What Groove Technology does

Groove Technology is an Australian-owned software outsourcing company founded in 2016 by Matthew David Long and headquartered operationally in Ho Chi Minh City, Vietnam, with a commercial headquarters in South Melbourne, Australia, and a regional office in Hong Kong. The company provides custom software development services to clients primarily in Australia, the UK and Europe, and Asia Pacific, organized around three engagement models: Dedicated Teams (full remote teams embedded in the client organization), Staff Augmentation (individual developers integrated into client teams), and Fixed-scope Projects (time-bound deliveries ranging from 3-4 week prototypes to full-scale products).

The service portfolio spans full-stack web development (.NET, Python, Node.js, React.js, Angular, Vue.js), mobile development (Flutter, React Native, native iOS and Android), IoT solutions (including a multi-tenanted Bluetooth beacon asset tracking platform), ERP/CRM and Business Intelligence, EdTech (Open edX), and DevOps (Docker, Kubernetes, Terraform) across AWS, Azure, and GCP. More recently the company has layered AI/ML capabilities including recommendation engines, predictive analytics, AI Agent Solutions built on LangChain, n8n, and Dify, and n8n workflow automation templates, delivered as integration services on top of third-party foundation models (OpenAI, Claude, Gemini, Grok, Deepseek).

Revenue is generated through professional services contracts with quote-based, multi-year pricing tied to engagement model, team composition, and project scope. The customer base spans enterprises, SMEs, and startups across industries including real estate, education, retail/e-commerce, logistics, analytics, and hospitality. Groove Technology reports over 230 technology professionals, a 97% client retention rate, 120+ completed projects, and holds ISO 9001, ISO 27001:2013, and Microsoft Gold Partner certifications, alongside three consecutive years of Great Place to Work recognition.

Name

Groove Technology

Legal name

Groove Technology Limited

Website

https://groovetechnology.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Groove Technology is an Australian-owned software outsourcing firm, founded in 2016, delivering Dedicated Teams, Staff Augmentation, and Fixed-scope Projects from Vietnam to enterprises, SMEs, and startups across Australia, the UK, Europe, and Asia Pacific.

Ownership category

akta.pro rank

Product category

IT Services & Software Outsourcing

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

API Development, Integration & Microservices Modernization (BPAEAFAD)

Keywords

• Software outsourcing services
• Dedicated development teams
• Staff augmentation services
• Custom software development
• Offshore AI development

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Software Development Outsourcing: Provides custom software development services with three engagement models: Dedicated Teams (full remote teams integrated into client organization), Staff Augmentation (individual developers added to client teams), and Fixed-scope Projects (time-bound project delivery from prototypes to full-scale products). Revenue generated through professional services contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Groove Technology provides software development outsourcing services to businesses, delivered through three engagement models—Dedicated Teams, Staff Augmentation, and Fixed-scope Projects. The company offers end-to-end custom software development including web, mobile, eCommerce, IoT, ERP/CRM, Business Intelligence, and AI/ML solutions, staffed by over 230 technology professionals based in Vietnam and serving clients in Australia, the UK, and Europe.

Product overview

Groove Technology is a software outsourcing company offering a comprehensive portfolio of services organized into three engagement models (Dedicated Teams, Staff Augmentation, and Fixed-scope Projects) and multiple professional services. The core offerings include Custom Software Development, Web/App Development, AI & Machine Learning solutions, Business Intelligence, and IoT services. Their AI practice encompasses AI Agent Solutions, AI Data Analytics Solutions, and n8n Workflow Templates for automation. The company serves diverse industries including real estate, healthcare, education, and e-commerce, providing both project-based work and dedicated team outsourcing. Professional services complement the core offerings with DevOps, software consultancy, digital transformation, and application maintenance. The company operates with over 230 technology professionals across offices in Vietnam, Australia, and Hong Kong.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development Full-cycle custom software development services to build B2B, B2C, cloud, mobile, and desktop applications tailored to enterprise and SME business needs.
• Web App Development End-to-end web application development from needs analysis through launch and expansion, leveraging React.js, Angular, Vue.js, Node.js, and Python technologies.
• Mobile App Development iOS and Android mobile application development including React Native, Flutter, and native development for cross-device business applications.
• Ecommerce Development eCommerce solutions ranging from quick implementations to complex builds, including dedicated ecommerce application development for retail and online commerce businesses.
• Progressive Web Apps (PWAs) Progressive Web App development combining web and mobile app capabilities for enhanced user engagement and performance.
• Internet of Things (IoT) IoT solutions connecting personal devices to smart city infrastructures, including multi-tenanted IoT Bluetooth beacon asset tracking platforms.
• AI and Machine Learning AI and ML development services including AI-powered recommendation engines, predictive analytics, and generative AI solutions using OpenAI, Claude, LangChain, and TensorFlow.
• AI Solutions Outsourcing Outsourced AI solution development providing specialized teams for AI integration and machine learning implementation projects.
• AI Agent Solutions Autonomous AI agent development using frameworks like LangChain, n8n, and Dify for building agents that take multi-step actions with limited human intervention.
• AI Data Analytics Solutions Data analytics services providing smart reporting and insights into big data using predictive analytics and machine learning models.
• n8n Workflow Templates Pre-built n8n workflow templates for automating business processes and AI-powered workflows.
• Dedicated Teams Full dedicated software development team outsourcing model where teams become an extension of the client's organization.
• Staff Augmentation Individual expert developer integration into existing client workflows to fill capability gaps with skilled engineers.
• Fixed-scope Projects Project-based outsourcing with fixed deliverables ranging from 3-4 week prototypes to full-scale product development.
• Software Outsourcing Full software development outsourcing with PM and software teams delivering complete solutions.
• ERP & CRM Development Enterprise resource planning and customer relationship management system development to unify operations.
• DevOps Services DevOps services combining software development with IT operations to shorten time to market and produce better quality applications.
• Business Intelligence (BI) BI and dashboard development for business intelligence dashboards helping companies benefit from smart reporting and useful insights.
• Application Support & Maintenance Ongoing software support and maintenance including priority bug fixing, technical examinations, and change requests.
• Enterprise Digital Transformation Digital transformation services addressing new technologies and methodologies to optimize company processes and end-user satisfaction.
• Education Technology eLearning solutions leveraging the Open edX platform to deliver quality online training for educational institutions.
• Software Consultancy Software consulting to identify technological obstacles between clients and more profitable business outcomes.
• Software Project Rescue Recovery or redevelopment of lost source code and rebuilding of broken repositories for distressed software projects.
• MuleSoft Developer Outsourcing MuleSoft development services including API development, legacy system integration, cloud integration, and custom application development.
• GEO & EOR Services Global Employment Organization and Employer of Record services assisting with outsourcing administration, recruitment compliance, and legal policies for extending teams globally.

Quantifiable outcome

• 97% client retention rate
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• Tentoora LiveminorStrategic or Co-development Partner · 20 April 2026Groove Technologies partnered with Tentoora Live to integrate live gaming experiences into its platform. Tentoora Live specializes in creating real-time gaming environments that replicate physical casino experiences, including professional dealers and high-quality streaming. The collaboration aims to enhance Groove Technologies' offering by providing immersive and interactive gaming content to its audience.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FPT Software: FPT Software is Vietnam's largest IT services conglomerate offering custom software development, digital transformation, and AI services globally — a much larger incumbent in the same Vietnam-outsourcing category that Groove operates in.
• TMA Solutions: TMA Solutions is a large Vietnam-headquartered software services company with 2,500+ engineers providing custom development, IoT, AI, and embedded systems — comparable to Groove in service portfolio but at significantly greater scale.

Others

• Upwork: Upwork is a global freelance marketplace for software developers — an alternative channel for clients considering offshore dedicated teams, representing indirect competitive pressure on outsourcing firms like Groove.

Direct peers

• Designveloper: Designveloper is a Vietnam-based software development and outsourcing firm offering web, mobile, and AI/ML services to Australian and US clients — overlapping with Groove's service portfolio and ANZ target market.
• NashTech: NashTech is a Vietnam-headquartered IT outsourcing and digital services firm with global delivery centers serving UK, Australia, and US clients — the closest comparable to Groove in geography, target markets (ANZ/UK), and engagement models (dedicated teams, staff augmentation).
• KMS Technology: KMS Technology is a Vietnam-based software development and IT services company serving US, Australia, and European clients with dedicated teams — directly comparable engagement model and target market to Groove Technology.
• Saigon Technology: Saigon Technology is a Vietnam-based software outsourcing firm offering dedicated teams and custom development for US and Australian clients — a near-identical business model to Groove Technology.
• BHSoft (BHSOFT): BHSoft is a Vietnam-based software outsourcing company offering custom development, mobile, AI, and IoT services to global clients including Australia — comparable in service breadth and delivery geography to Groove.
• Lachesis (formerly An Vu Technology): Lachesis is an Australia-focused IT outsourcing firm with Vietnam delivery, providing staff augmentation and dedicated teams — a direct competitor to Groove for ANZ enterprise clients.

Emerging players

• Turing: Turing is a global platform for remote software engineer sourcing and AI-augmented development teams — comparable to Groove's staff augmentation and dedicated team offerings but with a marketplace model and broader global pool.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GrooveTechie
• YouTubeyoutube.com/@groovetechnology4018
• Facebookfacebook.com/groovetechnologycom
• LinkedInlinkedin.com/company/groove-technology

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groove Technology