Orchestra

What Orchestra does

Orchestra is a France-headquartered B2B SaaS platform serving the leisure tourism industry, operating as a wholly owned subsidiary of Travelsoft Group. Founded in 2005 and headquartered in Paris (38 avenue de l'Opéra, 75002), the company provides an integrated platform that enables tour operators, travel agencies, online travel agencies (OTAs), and leisure parks/destinations to produce, administer, and distribute leisure travel products — including packages, hotel nights, flights, dynamic packages, and à la carte offerings — across multiple channels. The customer base spans enterprise names including Disneyland Paris, Parc Astérix, Futuroscope, Puy du Fou, lastminute.com, Carrefour Voyages, Havas Voyages, Leclerc Voyages, Salaun Holidays, Nouvelles Frontières, Promovacances, Voyageurs du Monde, and Auchan Voyages. The company reports 51–100 employees and €22M+ in annual turnover.

The platform is architected as a modular SaaS solution with pre-built integrations to 260+ production sources and 400+ distribution partners, processing €2.5B+ in annual booking volume and 1M+ reservations. Core modules include Production (internal and external), Product Administration, Front-Office, B2B Reservation, Back-Office, Price Management, and Hotel Extranet, supplemented by the "Improve Program" for connectivity performance. The platform's integration footprint spans payment systems (Worldpay, Adyen, PayPal, Apple Pay, Travelsoft Pay), back-office ERP (SAP, Sage, Microsoft Navision, Cegid), analytics (Tableau, Google Analytics, Google Tag Manager), and content/review providers (TripAdvisor, EasyVoyage). In November 2025, Orchestra/Travelsoft launched "AI Search for Tourism," adding generative-AI natural-language search and Generative Engine Optimization (GEO) capabilities to the platform surface.

Revenue is generated through SaaS platform licensing (subscription/recurring), transaction-based fees on bookings processed (€2.5B+ GMV), and professional services for implementation and ongoing support. Pricing is quote-based and not publicly disclosed. Distribution is delivered through direct enterprise sales augmented by channels across Travelsoft Group subsidiaries (airQuest in Germany, Atcore in UK,.BOSYS in Germany/Austria, Eventiz in France, Tigerbay in UK, traffics in Germany, Travel Compositor in Spain/LATAM, Travel Connection Technology in Romania, Travelgate in Spain, Travelsoft Pay in France/UK, Travelsoft Services in Spain), collectively covering European markets (France, Germany, UK, Austria, Spain, Romania, LATAM) and supporting 90+ countries with 700+ travel-technology experts at the group level (€50B+ aggregate reservation volume). The company is GDPR-compliant, processes data under French Law n°78-17, and holds chair-level roles in French industry bodies including SETO, SNELAC, Entreprises du Voyage, and France Tourisme Tech.

Name

Orchestra

Legal name

ORCHESTRA

Website

https://orchestra.eu

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Orchestra is a France-based B2B SaaS platform that enables tour operators, travel agencies, OTAs, and leisure parks to produce, administer, and distribute leisure travel products across multiple distribution channels, backed by the Travelsoft Group's European travel-technology ecosystem.

Ownership category

akta.pro rank

Product category

Travel Distribution Software

NAICS

Travel Agencies (561510), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Hotel & Accommodation Booking Platforms (THALAFAB), White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN), Tour/Activities/Attractions Reservation Systems (THALADAG)

Keywords

• Leisure travel software
• Travel distribution platform
• Tour operator SaaS
• Central reservation system
• Dynamic packaging platform

Headquarters

HQ city

Lopera

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Others

Revenue model

1. SaaS Platform Licensing: Software-as-a-Service platform subscription model providing access to production, administration, and distribution capabilities for leisure tourism products. Revenue derived from platform usage fees, implementation services, and ongoing technical support.
2. Transaction Processing: Platform processes travel bookings generating transaction-based revenue from the volume of reservations made through the system.
3. Professional Services: Implementation, training, and technical support services provided to enterprise clients.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Orchestra operates a SaaS-based leisure tourism platform that lets travel professionals produce, administer, and distribute a complete range of leisure products — packages, hotel nights, flights, dynamic packages, and à la carte offerings — across travel agencies, call centers, and e-commerce channels. The platform aggregates 260+ production sources with real-time availability and pricing, provides a unified B2B reservation engine, and adds dedicated services such as a Central Reservation System for leisure parks, the Improve connectivity program, and an AI-powered search offering.

Product overview

Orchestra is the leisure platform by Travelsoft Group - a B2B SaaS solution serving tourism professionals with integrated modules for producing, administering, and distributing complete travel product ranges (packages, hotel nights, flights, dynamic packages, à la carte) across all distribution channels. The platform includes core modules for product administration, front-office management, B2B reservations, production (internal and external with 260+ source connections), back-office, price management, and hotel extranet. Supporting programs include the Improve connectivity performance program, Start-up Village and Contest with IFTM, and sustainability modules like A Tree for You and Betterfly Tourism carbon calculator. Orchestra operates as part of the Travelsoft Group alongside 11 other companies including airQuest, Atcore, Traffics, Travel Compositor, and Travelgate.

Differentiator

Problem solved

Functional benefit

Products and services

• Orchestra Platform SaaS-based leisure tourism platform for travel professionals, enabling production, administration, and distribution of packages, hotel nights, flights, dynamic packages, and à la carte offers across travel agencies, call centers, and e-commerce channels. Targeted at tour operators, travel agencies, OTAs, leisure parks, and destinations.
• Central Reservation System (CRS) for Leisure Parks Central Reservation System service for leisure parks and destinations bundling ticket sales, hotel reservations, and experiences and distributing them through travel agency networks. Customers include major French theme parks such as Disneyland Paris, Parc Astérix, Futuroscope and Puy du Fou.
• AI Search for Tourism AI-powered natural language search product for tourism, enabling conversational product discovery, content enrichment, and Generative Engine Optimization across travel content. Targeted at tourism professionals needing AI-driven search experiences.
• Improve Program (Connectivity Performance Service) Connectivity performance service that audits and continuously improves data flows between Orchestra's tour-operator suppliers and distributor customers, including dashboards for real-time product performance management. Delivered to enterprise clients such as major tour operators; reported to reduce integration flow duration by 10x.

Quantifiable outcome

• 1M+ travel reservations processed annually through the platform
• +5 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TravelTech Hub by TravelsoftcoreGTM or Marketing Partner · 17 June 2026Orchestra participates in the TravelTech Hub at VivaTech 2026 (Paris, June 17-20), an expanded 400m² space dedicated to travel technology innovation with 100+ partners including Accor, Club Med, AXA, Trip.com, and other major travel industry players.
• SNELAC (Syndicat National des Espaces de Loisirs, d'Attractions et Culturels)coreStrategic or Co-development Partner · 12 May 2026Orchestra joined SNELAC, the leading union representing 600+ leisure and cultural industry professionals in France including theme parks, water parks, museums, and tourist sites. Partnership strengthens Orchestra's position in the leisure park distribution market and enables participation in industry events like the 25th SNELAC Encounters.
• IFTM (International French Travel Market)coreGTM or Marketing Partner · 1 January 2026Third consecutive year of partnership for the Orchestra Start-up Village and Orchestra Start-up Contest at IFTM Top Resa. Program provides startup exposure, networking opportunities, and business acceleration through mentoring and strategic connections.
• TrafficscoreStrategic or Co-development Partner · 16 June 2022Traffics, a German SaaS distribution platform, was acquired by Travelsoft (Orchestra's holding company) to expand Orchestra's reach in the German travel technology market. Traffics maintains independence while leveraging synergies with Orchestra.
• Femmes du TourismeminorStrategic or Co-development PartnerOrchestra partners with the Femmes du Tourisme association to support talent development, sector growth, and gender equality monitoring in the tourism industry.
• Je pars, tu pars, il part (Foundation)minorStrategic or Co-development PartnerOrchestra supports this foundation developing integrated donation modules to provide vacation opportunities for underprivileged families.
• Travelsoft Group EcosystemcoreTechnology or IntegrationOrchestra is part of the Travelsoft Group, operating alongside 11 other companies (airQuest, Atcore, .BOSYS, Eventiz, Tigerbay, traffics, Travel Compositor, Travel Connection Technology, Travelgate, Travelsoft Pay, Travelsoft Services) providing complementary travel technology solutions across Europe.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Market position

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/@orchestra-from-travelsoft
• LinkedInlinkedin.com/company/orchestra

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orchestra