Bearable
- Company typePrivate
- Founded2020
- HeadquartersBiggin Hill, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Bearable firmographics
Firmographics- Name
- Bearable
- Legal name
- BEARABLE Limited
- Website
- https://bearable.app
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Bearable industry classification
Industry- Product category
- Health Tracking Software
- akta.pro primary industry
- Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)
Keywords
Where Bearable is headquartered
LocationHeadquarters
- HQ city
- Biggin Hill
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Bearable business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Optional Premium Subscription: Freemium model: core app and unlimited custom tracking are free with no ads; optional Bearable Premium subscription unlocks unlimited Goals, custom Experiments, Correlation reports, and unrestricted access to historic data beyond 30 days. Pricing $34.99/year or $6.99/month, with annual subscription frequently discounted to $18.99 (up to 76% off). 7-day free trial. Managed via in-app purchase through Apple App Store and Google Play Store with RevenueCat as the subscription management layer.
- App Store Transactions: All subscription payments flow through Apple App Store and Google Play Store; Bearable does not directly process payments. App stores retain a commission per transaction.
- Advertising (Free Tier Only): Per Terms & Conditions, advertising may be displayed during use of the Local and Online Services (free tier); no advertising is displayed for Subscription Service users.
- Optional Donations: Bearable provides an in-app donation option enabling users to voluntarily support the service.
- Bearable Heroes Sponsorship Program: Sponsorship program providing free subscriptions to users who cannot afford the premium tier, funded by paying users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Tier — unlimited custom tracking, weekly reports, customizable graph |
| Subscription | Monthly | Premium Monthly — $6.99/month |
| Subscription | Annual | Premium Annual — $34.99/year (frequently discounted to $18.99) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Bearable product offering
Product offeringCore offering
Bearable is a cross-platform mobile and web application that lets individuals log and visualize mood, symptoms, sleep, medication, activities and other lifestyle factors, then identify correlations between those factors and health outcomes. A free tier permits unlimited custom symptoms, factors, and activities together with in-app advertising, while a paid Bear Premium subscription unlocks unlimited Goals, Experiments, full Correlation reports, and complete historical data. The product is positioned for people with chronic illness, mental health conditions, and quantified-self enthusiasts, with a complementary employee-wellness channel for businesses.
Product overview
Bearable is a single unified mobile application (iOS and Android) plus its accompanying Bearable Premium subscription tier; it is not a multi-product platform. The core Bearable Symptom & Mood Tracker App lets users log mood, symptoms, sleep, energy, medication, supplements, menstrual cycle, and custom health factors, then surface correlations via the Factor Effect Report, weekly/monthly reports, and Calendar view. Bearable Premium is an optional subscription layer that unlocks deeper insights (Correlation reports, unlimited Goals, custom Experiments, full historic data beyond 30 days). On top of this single app Bearable operates a suite of condition-targeted landing pages and feature modules — Symptom Tracker, Mood Tracker, Health Tracker, Chronic Illness Tracker, Chronic Pain App & Pain Journal, Migraine Tracker, Depression Tracker, ADHD App and Symptom Tracker, BPD App, Medical Gaslighting App, and the Period and Menstrual Cycle Tracking module — that all route into the same underlying app and data model rather than representing separate products.
Differentiator
Problem solved
Functional benefit
Products and services
- Bearable Symptom & Mood Tracker App Free-tier mobile and web application that lets individuals log mood, symptoms, sleep, medication, activities and other lifestyle factors, generate correlation insights via the Factor Effect Report, and (in the paid Bear Premium tier) unlock unlimited Goals, Experiments, full correlation history and complete historical data. Targeted at individuals managing chronic illness, mental health conditions, and hard-to-diagnose or rare diseases, as well as general health-conscious users.
- Bearable for Business (Employee Wellness)
Companies that use Bearable
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles4 records
Bearable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
Bearable partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, flagship, minor and unclear.
- Apple Health (HealthKit)coreDirect integration enabling Bearable to read health metrics (Steps, Sleep, Blood Pressure, Heart Rate, Weight, HRV, Resting Heart Rate, Body Temperature, Blood Glucose) from Apple Health on iOS devices. User must grant explicit permission; integration is opt-in and revocable. Compliance with Apple's privacy policies including no advertising use of HealthKit data.
- Google Fit / Google Health ConnectcoreDirect integration allowing Bearable to read activity, sleep, weight, heart rate, blood pressure and other metrics from Google Fit on Android (and Google Health Connect on iOS/Android). Compliance with Google API Services User Data Policy including Limited Use requirements.
- Fitbit (Google)coreDirect integration enabling syncing of Resting Heart Rate, HRV, Sleep, Steps, and Weight from Fitbit to Bearable. Google is transitioning the Fitbit app to Google Health (May 2026); Bearable support documentation assists users in migrating their accounts.
- Google Firebase (Firestore, Authentication, Crashlytics)coreFirebase provides backend infrastructure for Bearable: Firestore database (EU-West3, Frankfurt, Germany) with server-side encryption for user health data, Firebase Authentication for account creation/login, and Crashlytics for crash reporting. Only anonymized/pseudonymized data is shared with Firebase.
- Segment.io (Twilio Segment)coreSegment data platform securely passes data between Bearable App and Google Analytics (and other touchpoints) to unify customer data across web, mobile, email, and push notifications. GDPR-compliant DPA; data encrypted at rest and in transit via TLS.
- RevenueCatcoreRevenueCat manages Bearable's trial versions and paid subscriptions across iOS and Android, providing cross-platform subscription infrastructure.
- Cedar Sinai (Clinical Reviewers)flagshipClinicians at Cedar Sinai reviewed Bearable as one of the best mobile health applications to track patient outcomes. Used as a credibility marker on the Bearable homepage.
- PsychCentralminorPsychCentral recommends Bearable as a symptom tracker; cited on the website as a recommendation alongside US Pain Foundation.
- US Pain FoundationminorUS Pain Foundation recommends Bearable; listed as a recommendation for chronic pain sufferers.
- Jesse Driessen (Team Member / Content Lead)minorBearable team member who authors much of the public-facing blog content (e.g., Best Period Tracker Apps, Best Allergy Tracker App, Best PoTS App) and supports the support blog; brings lived experience with Generalised Anxiety, Social Anxiety, Depression, Body Dysmorphia, Insomnia, and Eating Disorders.
- Dr Johannes DriessenminorDoctor interviewed by Bearable for a blog post on diagnosing and treating chronic conditions; lends medical credibility to Bearable's content.
- Natasha Lipman (Guest Writer)minorGuest writer who contributed the 'Mental Health, Chronic Illness & Control' blog post for World Mental Health Day, invited by Bearable's CEO.
- Apple App StoreflagshipApple App Store is the exclusive iOS distribution channel and processes in-app subscription payments for Bearable Premium; Bearable disclaims liability for the purchase transaction per Terms of Service.
- Google Play StoreflagshipGoogle Play Store is the exclusive Android distribution channel and processes in-app subscription payments for Bearable Premium; Bearable disclaims liability for the purchase transaction per Terms of Service.
- Daylio (Competitor / Comparison Subject)unclearBearable publishes a 'Bearable vs Daylio' blog comparison to position against the competitor mood tracker; not a formal partnership.
- Careclinic (Competitor / Comparison Subject)unclearBearable publishes a 'Bearable vs Careclinic' blog comparison; not a formal partnership.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Bearable competitors and assessment
Company assessmentDirect peers
- Daylio: Daylio is a direct competitor focused on mood and activity tracking via a quick tap-based journal with stats and trends. Bearable publishes an explicit 'Bearable vs Daylio' comparison, confirming direct overlap on mood-tracking and freemium mobile UX for the same consumer segment.
- CareClinic: CareClinic is a direct competitor offering symptom, medication, and chronic-condition tracking with reports and reminders across mobile. Bearable runs a 'Bearable vs Careclinic' head-to-head post, indicating near-identical positioning for chronic-illness users seeking correlation insights.
- MyTherapy: MyTherapy is a freemium medication-reminder and symptom-tracker app widely used in Germany and Europe, with chronic-condition tracking and adherence reports. Comparable to Bearable in medication tracking, symptom logging, and chronic-illness targeting.
- Medisafe: Medisafe is a medication-adherence and pill-reminder platform with symptom tracking and chronic-condition support, monetised via freemium and pharma partnerships. Overlaps Bearable on medication tracking, reminders, and chronic-illness patient journeys.
- Moodfit: Moodfit is a mental health app offering mood tracking, gratitude, CBT exercises, and insights targeting depression and anxiety. Directly comparable to Bearable's mood tracker and mental health persona segments, with similar freemium model.
- Moodpath: Moodpath is a mental health screening and mood-tracking app originating in Germany with strong European presence. Comparable to Bearable on mood tracking, mental health screening, and European privacy positioning.
Emerging players
- Bearable - Flaredown (adjacent open-source symptom tracker): Flaredown is a smaller community-driven symptom and treatment tracker focused on chronic illness. Partial overlap with Bearable on the chronic-illness, self-tracking persona, though narrower in feature depth and integrations.
Broad incumbents
- Headspace: Headspace is a broad mental-wellness incumbent offering meditation, sleep, and mood content via subscription. Competes with Bearable for the same mental-health-conscious consumer wallet, though its core offering is guided content rather than self-tracking and correlation.
- Calm: Calm is a broad mental-wellness incumbent in meditation, sleep, and relaxation content. Tangential competitor to Bearable for the same mental-wellness consumer budget, but with a content-led (not data-tracking) model.
- Apple Health: Apple Health is the iOS-native health data hub that Bearable integrates with; it is also a potential platform competitor as Apple expands symptom, medication, and mental-health logging features. Comparable as a health-data platform serving overlapping iOS consumer users.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bearable social profiles
Digital presenceBearable compliance and trust
Trust signalCompliance1 record
Bearable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bearable leadership team
Management profileNumber of profiles
Profiles4 records
Bearable funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bearable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bearable
What does Bearable do?
Bearable is a cross-platform mobile and web application that lets individuals log and visualize mood, symptoms, sleep, medication, activities and other lifestyle factors, then identify correlations between those factors and health outcomes. A free tier permits unlimited custom symptoms, factors, and activities together with in-app advertising, while a paid Bear Premium subscription unlocks unlimited Goals, Experiments, full Correlation reports, and complete historical data. The product is positioned for people with chronic illness, mental health conditions, and quantified-self enthusiasts, with a complementary employee-wellness channel for businesses.
Is Bearable a public or private company?
Bearable is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bearable founded?
Bearable was founded in 2020. It employs 1 to 10 people.
Where is Bearable based?
Bearable is headquartered in Biggin Hill, United Kingdom, in the Europe region.
How does Bearable make money?
Five revenue lines are on record. Optional Premium Subscription is the primary driver. The others are app Store Transactions, advertising (Free Tier Only), optional Donations and bearable Heroes Sponsorship Program.
Who are Bearable's main competitors?
Direct peers on record are Daylio, CareClinic, MyTherapy, Medisafe, Moodfit and Moodpath. Bearable - Flaredown (adjacent open-source symptom tracker) is listed as an emerging player. Broad incumbents are Headspace, Calm and Apple Health.
Does Bearable have an API?
No public API is recorded for Bearable.
What industry is Bearable in?
Bearable's product category is Health Tracking Software. Its primary akta.pro industry code is HLAHACAJ, Consumer Health Wearables & Fitness Trackers (Wellness Monitoring).