RB Global
RB Global operates the world's largest omnichannel marketplace for commercial assets and vehicles, processing $16.2B in FY2025 GTV through brands including Ritchie Bros., IAA, IronPlanet, GovPlanet, and BigIron. It serves equipment dealers, rental firms, government agencies, insurance companies, and farmers across 170+ countries.
- Company typePublic
- Founded2023
- HeadquartersWestchester, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What RB Global does
RB Global (NYSE/TSX: RBA), formerly Ritchie Bros. Auctioneers, is a publicly traded omnichannel marketplace operator for commercial assets and vehicles, headquartered in Westchester, Illinois. Founded in 1958 and rebranded following the 2023 merger with IAA (Insurance Auto Auctions), the company operates 311 locations across 14 countries and serves customers in more than 170 countries through a portfolio of branded marketplaces: IAA (total-loss and damaged vehicles), Ritchie Bros. Auctioneers (heavy equipment live and online auctions), IronPlanet, Marketplace-E, GovPlanet, SalvageSale, and the recently acquired BigIron (agricultural equipment and real estate). The platform combines physical auction infrastructure with digital transaction solutions and is supplemented by ancillary services including Rouse data and appraisal services, SmartEquip parts procurement, Xcira simulcast technology, VeriTread logistics, and Ritchie Bros. Financial Services.
The company monetizes primarily through a transaction-based take rate of approximately 20.7% applied to gross transaction value (GTV), with additional revenue from outright inventory purchases (~$886M in FY2025), subscriptions to Rouse data products, and financial services. In FY2025, RB Global processed $16.2B in GTV and generated $4.59B in revenue (+7% YoY), with Q1 2026 revenue of $1.23B (+11% YoY) and GTV of $4.34B (+13% YoY). Customer segments span equipment dealers, OEMs, rental companies, government agencies (including the U.S. GSA), insurance companies (including Suncorp and Direct Line), contractors, and farmers.
The competitive position is anchored by a duopoly with Copart in U.S. salvage auctions (~80% combined share), the world's largest heavy-equipment auction brand (60+ years of Ritchie Bros. heritage), and a unique Rouse data asset tracking $115B+ in fleet value. Recent strategic activity has focused on geographic expansion (Latin America via Market Alliances, Australia via Smith Broughton) and vertical expansion (agriculture via BigIron, railroad via Blackmon Auctions), supported by AI-powered product enhancements such as the IAA Total Loss Predictor and Rouse Fleet Manager.
RB Global firmographics
Firmographics- Name
- RB Global
- Legal name
- RB Global, Inc.
- Website
- https://rbglobal.com
- Company type
- Public
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- RB Global operates the world's largest omnichannel marketplace for commercial assets and vehicles, processing $16.2B in FY2025 GTV through brands including Ritchie Bros., IAA, IronPlanet, GovPlanet, and BigIron. It serves equipment dealers, rental firms, government agencies, insurance companies, and farmers across 170+ countries.
- Ownership category
- akta.pro rank
RB Global industry classification
Industry- Product category
- Commercial Asset Auctions
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Other Commercial Equipment Merchant Wholesalers (42344)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
- akta.pro secondary industries
- Bulk Liquidation, Returns & Overstock Recommerce Marketplaces (CRAFAGAO), Business-for-Sale Marketplaces & Listing Platforms (FSAEAIAK)
Keywords
Where RB Global is headquartered
LocationHeadquarters
- HQ city
- Westchester
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
RB Global business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Transaction/Service Fees (Take Rate): RB Global earns revenue primarily through transaction fees calculated as a percentage of gross transaction value (GTV). The service take rate typically ranges around 20-21%, representing the primary revenue driver. In Q1 2026, service take rate was 20.7% on $4.34 billion GTV.
- Inventory Sales Revenue: Revenue from outright purchases of assets that are then resold. This includes opportunistic buying and selling of equipment where RB Global takes ownership risk. Full-year 2025 inventory sales revenue was approximately $886.3 million.
- Subscription and Service Revenue: Recurring revenue from subscription-based services including Rouse Equipment Insights, Rouse Rental Insights, Rouse Fleet Manager, SmartEquip subscriptions, Ritchie Bros. Asset Solutions, and appraisal services. These provide recurring data, benchmarking, and software services.
- Financial Services Revenue: Revenue from financing and leasing solutions through Ritchie Bros. Financial Services, including origination fees, interest income, and referral fees from lending partners. The company financed over US$1 billion in 2022.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based fees ranging approximately 20-21% of gross transaction value |
| Subscription | Annual | Subscription-based equipment insights and data services |
| Other | Multi-year contract | Capital solutions and financing services |
Go-to-market motion5 records
Distribution channels10 records
Marketing channels9 records
RB Global product offering
Product offeringCore offering
RB Global operates the world's largest omnichannel marketplace for commercial assets and vehicles, combining physical auction infrastructure across 311 locations in 14 countries with proprietary digital marketplaces (IAA, IronPlanet, Marketplace-E, GovPlanet, SalvageSale, BigIron, Mascus, Boom & Bucket). The company earns primarily through transaction fees (approximately 20–21% service take rate on gross transaction value of $16.2 billion in FY 2025), supplemented by inventory sales, subscription-based data services (Rouse), and equipment financing. Core transaction solutions serve buyers and sellers across automotive, commercial transportation, construction, government surplus, energy, mining, lifting/material handling, and agriculture sectors.
Product overview
RB Global is an omnichannel marketplace platform providing value-added insights, services, and transaction solutions for commercial assets and vehicles worldwide. The portfolio operates as a platform-plus-modules architecture organized around two core branded marketplaces — IAA (a leading global digital marketplace for total loss, damaged, and low-value vehicles, serving buyers in 170+ countries) and Ritchie Bros. Auctioneers (the world's largest auctioneer of commercial assets and vehicles offering unreserved live and online auctions) — supplemented by multiple specialized online marketplaces including IronPlanet (weekly online auctions), Marketplace-E (24/7 online marketplace with expert price guidance), GovPlanet (government surplus), SalvageSale (salvage/insurance), and BigIron (agricultural equipment and real estate). Supporting the core marketplaces, RB Global offers a suite of data intelligence services through Rouse (Equipment Insights, Rental Insights, Fleet Manager, Appraisals), technology platforms through SmartEquip (Procurement, Catalog, eCommerce), and ancillary services including Ritchie Bros. Financial Services (financing/leasing), Logistics, Inspections, Refurbishing, VeriTread (transport), and Xcira (auction technology). The platform serves customers in more than 170 countries across automotive, commercial transportation, construction, government surplus, lifting and material handling, energy, mining, and agriculture asset classes.
Differentiator
Problem solved
Functional benefit
Brands
- IAA: Leading global marketplace to buy and sell total loss, damaged and low-value vehicles
- RB Auction
- IronPlanet
- Marketplace-E
- GovPlanet
- SalvageSale
- Rouse Services
- SmartEquip
- VeriTread
- Xcira
- Boom & Bucket
- Mascus
- J.M. Wood
- BigIron
Products and services
- IAA (Insurance Auto Auctions) Leading global digital marketplace for buying and selling total loss, damaged, and low-value vehicles. Operates weekly digital auctions throughout the U.S., Canada, and the U.K. with 210+ facilities, serving buyers in 170+ countries through AuctionNow, Buy Now, Timed Auctions, and Online Exclusives channels.
- Ritchie Bros. Auctioneers (RB Auction) World's largest auctioneer of commercial assets and vehicles offering unreserved public auctions via online bidding and limited onsite bidding at permanent facilities in 13 countries. All-inclusive service includes inspection, appraisal, listing, marketing, sale, payment, and title transfer with certainty of sale and payment in 15 business days.
- IronPlanet Weekly featured online auctions enabling sellers to move equipment from their own yard to a global buyer base. Features IronClad Assurance inspection reports and certainty of sale with payment in 15 business days.
- Marketplace-E 24/7 online marketplace for commercial assets with optimized price guidance, expert sales team finding qualified buyers, full transaction management, and global marketing to generate buyer demand. Offers more price control than traditional auctions with full buyer/seller protection.
- GovPlanet #1 online marketplace for government surplus providing end-to-end remarketing for government and public agency equipment. Features over 2.4 million registered buyers, live auctions, reserve marketplace, and SaaS self-managed application serving federal, state, and local agencies.
- SalvageSale Full-service project management and salvage inventory support offering daily online sealed-bid auctions for salvage and damaged insurance assets. Reaches a global buyer base with 240,000+ average bids per year and 60,000+ transactions handled; registered buyers in 140+ countries.
- BigIron Auction Company U.S.-based agricultural equipment, land, livestock, and farm assets online auction marketplace. Continues operating as a stand-alone brand while leveraging RB Global's omnichannel marketplace.
- Mascus Europe's leading online listing website for buying and selling heavy machinery privately outside the U.S. and Canada. Accessible via web or mobile app with backend advertising management and buyer inquiry handling.
- Boom & Bucket Trusted digital dealer marketplace for heavy equipment in the U.S. Enables dealers to sell equipment through a branded digital storefront with marketing tools, inventory management, and access to Ritchie Bros. Financial Services pre-approved buyer financing.
- Rouse Equipment Insights Industry gold standard for used equipment pricing and valuation, providing precise transactional values (retail, wholesale, auction, midpoint) sourced from actual sales. Values are machine-specific, adjusted for meter hours, configuration, options, and region, authorized to use Ritchie Bros. transactional data.
- Rouse Rental Insights Actionable benchmarking solutions for the construction rental industry. Delivers rental rate and utilization benchmarking pulled from 400+ companies representing $115B fleet value tracked, based on actual rental invoices collected nightly from a proprietary network of rental companies and dealers.
- Rouse Appraisals ASA-approved equipment and truck appraisals conducted by expert appraisers. Appraises $50B+ original equipment cost annually across 400+ projects, tracking 70,000+ makes and models globally, providing Orderly Liquidation Value, Forced Liquidation Value, Fair Value, and residual value guidance with USPAP-conforming reports.
- Ritchie Bros. Financial Services One-stop-shop equipment and truck financing and leasing including PurchaseFlex Financing, LeaseFlex Leasing, and PurchaseSafe Secure Transaction Management. Facilitated over US$1 billion in financing in 2022 with 200+ equipment finance experts; capital solutions range from $500,000 to $50M with terms from 6-72 months.
- Xcira Auction Management Auction management systems and live simulcast technology for seamless auction operations. AuctionEar App provides mobile bidding with iOS and Android support; 24/7 Operations Center monitors all systems with automation and industry best practices, serving automotive, agriculture (AgriBidder), and equine (Equibid) sectors.
Quantifiable outcome
- Q1 2026 gross transaction value of $4.34 billion representing 13% year-over-year growth
- +4 more outcomes
Companies that use RB Global
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles7 records
RB Global technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature9 records
RB Global partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered regional, core and flagship.
- Matus InternationalregionalIAA, a subsidiary of RB Global, launched a new Market Alliance in El Salvador with Matus International. Matus International operates an auction center in San Salvador providing local support and services for IAA's global digital vehicle marketplace, assisting customers throughout the purchasing journey from registration and bidding through logistics and delivery. This alliance is part of IAA's ongoing international growth strategy to expand access across Central America.
- BigIron Auction CompanycoreRB Global completed acquisition of BigIron Auction Company, accelerating strategic expansion into the U.S. agriculture sector. BigIron, founded in the early 1980s, processes approximately $885 million in gross transaction value through unreserved auctions for agricultural equipment, land, livestock, and ranch assets. BigIron continues operating as a stand-alone brand while leveraging RB Global's omnichannel marketplace capabilities.
- Blackmon AuctionsregionalRB Global completed acquisition of Blackmon Auctions in April 2026, expanding presence into Arkansas, Dallas, and the railroad sector as part of growth strategy.
- SuncorpcoreNational Bank Financial upgrade highlighted RB Global's new insurance partnership with Suncorp in Australia, expected to generate up to 65,000 units annually once fully operational in Q1-Q2 2025. This partnership expands RB Global's international footprint in vehicle and asset remarketing.
- Direct LinecoreNational Bank Financial upgrade highlighted RB Global's new insurance partnership with Direct Line in the UK as a key growth driver, expanding the company's geographic reach in the insurance salvage vehicle remarketing market.
- U.S. General Services Administration (GSA)flagshipIAA expanded its existing five-year relationship with the U.S. GSA through a new contract providing end-to-end remarketing services for government fleet vehicle returns. The expanded agreement integrates IAA's marketplace to streamline GSA operations, reduce costs, and eliminate third-party transport logistics, supporting approximately 35,000 vehicles on an annualized run rate basis.
- Smith Broughton Pty LtdregionalRB Global announced agreement to acquire Smith Broughton Pty Ltd in Australia for A$57.5 million, expanding presence in Western Australia as part of international growth strategy.
- Auto Traders of AmericaregionalIAA announced a new Market Alliance in Guatemala with Auto Traders of America, expanding its presence in Latin America and providing local services for vehicle purchases through the partnership.
- J.M. Wood Auction Co.regionalRB Global completed acquisition of J.M. Wood Auction Co. for approximately $235 million, strengthening local presence in Alabama and expanding service capabilities through J.M. Wood's experienced sales team and customer relationships.
Scale indicators22 records
Recent moves7 records
Expansion highlights6 records
RB Global competitors and assessment
Company assessmentDirect peers
- Copart: Direct competitor in vehicle salvage and total-loss auctions; together with RB Global's IAA they control ~80% of the U.S. salvage auction market, operating parallel digital marketplaces serving insurance carriers and a global buyer base.
- Liquidity Services: Operates GovDeals and Liquidation.com marketplaces for surplus and liquidation assets; directly comparable as a B2B marketplace model for government, commercial, and retail liquidation transactions.
- Sandhills Global (TractorHouse, Truck Paper): Publishing and marketplace operator for agricultural, construction, trucking, and aircraft equipment listings; competes with Marketplace-E, Mascus, and Boom & Bucket in dealer and private-treaty heavy equipment listings.
Broad incumbents
- Manheim (Cox Automotive): Largest U.S. wholesale auto auctioneer and a Cox Automotive subsidiary; competes with RB Global's IAA in dealer consignment and remarketing, with deeper dealer relationships but a primarily physical auction footprint rather than digital-first.
- KAR Auction Services / ADESA: Wholesale vehicle remarketing platform now part of KAR Global; operates online and physical auto auctions competing with IAA for dealer, rental, and fleet consignors across North America.
Emerging players
- Proxibid: Online auction marketplace for heavy equipment, trucks, and commercial assets; competes with IronPlanet and Marketplace-E in live online equipment auctions, particularly for dealer and rental inventory.
- EquipNet: Marketplace and services provider for used industrial equipment and asset disposition; overlaps with Marketplace-E and the Rouse Appraisals service in helping manufacturers redeploy or liquidate surplus assets globally.
Regional players
- Auctelia: European online auction house for industrial equipment, machinery, and vehicles; comparable to Mascus and Marketplace-E in serving European sellers with cross-border buyer reach.
Others
- Bonhams / Sotheby's (industrial/auto auctions): Adjacent auctioneer with classic car and industrial asset divisions; not a direct competitor in commercial remarketing but operates an analogous auction model for specialty vehicles and equipment.
- uShip: Online marketplace for heavy equipment and vehicle shipping; RB Global partners with uShip via VeriTread, and they are an adjacent logistics enabler for the same buyer/seller ecosystem RB Global serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
RB Global social profiles
Digital presenceRB Global compliance and trust
Trust signalCompliance3 records
RB Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
RB Global leadership team
Management profileNumber of profiles
Profiles4 records
RB Global subsidiaries and ownership
Company hierarchySubsidiaries16 records
RB Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RB Global M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RB Global
What does RB Global do?
RB Global operates the world's largest omnichannel marketplace for commercial assets and vehicles, combining physical auction infrastructure across 311 locations in 14 countries with proprietary digital marketplaces (IAA, IronPlanet, Marketplace-E, GovPlanet, SalvageSale, BigIron, Mascus, Boom & Bucket). The company earns primarily through transaction fees (approximately 20–21% service take rate on gross transaction value of $16.2 billion in FY 2025), supplemented by inventory sales, subscription-based data services (Rouse), and equipment financing. Core transaction solutions serve buyers and sellers across automotive, commercial transportation, construction, government surplus, energy, mining, lifting/material handling, and agriculture sectors.
Is RB Global a public or private company?
RB Global is a public company. It is classified as public and is currently operating.
When was RB Global founded?
RB Global was founded in 2023. It employs 501 to 1,000 people.
Where is RB Global based?
RB Global is headquartered in Westchester, United States, in the North America region.
How does RB Global make money?
Four revenue lines are on record. Transaction/Service Fees (Take Rate) is the primary driver. The others are inventory Sales Revenue, subscription and Service Revenue and financial Services Revenue.
Who are RB Global's main competitors?
Direct peers on record are Copart, Liquidity Services and Sandhills Global (TractorHouse, Truck Paper). Broad incumbents are Manheim (Cox Automotive) and KAR Auction Services / ADESA. Emerging players are Proxibid and EquipNet. Auctelia is listed as a regional player. Others are Bonhams / Sotheby's (industrial/auto auctions) and uShip.
Does RB Global have an API?
Yes. Listing Services includes backend API access and easy asset upload, enabling enterprise partners to programmatically list assets. No public developer portal, REST/GraphQL endpoint documentation, SDK, or auth method is specified in available source material.
What industry is RB Global in?
RB Global's product category is Commercial Asset Auctions. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces, with a secondary code of CRAFAGAO, Bulk Liquidation, Returns & Overstock Recommerce Marketplaces. Its NAICS code is 423810 and its SIC code is 5082.