FMLS

What FMLS does

FMLS (First Multiple Listing Service, Inc.) is a broker-owned multiple listing service founded in 1957 and headquartered in Sandy Springs, Georgia, with additional service centers in Duluth and Woodstock and a forthcoming Beltline location in Atlanta. As the largest MLS in Georgia and the 4th largest in the United States, FMLS serves 57,000+ real estate professionals across the Southeast, including brokers, agents, appraisers, and photographers. Its core technology platform is Matrix, supplemented by Paragon Connect (via ICE) and Remine Pro, all accessible through single sign-on alongside more than 20 partner-integrated modules covering rental screening (RentSpree with TransUnion integration and the Nurture renter-to-buyer conversion module), automated virtual tours (Property Panorama/Instaview), commercial real estate (Crexi), market analytics (MarketStats, RPR), showing scheduling (ShowingTime), live mortgage calculators (RatePlug), down payment assistance identification (Down Payment Resource), risk verification (FOREWARN), short-term rental analytics (AirDNA), voice-activated property search (Finding Homes via Alexa/Lundy), appraisal software (DataMaster Pro), and AI-driven listing input (Ocusell, Restb.AI).

FMLS operates a recurring subscription revenue model through tiered membership fees for brokers, agents, and appraisers, supplemented by product sales through the FMLS Store (Supra eKeys, lockboxes, signage, closing gifts), data licensing fees from third-party technology vendors via the FMLS Marketplace, and partner referral arrangements. The go-to-market is sales-led, recruiting brokers and appraisers through a structured join page and supported by three physical service centers, digital marketing (website, YouTube, email, social), and press distribution. The organization operates as a private, member-owned cooperative under President and CEO Jeremy Crawford, with leadership including COO Marsha Buice, CRO Steve Mapes, Director of Product Management Katy Campbell, and a newly appointed Chief Growth Officer. RESO certification underpins data standardization across the network.

Name

FMLS

Legal name

First Multiple Listing Service, Inc.

Website

https://fmls.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

FMLS is a broker-owned multiple listing service founded in 1957, serving 57,000+ real estate professionals across Georgia and the Southeast as the largest MLS in Georgia and 4th largest nationally, operating on the Matrix platform with an integrated suite of 20+ partner technology modules.

Ownership category

akta.pro rank

Product category

Real Estate Multiple Listing Service (MLS)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Reference Data Management (RDM) (HDAEADAE)

akta.pro secondary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Multiple listing service
• Real estate MLS platform
• Property listing database
• MLS data sharing
• Real estate technology platform

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. MLS Membership Subscriptions: FMLS generates revenue through membership fees charged to real estate professionals including brokers, agents, and appraisers. Members gain access to the MLS database, technology platforms, and member benefits.
2. FMLS Store Product Sales: Sale of real estate supplies including Supra eKeys, lockboxes, signage, custom riders, brochure holders, stickers, and closing gifts through the online FMLS Store.
3. Data Feed Marketplace: FMLS operates a vendor management system called FMLS Marketplace to approve and manage third-party data access to FMLS Listing Content, generating data licensing revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

FMLS operates a Multiple Listing Service that aggregates and distributes real estate listing data to its 57,000+ members, anchored by the Matrix MLS platform and integrated with productivity tools such as Remine Pro, Ocusell List, RentSpree, MarketStats, ShowingTime, and Appraisal software. The organization also runs a data-feed marketplace licensing MLS content to third-party vendors and operates an online store for real estate supplies such as Supra lockboxes and eKeys.

Product overview

First Multiple Listing Service (FMLS) is a broker-owned MLS organization serving over 57,000 real estate professionals across the Southeast. Its product portfolio is a platform-plus-modules architecture anchored by two core MLS platforms: Matrix (the primary system with proprietary Sell Score for prospect scoring) and Paragon/Paragon Connect (offered through ICE with a mobile-first front end). These core platforms integrate with a suite of productivity modules including Remine Pro (forms, transaction management, eSignatures, and AI data mining), Ocusell List (AI-driven listing input), RentSpree (rental application and screening with TransUnion integration, including the Nurture module for renter-to-buyer conversion), Instaview/Property Panorama (automated virtual tours), Crexi (commercial real estate marketplace with AI matching), MarketStats and RPR (market analytics and reporting), Down Payment Resource (DPA program identification), ShowingTime (showing scheduling), RatePlug (live mortgage calculators), DataMaster Pro (appraisal software), AirDNA (short-term rental analytics), FOREWARN (identity/risk verification), Finding Homes (voice search via Alexa/Lundy), Cloud CMA Suite (automated report generation), ListTrac (listing engagement tracking), Supra (lockboxes and eKeys), MLS-Touch and OneHome (mobile and portal apps), the FMLS Data Marketplace (third-party data access management), and training/certification courses. The organization is recognized as one of the most innovative MLSs in the United States, being among the first to integrate AI and machine learning.

Differentiator

Problem solved

Functional benefit

Products and services

• Matrix MLS Platform The primary MLS platform FMLS members use to navigate listings, send automated email alerts to buyers, and access the proprietary Sell Score for prospect identification.
• Paragon / Paragon Connect Desktop and mobile-first MLS platform enabling agents to work anywhere on desktop, laptop, tablet, or smartphone with powerful search, Collaboration Center for client portals, listing input maintenance, and 30-second EasyCMA comparative market analysis.
• Remine Pro Includes all real estate forms, transaction management, eSignatures, AI-driven data mining, and live-streaming virtual showings, plus nationwide tax data alongside FMLS listings.
• Ocusell List AI-driven listing input software that auto-populates listing data in seconds and publishes listings across one or multiple MLSs, eliminating duplicate data entry and ensuring 100% compliance.
• MLS-Touch Premium mobile app seamlessly integrating with Matrix, providing advanced search, market insights, client communication, agent networking, and contact management.
• OneHome (by CoreLogic) Matrix Client Portal improving the experience for existing Matrix features and adding capabilities for agents to create valuable client relationships.
• RentSpree Rental Application and Screening Rental application and screening suite with ApplyLink for rental applications, TransUnion credit and background screening, and application report management; applicants pay a $38 fee.
• Nurture (RentEdge Module) A RentEdge platform module that helps real estate agents maintain relationships with renters after leases are signed, using automated follow-ups, personalized messaging, and timing triggers to convert renters into future homebuyers.
• Instaview / Property Panorama Virtual tour platform that turns photos into shareable virtual tours across Facebook, Twitter, Pinterest, Instagram, LinkedIn, and YouTube, with customizable themes, colors, music, effects, voiceovers, and viewing statistics tracking; free to FMLS members.
• Crexi Commercial Real Estate Commercial real estate marketplace with AI and machine learning to match buyers and tenants with listings, online auction platform, Intelligence data subscription (48+ million property records and 13+ million sales comparables), and 50+ market reports.
• MarketStats Statistics program tied to market activity, comprising InfoSparks (interactive stats), FastStats (map-based interface), Local Market Updates (300+ geographic areas), and Monthly Indicators (in-depth monthly reports); free FMLS member benefit.
• Realtors Property Resource (RPR) Data and analytics platform from the National Association of REALTORS covering residential, commercial, and appraiser segments with custom-branded reporting tools, Data Tools for market metrics, and broker tool sets; 24/7 support.
• ShowingTime Showing scheduling and feedback platform with real-time notifications, 'Schedule a Showing' icons on FMLS listings, automated prompts, and market activity reports via MarketStats.
• RatePlug Live payment calculator integration placing mortgage payment information on FMLS listings, helping homebuyers understand total monthly costs; agents using RatePlug close 15% faster; free to FMLS members with lenders paying license fees.
• DataMaster Pro Appraisal software integrating Matrix database, Realist statewide public records and tax data, and Remine Pro nationwide tax data, saving appraisers 1-2 hours per report and including 8 hours of GREC-approved CE credits.
• AirDNA (Rentalizer) Vacation rental market intelligence via Rentalizer predicting revenue, occupancy, and average daily rate using historical data from comparable properties; available on property details pages in Remine Pro.
• FOREWARN Risk assessment and due diligence app identifying criminal history, confirming financial data (bankruptcies, liens, judgments, foreclosures), and validating current assets for safer face-to-face engagements.
• Finding Homes (by Lundy) Voice-activated property search via Amazon Alexa providing accessible home-buying search for blind and visually impaired individuals and hands-free property search through Alexa devices.
• Cloud CMA Suite Platform for one-click designer reports (Cloud CMA), MLS listing text or email alerts (Cloud Streams), improved search and data sharing (Cloud MLS), and lead generation (Cloud Attract).
• ListTrac Listing engagement tracking tool measuring where listing content is being viewed, highest lead generation sources, and buyer viewing time patterns.
• Down Payment Resource Integration identifying listings eligible for down payment assistance programs, with free lead-generation landing page, social media assets, customizable flyers, and Facebook/Instagram ad tools; 94 active programs in Georgia with average buyer assistance of $14,268.
• Supra Lockboxes and eKeys Supra lockboxes and eKeys for property access and showing management with online ordering and mobile access via the Supra eKey application.
• FMLS Service Center / Supplies Store Online and in-person stores for real estate supplies including Supra eKeys and lockboxes, signage, custom riders, brochure holders, stickers, and closing gifts, with three service center locations and contactless pickup kiosks.
• FMLS Data Marketplace Vendor management system and data feed marketplace for brokers and technology companies seeking MLS data access, approving and managing all third-party access to FMLS Listing Content.
• FMLS Courses and Training 36 GREC CE-accredited course hours delivered online and in person, including Down Payment Resource webinars, DataMaster Pro training, and product-specific training sessions.

Quantifiable outcome

• 60% year-over-year screening growth with RentSpree
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core, strategic and supporting.

• RentSpreecoreTechnology or Integration · 4 May 2026FMLS and RentSpree launched Nurture, a new module on the RentEdge platform that helps real estate agents maintain relationships with renters after leases are signed and converts them into future homebuyers through automated follow-ups and personalized messaging. FMLS is the first MLS in the country to deploy the tool, now available to FMLS's 57,000 members through their existing MLS dashboard.
• ValleyMLScoreStrategic or Co-development Partner · 26 March 2026New data share partnership enabling brokers and agents in both MLSs to access property listings across Georgia and northern Alabama through seamless integration with Paragon, Matrix, Remine Pro, and other existing platforms.
• FRIMM MLS (Italy)strategicStrategic or Co-development Partner · 18 March 2026International data sharing partnership enabling real estate professionals to share property data, access international buyers and investors across the FMLS global network.
• Omni MLS (Central and South America)strategicStrategic or Co-development Partner · 18 March 2026International data sharing partnership expanding the global MLS Data Share initiative to Central and South America.
• Bright MLScoreStrategic or Co-development PartnerReciprocal MLS access partnership sharing data among 220,000 real estate professionals across multiple MLS organizations.
• Miami RealtorscoreStrategic or Co-development PartnerData share partnership providing reciprocal MLS access among 220,000 real estate professionals.
• All Jersey MLScoreStrategic or Co-development PartnerData share partnership expanding national MLS network coverage.
• Pikes Peak MLScoreStrategic or Co-development PartnerData share partnership expanding MLS coverage to Colorado region.
• RealcompcoreStrategic or Co-development PartnerExpansive data sharing agreement connecting Michigan and Georgia MLS markets.
• Greater Chattanooga REALTORScoreStrategic or Co-development PartnerThree-way data share partnership expanding regional MLS network coverage.
• Lundy, Inc.coreTechnology or IntegrationCollaboration to bring search by voice and enhanced data accessibility through Amazon Alexa integration with Finding Homes voice-activated property search.
• SupracoreTechnology or IntegrationFMLS offers Supra eKeys and lockboxes with reciprocity, including purchase lockboxes, eKey Application, and lockbox reciprocity programs.
• AirDNAsupportingTechnology or IntegrationVacation rental market intelligence providing short-term rental analytics including revenue, occupancy, and average daily rate predictions using historical data.
• FOREWARNsupportingTechnology or IntegrationRisk assessment and due diligence app providing real-time identity verification, criminal history checks, financial data verification, and asset validation.
• CrexisupportingTechnology or IntegrationCommercial real estate marketplace partnership featuring commercial listings on their national marketplace free of charge with over 20 million users and 400,000+ listings.
• Down Payment ResourcesupportingTechnology or IntegrationAutomatic integration identifying qualifying listings with down payment assistance program icons, with average buyer assistance of $14,268.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bright MLS: Bright MLS is one of the largest MLSs in the U.S., covering the Mid-Atlantic and serving 110,000+ subscribers. It is a direct data share partner with FMLS and operates a similar membership-subscription model with overlapping data sharing philosophy.
• Realcomp MLS: Realcomp is a Michigan-based MLS that entered a data sharing agreement with FMLS. Comparable in being a regional broker-owned MLS with subscription-based membership and multi-platform technology integration.
• Heartland MLS: Heartland MLS is a major regional MLS covering the Kansas City metro and surrounding areas, serving tens of thousands of members. Comparable membership model and regional data sharing philosophy.
• California Regional MLS (CRMLS): CRMLS is the largest MLS in California and one of the largest in the U.S., serving 120,000+ subscribers across multiple Paragon-platform deployments. Directly comparable scale and broker-owned cooperative structure.
• MIBOR REALTOR Association / BMLS: MIBOR operates the Broker Listing Exchange MLS serving central Indiana. Comparable regional MLS with subscription membership model, technology integrations, and recognized leadership in MLS data standards.
• MetroList: MetroList is one of the larger regional MLSs, serving Northern California. Comparable as a broker-owned, subscription-based MLS serving tens of thousands of members with similar technology partnership and data-sharing practices.
• Miami Realtors MLS: Miami Realtors operates the Southeast Florida Multiple Listing Service and is a direct data share partner with FMLS under the reciprocal access agreement serving 220,000+ professionals. Operates the same MLS membership business model.
• Stellar MLS: Stellar MLS is one of the largest U.S. MLSs covering Florida and adjacent markets, serving tens of thousands of members. It is a comparable membership-subscription MLS with overlapping Southeast U.S. coverage and similar technology integration approach.
• ValleyMLS: ValleyMLS serves northern Alabama and is a direct data share partner with FMLS, enabling cross-border listing access between Georgia and Alabama. Closely mirrors FMLS's regional cooperative MLS operating model.

Broad incumbents

• CoreLogic (Real Estate Solutions): CoreLogic is a large data, analytics, and platform provider serving mortgage, real estate, capital markets, and government. FMLS integrates CoreLogic products (MarketStats / RPR / OneHome). Broad incumbent with overlapping data services for MLS and real estate professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fmls_news
• YouTubeyoutube.com/@firstmls
• Facebookfacebook.com/fmls-first-multiple-listing-service-74279281544
• LinkedInlinkedin.com/company/fmls
• Instagraminstagram.com/first_mls

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FMLS