Viqua
Viqua is a Brazilian plastics manufacturer and pioneer in ABS plastic faucet production, offering 800+ water-related products (taps, valves, purifiers, irrigation systems) to residential, commercial, agricultural, and landscaping customers across Brazil and 15+ export markets.
- Company typePrivate
- Founded1994
- HeadquartersJoinville, Brazil
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Viqua does
Viqua is a Brazilian plastics manufacturer headquartered in Joinville, Santa Catarina, that produces water-related plumbing and irrigation products. Founded in 1994, the company operates as a subsidiary of Grupo Krona and is recognized as the pioneer in ABS plastic faucet manufacturing in Brazil. Its core technology is the use of ABS plastic — valued for high gloss finish, impact resistance, and durability — to manufacture taps, faucets, ball valves, water purifiers, hoses, pipes, and irrigation components. The portfolio spans 800+ SKUs across lines including Allure, Fienza, Pacific, Lagune, Marujá, Vitalité purifiers, and the Linha Paisagismo irrigation range, which incorporates products from partner K-Rain such as PRO-LC Wi-Fi controllers and Pro-series solenoid valves.
The company serves residential, commercial/building (predial), agricultural, and landscaping/irrigation segments through a horizontally diversified product strategy. Its revenue model is hardware sales of physical water-related products, distributed via a multi-tier channel network: domestic distributors and retail stores, direct B2B sales to construction and commercial projects, and export partners across 15+ countries. B2B relationships are facilitated through dedicated commercial portals (Portal Comercial, Portal Repre., Portal Cliente) shared with Grupo Krona infrastructure. The company has 3,000+ employees, 200+ sales representatives, 12,000+ customers, and offers differentiated features such as 50% water-saving economic aerators on taps and 12-year warranties on premium lines. Pricing is quote-based for commercial projects and not publicly disclosed.
Viqua firmographics
Firmographics- Name
- Viqua
- Legal name
- Viqua Indústria de Plásticos Ltda
- Website
- https://viqua.com.br
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Viqua is a Brazilian plastics manufacturer and pioneer in ABS plastic faucet production, offering 800+ water-related products (taps, valves, purifiers, irrigation systems) to residential, commercial, agricultural, and landscaping customers across Brazil and 15+ export markets.
- Ownership category
- akta.pro rank
Viqua industry classification
Industry- Product category
- Plumbing Fixtures and Irrigation Equipment
- NAICS
- Fluid Power Valve and Hose Fitting Manufacturing (332912)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)
- akta.pro primary industry
- Irrigation & Outdoor Plumbing Products (IMADALAI)
- akta.pro secondary industries
- Valves, Regulators & Backflow Prevention (Control Valves, Pressure Regulators, Check/Backflow) (AFABAHAG), Irrigation Pipe, Tubing & Conveyance (PVC/HDPE Pipe, Layflat Hose, Manifolds) (AFABAHAF), Water Filtration, Treatment & Softening Plumbing Products (IMADALAK)
Keywords
Where Viqua is headquartered
LocationHeadquarters
- HQ city
- Joinville
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Viqua business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Product Sales: Viqua generates revenue through the manufacture and sale of physical water-related products including taps, faucets, irrigation equipment, purifiers, and accessories. Products are sold through distributors, retailers, and direct B2B channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Viqua product offering
Product offeringCore offering
Viqua manufactures and sells physical water-related plumbing and irrigation products, with its flagship line being ABS plastic faucets and taps for kitchen, bathroom, and service area applications. The company also produces water purifiers, ball valves, hoses, irrigation controllers, solenoid valves, sprinklers, and agricultural pipe fittings, serving residential, commercial, building, agricultural, and landscaping markets through distributors, retailers, export partners, and direct B2B channels.
Product overview
Viqua is a Brazilian manufacturer of water-related plumbing products, founded in 1994 and headquartered in Joinville, SC. The company operates as part of Grupo Krona and offers a diversified portfolio of over 800 products across multiple categories. The core product lines include: (1) Faucets and taps - the company's historic strength as the pioneer in ABS faucets in Brazil, with lines like Allure, Fienza, Pacific, Lagune, and Marujá; (2) Water purifiers including Vitalité line; (3) Ball valves/registers for residential and building applications; (4) Irrigation and landscaping automation - a growing segment distributed in partnership with K-Rain, featuring irrigation controllers (PRO-LC Wi-Fi, Pro EX 2.0, RPS series), solenoid valves (Pro 100/150/200), sprinklers (spray and rotor types), and agricultural connections; (5) Pipe systems including fixed lines, mobile lines, galvanized connections, and threaded pipes; (6) Accessories including hoses, nozzles, and installation components. The company serves residential, commercial, agricultural, and building/infrastructure markets with over 12,000 customers across 15 countries.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Up to 50% water savings with economic aerator technology
Companies that use Viqua
Customer profileSegments4 records
Ideal customer profiles3 records
Viqua technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Viqua partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- K-RaincoreViqua partners with K-Rain, an American company with 40+ years of experience in irrigation equipment present in 70+ countries, to distribute irrigation automation products including programmable controllers, solenoid valves, sprinkler heads, and sensors for residential, commercial, and agricultural irrigation.
Scale indicators6 records
Recent moves1 record
Expansion highlights6 records
Viqua competitors and assessment
Company assessmentDirect peers
- Deca: Brazil's market-leading sanitaryware and faucet brand, owned by Duratex. Direct competitor to Viqua across residential and commercial faucet segments, with broader metal and chrome product lines and stronger premium positioning in the same Brazilian distribution channels.
- Roca: Spanish multinational sanitaryware and faucet manufacturer with significant Brazilian operations (formerly Celite). Competes with Viqua in Brazilian bathroom and kitchen fixtures, offering premium and mid-market metal-based products that bracket Viqua's ABS portfolio from above.
- Astra: Brazilian manufacturer of bathroom accessories, plumbing fittings, and complementary sanitaryware products. Similar mid-market positioning to Viqua with overlapping residential and predial distribution channels across Brazil.
- Hansgrohe: German premium faucet and shower brand with established Brazilian distribution. Direct competitor in the faucet category where Viqua sells ABS products, defining the premium tier ceiling that constrains Viqua's price positioning.
- Hunter Industries: US-based manufacturer of irrigation products including controllers, valves, rotors, and spray heads sold globally. Direct peer in the irrigation automation segment where Viqua distributes K-Rain products, competing for the same contractor and landscape professional customers.
- Rain Bird: US-based global leader in irrigation products for residential, commercial, and agricultural use. Direct competitor in irrigation controllers, valves, and sprinklers, with broader geographic presence than Viqua's K-Rain partnership currently reaches.
- Toro (The Toro Company): US-based manufacturer of outdoor environment and irrigation equipment with a substantial professional and residential irrigation business. Direct peer in the irrigation segment Viqua is building through K-Rain, particularly for landscape and agricultural automation.
- Celite: Brazilian sanitaryware brand now operating under the Roca group. Direct competitor to Viqua in Brazilian faucets, valves, and bathroom fittings with overlapping distribution through home centers and construction supply channels.
Broad incumbents
- Kohler: Global luxury plumbing and kitchen fixtures leader with Brazilian presence. Broad incumbent offering overlapping faucets and bathroom products across premium segments, competing with Viqua primarily in commercial and high-end residential projects.
- Duratex: Brazilian industrial conglomerate and parent of Deca, with broader building materials exposure including wood panels, faucets, and sanitaryware. Comparable conglomerate structure to Viqua parent Grupo Krona and a major Brazilian competitor in the plumbing fixtures category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Viqua social profiles
Digital presenceViqua financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viqua leadership team
Management profileNumber of profiles
Viqua funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viqua M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viqua
What does Viqua do?
Viqua manufactures and sells physical water-related plumbing and irrigation products, with its flagship line being ABS plastic faucets and taps for kitchen, bathroom, and service area applications. The company also produces water purifiers, ball valves, hoses, irrigation controllers, solenoid valves, sprinklers, and agricultural pipe fittings, serving residential, commercial, building, agricultural, and landscaping markets through distributors, retailers, export partners, and direct B2B channels.
Is Viqua a public or private company?
Viqua is a private company. It is classified as corporate owned and is currently operating.
When was Viqua founded?
Viqua was founded in 1994. It employs 501 to 1,000 people.
Where is Viqua based?
Viqua is headquartered in Joinville, Brazil, in the Latin America region.
How does Viqua make money?
One revenue line is on record: hardware Product Sales.
Who are Viqua's main competitors?
Direct peers on record are Deca, Roca, Astra, Hansgrohe, Hunter Industries, Rain Bird, Toro (The Toro Company) and Celite. Broad incumbents are Kohler and Duratex.
Does Viqua have an API?
No public API is recorded for Viqua.
What industry is Viqua in?
Viqua's product category is Plumbing Fixtures and Irrigation Equipment. Its primary akta.pro industry code is IMADALAI, Irrigation & Outdoor Plumbing Products, with a secondary code of AFABAHAG, Valves, Regulators & Backflow Prevention (Control Valves, Pressure Regulators, Check/Backflow). Its NAICS code is 332912 and its SIC code is 5070.