Felcana
Felcana is a UK-based digital pet health platform founded by a veterinarian, selling a wearable Felcana Go activity monitor for cats and dogs, an AI-powered Symptom Checker, and a mobile app, via e-commerce and European retail.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Felcana does
Felcana (legally Pet Technology Limited) is a London-headquartered digital pet health platform founded in 2016/2017 by veterinarian Dr. James Andrews. The company sells a wearable pet health and activity monitor called Felcana Go — a lightweight, waterproof (IP67) device with 3D sensors, Bluetooth 5.0 connectivity, a 14-day battery life, and an integrated LED light — that captures minute-by-minute movement, rest, sleep, and calorie data for cats and dogs. The hardware pairs with iOS and Android mobile apps and feeds species-, breed-, weight-, and sex-specific algorithms to generate per-pet activity baselines, anomaly alerts, and clinical insights that the company says can assist diagnosis of up to 90% of common diseases in dogs and cats.
Complementing the hardware, Felcana operates a free AI-powered Symptom Checker for emergency triage and a content-led Learning Hub. The Symptom Checker uses pre-programmed questioning and AI analysis over text inputs (symptoms, breed, age, sex, neuter status) to recommend a course of action, and is positioned as both a consumer lead-generation tool and a vet-referral aid used by veterinary professionals across the UK. The Learning Hub publishes pet health articles to support top-of-funnel content marketing. Felcana is registered with the Royal College of Veterinary Surgeons (RCVS) as a veterinary clinic and with the UK ICO under the Data Protection Act, giving it regulatory standing that pure-play consumer pet-tech competitors lack.
The business model is predominantly one-time hardware sales at GBP £95 per single device or $151 USD for a twin pack, distributed via the company's own e-commerce site, iOS/Android apps, and physical retail placement in leading European department stores. There is no subscription layer. Distribution is supplemented by earned media (Channel 4, Sky News, Vet Times, Vet Record, The Telegraph), presence at events such as London Vet Show and IFA Berlin, and partnerships with Innovate UK, the Royal Veterinary College, and broader veterinary organisations. The user base is stated to span 30+ countries. Capitalisation has come from Pitch@Palace, Techstars, INSEADAlum Ventures, and Loyal VC, alongside Innovate UK grant support; the company remains founder-controlled with a 1–10 person team.
Felcana firmographics
Firmographics- Name
- Felcana
- Legal name
- Pet Technology Limited
- Website
- https://felcana.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Felcana is a UK-based digital pet health platform founded by a veterinarian, selling a wearable Felcana Go activity monitor for cats and dogs, an AI-powered Symptom Checker, and a mobile app, via e-commerce and European retail.
- Ownership category
- akta.pro rank
Felcana industry classification
Industry- Product category
- Pet Wearables
- NAICS
- Veterinary Services (54194)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)
- akta.pro secondary industry
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)
Keywords
Where Felcana is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Felcana business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Hardware Sales: One-time purchase of Felcana Go wearable device at GBP £95.00 for single unit or Twin package at $151.00 USD. No subscription required. Revenue from device sales plus associated accessories and replacement units.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Felcana Go device |
| Unit Pricing | Pay-as-you-go | Twin Package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Felcana product offering
Product offeringCore offering
Felcana designs and sells a connected pet health platform for dogs and cats built around the Felcana Go wearable activity and health monitor (3D sensors, Bluetooth 5.0, IP67, 14-day battery) and an AI-powered Symptom Checker for online triage. Companion iOS and Android apps display activity, sleep, calorie, and behavior insights, while the company is registered as an RCVS veterinary clinic, allowing it to provide direct veterinary advice to pet owners.
Product overview
Felcana is a digital veterinary clinic platform for dogs and cats comprising four integrated products: Felcana Go (a wearable health and activity monitor with 3D sensors), the Felcana Mobile App (iOS/Android companion app for tracking and insights), the Felcana Symptom Checker (AI-powered online triage tool), and the Felcana Learning Hub (pet health content library). The platform enables remote pet health monitoring, connecting pet owners with veterinary advice through wearable devices and digital tools.
Differentiator
Problem solved
Functional benefit
Brands
- Felcana Go: Wearable pet health and activity monitor for dogs and cats, tracking activity, sleep, calories, and providing health insights.
- Felcana Symptom Checker
Products and services
- Felcana Go A wearable health and activity monitor for cats and dogs that uses 3D sensors to track movement, activity, rest patterns, sleep quality, and calories burned and pairs with a mobile app for owners and vets to review insights and activity trends.
- Felcana Symptom Checker A free online AI-powered symptom assessment tool for dogs and cats, invented and developed by veterinarians, that triages pet health issues and helps owners decide when veterinary care is required.
- Felcana Mobile App A mobile application for iOS and Android that connects with Felcana Go to display pet health and activity insights, supports post-surgery recovery tracking, and provides access to the Felcana Symptom Checker.
- Felcana Learning Hub A pet health and wellness content library covering pet care, common health conditions, and lifestyle topics, providing educational resources for pet owners seeking to learn about pet health and wellness.
Quantifiable outcome
- Felcana's Go generates clinical insights and activity trends that vets can refer to, which can help diagnose 90% of diseases in dogs and cats
Companies that use Felcana
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Felcana technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Felcana partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Veterinary OrganisationscoreFelcana partners with veterinary organisations across the world. The free Symptom Checker is used by vets across the UK and helps with triage and referrals.
- Royal Veterinary College (RVC)minorRVC logo displayed in partnerships section indicating collaboration or endorsement relationship with the Royal Veterinary College.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Felcana competitors and assessment
Company assessmentDirect peers
- Whistle (Mars Petcare): Direct competitor in pet wearables and health tracking. Whistle offers GPS and activity monitors for dogs, now owned by Mars Petcare giving it massive distribution and marketing scale Felcana cannot match.
- Fi: Direct competitor offering smart dog collars with GPS tracking, activity monitoring, and health insights via mobile app. Closely comparable product form factor and target customer segment to Felcana Go.
- Tractive: Direct competitor in pet GPS and activity tracking with subscription-based hardware model. Operates globally including Europe, overlapping with Felcana's core markets.
- PetPace: Veterinary-grade smart collar for continuous health monitoring in dogs and cats, including vital signs. Comparable health-monitoring positioning and veterinary channel focus to Felcana.
- Sure Petcare (Anticimex Group): Connected pet products including microchip-activated feeders and health-monitoring Felaqua connect. Competes in the connected pet care space with stronger retail presence in Europe.
- Pawfit: GPS pet tracker and activity monitor with health alert features for dogs and cats. Comparable product offering in the connected pet wearable category.
- Pawtrack: Cat-specific GPS tracker with activity monitoring. UK-based competitor with overlapping cat-focused tracking use case similar to Felcana's cat offering.
Emerging players
- PETKIT: Smart pet product ecosystem including feeders, water fountains, and health monitoring devices. Comparable connected-pet IoT positioning though broader category focus.
Broad incumbents
- Joii Pet Care: AI-driven vet app offering symptom checking and tele-vet consultations. Comparable digital veterinary platform model with overlapping symptom-checker functionality.
- FirstVet: Tele-vet platform offering on-demand video consultations with licensed veterinarians. Comparable digital pet health category though focuses on consultation rather than wearables.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Felcana social profiles
Digital presenceFelcana compliance and trust
Trust signalCompliance1 record
Felcana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Felcana leadership team
Management profileNumber of profiles
Profiles4 records
Felcana funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Felcana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Felcana
What does Felcana do?
Felcana designs and sells a connected pet health platform for dogs and cats built around the Felcana Go wearable activity and health monitor (3D sensors, Bluetooth 5.0, IP67, 14-day battery) and an AI-powered Symptom Checker for online triage. Companion iOS and Android apps display activity, sleep, calorie, and behavior insights, while the company is registered as an RCVS veterinary clinic, allowing it to provide direct veterinary advice to pet owners.
Is Felcana a public or private company?
Felcana is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Felcana founded?
Felcana was founded in 2017. It employs 1 to 10 people.
Where is Felcana based?
Felcana is headquartered in London, United Kingdom, in the Europe region.
How does Felcana make money?
One revenue line is on record: hardware Sales.
Who are Felcana's main competitors?
Direct peers on record are Whistle (Mars Petcare), Fi, Tractive, PetPace, Sure Petcare (Anticimex Group), Pawfit and Pawtrack. PETKIT is listed as an emerging player. Broad incumbents are Joii Pet Care and FirstVet.
Does Felcana have an API?
No public API is recorded for Felcana.
What industry is Felcana in?
Felcana's product category is Pet Wearables. Its primary akta.pro industry code is HLAMAGAL, Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs), with a secondary code of HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers). Its NAICS code is 54194 and its SIC code is 3841.