Mascus
Mascus is an Amsterdam-based online B2B marketplace connecting dealers and private sellers of used heavy machinery with over 100,000 daily buyers across 40+ countries and 482,000+ listings.
- Company typePrivate
- Founded2000
- HeadquartersAmsterdam, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What Mascus does
Mascus operates an online B2B marketplace for used heavy machinery and equipment, headquartered in Amsterdam, Netherlands, and founded in 2000. The platform aggregates over 482,685 listings across six categories: construction equipment (241,285), trucks and trailers (97,422), agriculture (80,824), material handling (28,052), forestry equipment (25,498), and grounds care (9,604). It serves both professional equipment dealers and private sellers, reaching more than 100,000 buyers daily across 40+ country-localized sites including dedicated Arabic and Spanish versions for MENA and Latin America.
Mascus firmographics
Firmographics- Name
- Mascus
- Website
- https://mascus.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mascus is an Amsterdam-based online B2B marketplace connecting dealers and private sellers of used heavy machinery with over 100,000 daily buyers across 40+ countries and 482,000+ listings.
- Ownership category
- akta.pro rank
Mascus industry classification
Industry- Product category
- Used Heavy Equipment Marketplace
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Machinery, Equipment, and Supplies Merchant Wholesalers (4238)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
- akta.pro secondary industry
- Bulk Liquidation, Returns & Overstock Recommerce Marketplaces (CRAFAGAO)
Keywords
Where Mascus is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Mascus business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Listing fees: Mascus generates revenue by charging sellers (dealers and private individuals) for placing machine/truck advertisements on the platform. Sellers can place listings to reach the platform's buyer audience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard listing service for sellers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Mascus product offering
Product offeringCore offering
Mascus operates an online B2B marketplace where dealers and private sellers list used heavy machinery, trucks, and equipment, and buyers (contractors, farmers, logistics operators) search and purchase inventory. The platform aggregates 482,685+ listings across construction, agriculture, forestry, grounds care, material handling, and transportation categories, charging listing fees to sellers and reaching over 100,000 buyers daily across 40+ country-specific localized sites.
Product overview
Mascus is a multi-category online marketplace platform for buying and selling used heavy machinery and equipment. The platform operates as a core marketplace product supplemented by regional country-specific sites and multilingual versions (Arabic and Spanish). Users can list equipment for sale through the Place Machine/Truck Ad Service and search across six main equipment categories: Agriculture (80,824 listings), Trucks and Trailers (97,422 listings), Construction Equipment (241,285 listings), Forestry Equipment (25,498 listings), Grounds Care (9,604 listings), and Material Handling (28,052 listings). The platform connects dealers and private sellers with over 100,000 daily buyers across its international network of country-specific domains.
Differentiator
Problem solved
Functional benefit
Products and services
- Mascus Marketplace Platform
Quantifiable outcome
- Reaches over 100,000 buyers per day
Companies that use Mascus
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Mascus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mascus partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- RBA AuctioncoreRBA Auction (rbauction.com) is displayed as an affiliated platform in the Mascus ecosystem, indicating a partnership or integration in the used heavy equipment marketplace space.
- IronPlanetcoreIronPlanet (ironplanet.com) is displayed as an affiliated platform alongside Mascus, indicating partnership in the used equipment auction and marketplace ecosystem.
- Marketplace-EcoreMarketplace-E (ironplanet.com/marketplace-e) is displayed as an affiliated platform, representing an integrated marketplace channel for used equipment.
- RB Asset SolutionscoreRB Asset Solutions (rbassetsolutions.com) is displayed as part of the Mascus partner ecosystem, indicating integration in the used equipment asset solutions space.
- Rouse ServicescoreRouse Services (rouseservices.com) is displayed as an affiliated platform in the Mascus ecosystem, representing partnership in equipment valuation or asset services.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Mascus competitors and assessment
Company assessmentBroad incumbents
- Ritchie Bros. Auctioneers: Global auctioneer of used heavy equipment, trucks and agricultural machinery, and parent of IronPlanet. RBA Auction is listed as a Mascus affiliate, indicating direct marketplace overlap and partnership dynamics.
- eBay Motors: Large generalist marketplace with significant used trucks, trailers and commercial vehicle listings. Competes with Mascus's transportation category for SMB and private-seller demand.
- Cat Used Equipment (Caterpillar): OEM-operated used equipment channel for Caterpillar machinery, a major brand on Mascus's construction platform. Represents a disintermediation risk as OEMs build out direct remarketing infrastructure.
Direct peers
- TractorHouse: Leading online marketplace for new and used agricultural equipment, directly competing with Mascus's agriculture category (80,824 listings) and shared brands such as John Deere and Case IH.
- IronPlanet: Online auction marketplace for used heavy equipment, trucks and construction machinery. Mascus explicitly lists IronPlanet as an affiliated platform, and the two compete for the same dealer/seller supply across overlapping verticals.
- Machinery Trader: Long-established online marketplace for new and used construction equipment, with category-level overlap across Mascus's core construction and material handling verticals.
- Equipment Trader: Sandhills Global's generalist used heavy equipment marketplace. Overlaps with Mascus across construction, agriculture and material handling categories with similar seller-buyer marketplace economics.
- RB Asset Solutions: Asset disposition and remarketing arm affiliated with Ritchie Bros., focused on valuing and remarketing used heavy equipment. Mascus lists RB Asset Solutions as a partner and operates in the same remarketing value chain.
- Marketplace-E: IronPlanet's listing-style marketplace for used heavy equipment. Mascus lists Marketplace-E as an affiliate, but the two compete directly for fixed-price listings outside of auction.
- TruckPaper: Online marketplace for new and used trucks and trailers operated by Sandhills Global. Directly competes with Mascus's trucks and trailers category (97,422 listings) for dealer and buyer attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mascus social profiles
Digital presenceMascus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mascus leadership team
Management profileNumber of profiles
Profiles7 records
Mascus funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mascus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mascus
What does Mascus do?
Mascus operates an online B2B marketplace where dealers and private sellers list used heavy machinery, trucks, and equipment, and buyers (contractors, farmers, logistics operators) search and purchase inventory. The platform aggregates 482,685+ listings across construction, agriculture, forestry, grounds care, material handling, and transportation categories, charging listing fees to sellers and reaching over 100,000 buyers daily across 40+ country-specific localized sites.
Is Mascus a public or private company?
Mascus is a private company. It is classified as private equity controlled and is currently operating.
When was Mascus founded?
Mascus was founded in 2000. It employs 101 to 250 people.
Where is Mascus based?
Mascus is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Mascus make money?
One revenue line is on record: listing fees.
Who are Mascus's main competitors?
Broad incumbents on record are Ritchie Bros. Auctioneers, eBay Motors and Cat Used Equipment (Caterpillar). Direct peers are TractorHouse, IronPlanet, Machinery Trader, Equipment Trader, RB Asset Solutions, Marketplace-E and TruckPaper.
Does Mascus have an API?
No public API is recorded for Mascus.
What industry is Mascus in?
Mascus's product category is Used Heavy Equipment Marketplace. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces, with a secondary code of CRAFAGAO, Bulk Liquidation, Returns & Overstock Recommerce Marketplaces. Its NAICS code is 423810 and its SIC code is 5082.