Bowelle AB

What Bowelle AB does

Bowelle AB is a Swedish private company headquartered in Helsingborg that develops and distributes a single iOS mobile application called Bowelle, positioned as a food and symptom diary for individuals with irritable bowel syndrome (IBS) and other digestive health conditions. The app enables single-screen entry of feelings, food intake, stress levels, bowel movements, water intake, and user-defined custom values, with a landscape chart view designed to surface correlations between symptoms and potential triggers over time. Technically, Bowelle is an iPhone-native application that stores all personal data locally on the user's device with no server-side copies, requires no registration, integrates read-only with Apple Health for steps, sleep, weight, and water intake, and supports PDF and CSV report export for sharing with physicians and nutritionists. Photo documentation is supported with heavy on-device compression to limit storage use, and a custom-fields system allows users to define personalized numeric, text, and tag trackers.

The business model is freemium and entirely product-led: the app is offered as a free service on the Apple App Store with an optional Premium upgrade processed through iTunes, with no specific price points publicly disclosed. Distribution is exclusive to iOS, with no Android, web, or enterprise sales motion. Customers are predominantly individual IBS patients (primary segment) with a secondary segment of healthcare professionals who receive shareable patient reports and may recommend the app. The company has no disclosed funding rounds, no public revenue figures, a headcount in the 1–10 range, and no documented management team, partnerships, or acquisitions — consistent with a bootstrapped micro-cap operation.

Name

Bowelle AB

Legal name

Bowelle AB

Website

https://bowelle.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Bowelle AB is a Swedish company that develops a single iOS app, Bowelle, serving as a food and symptom diary for individuals with irritable bowel syndrome and digestive health conditions. It operates on a freemium model distributed exclusively through the Apple App Store.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. App Store Premium Subscription: Bowelle offers a free tier with basic tracking features and a Premium tier with additional functionality. Payment is processed through iTunes/App Store account; Bowelle does not handle payment information directly. Premium is offered as an upgrade from the free service.
2. Freemium Model: The app is provided as a free service with optional Premium upgrade. This creates a product-led growth motion where users can try the core functionality before upgrading.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bowelle AB offers a single iPhone app — Bowelle — that functions as a food and symptom diary purpose-built for people with irritable bowel syndrome (IBS) and other digestive health problems. Users log food intake, feelings, stress, bowel movements, water intake and custom values on a single screen, view overlapping charts in landscape mode, integrate Apple Health data, and export PDF/CSV reports to share with healthcare providers. The app is offered as a free service with an optional Premium upgrade, distributed exclusively through Apple's iOS App Store.

Product overview

Bowelle AB offers a single mobile application — the Bowelle IBS Tracker app for iPhone. This unified product serves as a food and symptom diary designed specifically for people with irritable bowel syndrome and other digestive health problems. The app enables users to track how they feel, what they eat, stress levels, bowel movements, water intake, and custom values they define. It features visual charts for pattern discovery and supports data sharing with healthcare professionals via reports. The app is offered as both a free service and a Premium (paid) tier.

Differentiator

Problem solved

Functional benefit

Products and services

• Bowelle An iPhone food and symptom diary app designed specifically for people with irritable bowel syndrome (IBS) and other digestive health problems. Users track food intake, feelings, stress levels, bowel movements, water intake and custom values on a single screen, view overlapping charts in landscape mode to discover trigger patterns over time, integrate Apple Health data (steps, sleep, weight, water), and export PDF/CSV reports to share with healthcare professionals. Distributed as a free tier with an optional Premium subscription upgrade via the iOS App Store.

Quantifiable outcome

• Users report identifying problematic foods within a few weeks of tracking

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Scale indicators1 record

Recent moves4 records

Emerging players

• Bearable: Bearable is a health-tracking app that lets users log mood, symptoms, food, and activity and correlate them over time — a feature-overlap peer targeting chronic-condition self-tracking with a similar UX ethos to Bowelle.
• Evidation Health: Evidation rewards users for tracking health behaviors and sharing data, with deep pharma and research partnerships — comparable health-data engagement model but at a much broader scale and with B2B monetization.
• FoodMarble: FoodMarble pairs a digestive breath-testing device with an app to help users identify food intolerances and IBS triggers — comparable gut-health focus with a hardware-plus-software approach that overlaps with Bowelle's symptom-trigger mission.

Broad incumbents

• Noom: Noom is a large consumer health-coaching subscription app combining behavioral tracking with human coaching; its paid-conversion playbook and consumer health funnels are analogous to Bowelle's potential freemium-to-Premium trajectory.
• MyFitnessPal: MyFitnessPal is the dominant food-tracking app with a massive installed base and broad nutritional database; it is not IBS-specialized but competes for the same consumer food-logging behavior and could expand into symptom correlation.
• Apple Health: Apple Health is the pre-installed iOS health platform aggregating steps, sleep, weight, water, and increasingly third-party health categories; it is a platform incumbent whose expansion directly threatens single-purpose trackers like Bowelle.

Direct peers

• Bowel Diary by Voxeleron: A simpler iPhone-based bowel and symptom tracking app for IBS/GI patients — directly comparable in scope (single-purpose symptom diary) though typically less feature-rich than Bowelle.
• Cara Care: Cara Care is a direct competitor offering a digestive-health app that combines IBS/FODMAP tracking, food and symptom logging, and personalized guidance — the closest functional peer to Bowelle in the consumer gut-health tracking space.
• Monash University FODMAP Diet App: The official Monash FODMAP app helps IBS sufferers identify and manage trigger foods through diet guidance and tracking — a directly comparable IBS-focused consumer tool with strong clinical provenance.
• mySymptoms: mySymptoms is a food and symptom diary app aimed at IBS, food intolerances, and digestive issues, with correlation analysis on logged data — directly comparable product functionality and target customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bowelle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bowelle AB