Insignia International

What Insignia International does

Insignia International, doing business as Flagship Food Group, is a privately-held Hispanic and Southwestern food company headquartered in Eagle, Idaho. The company operates a portfolio of nine brands including 505 Southwestern (the largest jarred green chile brand in the U.S.), La Tortilla Factory (the #1 nationally distributed premium tortilla brand), Yucatan Guacamole (one of the largest refrigerated guacamole brands in the U.S. and Canada), Lilly B's (a leading organic frozen food line at club stores), and supporting brands Young Guns, Hatch Kitchen, Mama Lupe's, Cabo Fresh, TJ Farms, and Tradición. Insignia employs over 1,000 people across manufacturing plants in the U.S. and Mexico, and serves more than 30,000 retail partners. The company is the world's largest fire roaster of Hatch Valley green chile peppers and operates proprietary AirLock packaging technology and High-Pressure Processing (HPP) food safety capabilities.

Insignia generates revenue through three streams: branded retail products, private label manufacturing for premium retailers and restaurant chains (including Hispanic/Southwestern foods, breaded chicken, appetizers, and potato products), and food service distribution. Distribution spans Walmart, Kroger, Costco, Target, and Publix, with recent wins including 1,400-store craft salsa expansion at Walmart, 2,000-store placement of Hatch Magic Chips at Kroger, and Yucatan Guacamole achieving the #1 refrigerated guacamole position at Publix. The company has internalized logistics via Flagship Logistics Group (LTL/TL temperature-controlled shipping) and Desert Premium Logistics (asset-based 3PL multi-temperature warehousing in Albuquerque), and offers packaging design services as a fourth ancillary revenue stream.

The business has roughly doubled in size over three years through a combination of organic brand growth and acquisitions, most notably the 2023 acquisition of Yucatan Foods from Curation Foods. Under CEO Jason Parasco (appointed 2025, a CPG veteran who previously scaled Sovos Brands from under $100M to over $1B), Insignia has executed a strategic restructuring to eliminate weaker SKUs and focus on four core brands — 505 Southwestern, Yucatan Guacamole, La Tortilla Factory, and Lilly B's — while divesting California direct store delivery assets to Utz Brands in 2025. The company is currently executing an aggressive product innovation cadence, including the March–April 2026 launch of five new SKUs across canned green chile (targeting 25% share of a $100M+ segment), craft salsas, and refrigerated high-protein and sourdough tortillas, positioning for share gain in the $16.5 billion U.S. Hispanic foods market and the $50.96 billion tortilla market.

Name

Insignia International

Legal name

Flagship Food Group

Website

https://insignia.gg

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Hispanic & Southwestern Food Manufacturing

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Tortilla Manufacturing (311830), Food Manufacturing (311)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

International & Ethnic Packaged Foods (CRADAAAG)

akta.pro secondary industries

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM), Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN), Frozen Ethnic & International Meals (CRADADAE)

Keywords

• Hispanic food manufacturing
• Southwestern food brands
• Green chile processing
• Tortilla manufacturing
• Guacamole production

Headquarters

HQ city

Eagle

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branded Food Products: Manufacturing and sale of branded Hispanic and Southwestern food products including tortillas, green chile, salsas, and guacamole under portfolio brands including 505 Southwestern, La Tortilla Factory, Yucatan Guacamole, and others
2. Private Label Manufacturing: Insignia is one of the largest private label and food service partners to premium retailers and restaurant chains across the country, offering Hispanic/Southwestern foods, breaded chicken, appetizers, and potato products
3. Food Service: Supplying restaurant chains and food service operations with Hispanic and Southwestern food products

Go-to-market motion2 records

Distribution channels6 records

Marketing channels3 records

Core offering

Insignia International manufactures and sells branded and private-label Hispanic and Southwestern food products including green chile (jarred and canned), salsa, refrigerated and traditional tortillas, refrigerated and organic guacamole, organic burritos, and frozen foods through a portfolio of brands (505 Southwestern, La Tortilla Factory, Yucatan Guacamole, Cabo Fresh, Lilly B's, Mama Lupe's, Young Guns, TJ Farms Select, Hatch Kitchen). The company also operates private label/co-manufacturing for premium retailers and restaurant chains, and provides logistics, warehousing, and packaging services through internal subsidiaries.

Product overview

Insignia International is a multi-brand portfolio company focused on Hispanic and Southwestern foods, operating as a platform of distinct brands rather than a single unified product. The core brands include 505 Southwestern (largest jarred green chile brand), La Tortilla Factory (#1 nationally distributed tortilla brand), Yucatan Guacamole (leading refrigerated guacamole brand), and Lilly B's (organic frozen foods). Supporting brands include Young Guns (produce green chile), Hatch Kitchen (frozen Hatch products), Tradición (traditional tortillas), Mama Lupe's (Central US tortillas), Cabo Fresh (organic guacamole), and TJ Farms (frozen foods). The company also operates logistics and warehousing services through Flagship Logistics Group and Desert Premium Logistics, offers private label manufacturing to retailers, and provides packaging services. Recent new products include refrigerated high-protein and sourdough tortillas from La Tortilla Factory, canned Hatch Valley green chile and craft salsas from 505 Southwestern, and Yucatan Squeeze guacamole with AirLock Technology.

Differentiator

Problem solved

Functional benefit

Brands

• 505 Southwestern: Country's largest jarred green chile brand offering fire-roasted green chile-based sauces and salsas from Hatch Valley, New Mexico.
• La Tortilla Factory
• Yucatan Guacamole
• Cabo Fresh
• Lilly B's
• Mama Lupe's
• Young Guns
• TJ Farms Select
• Hatch Kitchen

Products and services

• 505 Southwestern Country's largest jarred green chile brand offering fire-roasted, premium green chile-based sauces and salsas sourced from New Mexico's Hatch Valley; sold through major U.S. retailers.
• La Tortilla Factory The #1 nationally distributed tortilla brand focused on premium and better-for-you products, including gluten-free, organic, and low-carb tortillas; sold through retail and foodservice.
• Yucatan Guacamole One of the largest refrigerated guacamole and dip brands in the U.S. and Canada, made with hand-picked avocados from Michoacán, Mexico; sold through major retailers.
• Cabo Fresh Branded organic guacamole line featuring 95% real avocado, hand-scooped for chunky texture; positioned as a pioneer organic guacamole brand.
• Lilly B's Leading organic frozen food line at club stores featuring organic burritos; targets the better-for-you frozen category.
• Mama Lupe's One of the most trusted traditional tortilla brands in the Central U.S., offering a complete line of tortillas, chips, and salsa.
• Young Guns Hatch Valley Chile Sister brand to 505 Southwestern that dominates the green chile market in the produce section, sourced from 4th generation Franzoy family farms in Hatch Valley.
• TJ Farms Select Principal frozen food brand offering diverse items including chicken products, french fries, vegetables, and fruits at competitive value-tier pricing.
• Hatch Kitchen New-Mex-inspired frozen product line featuring Hatch Valley green chile flavors in easy-to-prepare snack and meal formats targeting all ages.
• 505 Southwestern Hatch Valley Green Chile (Canned) New 4-oz aluminum can format of flame-roasted Hatch Valley green chile under the 505 Southwestern brand, expanding the brand into the canned green chile segment with initial rollout at Walmart.
• 505 Southwestern Craft Salsas Two new craft salsa SKUs under the 505 Southwestern brand — Chipotle Peach and Smoky Roja — extending the brand's salsa portfolio.
• La Tortilla Factory Refrigerated High-Protein and Sourdough Tortillas Two new La Tortilla Factory refrigerated tortilla SKUs — sourdough and high-protein varieties — targeting gut health and high-protein consumer trends; rolling out to Walmart, Costco, and other major retailers.
• Private Label Manufacturing & Food Service Co-manufacturing and private label supply of Hispanic/Southwestern foods (salsa, sauces, guacamole, tortillas) and adjacent categories (breaded chicken, appetizers, potato products) for premium retailers and restaurant chains.
• Flagship Logistics Group Internal logistics subsidiary providing LTL/TL temperature-controlled shipping management solutions, enabling cost reduction, flexibility, and improved service levels with nationwide coverage for fresh and frozen products.
• Desert Premium Logistics (DPL) Asset-based 3PL offering multi-temperature warehousing including frozen and dry storage, pick & pack order fulfillment, and dedicated plant support; food grade and organic-certified, based in Albuquerque, New Mexico.
• Packaging Services Award-winning in-house packaging design and production division offering design, compliance, photography, printing, and just-in-time delivery for Insignia's branded portfolio and clients.

Quantifiable outcome

• Doubled company size in 3 years through combination of organic growth and acquisitions
• +2 more outcomes

Named customers5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Utz BrandsminorChannel Partner/ Reseller/ DistributorUtz Brands acquired Insignia International's direct store delivery assets in California as part of Utz's westward expansion strategy. The acquisition supports Utz's growth in California, the largest market for salty snacks in the US, and helps Insignia divest non-core DSD operations.
• Flagship Logistics GroupcoreOthersFlagship Logistics Group provides LTL/TL temperature-controlled shipping management solutions for Insignia, enabling cost reduction, flexibility, and improved service levels with nationwide coverage.
• Desert Premium Logistics (DPL)coreOthersDPL is an asset-based 3PL offering multi-temperature warehousing including frozen and dry storage, pick & pack order fulfillment, and dedicated plant support facilities. Food grade and organic-certified, based in Albuquerque, New Mexico.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• MegaMex Foods: MegaMex Foods (the joint venture between Herdez Group and Hormel Foods) is the most direct competitor to Insignia in Hispanic packaged foods, with the Herdez and La Victoria brands spanning salsas, peppers, and Mexican sauces — overlapping Insignia's 505 Southwestern, La Tortilla Factory, and Yucatan categories with similar mass-market retail distribution.
• Ruiz Foods: Ruiz Foods (El Monterey, Tio Chuy's, Torn Ranch) is a leading private-label and branded Mexican frozen foods manufacturer, directly comparable to Insignia's Lilly B's and Hatch Kitchen frozen categories and to Insignia's stated position as one of the largest private label and food service partners.
• Gruma: Gruma, operating primarily through its Mission Foods subsidiary, is the global leader in tortillas and competes head-to-head with La Tortilla Factory in the premium and better-for-you refrigerated and shelf-stable tortilla category that Insignia is targeting for its 10-20% share goal.
• Reser's Fine Foods: Reser's Fine Foods is a major manufacturer of Mexican and Hispanic refrigerated and prepared foods (salsas, guacamole, bean dips, tortillas) sold through the same club and grocery channels, directly competing with Insignia's refrigerated and foodservice portfolio.
• Wholly Guacamole: Wholly Guacamole is a leading shelf-stable refrigerated guacamole brand and the most direct head-to-head competitor to Insignia's Yucatan and Cabo Fresh refrigerated guacamole lines at retail.
• Cacique: Cacique is a Hispanic-focused manufacturer of crema, cheeses, chorizo, and ready-to-eat salsas and dips, closely comparable to Insignia's Hispanic portfolio positioning and retail channel mix for fresh perimeter and dairy-adjacent categories.

Broad incumbents

• B&G Foods: B&G Foods owns Ortega (Mexican sauces, taco kits, shells) and Las Palmas (Mexican sauces), directly competing with 505 Southwestern and Insignia's Mexican sauce portfolio, while operating as a broader CPG roll-up similar in structure to Insignia's multi-brand Hispanic platform.
• Hormel Foods: Hormel is the partner in the MegaMex Hispanic foods JV (Herdez) and owns Wholly Guacamole, making it a broad incumbent across the same Hispanic and refrigerated guacamole categories where Insignia competes with Yucatan and Cabo Fresh.
• General Mills: General Mills owns Old El Paso, a leading Mexican meal kit and shells brand, competing with Insignia's full Hispanic portfolio through mainstream grocery aisles; relevant as a scale incumbent Insignia must displace or partner with for shelf space.
• Conagra Brands: Conagra is a broad-line CPG incumbent with overlapping Mexican food exposure (Rosarita, Hunt's salsa, Marie Callender's Hispanic lines) and competes with Insignia's brands in mass grocery and club channels via its deep retail relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/insignia-international
• Xx.com/flagshipfg
• Facebookfacebook.com/FlagshipLogisticsGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insignia International