What Belle Vue Speedway does

Belle Vue Speedway is a private UK speedway club founded in 1928, operating the National Speedway Stadium in Gorton, Manchester (M12 4WB) under the legal entity Belle Vue Speedway 2017 Limited. The club fields two competitive teams — the ATPI Aces in the Premiership League and the Cool Running Colts in the National Development League — racing weekly on Mondays and Thursdays from March to October. Belle Vue operates a multi-revenue, event-driven business model: individual match tickets (£22-27) sold via Tickets.com and the stadium box office, annual season ticket packages covering Premiership and/or NDL fixtures, race-day hospitality in the 30-seat Peter Craven Suite, official merchandise (online and at-stadium), monthly Belle Vue Experience track days, stadium parking, and corporate sponsorship/advertising packages. Sponsorship relationships include ATPI (team, 3-year deal from 2022), Rentruck (principal partner since ~2014), and minor partners Myoband, HMG Paint, RW Haulage, and DDNP.

The club's underlying technology is conventional venue operations infrastructure: an Odoo-powered eCommerce site, the third-party Tickets.com ticketing platform, and the BVTV.live streaming service. There is no proprietary software platform or AI/ML capability described in available data. The club is run by a small staff (2-10 employees per LinkedIn, including CEO Mark Lemon, Vicky Monk, and Lee Wild) and reaches fans via an active multi-platform social presence (X @TheAces with 18.2K followers, Facebook, Instagram, YouTube, LinkedIn, plus the Belle Vue Speedway Supporters Club and Friends of Belle Vue community groups). Distribution is regional/UK-focused, with ticket sales, hospitality, and merchandise sold direct-to-consumer and sponsorship sold direct-to-enterprise via the commercial team.

Belle Vue's recent strategic positioning has shifted toward premium event hosting, most notably securing the first-ever Manchester Grand Prix double-header of FIM Grand Prix rounds in 2025 (June 13 and 14), and previously hosting the 2023 FIM Flat Track World Championships opening round. Three Premiership titles in four seasons (2021, 2022, 2024) — including the 2022 championship that ended a 29-year drought — have reinforced brand prestige and sponsor attractiveness, while diversifying revenue across hospitality, merchandise, track days, and live streaming extends the venue's monetisation surface beyond match-day ticket sales.

Name

Belle Vue Speedway

Legal name

Belle Vue Speedway 2017 Limited

Website

https://bellevue-speedway.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

1–10 employees

Short description

Belle Vue Speedway is a UK speedway club founded in 1928 that operates the National Speedway Stadium in Manchester, fielding the ATPI Aces (Premiership) and Cool Running Colts (NDL) and generating revenue from tickets, hospitality, merchandise, track days, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Motorsport Entertainment & Sports Venue Operations

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Racing, Including Track Operation (7948), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsport Event Promoters & Race Organizers (MPAKADAE)

Keywords

• Speedway racing events
• Motorsport entertainment venue
• Race day hospitality
• Sports sponsorship packages
• Club merchandise sales

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Individual match tickets sold online via Tickets.com platform and at the box office for all home meetings. Season tickets also available covering Premiership league matches and Knock Out Cup fixtures.
2. Hospitality & Race Day Dining: Race day hospitality packages in the Peter Craven Suite, including food options and exclusive access. Sold per person at tiered price points (£5.95 child / £13.95 adult). Pre-booking required; capacity limited to ~30 persons.
3. Official Merchandise: Official club merchandise (Belle Vue Aces and Colts) sold via an online shop and at the stadium store. Includes apparel and memorabilia.
4. Track Days (Belle Vue Experience): Monthly track days at the National Speedway Stadium allowing members of the public to drive/skid around the track. Revenue generated per participant.
5. Sponsorship & Advertising: Corporate sponsorship packages (team sponsorship, principal partnerships, advertising within the stadium, race day hospitality packages) sold to businesses. Key sponsors include ATPI (team), Rentruck (principal), HMG Paint, RW Haulage, DDNP, Myoband.
6. Stadium Parking: South stand parking and general stadium parking sold as add-on to match tickets.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Belle Vue Speedway operates the National Speedway Stadium in Manchester, hosting professional speedway motorcycle racing from March to October. The club fields two competitive teams — the ATPI Aces in the Premiership League and the Belle Vue Colts ('Cool Running') in the National Development League — and sells race-day tickets, season tickets, race-day hospitality in the Peter Craven Suite, official merchandise, monthly public track days, stadium parking, and BVTV.live streaming. It also sells corporate sponsorship and advertising packages, and hosts world-class events including the Peter Craven Memorial and FIM Grand Prix rounds.

Product overview

Belle Vue Speedway operates as a sports entertainment venue centered around professional speedway motorcycle racing. The core offering consists of two competitive teams: the ATPI Aces competing in the Premiership League and the Belle Vue Colts ('Cool Running') in the National Development League. Supporting revenue streams include Track Days (Belle Vue Experience), hospitality dining in the Peter Craven Suite, official merchandise, season tickets, BVTV.live streaming, and sponsorship packages. Events span Premiership matches, National League fixtures, individual meetings, and the Peter Craven Memorial. The club's stadium hosts various motorsport disciplines including FIM Flat Track World Championships and Women's Speedway Academy events.

Differentiator

Problem solved

Functional benefit

Products and services

• Speedway Event Tickets & Fixtures Per-event general admission tickets to weekly speedway meetings (Premiership on Mondays, NDL on Thursdays) and special individual events including the Peter Craven Memorial and Speedway Grand Prix rounds, sold to individual spectators and families.
• Race Day Hospitality (Peter Craven Suite) Premium race-day dining experience in the Peter Craven Suite with food, exclusive stadium access, and team manager interviews, sold to individuals, families, and corporate hospitality guests.
• Season Tickets (Premiership and Combined Premiership & NDL) Annual subscription package granting admission to a season's worth of home league meetings (Premiership only, or combined Premiership and National Development League fixtures) plus Knock Out Cup matches, with bundled perks and instalment payment options.
• Official Club Merchandise Apparel and memorabilia branded under the Belle Vue Aces and Belle Vue Colts names, sold directly to supporters online and at the in-stadium store.
• Belle Vue Experience Track Days Monthly ticketed track-day experience at the National Speedway Stadium in which members of the public drive or skid around the speedway circuit.
• BVTV.live Streaming Online live streaming platform broadcasting Belle Vue speedway races and event coverage to fans unable to attend in person.
• Sponsorship & Advertising Packages Multi-tier corporate sponsorship and advertising packages offering brand association, stadium visibility, and hospitality access, sold to businesses seeking engagement with the UK speedway audience.
• Stadium Parking On-site parking at the National Speedway Stadium sold per match alongside tickets, with annual parking permits offered to season ticket holders.

Quantifiable outcome

• Won the Premiership championship in 2021, 2022, and 2024 — first title in 2022 after a 29-year drought.
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Leicester Lions: British speedway club competing in the SGB Premiership from Beaumont Park. Comparable in operating model — ticket sales, season tickets, hospitality packages, team sponsorships.
• Poole Pirates: SGB Premiership speedway team based at Wimborne Road, Poole. Operates a similar venue-based business with seasonal racing, season tickets, hospitality and corporate sponsorship.
• Wolverhampton Wolves: Historic British speedway club at Monmore Green Stadium competing in the SGB Premiership. Direct rival with comparable ticket, hospitality, sponsorship and merchandise revenue structure.
• King's Lynn Stars: SGB Premiership speedway team at the Adrian Flux Arena. Closely comparable venue operator running weekly speedway meetings with ticketed admission, hospitality and sponsorship.
• Swindon Robins: British Premiership speedway team operating from the Abbey Stadium in Swindon. Directly competes with Belle Vue Aces in the same SGB Premiership league and operates the same model of ticketed racing, hospitality, sponsorship and merchandise.
• Sheffield Tigers: Premier UK speedway club based at Owlerton Stadium, competing in the SGB Premiership. Lost to Belle Vue in the 2022 Grand Final and operates an almost identical venue-team-sponsorship business model.
• Peterborough Panthers: SGB Premiership speedway team racing at the East of England Showground. Operates the same venue-team-sponsorship model with comparable revenue mix.
• Ipswich Witches: SGB Premiership speedway team racing at Foxhall Stadium. Closely comparable competitor with the same race-day ticketing, hospitality and sponsorship GTM motion.

Broad incumbents

• Silverstone (motorsport venue): UK motorsport venue operator hosting F1, MotoGP and major international events. Broader incumbent in the UK motorsport venue category — different scale and four-wheel focus, but comparable as a venue-host business leveraging motorsport events.
• Brands Hatch (MSV): UK motorsport circuit operator hosting car and motorcycle events including British Superbikes. Broader incumbent venue operator comparable on the event-venue hosting business model, though focused on four-wheel and car racing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheAces
• YouTubeyoutube.com/@OfficialBelleVueSpeedway
• Facebookfacebook.com/BelleVueSpeedway
• LinkedInlinkedin.com/company/bellevuespeedway
• Instagraminstagram.com/theaces1928

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belle Vue Speedway