TAG Mobile, LLC
TAG Mobile is a USAC-approved Lifeline MVNO providing free smartphones, service, and up to 16GB data to 895,000+ eligible low-income households across 29 states, with tiered prepaid plans and international roaming as secondary revenue streams.
- Company typePrivate
- Founded2011
- HeadquartersCarrollton, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What TAG Mobile, LLC does
TAG Mobile, LLC is a privately held wireless telecommunications company founded in 2011 in Michigan and headquartered in the USA, operating as a Mobile Virtual Network Operator (MVNO) over partner carrier networks to deliver 5G+ and 4G LTE connectivity. The company is a USAC-approved, FCC-regulated Lifeline Assistance Program provider licensed in 29 states, serving primarily low-income households that qualify for the federal Lifeline benefit through Medicaid, SNAP, SSI, or income at or below 135% of the Federal Poverty Guidelines. TAG Mobile has approved 895,000+ families for service and maintains a 4.5-star customer rating. Its core offering is the Lifeline program, which provides eligible customers with a free smartphone, unlimited talk and text, up to 16GB of high-speed data, and free international calling to 200+ countries at no monthly cost, funded by federal Universal Service Fund subsidies.
The company's revenue model combines government Lifeline subsidies (per-subscriber recurring), hardware sales of discounted premium phones ($19.99-$409.99), tiered prepaid plans (Bronze through Platinum at $21-$51/month) for non-Lifeline customers, international roaming across 70+ countries, and a $5/month international calling add-on. Distribution is direct-to-consumer through tagmobile.com and iOS/Android mobile apps, with self-service enrollment, eSIM and physical SIM support, APN configuration tools, number port-in from 40+ carriers, and a BYOD program. Technology infrastructure is standard MVNO architecture with no proprietary AI/ML capabilities; the company is affiliated with HTH Communications as an operating entity. TAG Mobile also offers California residents the ability to stack California LifeLine and federal Lifeline benefits, enhancing per-subscriber economics in that market.
TAG Mobile, LLC firmographics
Firmographics- Name
- TAG Mobile, LLC
- Legal name
- TAG Mobile, LLC
- Website
- https://tagmobile.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TAG Mobile is a USAC-approved Lifeline MVNO providing free smartphones, service, and up to 16GB data to 895,000+ eligible low-income households across 29 states, with tiered prepaid plans and international roaming as secondary revenue streams.
- Ownership category
- akta.pro rank
TAG Mobile, LLC industry classification
Industry- Product category
- Wireless Telecommunications Services
- NAICS
- Telecommunications Resellers (517121), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Social Assistance (624)
- SIC
- Radiotelephone Communications (4812), Communications Services, Nec (4899)
- akta.pro primary industry
- Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing) (HDAIAEAE)
Keywords
Where TAG Mobile, LLC is headquartered
LocationHeadquarters
- HQ city
- Carrollton
- HQ country
- United States
- HQ region
- North America
Markets served
TAG Mobile, LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Lifeline Program Subsidies: TAG Mobile receives federal subsidies through the Lifeline Assistance Program administered by USAC (Universal Service Administrative Company). The Federal Universal Service Fund covers the cost of monthly phone service for eligible low-income customers. Revenue is received per enrolled subscriber on a monthly basis.
- Device/Phone Sales: TAG Mobile sells upgraded phones at discounted prices to Lifeline customers who want premium devices. Phones include Apple iPhones and Samsung Galaxy devices ranging from $19.99 to $409.99.
- Prepaid Plans: Prepaid mobile plans sold to general consumers not eligible for Lifeline. Plans include Bronze ($21/mo), Silver ($30/mo), Gold ($39/mo), and Platinum ($51/mo) tiers with varying data, hotspot, and international calling features.
- International Roaming Services: Revenue from international roaming passes and Pay As You Go roaming charges for customers traveling abroad. Includes fixed-price roaming bundles and usage-based roaming credit.
- International Calling Add-on: Optional $5/month add-on for unlimited international calling to Canada, Mexico, and select Latin American countries included in Lifeline plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lifeline Standard Plan - Free phone service for eligible low-income households |
| Subscription | Monthly | Lifeline Tribal Benefit - Enhanced benefits for customers on Tribal lands |
| Subscription | Monthly | Bronze Prepaid Plan - 10GB high-speed data |
| Subscription | Monthly | Silver Prepaid Plan - 5GB hotspot data |
| Subscription | Monthly | Gold Prepaid Plan - 20GB high-speed data, 10GB hotspot |
| Subscription | Monthly | Platinum Prepaid Plan - 35GB high-speed data, 20GB hotspot, 80+ country calling |
| Unit Pricing | One time/ perpetual license | Phone Upgrade Pricing - Premium devices at discounted prices |
| Subscription | Monthly | International Calling Add-on - Calling to Canada, Mexico, and Latin America |
| Usage-based | Pay-as-you-go | International Roaming Passes - Fixed-price roaming bundles |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
TAG Mobile, LLC product offering
Product offeringCore offering
TAG Mobile administers the federal Lifeline Assistance Program, providing free monthly phone service, smartphones, and tablets to eligible low-income households across 29 U.S. states, funded through the Federal Universal Service Fund. As an MVNO leveraging partner carrier networks, the company also offers tiered prepaid wireless plans (Bronze through Platinum, $21–$51/month), free international calling to over 200 countries, and international roaming services across 70+ countries and territories.
Product overview
TAG Mobile, LLC is a telecommunications company operating as a licensed Lifeline Assistance Program provider backed by the Federal Universal Service Fund. The company offers a dual product portfolio: (1) Lifeline Program services providing free wireless phone and tablet service to eligible low-income households, including a free smartphone, up to 16GB high-speed data, unlimited talk/text, and international calling to 200+ countries; and (2) prepaid wireless plans (Bronze, Silver, Gold, Platinum tiers) ranging from $21-$51/month with 5GB to 35GB data, hotspot capabilities, and international calling. Additional offerings include international roaming across 70 countries/territories via Roaming Passes or Pay As You Go, eSIM support, number port-in services for 40+ carriers, Bring Your Own Device (BYOD) compatibility, and mobile hotspot features. The company operates on 5G+/4G LTE networks and serves customers in 29 states nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Lifeline Program (Federal Lifeline Assistance) Federally-funded wireless service program providing free monthly phone service to eligible low-income households in 29 states, including a free smartphone, unlimited talk and text, up to 16GB high-speed data, and free international calling to over 200 countries and territories.
- Free Government Phone and Tablet Free smartphones and tablets provided to eligible Lifeline customers at no cost, with premium models such as Apple iPhones and Samsung Galaxy devices available as discounted upgrades ranging from $19.99 to $409.99.
- Prepaid Wireless Plans (Bronze, Silver, Gold, Platinum) Monthly prepaid wireless plans for non-Lifeline consumers with four tiers: Bronze ($21/month, 10GB data), Silver ($30/month, 5GB hotspot), Gold ($39/month, 20GB data, 10GB hotspot), and Platinum ($51/month, 35GB data, 20GB hotspot, 80+ country international calling). Savings up to 40% on 12-month commitments.
- International Calling International calling service included free with Lifeline plans to over 200 countries and territories, and unlimited international calling to 80+ countries with Platinum prepaid plan. A $5/month add-on provides unlimited calling to Canada, Mexico, and select Latin American countries.
- International Roaming Roaming service covering 70+ countries and territories with two options: prepaid Roaming Passes with fixed data, talk, and text allowances, or Pay As You Go usage-based roaming credit, enabling travelers to keep their TAG Mobile number abroad.
- California LifeLine Benefits California-specific benefits allowing California residents to qualify for and receive enhanced benefits from both California LifeLine and federal Lifeline programs, with combined allowances providing up to 12GB of data on 5G+ network.
Quantifiable outcome
- 895,000+ families approved for free phone service
- +3 more outcomes
Companies that use TAG Mobile, LLC
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
TAG Mobile, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TAG Mobile, LLC partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
TAG Mobile, LLC competitors and assessment
Company assessmentDirect peers
- Mint Mobile: Mint Mobile is a budget prepaid MVNO operating on T-Mobile's network with tiered plans starting at $15/month. While not a Lifeline provider, it directly overlaps with TAG Mobile's prepaid tier ($21–$51) for the same budget-conscious consumer segment.
- Assurance Wireless: Assurance Wireless is T-Mobile's Lifeline MVNO, providing free smartphones and service to low-income households nationwide. It competes directly with TAG Mobile on the same federal subsidy program and uses T-Mobile's owned network as MVNO backbone.
- Cintex Wireless: Cintex Wireless is a Lifeline provider offering free phones, service, and international calling benefits to eligible low-income households. Its product mix, including international calling, is highly comparable to TAG Mobile's Lifeline offering.
- Q Link Wireless: Q Link Wireless is one of the largest independent Lifeline MVNOs, offering free government phones and service to eligible households in 50 states plus Puerto Rico. It is a direct competitor to TAG Mobile in the same Lifeline reseller category.
- enTouch Wireless: enTouch Wireless is a Lifeline MVNO providing free government phones and service across many states. It competes with TAG Mobile for the same federal benefit dollars and low-income customer segments.
- Safelink Wireless: Safelink Wireless is a Lifeline Assistance Program MVNO owned by TracFone (Verizon), offering free monthly service and devices to eligible low-income households across substantially all 50 states. It is the largest direct peer to TAG Mobile in the federal Lifeline category.
- Life Wireless: Life Wireless is a Lifeline MVNO backed by AT&T's network, providing free phone service to eligible low-income households in multiple states. It competes with TAG Mobile on the same federal program, often in overlapping state footprints.
- StandUp Wireless: StandUp Wireless is a Lifeline provider offering free smartphones and service through federal subsidies. It targets the same low-income, government-program-eligible demographic as TAG Mobile and operates on a similar MVNO model.
- TruConnect: TruConnect is an independent Lifeline and ACP service provider offering free smartphones, tablets, and broadband to low-income households nationwide. It overlaps directly with TAG Mobile across the Lifeline product and target customer.
Broad incumbents
- Consumer Cellular: Consumer Cellular is a wireless reseller/MVNO targeting seniors and value-conscious consumers with flexible no-contract plans. It overlaps with TAG Mobile on the wireless reseller model and senior/low-ARPU customer segments, though it does not participate in Lifeline.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
TAG Mobile, LLC social profiles
Digital presenceTAG Mobile, LLC compliance and trust
Trust signalCompliance2 records
TAG Mobile, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
TAG Mobile, LLC leadership team
Management profileNumber of profiles
TAG Mobile, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TAG Mobile, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TAG Mobile, LLC
What does TAG Mobile, LLC do?
TAG Mobile administers the federal Lifeline Assistance Program, providing free monthly phone service, smartphones, and tablets to eligible low-income households across 29 U.S. states, funded through the Federal Universal Service Fund. As an MVNO leveraging partner carrier networks, the company also offers tiered prepaid wireless plans (Bronze through Platinum, $21–$51/month), free international calling to over 200 countries, and international roaming services across 70+ countries and territories.
Is TAG Mobile, LLC a public or private company?
TAG Mobile, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TAG Mobile, LLC founded?
TAG Mobile, LLC was founded in 2011. It employs 101 to 250 people.
Where is TAG Mobile, LLC based?
TAG Mobile, LLC is headquartered in Carrollton, United States, in the North America region.
How does TAG Mobile, LLC make money?
Five revenue lines are on record. Lifeline Program Subsidies are the primary driver. The others are device/Phone Sales, prepaid Plans, international Roaming Services and international Calling Add-on.
Who are TAG Mobile, LLC's main competitors?
Direct peers on record are Mint Mobile, Assurance Wireless, Cintex Wireless, Q Link Wireless, enTouch Wireless, Safelink Wireless, Life Wireless, StandUp Wireless and TruConnect. Consumer Cellular is listed as a broad incumbent.
Does TAG Mobile, LLC have an API?
No public API is recorded for TAG Mobile, LLC.
What industry is TAG Mobile, LLC in?
TAG Mobile, LLC's product category is Wireless Telecommunications Services. Its primary akta.pro industry code is HDAIAEAE, Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing). Its NAICS code is 517121 and its SIC code is 4812.