What Japs-Olson Company does

Japs-Olson Company (JO) is a privately held commercial printing and direct mail services provider founded in 1907 and headquartered in St. Louis Park, Minnesota. The company operates a 720,000-square-foot production and mailing facility with annual capacity of 8.7 billion mail pieces and a daily throughput of 24 million printed pieces, ranking it among the top four direct mail companies in the United States. JO offers a fully integrated, in-house service stack spanning commercial printing (catalogs, inserts, letters, postcards, self-mailers, packaged mailers), envelope manufacturing (announcement, booklet/catalog, diagonal/commercial, window, and specialty formats), mailing and commingling services with USPS partnership and advocacy, and optimization services covering response, data, and postage optimization. The company serves Fortune 500 and mid-market enterprise clients across five primary verticals: banking and financial services, healthcare and insurance, retail, broad enterprise B2B, and agency partners.

JO's technology platform centers on three differentiating assets: next-generation high-speed envelope equipment that prints, converts, and folds complex envelopes in a single inline pass at 3x conventional speed with 85% time savings (over 100 million envelopes already produced), an expanded HP digital technology platform for advanced personalization and variable imaging at scale, and dual-web production capabilities for higher throughput. Client-facing tools JO InSite (online proofing) and JO Smart Mail (real-time mail tracking) provide self-service workflow visibility. The company holds a broad compliance stack targeting regulated verticals: HITRUST, SOC Type 2, HIPAA, PCI-DSS, ISO 9001:2015, G7 Master Facility Colorspace, FSC certification, CISSP-certified security staff, and PIM Environmental Initiative partner status.

JO operates a direct sales-led B2B model with quote-based pricing, 30-day firm quotes, 30-day invoice terms, and FOB St. Louis Park pricing. Revenue is generated across commercial printing, envelope manufacturing, mailing services, and optimization services streams, with embellishment services documented to drive 20-30% response rate uplift versus standard mail. Strategic USPS and BCC (Business Communications Company) partnerships extend distribution reach and channel access. Most recently, in April 2026, JO announced a major direct mail technology expansion alongside HITRUST certification, signaling an explicit push into regulated banking, finance, healthcare, insurance, and retail verticals.

Name

Japs-Olson Company

Legal name

Japs-Olson Company

Website

https://japsolson.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Japs-Olson Company is a privately held, 100+ year old commercial printing and direct mail provider operating a 720,000 sq. ft. facility in St. Louis Park, Minnesota, serving Fortune 500 and mid-market clients in banking, healthcare, insurance, and retail.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Louis Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Commercial Printing Services: Full-service commercial printing including catalogs, inserts, letters, postcards, self-mailers, packaged mailers, specialty items, and specialty finishes and embellishments such as embossing, spot finishes, and tactile coatings
2. Envelope Manufacturing: In-house envelope production including announcement, booklet/catalog, diagonal/commercial, extend-a-lope, side seam/snap packs, bangtail, and window envelopes
3. Mailing Services: In-house mailing and commingling services, postal optimization, drop ship, walk sequence, and advanced mail tracking. Delivers reduced bulk-volume postage costs while eliminating third-party charges
4. Optimization Services: Response optimization, data optimization, and postage optimization services including variable imaging, personalization, triggered campaigns, list optimization, data cleanse, commingling, and co-palletization

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Japs-Olson Company is a commercial printing and direct mail services provider that produces catalogs, envelopes, inserts, letters, postcards, self-mailers, and specialty finished mailers in a 720,000 sq. ft. in-house facility, and handles mailing, commingling, postal optimization, and response/data optimization on behalf of enterprise clients. Offerings span commercial print, in-house envelope manufacturing, mailing services (drop ship, walk sequence, USPS partnership), and optimization services (variable imaging, triggered campaigns, list/data cleansing, commingling, co-palletization), supported by JO InSite online proofing and JO Smart Mail tracking portals.

Product overview

Japs-Olson Company (JO) operates as a commercial printing and direct mail services provider offering an integrated, one-roof solution. The core portfolio centers on Commercial Print and Envelope manufacturing, supported by Finishes and Embellishments add-on services for creative differentiation. Mailing Services provides in-house postal operations, while Optimization Services (Response, Data, and Postage optimization) help clients maximize campaign ROI. Client-facing tools JO InSite (online proofing) and JO Smart Mail (real-time mail tracking) are accessible through the client portal, enabling end-to-end visibility from proof approval through delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Print Full in-house commercial printing services covering catalogs, envelopes, inserts, letters, packaged mailers, postcards, self-mailers, and specialty items, produced in JO's 720,000-square-foot facility capable of printing 8.7 billion pieces annually. Intended for enterprise and mid-market B2B customers running high-volume direct mail programs in banking, finance, healthcare, insurance, and retail.
• Envelope Manufacturing In-house envelope manufacturing and printing services producing announcement, booklet/catalog, diagonal/commercial, Extend-A-Lope, side seam/snap packs, bangtail, and window envelope formats. Built for B2B customers needing integrated envelope supply as part of direct mail programs.
• Mailing Services In-house mailing and commingling services providing format recommendations, flexible scheduling, data accuracy verification, high-volume bulk rates, co-palletization, SCF drop ship, walk sequence, advanced mail tracking, and USPS partnership and advocacy. Targets B2B clients that want reduced bulk-volume postage costs while eliminating third-party charges and compliance issues.
• Optimization Services Strategic optimization services covering response optimization (variable imaging, triggered campaigns, customized calls-to-action), data optimization (targeted profiles, list optimization, data cleanse), and postage optimization (bulk rates, commingling, drop ship) to maximize campaign ROI and reduce mailing costs. Sold to B2B clients seeking measurable lift in direct mail response rates.

Quantifiable outcome

• 3x faster envelope production with 85% time savings vs conventional methods
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• United States Postal Service (USPS)coreStrategic or Co-development PartnerStrategic partnership and advocacy with USPS. JO offers USPS partnership and advocacy services, advanced mail tracking, drop ship capabilities, and postal promotion guidance. The company leverages USPS bulk rates and promotional incentives for client benefit.
• BCC (Business Communications Company)minorGTM or Marketing PartnerBCC co-presents postal rate change webinars with JO, targeting B2B marketers, print and mail buyers, procurement teams, and agency partners. Joint educational content on USPS rate changes and optimization strategies.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HH Global: Global print management and marketing execution services company (acquired InnerWorkings). Operates broadly in the print procurement and direct mail space with overlapping enterprise clients but a more agency/managed-services model than JO's vertically integrated production.

Direct peers

• LSC Communications: Major U.S. commercial printing and direct mail services provider (formerly R.R. Donnelley print operations). Competes with JO across catalogs, direct mail, magazines, and book printing for similar enterprise and publisher clients.
• Cenveo: Commercial printing company offering direct mail, labels, and envelopes. Competes in the same enterprise print-and-mail category with overlapping capabilities and customer types as JO.
• IWCO Direct: Pure-play direct mail services provider offering print, mail, and data-driven campaign execution at large scale. Direct competitor to JO with overlapping emphasis on postal optimization and enterprise marketing clients.
• Data Group Inc. (DataGroup): Business communication solutions provider offering print, mail, and digital document services. Direct competitor in the print-and-mail workflow space, particularly for financial services and regulated industry statements.
• Quad/Graphics: Largest U.S. commercial printer with deep direct mail capabilities, including in-house print, mailing, and data-driven personalization. Direct competitor among the top tier of U.S. direct mail producers serving similar enterprise marketing and regulated-industry buyers.
• Deluxe Corporation: Long-running print and direct mail services company especially strong in financial services (checks, statements). Direct competitor to JO in banking/financial mailings with comparable scale and vertical specialization.
• Transformations Inc. Print and mail outsourcing services provider with capabilities in high-volume direct mail, statements, and commercial print. Comparable business model to JO serving enterprise customers with compliance-heavy mail needs.

Regional players

• Donnelley Financial Solutions (DFIN): Print and digital communications provider spun from R.R. Donnelley, focused on transactional and regulatory communications for financial services. Comparable to JO's regulated-vertical mail work, particularly banking compliance and statements, though with narrower product scope.

Emerging players

• SourceLink: Marketing services and print/mail fulfillment provider offering end-to-end campaign execution including direct mail. Comparable in scope for enterprise marketing services buyers, with emphasis on integrated communication workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/japsolson
• LinkedInlinkedin.com/company/japs-olson-company

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Japs-Olson Company