Pure Aqua
- Company typePrivate
- Founded2001
- HeadquartersSanta Ana, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Pure Aqua firmographics
Firmographics- Name
- Pure Aqua
- Legal name
- Pure Aqua, Inc.
- Website
- https://pureaqua.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pure Aqua industry classification
Industry- Product category
- Water Treatment Systems
- akta.pro primary industry
- Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)
- akta.pro secondary industries
- Seawater Reverse Osmosis (SWRO) Plants & Operations (EUANAFAA), Brackish Water Reverse Osmosis (BWRO) Plants & Operations (EUANAFAB), Pre-Treatment & Fouling Control (UF/MF, DAF, Coagulation/Filtration) (EUANAFAF), Membranes, Consumables & Chemicals (Elements, Antiscalants, Cleaning) (EUANAFAJ)
Keywords
Where Pure Aqua is headquartered
LocationHeadquarters
- HQ city
- Santa Ana
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pure Aqua business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Water Treatment Systems Sales: Sale of industrial and commercial reverse osmosis and water treatment systems including brackish water RO, seawater desalination, nanofiltration, ultrafiltration, and custom purification systems. Systems range from 350 GPD commercial units to 900,000 GPD industrial systems.
- Replacement Parts and Components: Sales of replacement parts including RO membranes (DUPONT Filmtec, Hydranautics, Toray, LANXESS), cartridge filters, chemical dosing pumps, commercial water pumps, control valves, FRP filter tanks, membrane pressure vessels, UV disinfection products, MBR modules, and monitoring instruments.
- Custom Engineering Services: Custom designed and engineered water treatment solutions including containerized equipment and turn-key systems with pre-treatment and chemical dosing systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom Quote-Based Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pure Aqua product offering
Product offeringCore offering
Pure Aqua designs, engineers, and manufactures industrial and commercial reverse osmosis water treatment and purification systems. Core offerings include brackish water RO (BWRO), seawater desalination RO (SWRO), nanofiltration, ultrafiltration, water softeners, deionizers, electrodeionization, UV sterilizers, chemical dosing systems, and custom-engineered treatment systems. The company also distributes replacement membranes, filters, pumps, valves, and other components. All systems are manufactured in the USA at their ISO9001:2015 certified Santa Ana, California facility.
Product overview
Pure Aqua, Inc. is a manufacturer and supplier of industrial and commercial reverse osmosis (RO) water treatment and purification systems with over 20 years of experience. The company operates as a modular platform-plus-components architecture, offering core treatment systems as the primary platform supplemented by comprehensive parts and components. Core systems include Brackish Water RO (BWRO), Seawater RO (SWRO), Nanofiltration (NF), Ultrafiltration (UF), Water Softeners, Deionizers, Electrodeionization (EDI), UV Sterilizers, Chemical Dosing Systems, Media Filters, Cartridge Filters, Containerized Systems, and Custom Purification Systems. The systems incorporate branded components from strategic partners including DUPONT Filmtec, Hydranautics, Toray, and LANXESS Lewabrane membranes; Fleck, Clack, AquaMatic, and Autotrol control valves; CAT Pumps, Grundfos, and Danfoss pumps; Pentek and Pentair filtration products; VIQUA and Aquafine UV systems; and Signet, Hanna, and Hach monitoring instruments. All systems are engineered and manufactured in the USA, with the company claiming over 10,000 water purification systems built and operations in over 200 countries worldwide.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 99.7% rejection rate of water impurities including dissolved salts and suspended matter
- +2 more outcomes
Companies that use Pure Aqua
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Pure Aqua technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pure Aqua partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- DUPONT FilmteccoreDUPONT Filmtec membranes are distributed by Pure Aqua as replacement parts and components for RO systems. Filmtec offers brackish water RO membranes, seawater RO membranes, nanofiltration membranes, and ultrafiltration modules in various sizes (2.5", 4", 8").
- HydranauticscoreHydranautics membranes (tap & brackish water RO, seawater RO, nanofiltration, ultrafiltration, MBR modules) are distributed by Pure Aqua. The company offers Hydranautics 2.5", 4", and 8" membrane configurations.
- ToraycoreToray membranes including tap & brackish water RO, seawater RO, ultrafiltration, and specialty RO membranes are distributed by Pure Aqua as part of their membrane product offerings.
- PentaircorePentair products including commercial brine tanks, ROmate vessels, round brine tanks, structural exchange tanks, poly glass pressure vessels, retention vessels, and square brine tanks are distributed by Pure Aqua.
- Pentek FiltrationcorePentek filtration products including DFX diamond flow cartridges, DGD sediment filters, ELPC carbon cartridges, membrane elements, OAC filters, PCF series, and RFC polypropylene filters are distributed by Pure Aqua.
- VIQUA SterilightcoreVIQUA Sterilight UV products including commercial UV, industrial UV, and professional UV series are distributed by Pure Aqua for water disinfection applications.
- GrundfoscoreGrundfos dosing pumps and commercial water pumps are distributed by Pure Aqua as part of their water treatment components catalog.
- FleckcoreFleck control valves including commercial and industrial valves and control timers are distributed by Pure Aqua as part of their water treatment system components.
- Signet InstrumentscoreSignet instruments including temperature sensors, pressure sensors, paddlewheel flow sensors, magmeter flow sensors, pH/ORP electrodes, conductivity/resistivity sensors, and transmitters are distributed by Pure Aqua.
- PulsafeedercorePulsafeeder chemical dosing pumps including Pulsatron, Blackline, Chem-Tech, and Omni series are distributed by Pure Aqua for chemical dosing applications.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Pure Aqua competitors and assessment
Company assessmentOthers
- LANXESS: LANXESS produces Lewabrane RO membrane elements for brackish and seawater applications. Functions as both a membrane supplier (partner) to Pure Aqua and an emerging competitor in membrane elements for industrial water treatment.
Broad incumbents
- Ecolab: Ecolab is a global leader in water treatment chemicals, equipment, and digital monitoring for industrial and institutional customers. Comparable in industrial and hospitality water treatment segments but with a much larger chemical and service revenue base.
- Suez Water Technologies & Solutions: Suez Water Technologies & Solutions operates a global water treatment equipment and chemicals business including RO membranes, systems, and services. Comparable end markets but at vastly greater scale, with recurring service and chemical revenues that Pure Aqua lacks.
- Pentair: Pentair is a global water treatment equipment manufacturer serving residential, commercial, and industrial markets. Both a comparable broad incumbent and a current component supplier to Pure Aqua (pressure vessels, FRP tanks, filtration products).
- Xylem: Xylem is a major global water technology company offering pumps, treatment systems, and smart metering across municipal, industrial, and commercial segments. Overlaps with Pure Aqua in industrial water treatment and pumping components but at much greater scale and with broader digital/service offerings.
- Veolia Water Technologies: Veolia Water Technologies is a global leader in water treatment solutions, including desalination, RO systems, and water-as-a-service contracts. Significantly larger than Pure Aqua, serving the same industrial and municipal customers but with broader portfolio and financing capabilities.
Direct peers
- AXEON Water Technologies: AXEON Water Technologies is a US-based manufacturer of RO membranes and systems for commercial and industrial applications. Directly comparable in product portfolio (membrane-based systems), target segments, and US-based manufacturing model.
- Ampac USA: Ampac USA is a US-based manufacturer of commercial and industrial reverse osmosis systems, water makers, and seawater desalination units. Closely comparable mid-sized US competitor serving similar commercial, marine, and industrial customers with custom RO systems.
- Lenntech: Lenntech is a Netherlands-based designer and manufacturer of industrial and commercial water treatment systems, including RO, UF, and EDI. Very comparable to Pure Aqua in offering custom-engineered membrane systems for industrial and municipal customers globally.
Emerging players
- Toray Industries: Toray is a major membrane manufacturer (Toray Membrane) that also sells RO/NF/UF systems and modules. Both a key membrane supplier to Pure Aqua and a competing systems provider in commercial and industrial desalination markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pure Aqua social profiles
Digital presencePure Aqua compliance and trust
Trust signalCompliance1 record
Pure Aqua financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Aqua leadership team
Management profileNumber of profiles
Profiles1 record
Pure Aqua funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Aqua M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Aqua
What does Pure Aqua do?
Pure Aqua designs, engineers, and manufactures industrial and commercial reverse osmosis water treatment and purification systems. Core offerings include brackish water RO (BWRO), seawater desalination RO (SWRO), nanofiltration, ultrafiltration, water softeners, deionizers, electrodeionization, UV sterilizers, chemical dosing systems, and custom-engineered treatment systems. The company also distributes replacement membranes, filters, pumps, valves, and other components. All systems are manufactured in the USA at their ISO9001:2015 certified Santa Ana, California facility.
Is Pure Aqua a public or private company?
Pure Aqua is a private company. It is classified as unknown and is currently operating.
When was Pure Aqua founded?
Pure Aqua was founded in 2001. It employs 11 to 50 people.
Where is Pure Aqua based?
Pure Aqua is headquartered in Santa Ana, United States, in the North America region.
How does Pure Aqua make money?
Three revenue lines are on record. Water Treatment Systems Sales are the primary driver. The others are replacement Parts and Components and custom Engineering Services.
Who are Pure Aqua's main competitors?
LANXESS is listed as an others. Broad incumbents are Ecolab, Suez Water Technologies & Solutions, Pentair, Xylem and Veolia Water Technologies. Direct peers are AXEON Water Technologies, Ampac USA and Lenntech. Toray Industries is listed as an emerging player.
Does Pure Aqua have an API?
No public API is recorded for Pure Aqua.
What industry is Pure Aqua in?
Pure Aqua's product category is Water Treatment Systems. Its primary akta.pro industry code is IMAHAEAJ, Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems), with a secondary code of EUANAFAA, Seawater Reverse Osmosis (SWRO) Plants & Operations.