Moov Africa Bénin

What Moov Africa Bénin does

Moov Africa Bénin is a private mobile telecommunications operator serving the Republic of Benin, operating as a subsidiary of Maroc Telecom (formerly Etisalat Benin). The company was founded in 2012 and rebranded from Moov Benin to Moov Africa Bénin in December 2020 to align with the broader Maroc Telecom Moov Africa platform. Its core offerings include mobile voice and SMS, mobile broadband over 2G/3G/4G/4G+ networks, international calling to 250+ destinations, roaming across 43+ countries (with free roaming in six West African countries), and enterprise services such as fleet management, Kaspersky-powered endpoint security, conference calling, and bulk mass-payment. Coverage extends to all 77 communes of Benin, with 4G/4G+ deployed across 35 cities.

The mobile money business is operated through a separate entity, MOOV MONEY SA, a BCEAO-regulated Établissement de Monnaie Électronique (EME). It distributes cash-in/cash-out and bill-payment services through a network of banking partners (Ecobank, Banque Atlantique, Orabank, Coris Bank, UBA, La Poste) and serves both consumer and enterprise/NGO/government clients. Recent product launches (Moov Cash Plus, Moov Famille in July 2025; PI-SPI in March 2026) point to a deliberate expansion of the financial-services and household-bundle offerings.

The business model combines consumer connectivity (prepaid voice, data bundles, international calling, loyalty programs such as Moov Fidelis) with B2B and B2G digital services (fleet, security, payroll) and mobile money transaction fees. Enterprise/government clients referenced include CNSS, Plan Benin, PSI Benin, and SBEE. The company is led by CEO Omar NAHLI, with Alexis AITCHEOU on legal/regulatory, Mohammed MORAKKAM as CFO, and Marie-Claude DEGUENON heading HR/Admin. Revenue is not publicly disclosed.

Name

Moov Africa Bénin

Legal name

Etisalat Benin (Moov Africa)

Website

https://moov-africa.bj

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Moov Africa Bénin is a Maroc Telecom-owned mobile operator serving consumers, enterprises, and government in Benin with voice, 4G/4G+ data, mobile money (Moov Money), and enterprise services across all 77 communes.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications

NAICS

Telecommunications (517)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industries

International / Multi-Currency Wallets (FSAMAEAL), International Money Transfer Operators (MTOs) (FSAMAIAE)

Keywords

• Mobile telecommunications
• Mobile money services
• Prepaid mobile plans
• Enterprise connectivity
• Mobile data services

Headquarters

HQ city

Cotonou

HQ country

Benin

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Mobile Voice Services: Traditional voice call services through prepaid and postpaid plans. Revenue from airtime sales, call packages, and international calling rates to 250+ destinations. Multiple tariff zones for international calls.
2. Mobile Data and Internet: Data plans ranging from daily (75MB) to monthly unlimited packages (up to 2TB). Tiered pricing based on volume and speed. Premium unlimited plans with speed caps at higher tiers.
3. Mobile Money Transactions: Transaction fees from money transfers, withdrawals, deposits, and merchant payments. Subscription packs (Saphir to Platinium) providing free transactions. Banking integration services.
4. Device Sales: Sale of mobile phones, routers, and accessories through online store and physical outlets. Devices offered at various price points from basic 2G phones (7,500 FCFA) to 5G smartphones (115,000 FCFA).
5. Roaming Services: International roaming charges for calls, SMS, and data in 43+ countries. Free roaming in 6 West African countries with preferential rates. Nomadis roaming packages for Morocco, Burkina Faso, Mali, Gabon, and Mauritania.
6. Value Added Services: VAS including Moov Fidelis loyalty program, Moov Cine streaming, religious portals, football alerts, chat services, ringback tones, quiz games, and lottery services.
7. Enterprise Solutions: Fleet management, conference calling, number portability, Kaspersky endpoint security solutions, and mass payment services for businesses and institutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Moov Africa Bénin is a mobile network operator in Benin offering prepaid and postpaid mobile voice, SMS, and mobile data (3G/4G/4G+) services, alongside the Moov Money electronic wallet for payments, transfers, and merchant transactions. The company also provides enterprise connectivity, mobile money, and value-added services to both individual consumers and business clients across the country.

Differentiator

Problem solved

Functional benefit

Brands

• Fondation Moov Africa: Corporate social responsibility foundation focused on education, health, environment, sports, arts, culture, and women's empowerment across Benin

Products and services

• Moov Africa Prepaid Mobile Plans Prepaid SIM and tariff plans for individual consumers in Benin, offering voice minutes, SMS, and mobile data bundles (3G/4G/4G+) recharged via scratch cards, e-vouchers, or Moov Money.
• Moov Africa Postpaid Plans (Fidélio) Subscription-based postpaid mobile plans (Fidélio line) offering bundled voice, SMS, and data allowances on monthly billing, targeted at individual subscribers who prefer recurring billing.
• Moovmix Packs Combined voice, SMS, and data packs available to prepaid subscribers, providing bundled allowances at a fixed price.
• Moov Money Mobile Wallet Mobile money service allowing individuals and merchants to deposit, withdraw, transfer, and pay via a mobile wallet, accessible through USSD and the Moov Money app.
• Enterprise and Business Solutions Tailored mobile connectivity, fleet, and mobile money solutions for business customers in Benin, including dedicated lines, tariff plans, and payment/disbursement services.
• International Roaming International roaming service allowing Moov Africa Bénin subscribers to use their mobile lines while traveling abroad, and incoming visitors to roam on the network.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship/core and core.

• Maroc Telecom (Ittissal Al-Maghrib)flagship/coreStrategic or Co-development Partner · 1 January 2012Parent company and strategic partner. Maroc Telecom is the leading telecommunications operator in Morocco and one of the largest in Africa with operations across multiple countries including Benin (Moov Africa Benin), Togo, Cote d'Ivoire, Burkina Faso, Mali, Niger, Gabon, and others. Parent company provides technological expertise, operational support, and brand standards.
• Ecobank BenincoreTechnology or IntegrationBanking partnership for Push and Pull service enabling real-time money transfers between Moov Money wallets and Ecobank accounts. Customers can send money from mobile wallet to bank account and vice versa using USSD codes. Service available at Ecobank branches and Moov agencies.
• Banque Atlantique BenincoreTechnology or IntegrationBanking partnership for Push and Pull service enabling money transfers between Moov Money and Banque Atlantique accounts. Allows account-wallet transfers and balance inquiries through linked phone numbers.
• Multiple Banks (La Poste, Orabank, Coris Bank, UBA)coreTechnology or IntegrationMoov Banking service enables transfers between Moov Money and bank accounts of La Poste, Orabank, Coris Bank, and UBA. Different fee structures apply for each bank's transfer services.
• SBEE (Societe Beninoise d'Energie Electrique)coreTechnology or IntegrationUtility bill payment partnership for electricity. Moov Money customers can recharge prepaid meters and pay postpaid electricity bills directly from their mobile wallet. 1% transaction fee on prepaid recharges.
• BCEAO (Banque Centrale des Etats de l'Afrique de l'Ouest)flagship/coreTechnology or IntegrationCentral bank of West Africa operates the PI-SPI (Plateforme Interoperable du Systeme de Paiement Instantane) enabling instant cross-border payments between banks and mobile money wallets across all UEMOA countries.
• MOOV MONEY SAflagship/coreStrategic or Co-development PartnerLicensed Electronic Money Institution (EME) established by Moov Africa group, regulated by BCEAO, responsible for issuing and managing Moov Money electronic currency and services.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Wave: Fast-growing mobile money operator in West Africa offering low-fee P2P transfers and merchant payments. Competes most directly with Moov Money's core wallet and remittance revenue stream across UEMOA.

Others

• Ecobank: Pan-African bank that is both a Moov Money partner (Push/Pull) and a competitive digital financial services provider. Relevant as a banking partner shaping mobile money economics and as an adjacent fintech competitor.
• Canal+: Pay-TV operator integrated with Moov Money for subscription recharging via USSD. Comparable as a content/digital service partner monetizing through mobile wallets in West Africa.

Direct peers

• MTN MoMo: MTN Group's mobile money wallet deployed across multiple West African markets including Benin. Directly comparable mobile wallet product competing for the same merchant, P2P, and bill payment use cases.
• Orange Benin: Second major MNO in Benin with comparable voice, data, and Orange Money mobile wallet services. Directly competes for the same prepaid/postpaid consumers, enterprise clients, and mobile money users.
• MTN Benin: Largest mobile network operator in Benin offering voice, data, and MTN MoMo mobile money. Directly comparable as the leading competing MNO serving the same consumer and enterprise segments in Benin.
• Orange Money West Africa: Orange's mobile money service active across Francophone West Africa including Benin. Comparable in regulated EME framework, banking interoperability, and merchant payment use cases.

Regional players

• Togocom: Togo's incumbent telecom operator offering voice, data, and mobile money (T-Money) with overlapping B2C and B2B services. Regional comparable for cross-border telecom and mobile money competitive dynamics.
• Moov Africa Togo: Sibling Maroc Telecom subsidiary operating the same Moov Africa brand in Togo. Highly comparable operating model, technology stack, and product portfolio in an adjacent West African market.

Broad incumbents

• Maroc Telecom: Parent company and one of Africa's largest telecom groups operating across Morocco and multiple African subsidiaries. Sets strategic, capital, and technology direction for Moov Africa Benin and is a broad comparable for the parent operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxqghI5VzR1gQA8S4qC7N7Q
• Facebookfacebook.com/moovafricabeninofficiel
• Xx.com/MoovAfricaBenin

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moov Africa Bénin