Agri Supply
Agri Supply is a privately-held farm and rural-lifestyle retailer founded in 1962, headquartered in Garner, NC. It operates nine retail stores across NC, SC, GA, and VA, plus a KalioCommerce e-commerce site and catalog channel, selling over 26,000 products spanning farm implements, tractor parts, lawn and garden supplies, truck accessories, and outdoor living merchandise.
- Company typePrivate
- Founded1962
- HeadquartersGarner, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Agri Supply does
Agri Supply is a privately-held farm and rural-lifestyle retailer founded in 1962 and headquartered in Garner, North Carolina. The company sells more than 26,000 readily available SKUs across twelve core categories: farm machinery and implements (fertilizer spreaders, rotary mowers, cultivators, hay tools), agricultural and tractor parts (PTO shafts, hydraulics, sprayer components), disc and tillage blades and sweeps, fencing and livestock supplies, lawn and garden consumables, lawn-mower blades and parts, truck accessories and toolboxes, trailers and trailer components, outdoor living and apparel, cast-iron cookware (anchored by the exclusive Carolina Cooker brand), home/shop tools, and sprayers and pumps. Its parts catalog depth — over 250,000 mower-blade SKUs compatible with 70+ equipment brands — is operationalized through a Mower Parts Finder and a Product Manual Search tool that convert make/model inputs into part recommendations.
The business operates a true omnichannel model. Distribution is anchored by nine physical retail stores spread across North Carolina (Garner, Greenville, Lumberton, Monroe), South Carolina (Florence), Georgia (Statesboro, Tifton, Valdosta), and Virginia (Petersburg). These stores are complemented by an e-commerce storefront built on KalioCommerce, a mail-order program supported by both print and digital catalogs, and an active direct-response marketing stack spanning email, Facebook, Instagram, YouTube, and an eight-category editorial blog. Payment options include Affirm, PayPal, Visa, American Express, Discover, and Mastercard, and ASC-branded gift cards add an additional revenue and loyalty lever.
Customer segmentation is broad and horizontal: professional farmers and agricultural operations form the primary vertical, while rural and suburban homeowners, livestock and pet owners, truck and SUV owners, and outdoor-living enthusiasts round out a diversified B2C revenue base. Agri Supply also operates a related direct-marketing identity under the wholly-owned Agri-Direct brand. Pricing is unit-based across a wide range — from sub-$5 consumables to heavy equipment above $17,000 — with no subscription or recurring-revenue layer, and revenue is generated almost exclusively through one-time transactions across the four sales channels: in-store, e-commerce, catalog/mail-order, and gift cards.
Agri Supply firmographics
Firmographics- Name
- Agri Supply
- Legal name
- Agri Supply
- Website
- https://agrisupply.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Agri Supply is a privately-held farm and rural-lifestyle retailer founded in 1962, headquartered in Garner, NC. It operates nine retail stores across NC, SC, GA, and VA, plus a KalioCommerce e-commerce site and catalog channel, selling over 26,000 products spanning farm implements, tractor parts, lawn and garden supplies, truck accessories, and outdoor living merchandise.
- Ownership category
- akta.pro rank
Agri Supply industry classification
Industry- Product category
- Farm and home supply retail
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair) (AFABAJAM)
- akta.pro secondary industries
- Livestock & Pasture Supply Retail (Feed Supplements, Animal Health Inputs) (AFABAJAJ), Irrigation & Water Management Input Retail (Drip Consumables, Fertigation) (AFABAJAI)
Keywords
Where Agri Supply is headquartered
LocationHeadquarters
- HQ city
- Garner
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Agri Supply business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Store Sales: Revenue generated from physical retail store locations selling agricultural equipment, farm supplies, lawn and garden products, truck accessories, and outdoor living merchandise directly to consumers.
- E-commerce/Online Sales: Revenue from online product sales through the Agri Supply website, including shipping and handling fees for delivered orders.
- Mail Order/Catalog Sales: Revenue from catalog orders placed via phone or mail, with physical and electronic promotional mailings to drive catalog sales.
- Gift Cards: Sale of ASC Gift Cards for use in retail stores or online purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Agri Supply product offering
Product offeringCore offering
Agri Supply is a farm and home supply retailer selling over 26,000 products across categories including farm machinery and tractor implements, agricultural parts, disc and tillage tools, fencing and livestock supplies, lawn and garden products, lawn mower blades (250,000+ SKUs for 70+ brands), truck accessories, trailers, outdoor living goods, and cast iron cookware. The company distributes through 9 physical retail stores in the southeastern US, an e-commerce website, and a mail-order catalog under the Agri Way customer service philosophy established in 1962.
Product overview
Agri Supply is a farm and home supply retailer operating as a single unified e-commerce platform with physical retail stores. The company offers over 26,000 readily available products across twelve core product categories: Farm Machinery & Implements (fertilizer spreaders, aerators, cultivators, rotary mowers, tillovators), Agricultural & Parts (farm machinery parts, hydraulics, PTO shafts), Disc & Tillage (disc blades, sweeps, harrows), Fencing, Livestock & Pet Supplies (fencing, feeders, water tanks), Lawn & Garden (herbicides, sprayers, seeders), Lawn Mower Blades & Parts (250,000+ blades for 70+ brands), Truck Accessories & Toolboxes (bed mats, hitches, toolboxes), Trailers, Tires & Accessories (utility trailers, wheel assemblies), Apparel & Outdoor Living (clothing, footwear, sporting goods), Cast Iron & Cooking Supplies (featuring exclusive Carolina Cooker brand), Home, Shop & Tool (power tools, welding supplies), and Sprayers & Pumps. The platform is complemented by tools like a Mower Parts Finder, Product Manual Search, and a Blog with educational content across farm, garden, and outdoor lifestyle topics.
Differentiator
Problem solved
Functional benefit
Products and services
- Farm Machinery & Implements
Companies that use Agri Supply
Customer profileSegments5 records
Ideal customer profiles2 records
Agri Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Agri Supply partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Agri Supply competitors and assessment
Company assessmentDirect peers
- Orscheln Farm and Home: Orscheln operates 170+ farm and home stores across the Midwest and Southeast, offering farm and ranch supplies, hardware, automotive, and outdoor living categories that compete directly with Agri Supply.
- Blain's Farm & Fleet: Blain's Farm & Fleet is a Midwestern farm, hardware, and automotive retailer with 40+ stores that mirrors Agri Supply's combination of farm machinery parts, lawn and garden, outdoor living, and truck/auto accessories.
- Atwoods Ranch & Home: Atwoods is a farm and ranch retailer with 70+ stores across the South and Midwest selling farm supplies, livestock, lawn and garden, and outdoor products in a similar model to Agri Supply.
- Tractor Supply Company: Tractor Supply is the largest U.S. farm and rural lifestyle retailer with 2,000+ stores, offering farm supplies, tractor implements, lawn and garden, livestock, pet, and truck accessories that directly overlap Agri Supply's core catalog and customer base.
- Rural King: Rural King operates 100+ farm and home stores across the Midwest and Southeast, carrying farm equipment, livestock, hardware, and outdoor products with a similar product mix and rural customer orientation to Agri Supply.
- Northern Tool + Equipment: Northern Tool operates 130+ stores and a national e-commerce site selling tractors, implements, sprayers, pumps, trailer parts, and shop equipment that overlap with Agri Supply's agricultural parts and outdoor categories.
- Southern States Cooperative: Southern States is a farmer-owned cooperative operating farm supply stores throughout the Southeast, including NC, VA, GA, and SC, directly overlapping Agri Supply's geography, farm input catalog, and farmer customer base.
Regional players
- Fleet Farm: Fleet Farm is a Midwest-based farm, hardware, and outdoor retailer with stores across MN, WI, IA, ND, and SD. It carries comparable categories (farm supplies, automotive, outdoor, lawn and garden) but does not overlap Agri Supply's Southeast geography.
Broad incumbents
- The Home Depot: Home Depot operates 2,000+ big-box stores carrying tools, hardware, lawn and garden, and trailer/automotive accessories, competing with Agri Supply for DIY rural and suburban customers across many overlapping categories.
- Ace Hardware: Ace Hardware is a national hardware cooperative with thousands of independently owned stores selling tools, lawn and garden, outdoor living, and farm-adjacent categories, overlapping part of Agri Supply's catalog from a broader general-merchandise position.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Agri Supply social profiles
Digital presenceAgri Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agri Supply leadership team
Management profileNumber of profiles
Agri Supply subsidiaries and ownership
Company hierarchySubsidiaries1 record
Agri Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agri Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agri Supply
What does Agri Supply do?
Agri Supply is a farm and home supply retailer selling over 26,000 products across categories including farm machinery and tractor implements, agricultural parts, disc and tillage tools, fencing and livestock supplies, lawn and garden products, lawn mower blades (250,000+ SKUs for 70+ brands), truck accessories, trailers, outdoor living goods, and cast iron cookware. The company distributes through 9 physical retail stores in the southeastern US, an e-commerce website, and a mail-order catalog under the Agri Way customer service philosophy established in 1962.
Is Agri Supply a public or private company?
Agri Supply is a private company. It is classified as family owned and is currently operating.
When was Agri Supply founded?
Agri Supply was founded in 1962. It employs 51 to 100 people.
Where is Agri Supply based?
Agri Supply is headquartered in Garner, United States, in the North America region.
How does Agri Supply make money?
Four revenue lines are on record. Retail Store Sales are the primary driver. The others are E-commerce/Online Sales, mail Order/Catalog Sales and gift Cards.
Who are Agri Supply's main competitors?
Direct peers on record are Orscheln Farm and Home, Blain's Farm & Fleet, Atwoods Ranch & Home, Tractor Supply Company, Rural King, Northern Tool + Equipment and Southern States Cooperative. Fleet Farm is listed as a regional player. Broad incumbents are The Home Depot and Ace Hardware.
Does Agri Supply have an API?
No public API is recorded for Agri Supply.
What industry is Agri Supply in?
Agri Supply's product category is Farm and home supply retail. Its primary akta.pro industry code is AFABAJAM, Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair), with a secondary code of AFABAJAJ, Livestock & Pasture Supply Retail (Feed Supplements, Animal Health Inputs). Its NAICS code is 444240 and its SIC code is 5200.