AirDNA
AirDNA provides short-term rental data analytics across 10M+ properties and 120K global markets, serving individual hosts, property managers, investors, and enterprises with revenue calculators, market research, AI-driven pricing (Adapt), and the acquired Uplisting PMS.
- Company typePrivate
- Founded2015
- HeadquartersDenver, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What AirDNA does
AirDNA is a short-term vacation rental data analytics company founded in 2015 and headquartered in Denver, Colorado, with additional offices in New York and Barcelona. The company aggregates performance data from Airbnb, Vrbo, Booking.com, and other OTAs across approximately 10 million properties and 120,000 global markets, producing market intelligence, revenue projections, and investment analytics used by individual hosts, property managers, real estate investors, hedge funds, DMOs, and lenders. Its core platform is supplemented by modular products including the Rentalizer revenue calculator, Custom Comp Sets, Submarket Insights, Short-Term Rental Comps, and the Best Places to Invest (BPTI) Score. In 2023 AirDNA acquired Arrivalist (July) and Uplisting (November), with the latter extending the company into property management technology and channel management for Airbnb, Vrbo, and Booking.com listings.
The company operates a subscription SaaS model with a freemium entry tier, tiered paid subscriptions, quote-based enterprise pricing, API access, and a credit-based consumption model for Owner Contact Details. Go-to-market combines product-led growth for SMBs with dedicated enterprise sales for property managers, hedge funds, lenders, and DMOs. In 2024 the company launched AirDNA Adapt, an AI-native dynamic pricing tool that predicts demand, selects comps, and adjusts rates in real time, integrated with major PMS platforms including Guesty, Hostaway, Track, Uplisting, Lodgify, and Hospitable. AirDNA's data and research are widely cited by major media outlets, and the company produces the STR Data Lab podcast and annual market outlook reports as thought leadership channels. Leadership includes CEO Rohit Bezewada, co-founders Scott Shatford and Tom Caton, and Chief Economist Jamie Lane.
AirDNA firmographics
Firmographics- Name
- AirDNA
- Legal name
- AirDNA, LLC
- Website
- https://airdna.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AirDNA provides short-term rental data analytics across 10M+ properties and 120K global markets, serving individual hosts, property managers, investors, and enterprises with revenue calculators, market research, AI-driven pricing (Adapt), and the acquired Uplisting PMS.
- Ownership category
- akta.pro rank
AirDNA industry classification
Industry- Product category
- Short-term rental data analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Vacation Rental Revenue Management & Dynamic Pricing Services (BPAJAIAJ)
- akta.pro secondary industry
- Revenue Management, Pricing & Channel Management (THAMAKAH)
Keywords
Where AirDNA is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
AirDNA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: AirDNA operates primarily as a subscription-based SaaS platform with tiered pricing plans. Users can register for free to access basic features, with premium tiers providing advanced analytics, custom comp sets, API access, and enterprise-level features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic market data access |
| Subscription | Monthly | Property Manager tier required for Owner Contacts feature |
| Subscription | Annual | Advanced tier for vacation rental managers with multi-market analysis |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
AirDNA product offering
Product offeringCore offering
AirDNA operates a subscription-based SaaS platform that aggregates short-term rental performance data from Airbnb, Vrbo, Booking.com, and other OTAs covering 10M+ properties across 120K global markets. The platform delivers market research, revenue optimization (Rentalizer calculator, AirDNA Adapt AI pricing), investment analytics (BPTI Score, submarket insights), competitive benchmarking, lead generation (Owner Contact Details), and an API for enterprise data integration. It also owns Uplisting, a property management software acquired in November 2023 that manages STR listings across multiple channels.
Product overview
AirDNA operates a unified short-term rental data analytics platform organized around a core platform supplemented by modular tools and acquired brands. The core platform (AirDNA Platform) provides market research, investment intelligence, and revenue optimization across 120,000+ markets and 10 million tracked properties. Key integrated products include: Rentalizer (revenue calculator with confidence scoring), AirDNA Adapt (AI-native dynamic pricing tool), Best Places to Invest with proprietary BPTI Score methodology, Vacation Rental Data (market research), Airbnb for Sale (property search with revenue projections), and Listing Performance (benchmarking and rate recommendations). Additional modules include Custom Comp Sets, Submarket Insights, Custom Search Filters, and Owner Contact Details for lead generation. AirDNA also acquired Uplisting (November 2023) to expand into property management technology with channel management for Airbnb, Vrbo, and Booking.com. Enterprise tiers offer Advanced Tier analytics for multi-market analysis and Tourism Insights for destination marketing organizations. The company also produces the annual Outlook Report, operates the STR Data Lab Podcast, and provides API access for Vrbo and Airbnb data integration.
Differentiator
Problem solved
Functional benefit
Brands
- AirDNA Adapt: AI-native pricing tool for short-term rentals, trained on AirDNA's trusted market data
- Rentalizer
- STR Data Lab Podcast
Products and services
- AirDNA Platform (Core) Unified short-term rental data analytics platform providing market research, revenue optimization, and investment intelligence for property managers, investors, and hosts across 120,000+ global markets.
- Rentalizer (STR Revenue Calculator) Short-term rental profit calculator that generates custom revenue projections for any address worldwide, including annual revenue, ADR, occupancy rate, seasonality impact, and competitive analysis with confidence scoring.
- AirDNA Adapt AI-native dynamic pricing tool that predicts demand, selects optimal comps from full market data, and adjusts pricing in real time. Positioned as replacement for legacy rules-based pricing systems.
- Best Places to Invest (BPTI) Annual investment ranking report identifying top U.S. short-term rental markets using proprietary BPTI Score methodology. Evaluates properties currently for sale against revenue potential and yield metrics.
- Vacation Rental Data (Market Research) Competitive market research platform providing actionable data insights, market projections, and performance analytics for any market or submarket.
- Airbnb for Sale (Find For-Sale Properties) Property search tool allowing users to discover STR investment opportunities with real market revenue projections, comparing available properties against similar active listings.
- Airbnb Listing Performance Listing optimization tool providing performance scoring, occupancy and pricing benchmarking against competitors, recommended rates, and proactive market intelligence up to 180 days ahead.
- Uplisting Vacation rental software platform that manages short-term rental listings across multiple platforms (Airbnb, Vrbo, Booking.com), providing channel management and listing synchronization capabilities.
- AirDNA API Access Programmatic data access providing Vrbo and Airbnb market data integration for custom applications, enterprise systems, and partner platforms with custom connection capabilities.
- Tourism Insights (DMO) Destination marketing organization solution providing short-term rental trend data to inform tourism strategy, visitor analysis, and destination marketing decisions.
Quantifiable outcome
- 15-20% revenue increase for managed properties
- +2 more outcomes
Companies that use AirDNA
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles5 records
AirDNA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature7 records
AirDNA partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, strategic and minor.
- UplistingcoreAirDNA acquired Uplisting in November 2023, expanding into property management technology. Uplisting's software manages short-term rental listings across multiple platforms. The acquisition was completed in November and integrates Uplisting's PMS capabilities with AirDNA's data analytics platform.
- GuestycoreGuesty property management software integration with AirDNA Adapt for dynamic pricing synchronization between platforms.
- HostawaycoreHostaway PMS integration with AirDNA Adapt enabling automated pricing adjustments based on AirDNA market data.
- Track (Lodgify)coreTrack (formerly Lodgify) integration with AirDNA Adapt for revenue management and pricing automation.
- Furnished FinderstrategicJoint report partnership releasing first-ever analysis of U.S. monthly rental market growth, covering 136% growth from 2019-2025 and 46 million nights booked.
- AirbnbstrategicPrimary data source partner providing listing and booking performance data. Airbnb logo featured as trusted platform partner.
- VrbostrategicPrimary data source partner providing vacation rental listing and booking data. Vrbo logo featured as trusted platform partner.
- Booking.comstrategicData source partner providing additional short-term rental booking data for comprehensive market analytics.
- Realtor.comstrategicJoint reporting on short-term rental market trends, mountain town investment analysis, and summer travel destination forecasts.
- Red CottageminorFeatured customer using AirDNA for investment analysis and portfolio management.
- EvolveminorFeatured vacation rental management company using AirDNA for competitive benchmarking.
- Minty LivingminorProperty management company featured as AirDNA customer.
- CasagominorVacation rental management company using AirDNA for market data.
- AvantstayminorProperty management company using AirDNA owner contact feature for lead generation.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
AirDNA competitors and assessment
Company assessmentDirect peers
- PriceLabs: PriceLabs is the leading dynamic pricing tool for short-term rentals, integrating with most major PMS platforms. It competes directly with AirDNA Adapt and overlaps on revenue optimization for STR hosts and property managers.
- Beyond Pricing: Beyond Pricing offers dynamic pricing software for vacation rentals and is one of the original entrants in the STR pricing category. It competes directly with AirDNA Adapt on automated rate recommendations.
- Wheelhouse: Wheelhouse provides dynamic pricing and revenue management tools for short-term rental operators. It overlaps with AirDNA on pricing strategy and is a credible alternative to AirDNA Adapt.
- Key Data Dashboard: Key Data Dashboard provides competitive market intelligence and performance benchmarking for vacation rental managers. It directly competes with AirDNA's market research, benchmarking, and comp set tools.
- Transparent Intelligence: Transparent Intelligence offers short-term rental market intelligence and analytics for investors and property managers. It competes with AirDNA on investment scoring and market analysis.
- Rabbu: Rabbu provides short-term rental investment analysis and market insights, including rental projections and comparable property data. It competes with AirDNA's Rentalizer and Airbnb for Sale offerings.
Emerging players
- AllTheRooms Analytics: AllTheRooms aggregates vacation rental and alternative accommodation data for market analysis. It is a more niche analytics provider that partially overlaps with AirDNA's market research capabilities.
- Mashvisor: Mashvisor provides real estate investment analytics covering both long-term and short-term rentals. It competes with AirDNA on the investor side, particularly for Airbnb and STR investment analysis, though its broader scope dilutes STR specialization.
Broad incumbents
- Guesty: Guesty is a leading property management platform for short-term rentals, integrated with AirDNA Adapt. As a PMS incumbent with direct access to booking data, it represents both a partner and a potential competitor if it bundles native analytics.
- Hostaway: Hostaway is a vacation rental PMS that integrates with AirDNA Adapt. It is a broad incumbent that could expand into analytics and pricing natively, similar to Guesty.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AirDNA social profiles
Digital presenceAirDNA financial estimates
Financial estimateRevenue estimate
Valuation estimate
AirDNA leadership team
Management profileNumber of profiles
Profiles5 records
AirDNA subsidiaries and ownership
Company hierarchySubsidiaries1 record
AirDNA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AirDNA M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AirDNA
What does AirDNA do?
AirDNA operates a subscription-based SaaS platform that aggregates short-term rental performance data from Airbnb, Vrbo, Booking.com, and other OTAs covering 10M+ properties across 120K global markets. The platform delivers market research, revenue optimization (Rentalizer calculator, AirDNA Adapt AI pricing), investment analytics (BPTI Score, submarket insights), competitive benchmarking, lead generation (Owner Contact Details), and an API for enterprise data integration. It also owns Uplisting, a property management software acquired in November 2023 that manages STR listings across multiple channels.
Is AirDNA a public or private company?
AirDNA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AirDNA founded?
AirDNA was founded in 2015. It employs 101 to 250 people.
Where is AirDNA based?
AirDNA is headquartered in Denver, United States, in the North America region.
How does AirDNA make money?
One revenue line is on record: subscription SaaS.
Who are AirDNA's main competitors?
Direct peers on record are PriceLabs, Beyond Pricing, Wheelhouse, Key Data Dashboard, Transparent Intelligence and Rabbu. Emerging players are AllTheRooms Analytics and Mashvisor. Broad incumbents are Guesty and Hostaway.
Does AirDNA have an API?
Yes. AirDNA offers a public API that provides access to Vrbo and Airbnb data, allowing developers to build custom connections that sync to any rental marketplace. The API enables access to short-term rental market data, property performance analytics, and revenue insights. Custom API connections are available for enterprise clients who do not see the platform they need. Developer documentation is at www.airdna.co/vrbo-airbnb-api.
What industry is AirDNA in?
AirDNA's product category is Short-term rental data analytics. Its primary akta.pro industry code is BPAJAIAJ, Vacation Rental Revenue Management & Dynamic Pricing Services, with a secondary code of THAMAKAH, Revenue Management, Pricing & Channel Management. Its NAICS code is 518 and its SIC code is 6531.