University of North Alabama

What University of North Alabama does

The University of North Alabama is a public state university founded in 1830 in Florence, Alabama, serving the Shoals region (Florence, Muscle Shoals, Sheffield, Tuscumbia) and operating under the Alabama Board of Trustees with SACSCOC accreditation. It delivers baccalaureate and graduate programs across four colleges — Arts, Sciences, and Engineering; Business and Technology; Education and Human Sciences; and Nursing and Health Professions — to traditional on-campus undergraduates, online and graduate learners, and the broader community through workforce development and continuing education. Its product surface includes academic degree programs, Division I athletics (football, baseball, soccer, softball), campus safety services (UNA Police, Lion Alert emergency notification, Health Services), and a Career Center; the institution is currently building Bank Independent Stadium, a $65 million multi-purpose facility with 10,000+ capacity, and is a partner in the West Village mixed-use development, the first New Markets Tax Credit project in the Florence/Shoals community.

Underlying technology is conventional rather than proprietary: Canvas LMS for course delivery, the Ellucian Cloud portal for student information, TruLook for stadium construction livestreaming, and the Lion Alert multi-channel (email/voice/text) notification system. Pricing is not publicly disclosed; tuition and fees are directed to the Admissions costs/expenses page, with financial aid and GI Bill support for veterans (veteran-friendliness is recognized in US News rankings). Marketing operates through the una.edu website, Twitter/X (@north_alabama), a campus press room, on-campus visits, and the student newspaper The Flor-Ala. Revenue is not disclosed but, consistent with public regional universities, would be expected to come from a mix of state appropriations, tuition and fees, federal grants, and private donations; major capital projects are funded through a combination of fundraising (e.g., $25M raised to date on the stadium) and authorized borrowing ($35M).

Name

University of North Alabama

Legal name

University of North Alabama

Website

https://una.edu

Company type

Public

Founded year

1830

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The University of North Alabama is a public regional university founded in 1830 in Florence, Alabama, offering undergraduate and graduate degrees across four colleges to on-campus, online, and workforce development students in the Shoals region.

Ownership category

akta.pro rank

Headquarters

HQ city

Álvares Florence

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Distribution channels3 records

Marketing channels4 records

Core offering

The University of North Alabama is a public regional university that delivers baccalaureate and graduate degree programs across four colleges (Arts, Sciences, and Engineering; Business and Technology; Education and Human Sciences; Nursing and Health Professions). It supplements academic programs with online learning, workforce development, continuing education, Division I athletics, campus recreation, student health and counseling services, and campus safety infrastructure such as the Lion Alert emergency notification system and the under-construction Bank Independent Stadium.

Product overview

The University of North Alabama is a public, student-centered regional university offering a comprehensive portfolio of educational services and campus facilities. The institution provides undergraduate and graduate degree programs across four colleges (Arts Sciences and Engineering, Business and Technology, Education and Human Sciences, and Nursing and Health Professions), supported by an online learning platform, workforce development initiatives, and continuing education. Campus technology services include the Lion Alert emergency notification system for time-sensitive campus communications, and the university operates Bank Independent Stadium, a multi-purpose athletic facility accommodating over 10,000 spectators for football, soccer, and baseball events. Safety and wellness services encompass the UNA Police Department, environmental health and safety, and student health services with campus-wide AED coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Academic Degree Programs University degree programs including majors, minors, online programs, graduate studies, and continuing education across four colleges at the Florence, Alabama campus. Targeted at prospective undergraduate, graduate, transfer, and international students.
• Lion Alert Emergency Notification System Time-sensitive emergency communications system delivering alerts via email, voice, and text messages to students, faculty, and staff; visitors can text LION to 78015 to receive notifications.
• UNA Police Department Services Campus law enforcement providing safety, security, parking services, law enforcement training, and Clery Act compliance including crime logs and safety reports for the university community.
• Student Recreation and Athletics Programs University athletics programs (football, baseball, soccer, softball) competing in NCAA Division I, plus student recreation offerings including fitness programs, club sports, and intramural sports.
• Bank Independent Stadium Multi-purpose stadium with football/soccer field and baseball facility, capacity for 10,000+ spectators, featuring a 360-degree concourse, premium tower with suites, and stadium club. Base project cost approximately $65 million.
• University Health Services Student health services providing minor care and first aid, including AED locations across campus and emergency medical support for the university community.
• Career and Employment Services Career Center, Employer Development, student jobs on campus, and workforce development programs supporting student career readiness and employer recruiting pipelines.
• Workforce Development (UNAWorks) Workforce development programs offered through the university to deliver applied training and support regional employer talent pipelines.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• HPM (Birmingham)coreImplementation/ SI/ Consulting Partner · 1 December 2024Birmingham-based program management firm selected to serve as program manager for Bank Independent Stadium project, overseeing construction and implementation.
• Davis Architects (Birmingham)coreStrategic or Co-development Partner · 1 December 2024Selected as architect of record for Bank Independent Stadium project, responsible for design and architectural services.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• University of Alabama: Alabama's flagship public university located in Tuscaloosa. It is the dominant in-state competitor for student recruitment, research funding, and brand recognition, operating at a much larger scale than UNA across all academic and athletic dimensions.
• Auburn University: Large land-grant public university in Auburn, Alabama. Auburn competes with UNA for Alabama-resident students, regional employer partnerships, and Division I athletics talent, but at substantially greater scale and national profile.

Direct peers

• University of Alabama in Huntsville: Public regional university in Huntsville, Alabama offering undergraduate and graduate programs. Most directly comparable Alabama peer in size, mission, and regional comprehensive university positioning, competing for the same in-state student population.
• University of Alabama at Birmingham: Public urban research university in Birmingham, Alabama. Comparable to UNA as a state-system peer, with stronger health-sciences and nursing programs that overlap with UNA's Nursing and Health Professions college.
• Jacksonville State University: Public regional university in Jacksonville, Alabama. Closely comparable to UNA in size, mission, Division I athletics status, and Alabama regional comprehensive university positioning, making it a near-direct enrollment competitor.
• Troy University: Public regional university in Troy, Alabama with a strong online and global campus network. Comparable to UNA on regional mission and Division I athletics, but with a notably larger online program footprint.
• University of West Alabama: Public regional university in Livingston, Alabama. Among the most size- and mission-comparable Alabama public institutions to UNA, serving a similar rural/Shoals-region student profile with overlapping program offerings.
• Athens State University: Public upper-division and graduate university in Athens, Alabama. Comparable in regional Alabama positioning and adult-learner focus, and competes with UNA for transfer and non-traditional student enrollment in North Alabama.

Regional players

• Middle Tennessee State University: Large public regional university in Murfreesboro, Tennessee. Comparable to UNA in regional comprehensive mission, Division I athletics, and program breadth, but operating in the adjacent Tennessee market rather than Alabama.
• University of North Georgia: Public regional university system in North Georgia. Closely comparable to UNA on mission (regional comprehensive), Division I athletics profile, and veteran-friendly credentials, but operating in the Georgia market rather than Alabama.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/north_alabama
• Facebookfacebook.com/25630472807
• LinkedInlinkedin.com/company/39835

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of North Alabama