What enTouch Wireless does

enTouch Wireless, operating as the d/b/a of Boomerang Wireless, LLC, is a federally designated Mobile Virtual Network Operator (MVNO) that delivers free cellular service to low-income consumers through the FCC's Lifeline Assistance program. The company is authorized as an Eligible Telecommunications Carrier (ETC) and resells 4G LTE and 5G capacity from an unnamed nationwide carrier, with advertised speeds of 9-48 Mbps on 4G LTE and 70-320 Mbps on 5G. It serves qualifying subscribers across 37 U.S. states plus Puerto Rico, generating approximately 385,000 active mobile customer relationships, and offers accessibility-certified devices including hearing aid compatible phones and Telecommunications Relay Services.

The product portfolio is structured around freemium service tiers funded by federal and state subsidies: standard Lifeline plans (4.5GB data, 300 minutes/texts), California LifeLine enhanced plans (6GB+ data with free smartphone), and Tribal Lifeline plans (4.5GB+ data with free smartphone). Historically, the company layered the now-expired Affordable Connectivity Program (ACP) atop Lifeline to offer unlimited data plans; following the April 2024 ACP wind-down, the portfolio reverted to data-capped tiers. Distribution is direct-to-consumer via online self-service enrollment through the National Verifier, paper applications, and a recruited Lifeline agent network.

Revenue derives almost entirely from per-subscriber government subsidies: $9.25/month federal Lifeline (up to $34.25/month Tribal) plus California LifeLine state supplements. The company is exploring adjacent revenue through a FreeCast PaaS partnership that bundles branded streaming entertainment into the subscriber experience, although monetization economics of the streaming layer are not disclosed. The company was founded in 2011, is privately held, and employs 51-100 people under CEO and co-founder Dennis Henderson and President & CMO Kim Lehrman, with operational headquarters in Dallas, Texas.

Name

enTouch Wireless

Legal name

Boomerang Wireless, LLC

Website

https://entouchwireless.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

enTouch Wireless is a federally designated Lifeline MVNO that provides free cellular service to over 385,000 low-income subscribers across 37 states and Puerto Rico, funded primarily by federal and state subsidies per eligible household.

Ownership category

akta.pro rank

Headquarters

HQ city

Hiawatha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Lifeline Government Subsidies: enTouch Wireless generates revenue primarily through federal Lifeline program subsidies, receiving $9.25 per month per eligible subscriber (up to $34.25 for customers on Tribal lands) to provide free cell phone service. The Lifeline benefit provides discounts on monthly phone and/or broadband Internet service for qualifying low-income consumers.
2. Affordable Connectivity Program (ACP) - Ended: Previously, enTouch Wireless also received ACP subsidies ($30/month per household, up to $75 for tribal lands) which allowed for enhanced free plans including unlimited data. ACP funding exhausted in April 2024, with enrollments closed in February 2024. Existing ACP beneficiaries continued receiving discounts until program wind-down.
3. California LifeLine State Subsidies: California LifeLine provides additional state-level support for eligible California residents, augmenting the federal Lifeline benefit. California LifeLine enrollees may receive enhanced benefits including more data and free phone offers.
4. PaaS Services for Wireless Providers: Through the FreeCast partnership, enTouch Wireless utilizes a PaaS ecosystem for streaming media services, enabling the company to offer branded video services to over 385,000 mobile customers across multiple U.S. markets. This represents a diversification beyond basic voice/text services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

enTouch Wireless is a Mobile Virtual Network Operator (MVNO) that provides free wireless phone service — including talk, text, and data — to low-income individuals and families who qualify for the federal Lifeline program. Operating under Boomerang Wireless, LLC, the service is delivered across 37 states plus Puerto Rico on 4G LTE and 5G networks, often bundled with free smartphones and streaming entertainment.

Product overview

enTouch Wireless is a Mobile Virtual Network Operator (MVNO) operated by Boomerang Wireless, LLC, providing Lifeline-supported free cell phone service to eligible low-income households across 37 states and Puerto Rico. The company offers its services primarily through government assistance programs including the federal Lifeline program, California LifeLine, and Tribal Lifeline plans. Service offerings range from basic free phone plans with 4.5GB data and limited talk/text to enhanced plans combining Lifeline with Affordable Connectivity Program (ACP) benefits. The product portfolio centers on making telecommunications accessible through tiered service plans, a customer self-service portal, and accessibility features including hearing aid compatible phones and telecommunications relay services. Free smartphones (primarily Android devices) are available for qualifying new customers in California and Tribal areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Federal Lifeline Program
• California LifeLine
• Tribal Lifeline Plans
• Free Smartphone Offer
• Affordable Connectivity Program (ACP) Federal program providing monthly broadband service discounts and device subsidies to low-income households; enTouch Wireless was an enrolled provider offering combined Lifeline + ACP plans. The program ended in 2024 and is no longer active.

Quantifiable outcome

• Over 385,000 mobile customers served through FreeCast PaaS partnership
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• FreeCast Inc.coreTechnology or Integration · 4 June 2026FreeCast renewed agreements with enTouch Wireless and sister companies (Via One subsidiaries, Assist Wireless) to utilize its PaaS ecosystem for streaming media services. The partnership enables enTouch to offer branded video services leveraging FreeCast's content management, monetization, and distribution technologies. This affects over 385,000 mobile customers across multiple U.S. markets and represents a diversification of enTouch's service offerings beyond basic voice/text to include streaming entertainment.
• FreeCast Inc.coreTechnology or Integration · 4 June 2026FreeCast provides Platform-as-a-Service (PaaS) infrastructure enabling wireless providers like enTouch to offer branded streaming services. The agreements leverage FreeCast's streaming infrastructure, content management, and monetization tools as part of the broader FreeCast ecosystem serving multiple wireless provider subsidiaries.
• Underlying Carrier (Unnamed Nationwide Mobile Network Operator)coreTechnology or IntegrationenTouch Wireless operates as an MVNO using facilities of a leading nationwide mobile network operator. The underlying carrier provides 4G LTE and 5G network infrastructure. While enTouch resells services on this network, the underlying carrier retains control over network management, security, and performance. Maximum download speeds: 70-320 Mbps (5G), 9-48 Mbps (4G LTE).
• Via OneminorChannel Partner/ Reseller/ DistributorVia One is a wireless provider with subsidiaries that renewed streaming PaaS agreements alongside enTouch Wireless. Both enTouch and Via One subsidiaries participate in the FreeCast ecosystem, potentially sharing content and technology infrastructure.
• Assist WirelessminorChannel Partner/ Reseller/ DistributorAssist Wireless is a wireless provider that renewed streaming PaaS agreements alongside enTouch Wireless. Both participate in the FreeCast ecosystem, suggesting potential shared technology infrastructure and content partnerships.
• Boomerang Wireless, LLCcoreOthersenTouch Wireless is the d/b/a (doing business as) name for Boomerang Wireless, LLC, the legal entity operating the Lifeline program. Boomerang is authorized to offer California LifeLine and federal Lifeline services as an Eligible Telecommunications Carrier (ETC).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Assurance Wireless: Lifeline-supported MVNO owned by T-Mobile providing free cell phone service to low-income households. Direct competitor to enTouch in the federal Lifeline space, operating across a similarly broad geographic footprint.
• Via One: Wireless provider whose subsidiaries renewed FreeCast PaaS agreements alongside enTouch, suggesting a sibling Lifeline MVNO relationship. Comparable ETC-based business model with shared FreeCast content ecosystem.
• Assist Wireless: Lifeline MVNO that, alongside enTouch Wireless, renewed FreeCast PaaS streaming agreements—indicating a sister-company relationship and direct peer in both Lifeline service and FreeCast-powered video offerings.
• StandUp Wireless: Lifeline MVNO offering free cell phone and data service to qualifying low-income individuals across multiple states. Direct peer with similar ETC designation and subsidy-driven revenue model.
• Q Link Wireless: Lifeline MVNO providing free phone service via federal and state Lifeline programs. Direct peer offering similar free talk/text/data plans to low-income subscribers, often paired with ACP-style benefits.
• Life Wireless: FCC-designated ETC Lifeline MVNO providing free wireless service to low-income consumers. Closely comparable Lifeline-only MVNO model with similar federal and state subsidy reliance.
• Tag Mobile: Lifeline-supported MVNO offering free phone service to eligible low-income consumers across multiple states. Direct competitor with comparable ETC designation and free-service model.
• Safelink Wireless: Lifeline MVNO operated by TracFone/Verizon offering free government phone service. Closest direct competitor to enTouch with similar ETC-based Lifeline product and multi-state footprint.
• AirTalk Wireless: Lifeline MVNO offering free cell phones and service plans to low-income Americans across multiple states. Direct competitor with similar ETC status and government-subsidy-driven revenue model.
• TruConnect: Lifeline and ACP-supported wireless provider offering free service to qualifying low-income households. Directly comparable GTM motion with multi-state ETC coverage and government-subsidy revenue model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/entouchwirelessusa
• Instagraminstagram.com/entouchwireless
• Xx.com/enTouchWireless
• LinkedInlinkedin.com/company/entouchwireless

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about enTouch Wireless