Wood Gutmann & Bogart Insurance Brokers

What Wood Gutmann & Bogart Insurance Brokers does

Wood Gutmann & Bogart Insurance Brokers, operating under the trade name Burnham WGB and now unified under The Baldwin Group brand, is a US insurance brokerage and risk management advisory firm founded in 1985 and headquartered in Tustin, California. The firm offers eight core product lines: Business Insurance (with specialized solutions in cyber, government contracting, international, management liability, M&A, and surety), Employee Benefits (including analytics, compliance, pharmacy benefit consulting, and population health management), Reinsurance, Specialty MGA, Embedded Insurance, Private Client (high-value personal lines such as luxury auto, marine, and high-value homes), Personal Insurance, and Wealth Management. Distribution is anchored by enterprise field sales with dedicated account teams, supplemented by a client portal for policy management, with carrier partner relationships driving competitive placement across product lines.

The firm serves four distinct customer segments — businesses (primary), private client/high-net-worth individuals, individuals and families, and industry-specific verticals (construction, energy, healthcare, manufacturing, real estate, transportation). Revenue is generated through traditional insurance brokerage commissions from carrier partners on policies placed for clients, with quote-based, customized pricing rather than standardized tiers. The firm operates across all 50 states domestically with expanded international offerings for commercial risk and employee benefits, leveraging a hybrid segmentation approach that combines direct enterprise sales with portal-enabled self-service for smaller accounts.

The company's primary technology is a client portal for policy management and coverage access; no proprietary AI/ML capabilities, API infrastructure, or SDK offerings were disclosed. Performance Bonding and partner firms have been consolidated under The Baldwin Group umbrella as part of a brand transformation. The firm was recognized as a Fortune Best Workplace in 2023, which the company cites as a talent attraction differentiator.

Name

Wood Gutmann & Bogart Insurance Brokers

Website

https://wgbib.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Wood Gutmann & Bogart Insurance Brokers is a US insurance brokerage, operating under The Baldwin Group brand, offering business insurance, employee benefits, private client, and wealth management services to commercial enterprises, high-net-worth individuals, and families across all 50 states.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Risk Management

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Commercial insurance brokerage
• Employee benefits consulting
• Risk management services
• Private client insurance
• Wealth and retirement advisory

Headquarters

HQ city

Tustin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance brokerage commissions: Traditional insurance brokerage revenue generated through commissions from carrier partners on insurance policies placed for clients. The firm acts as intermediary between clients and insurance carriers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wood Gutmann & Bogart Insurance Brokers (operating as part of The Baldwin Group, formerly Burnham WGB) is an entrepreneur-led insurance brokerage and advisory firm. It places business insurance, employee benefits, reinsurance, specialty MGA, and embedded insurance products for commercial clients, and provides private client, personal insurance, and wealth management solutions for individuals and families. The firm acts as intermediary between clients and insurance carrier partners across all 50 states.

Product overview

The Baldwin Group (formerly Wood Gutmann & Bogart Insurance Brokers, operating under the Burnham WGB brand) is an entrepreneur-led advisory firm offering a unified platform of insurance, risk mitigation, employee benefits, and wealth management solutions. The portfolio spans eight core product lines: Business Insurance (with specialized solutions for cyber, government contracting, international, M&A, and surety risks across industries like construction, energy, healthcare, manufacturing, real estate, and transportation); Employee Benefits (including analytics, compliance, pharmacy benefit consulting, and population health management); Reinsurance; Specialty MGA; Embedded Insurance; Private Client (high-value personal lines including luxury auto, collections, farm/equine, marine, and umbrella); Personal Insurance (auto, home, health, Medicare, and life); and Wealth Management (asset management and retirement consulting). Performance Bonding and partner firms have unified under The Baldwin Group brand, providing expanded national resources servicing all 50 states with increased international offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Commercial insurance solutions covering multiple industries and specialized risk areas including cyber, government contracting, international, management liability, mergers & acquisitions, and surety. Targeted at commercial entities in construction, energy, healthcare, manufacturing, real estate, and transportation sectors.
• Employee Benefits Comprehensive employee benefits services including alternative funding strategies, analytics and underwriting, benefits compliance, communications and engagement, pharmacy benefit consulting, and population health management. For employers seeking benefits administration.
• Reinsurance Reinsurance services for risk transfer and coverage optimization.
• Specialty MGA Specialty Managing General Agent services providing specialized insurance products and underwriting.
• Embedded Insurance Insurance solutions integrated into other platforms or distribution channels.
• Private Client (Private Risk) High-net-worth personal insurance covering auto and collector cars, collections and valuables, farm and equine, high-value homes, marine and mega yacht, and personal umbrella coverage. Targeted at affluent individuals with specialized coverage needs.
• Personal Insurance Individual insurance products including auto and vehicle insurance, home and property insurance, health insurance (individual and Medicare), and life insurance. Targeted at general consumers and families.
• Wealth Management Wealth and retirement management services including asset management and retirement plan consulting.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Performance BondingcoreStrategic or Co-development PartnerPerformance Bonding united with Burnham WGB (Wood Gutmann & Bogart) as part of The Baldwin Group brand transformation. The firm operates as part of the consolidated Baldwin Group entity.
• Carrier PartnerscoreChannel Partner/ Reseller/ DistributorInsurance carrier partners providing insurance products that the firm places for clients. The Baldwin Group maintains broad relationships with carrier partners for optimized terms and pricing on behalf of clients.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Direct peers

• Arthur J. Gallagher & Co. Large publicly-traded insurance brokerage and risk management firm serving commercial, personal, and specialty clients. Directly comparable as a multi-line broker with significant specialty, HNW, and employee benefits capabilities competing for the same client base.
• Lockton Companies: World's largest privately-held insurance brokerage with strong specialty, HNW private client, and employee benefits practices. Highly comparable as a privately-held, entrepreneur-led competitor with similar specialty-heavy mix.
• Hub International: Large privately-held insurance brokerage providing commercial, personal, employee benefits, and specialty coverage across North America. Comparable mid-to-large scale broker competing for similar middle-market and HNW clients.
• Alliant Insurance Services: Privately-held specialty insurance brokerage serving commercial, public entity, and HNW clients with emphasis on specialty lines. Comparable specialty-driven brokerage model and similar client segments.
• Brown & Riding Insurance Services: Privately-held specialty wholesale insurance brokerage with expertise in commercial property, casualty, and specialty lines. Comparable specialty-brokerage focus and placement model for complex commercial risks.
• RPS (Risk Placement Services): Specialty wholesale insurance brokerage and MGA providing E&S and specialty commercial placement. Comparable specialty placement model serving commercial clients with complex risk profiles.
• USI Insurance Services: Mid-to-large U.S. insurance brokerage and consulting firm offering commercial, personal, employee benefits, and retirement services. Comparable middle-market focus and employee benefits strength.
• Heffernan Insurance Brokers: Privately-held insurance brokerage serving commercial, personal, employee benefits, and HNW clients, primarily in the western U.S. Comparable specialty broker model and HNW private client capabilities, with overlapping California/Tustin-adjacent geography.

Broad incumbents

• Marsh McLennan: Global insurance brokerage and risk advisory leader and one of the largest players in the industry. Competes with WGB across commercial, specialty, reinsurance, and HNW segments but operates at vastly greater scale and with full global placement capabilities.
• Aon plc: Global insurance and reinsurance brokerage leader with full-spectrum commercial, specialty, HNW, and benefits capabilities. Competes with WGB across multiple product lines but at materially greater scale and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wgbib
• LinkedInlinkedin.com/company/thebaldwingroup
• Instagraminstagram.com/the_baldwin_group/#
• Xx.com/wgbib

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wood Gutmann & Bogart Insurance Brokers