefront. Revenue is generated through three streams: electronic components sales, enterprise computing solution sales, and professional services for supply chain management. Altron Group (parent) reported R10.325 billion in 2024 sales, but Altron Arrow-specific segment revenue is not separately disclosed; Altron reported challenges in the Altron Arrow segment during H1 FY2025.
Altron Arrow firmographics
Firmographics- Name
- Altron Arrow
- Legal name
- Arrow Altech Distribution (Pty) Ltd
- Website
- https://altronarrow.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Altron Arrow is a South African value-added distributor of electronic components and enterprise computing solutions, operating as a joint venture between Altron and Arrow Electronics to serve electronics manufacturers and IT solution providers across South Africa.
- Ownership category
- akta.pro rank
Altron Arrow industry classification
Industry- Product category
- Electronic Components Distribution
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Other Communications Equipment Manufacturing (33429)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Electronics Components & OEM/ODM Sourcing Marketplaces (CRAFAHAM)
- akta.pro secondary industry
- Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD)
Keywords
Where Altron Arrow is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Altron Arrow business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Electronic Components Sales: Distribution of electronic components including semiconductors, connectors, wireless modules, displays, power supplies, and other passive and active components to electronics manufacturers.
- Enterprise Computing Solutions: Sale and distribution of cybersecurity, embedded computing, AI and edge computing, data storage, and industrial computing solutions through channel partnerships with global technology vendors.
- Supply Chain Solutions: Services including kitting, automated reporting, supply chain management, specialist technical support, and FIFO distribution for customers across South Africa.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Altron Arrow product offering
Product offeringCore offering
Altron Arrow is a South Africa-based value-added distributor that sells electronic components (semiconductors, connectors, wireless modules, passives, displays, power supplies, etc.) and enterprise computing solutions (cybersecurity, embedded computing, AI/edge, data storage, memory, industrial computing) sourced from global technology partners. It supplements these product sales with supply chain solutions including countrywide delivery, kitting services, automated reporting, specialist technical support, FIFO distribution, and an Inventory Management as a Service (IMaaS) offering.
Product overview
Altron Arrow operates as a technology distributor and solutions provider offering three interconnected service areas: Electronic Components distribution (semiconductors, connectors, wireless modules, frequency, lighting/optics, passives, batteries, displays, power supplies), Supply Chain Solutions (countrywide delivery, kitting services, automated reporting, FIFO distribution), and Enterprise Computing Solutions (cybersecurity, embedded systems, AI/edge computing, data storage, memory, industrial computing). The company partners with global electronics manufacturers and world-leading technology suppliers to provide components, engineering support, and complete technology solutions to businesses across South Africa for digital transformation.
Differentiator
Problem solved
Functional benefit
Products and services
- Electronic Components Distribution of electronic components to electronics manufacturers across South Africa, including semiconductors, connectors and electro-mechanical parts, wireless and modules, frequency components, lighting and optics, passives, batteries and solar, displays, and power supplies, with engineering support and customised systems.
- Supply Chain Solutions Complete supply chain services for businesses across South Africa, including countrywide delivery, full kitting services, automated customer reporting, automated PCN reporting, supply chain management, specialist technical support, and FIFO distribution.
- Inventory Management as a Service (IMaaS) Simplified inventory management solution enabling businesses to track and manage inventory, including an assessment and booking service for prospective customers, promoted as 'Simpler, Safer, Smarter Inventory Management.'
- Enterprise Computing Solutions (ECS) Portfolio of enterprise IT solutions combining technologies from world-leading suppliers to address specific business needs, covering cybersecurity, embedded systems, AI and edge computing, data storage, memory, and industrial computing. Delivered to the modern enterprise through channel partners.
- ASUS GPU Hardware ASUS GPU hardware offerings promoted as 'Power up your AI ambitions with ASUS GPU hardware,' enabling enterprises to power AI workloads and applications in partnership with Altron Arrow.
Companies that use Altron Arrow
Customer profileSegments3 records
Ideal customer profiles3 records
Altron Arrow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Altron Arrow partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- IntelcoreAltron Arrow distributes Intel embedded computing solutions including processors and related technologies for enterprise and industrial computing applications.
- NvidiacoreAltron Arrow offers Nvidia GPU hardware solutions for AI and edge computing applications, including the ASUS GPU product line.
- MicrosoftcoreAltron Arrow distributes Microsoft embedded solutions as part of their enterprise computing portfolio.
- SeagatecoreAltron Arrow distributes Seagate data storage solutions including hard drives and storage systems.
- SanDisk (Western Digital)coreAltron Arrow distributes SanDisk memory solutions including flash storage and memory cards.
- OPSWATcoreAltron Arrow provides OPSWAT cybersecurity solutions for critical infrastructure protection and secure data transfer.
- DelineacoreAltron Arrow offers Delinea privileged access management and identity security solutions.
- Check PointcoreAltron Arrow distributes Check Point cybersecurity solutions including firewall and threat prevention.
- Black Duck (Synopsys)coreAltron Arrow provides Black Duck software security solutions for open source security and license compliance.
- PNYcoreAltron Arrow distributes PNY embedded and professional computing solutions.
- AAEONcoreAltron Arrow offers AAEON embedded computing platforms and industrial PC solutions.
- AdvantechcoreAltron Arrow distributes Advantech industrial computing and embedded automation solutions.
- KontroncoreAltron Arrow provides Kontron embedded computing and IoT solutions.
- MicroncoreAltron Arrow distributes Micron memory solutions including DRAM and flash memory products.
- ASUScoreAltron Arrow promotes ASUS GPU hardware for AI ambitions, offering GPU solutions for artificial intelligence applications.
- Arrow ElectronicscoreAltron Arrow is a joint venture between Altron and Arrow Electronics, distributing Arrow's global technology portfolio in South Africa. Arrow Electronics guides innovation forward for over 220,000 technology manufacturers with 2023 sales of $33 billion.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Altron Arrow competitors and assessment
Company assessmentBroad incumbents
- Arrow Electronics: Altron Arrow's joint venture parent and global value-added distributor of electronic components and enterprise computing solutions with $33B in 2023 sales. Directly comparable business model and supplier portfolio; Altron Arrow is essentially its South African franchise.
- TD Synnex: Global IT and electronics distributor offering components, enterprise computing, and cybersecurity solutions. Broader portfolio than Altron Arrow but overlapping in enterprise computing distribution.
- Ingram Micro: Global technology distributor with broad IT, cybersecurity, and enterprise computing solutions. Comparable to Altron Arrow's Enterprise Computing Solutions business in terms of channel partner ecosystem.
Direct peers
- Avnet: Global electronic component distributor with a strong presence across components, embedded solutions, and IT distribution. Direct competitor to Altron Arrow in the broader components and embedded computing distribution space.
- Future Electronics: Major global electronic components distributor serving similar OEM and EMS customers with comparable franchises for semiconductors, passives, connectors, and embedded solutions.
- RS Components (RS South Africa): South African operation of RS Group, a global B2B distributor of electronic components, tools, and industrial products. Competes head-to-head with Altron Arrow on electronic component distribution to local engineers and manufacturers.
- Mouser Electronics: Global electronic component distributor with authorized distribution of semiconductors and electronic components. Direct competitor for design-in component sales, with growing reach in Africa.
- DigiKey: Global electronic component distributor offering millions of components from thousands of manufacturers. Competes with Altron Arrow's catalog distribution business, especially for design engineers and smaller volume orders.
Regional players
- Tarsus Distribution: South African IT distribution company distributing enterprise hardware, software, and cybersecurity solutions. Directly comparable South African peer with overlapping enterprise computing and channel partner model.
- Rectron: South African IT and electronics distributor offering components, enterprise solutions, and peripherals. Comparable regional competitor serving similar electronics manufacturer and IT solution provider segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Altron Arrow social profiles
Digital presenceAltron Arrow compliance and trust
Trust signalCompliance2 records
Altron Arrow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Altron Arrow leadership team
Management profileNumber of profiles
Altron Arrow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Altron Arrow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Altron Arrow
What does Altron Arrow do?
Altron Arrow is a South Africa-based value-added distributor that sells electronic components (semiconductors, connectors, wireless modules, passives, displays, power supplies, etc.) and enterprise computing solutions (cybersecurity, embedded computing, AI/edge, data storage, memory, industrial computing) sourced from global technology partners. It supplements these product sales with supply chain solutions including countrywide delivery, kitting services, automated reporting, specialist technical support, FIFO distribution, and an Inventory Management as a Service (IMaaS) offering.
Is Altron Arrow a public or private company?
Altron Arrow is a private company. It is classified as corporate owned and is currently operating.
When was Altron Arrow founded?
Altron Arrow was founded in 1998. It employs 51 to 100 people.
Where is Altron Arrow based?
Altron Arrow is headquartered in Johannesburg, South Africa, in the Africa region.
How does Altron Arrow make money?
Three revenue lines are on record. Electronic Components Sales are the primary driver. The others are enterprise Computing Solutions and supply Chain Solutions.
Who are Altron Arrow's main competitors?
Broad incumbents on record are Arrow Electronics, TD Synnex and Ingram Micro. Direct peers are Avnet, Future Electronics, RS Components (RS South Africa), Mouser Electronics and DigiKey. Regional players are Tarsus Distribution and Rectron.
Does Altron Arrow have an API?
No public API is recorded for Altron Arrow.
What industry is Altron Arrow in?
Altron Arrow's product category is Electronic Components Distribution. Its primary akta.pro industry code is CRAFAHAM, Electronics Components & OEM/ODM Sourcing Marketplaces, with a secondary code of IMAGABAD, Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs). Its NAICS code is 33411 and its SIC code is 5065.