HMG Paints
HMG Paints Limited is a family-owned, UK-based independent paint manufacturer founded in 1930, producing wet paint, aerosols and specialist coatings for commercial vehicle, industrial, automotive, decorative and adjacent sectors via direct sales, a national distributor network and an e-commerce storefront.
- Company typePrivate
- Founded1930
- HeadquartersManchester, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What HMG Paints does
HMG Paints Limited is a privately held, family-owned (Falder family) independent paint manufacturer headquartered at Riverside Works, Collyhurst Road, Manchester, operating continuously since its 1930 founding as H. Marcel Guest Ltd by Herbert Falder. The company manufactures wet paint, aerosols and specialist coatings from its single Manchester facility and self-identifies as the UK's largest independent paint manufacturer, supplying products globally across approximately eleven distinct industry verticals: commercial vehicle, industrial, decorative, automotive, marine, aerospace, rail, wood finish, classic car, defence, and arts and craft. Differentiation rests on proprietary product lines including Acrythane 4G (high-performance coating launched 2019 for commercial vehicle and OEM refinish), the HydroPro water-based range (low-VOC floor, masonry, garden and all-purpose coatings), graphene-infused coatings developed through the PolyGraph Project, an anti-microbial high-gloss acrylic with silver-ion additive, and the ColourBase colour-matching system spanning 2,400+ colour chips and generating over 90,000 hues via formulation software covering BS, RAL, Afnor, Fleet, Truck and other standards.
The business operates a multi-channel go-to-market model: direct B2B sales from Manchester via phone (0161 205 7631) and [email protected] serving industrial and trade buyers; a nationwide UK distributor and stockist network (including Topdec Decorating Supplies and Mallaband Factors) supported by a Find-a-Stockist interactive map; a direct-to-consumer e-commerce storefront at shop.hmgpaint.com for decorative paints with free delivery over £150; and a toll manufacturing service for bespoke product development and contract manufacturing. Revenue mechanics are spread across unit-pricing of branded SKUs (e.g., HydroPro Masonry 5L at £61.99–£65.99, Vinyl Matt Emulsion 5L at £37.99–£69.99, BS/RAL Fan Deck at £18.00, ColourBase Colour Box at £800–£999.99), professional services revenue from colour matching and toll manufacturing, and project-based commercial vehicle and refurbishment supply.
Customer concentration is diversified across enterprise showcase accounts (Jaguar for the CX-17 concept, Aardman Animations for Sony Pictures productions, Manchester Central Library £48m refurbishment, Prodrive/Aston Martin Racing and Mini WRC), mid-market trade customers (Howard Town Brewery, Anglia Decor, Mallaband Factors), and SMB end-customers via e-commerce and distributor stockists. Manufacturing is held at the original Manchester site since 1930, the company retains in-house specialists across pre-treatment, equipment and application, and holds stacked compliance credentials (ISO 9001/2 BS5750, ISO 14001, EN71-3 child-safe, Made in Britain, Cyber Essentials, BCF membership, PDA accreditation, Make UK Defence, CBI membership). Strategic product launches span 2019 (Acrythane 4G, graphene), 2020 (Premium Water-Based Gloss & Satin) and 2022 (Artist Colours in Oil relaunch), with leadership transitioning from the late Chairman Brian Falder (October 2019) to current Chairman John Falder.
HMG Paints firmographics
Firmographics- Name
- HMG Paints
- Legal name
- HMG Paints Limited
- Website
- https://hmgpaint.com
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HMG Paints Limited is a family-owned, UK-based independent paint manufacturer founded in 1930, producing wet paint, aerosols and specialist coatings for commercial vehicle, industrial, automotive, decorative and adjacent sectors via direct sales, a national distributor network and an e-commerce storefront.
- Ownership category
- akta.pro rank
HMG Paints industry classification
Industry- Product category
- Industrial Coatings
- NAICS
- Paint and Coating Manufacturing (325510), Paint and Coating Manufacturing (32551), Other Motor Vehicle Parts Manufacturing (336390), Other Motor Vehicle Parts Manufacturing (33639), Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Coating, Engraving & Allied Services (3470), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Automotive & Transportation Coatings (IMAEAHAC)
- akta.pro secondary industries
- Passenger Vehicle Paint, Coatings & Surface Finishing (ICE) (IMACAAAD), Automotive Surface Materials & Coatings for Interiors/Exteriors Manufacturing (Upholstery Materials/Decor Films/Paints for Trim) (IMACAKAL), Paint & Refinishing Services (Spray, Color-Match, Clearcoat) (TLAKAEAC)
Keywords
Where HMG Paints is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
HMG Paints business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Paint and Coatings Sales: Direct sales of wet paint, aerosols, and specialist coatings to commercial and industrial customers through direct sales team, e-commerce platform, and distributor network.
- E-commerce Consumer Sales: Direct-to-consumer sales of decorative paints through shop.hmgpaint.com for homeowners and professional decorators.
- Toll Manufacturing: Contract manufacturing services for bespoke product development and manufacturing for customers requiring tailored coating solutions.
- Colour Matching Services: Colour matching services and tools including BS & RAL colour matching, advanced colour design, and ColourBase Colour Box system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Floor Paints - Unit pricing per product |
| Unit Pricing | Pay-as-you-go | Decorative Emulsion Paints |
| Unit Pricing | Pay-as-you-go | HydroPro Range |
| Unit Pricing | Pay-as-you-go | Colour Tools |
| Unit Pricing | Pay-as-you-go | Specialty Products |
| Unit Pricing | Pay-as-you-go | Delivery Charges |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
HMG Paints product offering
Product offeringCore offering
HMG Paints manufactures and supplies wet paint, aerosols, and specialist coatings across more than ten industry verticals including commercial vehicle, industrial, decorative, automotive, marine, aerospace, rail, defence, wood finish, classic car, and arts and crafts. The company offers bespoke product development, toll (contract) manufacturing, and colour matching services—including BS, RAL and proprietary palette matching via the ColourBase Colour Box system—from its Manchester head office and primary manufacturing plant.
Differentiator
Problem solved
Functional benefit
Brands
- HydroPro: Water-based paint range including HydroPro Floor Paint, HydroPro Masonry Paint, HydroPro Garden Paint, and HydroPro All Purpose Pro for interior and exterior applications.
- Acrythane 4G
- ColourBase
Products and services
- Acrythane 4G A high-performance coating system for commercial vehicle, automotive and industrial applications, used by OEMs, repairers and refinishers in demanding marketplaces.
- HydroPro Water-Based Range
Quantifiable outcome
- Anti-microbial coatings provide up to 99.99% protection against bacteria, mould, fungi and viruses
- +2 more outcomes
Companies that use HMG Paints
Customer profileNamed customers8 records
Segments11 records
Ideal customer profiles4 records
HMG Paints technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
HMG Paints partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- Anglia DecorcoreSpecialist commercial painting and protective coatings contractor serving as a customer using HMG's 1K DTM coating system for warehouse refurbishment projects. Partnership valued for technical support and product specification collaboration.
- Mallaband FactorscoreDistributor supplying HMG's Acrythane 4G and coating systems to commercial vehicle refinishers. Partnered on Scania 560 refurbishment project, specifying and supplying full coating system.
- Topdec Decorating SuppliescoreNational distributor for HMG decorative paints offering colour matching to BS, RAL, and decorative brands with next-day UK delivery.
- ProdriveflagshipTechnical Partnership supplying advanced coating solutions to Aston Martin Racing and Mini WRC motorsport programmes. Long-term partnership providing high-performance coatings for racing vehicles.
- British Coatings Federation (BCF)minorTrade association membership representing UK coatings, printing inks and wallcovering manufacturers. BCF members represent 95% of UK sales in the sector.
- Community Heartbeat TrustminorCharitable partnership through Minutes Matter Campaign donating paint for conversion of BT telephone boxes into Community Public Access Defibrillator (cPAD) sites. Over 669 kiosks converted with HMG paint donations.
- Belle Vue SpeedwayminorSponsorship partnership with Belle Vue Aces Speedway team for 2025 season, providing coatings for motorsport application.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
HMG Paints competitors and assessment
Company assessmentBroad incumbents
- Hempel: Danish-founded global coatings company with deep marine, protective, and decorative franchises; overlaps with HMG in marine and industrial segments and represents the type of multinational competitor HMG faces.
- BASF Coatings: Division of BASF supplying automotive OEM and refinish coatings globally; directly relevant peer for HMG's automotive OEM colour development work (e.g. Jaguar CX-17 concept).
- Sherwin-Williams: Global coatings leader with broad industrial, automotive refinish, and decorative ranges; overlaps with HMG across multiple served segments and sets competitive benchmarks on pricing and R&D cadence.
- Axalta Coating Systems: Global coatings company specialising in refinish and OEM automotive coatings, directly comparable to HMG's Acrythane 4G-based commercial vehicle and automotive refinish business.
- PPG Industries: One of the world's largest coatings companies with extensive automotive, industrial, and decorative portfolios; represents the multinational scale competitor against which HMG's specialty positioning is measured.
- Jotun: Norwegian global coatings manufacturer with strong marine, protective, and decorative portfolios; competes with HMG in marine and industrial coatings segments but at significantly larger scale and geographic reach.
Direct peers
- Crown Paints: One of the UK's largest independent decorative and industrial paint manufacturers, operating from a similar mid-market UK footprint with comparable distribution and customer overlap across trade and retail channels.
- Farrow & Ball: UK-based premium decorative paint brand with similar family-owned heritage, Made in Britain positioning, and emphasis on colour curation — directly competing with HMG in the UK decorative retail segment.
- Leyland Paints: UK decorative and trade paint manufacturer serving professional decorators and retail via similar stockist networks, competing head-to-head with HMG's decorative portfolio.
Emerging players
- Rust-Oleum: Specialty coatings brand focused on protective, industrial, and consumer DIY coatings; comparable to HMG's specialty and protective coatings positioning with a stronger consumer brand presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
HMG Paints social profiles
Digital presenceHMG Paints financial estimates
Financial estimateRevenue estimate
Valuation estimate
HMG Paints leadership team
Management profileNumber of profiles
Profiles6 records
HMG Paints funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HMG Paints M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HMG Paints
What does HMG Paints do?
HMG Paints manufactures and supplies wet paint, aerosols, and specialist coatings across more than ten industry verticals including commercial vehicle, industrial, decorative, automotive, marine, aerospace, rail, defence, wood finish, classic car, and arts and crafts. The company offers bespoke product development, toll (contract) manufacturing, and colour matching services—including BS, RAL and proprietary palette matching via the ColourBase Colour Box system—from its Manchester head office and primary manufacturing plant.
Is HMG Paints a public or private company?
HMG Paints is a private company. It is classified as family owned and is currently operating.
When was HMG Paints founded?
HMG Paints was founded in 1930. It employs 51 to 100 people.
Where is HMG Paints based?
HMG Paints is headquartered in Manchester, United Kingdom, in the Europe region.
How does HMG Paints make money?
Four revenue lines are on record. Paint and Coatings Sales are the primary driver. The others are E-commerce Consumer Sales, toll Manufacturing and colour Matching Services.
Who are HMG Paints's main competitors?
Broad incumbents on record are Hempel, BASF Coatings, Sherwin-Williams, Axalta Coating Systems, PPG Industries and Jotun. Direct peers are Crown Paints, Farrow & Ball and Leyland Paints. Rust-Oleum is listed as an emerging player.
Does HMG Paints have an API?
No public API is recorded for HMG Paints.
What industry is HMG Paints in?
HMG Paints's product category is Industrial Coatings. Its primary akta.pro industry code is IMAEAHAC, Automotive & Transportation Coatings, with a secondary code of IMACAAAD, Passenger Vehicle Paint, Coatings & Surface Finishing (ICE). Its NAICS code is 325510 and its SIC code is 2851.