Terrible Herbst

What Terrible Herbst does

Terrible Herbst, operating commercially as "Terrible's," is a privately held chain of service stations and convenience stores headquartered in Las Vegas, Nevada, and founded in 1959. The company operates multiple retail locations across Nevada and the broader Southwest United States, offering fuel, convenience merchandise, and gaming/entertainment services to mass-market retail consumers. Its revenue model is built on three integrated streams: fuel sales, in-store convenience purchases, and gaming — a structure typical of regional c-store operators in Nevada where gaming licenses can be co-located with retail fuel sites. The company has historically pursued modest inorganic expansion, including the March 2007 acquisition of Berry-Hinckley Industries, and remains family-controlled with no disclosed venture, private equity, or institutional ownership.

Business model and operations are opaque from the available data: no headcount, pricing, customer segmentation, or financial disclosures are provided. The Herbst family is referenced through Timothy P. Herbst, a Nevada-based businessman associated with the company, who in October 2025 was appointed to the Board of Directors of GBank Financial Holdings Inc., suggesting an emerging adjacency into financial services. The company has also consolidated its public-facing web presence from terribleherbst.com to terribles.com, indicating an active brand refresh under the "Terrible's" DBA. No technology stack, AI/ML capabilities, partnerships, or product roadmap information is disclosed in the source material, limiting deeper technical or commercial analysis.

Name

Terrible Herbst

Website

https://terribleherbst.com

Company type

Private

Founded year

1959

Operating status

Operating

Short description

Terrible Herbst (DBA "Terrible's") is a privately held, family-owned chain of service stations and convenience stores in Nevada and the broader Southwest, founded in 1959, offering fuel, convenience merchandise, and gaming to mass-market retail consumers.

Ownership category

akta.pro rank

Product category

Convenience Store and Fuel Retail

NAICS

Convenience Retailers (445131), Convenience Retailers and Vending Machine Operators (44513)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared) (CRANAJAI)

Keywords

• Fuel retail
• Convenience stores
• Gaming services
• Gas stations
• Retail convenience

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Core offering

Terrible Herbst operates a chain of convenience stores and service stations primarily in Nevada, offering fuel, convenience retail items, and gaming/entertainment services at its physical retail locations. The company, doing business as Terrible's, has operated since 1959 and serves consumers across the Southwest United States.

Product overview

Terrible Herbst is a convenience store and gaming chain operating primarily in Nevada. The company operates multiple retail locations offering fuel, convenience items, and gaming/entertainment services. No detailed product portfolio information is available in the provided source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Fuel and gasoline sales Retail sale of gasoline and fuel at Terrible's service station locations for individual motorists and consumers across Nevada.
• Convenience store retail Retail sale of convenience items and everyday goods at Terrible's branded convenience stores for consumer shoppers in Nevada.
• Gaming and entertainment services Gaming and entertainment services offered at Terrible's locations in Nevada for individual consumers seeking gaming experiences within convenience store settings.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Maverik: Maverik is a Western US convenience store and fuel chain with a regional footprint overlapping Nevada and surrounding states. It is the closest direct peer to Terrible Herbst by geography, format, and fuel-led convenience retail model.
• 7-Eleven: 7-Eleven is the largest convenience chain globally, operating thousands of c-stores with fuel across the US including Nevada. It competes directly with Terrible Herbst for fuel and convenience traffic in the same Nevada corridors.
• Circle K (Couche-Tard): Circle K, operated by Alimentation Couche-Tard, is a major multi-format convenience and fuel retailer with a significant Nevada presence. It is a direct competitor on c-store assortment, fuel pricing, and private-label offerings.
• QuikTrip: QuikTrip is a large privately held convenience and fuel chain known for high-volume stores with fresh food. While concentrated in the Midwest/South/Southeast, it is a relevant benchmark on c-store unit economics and foodservice execution.
• RaceTrac: RaceTrac is a large private convenience and fuel operator across the Southern and Western US. Its store format, fuel-led model, and private ownership structure make it a strong functional comparable to Terrible Herbst.
• Wawa: Wawa is a privately held convenience chain with strong foodservice and loyalty programs. It is a relevant peer on c-store operating model, in-store food preparation, and customer-execution benchmarks even though its core geography is on the East Coast.
• Sheetz: Sheetz is a privately held convenience and fuel chain with made-to-order foodservice and a strong digital/app platform. It is comparable to Terrible Herbst as a family/private operator competing on in-store experience.
• Pilot Flying J (Berkshire Hathaway): Pilot Flying J is a major travel-center and fuel operator with convenience retail across the US. Its high-volume fuel plus c-store model is comparable to Terrible Herbst's service-station format, especially along major travel corridors.

Broad incumbents

• Chevron: Chevron is a major integrated oil company whose branded fuel stations compete with Terrible Herbst for fuel customers in Nevada. As a broad incumbent, it is comparable on fuel supply economics and station-level retail dynamics, though its core business is upstream/downstream energy.
• Shell USA: Shell operates branded retail stations across the US including Nevada, competing on fuel brand, loyalty, and convenience offerings. It is comparable as a broad incumbent fuel retailer, even though its primary business is global integrated energy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/terribleherbst

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terrible Herbst