Willingway Hospital

What Willingway Hospital does

Willingway Hospital, founded in 1971 by Dr. John and Dot Mooney in Statesboro, Georgia, is a privately-held addiction treatment facility operating under parent company Summit BHC (Summit Behavioral Healthcare). It provides a full continuum of substance use disorder care — medical detoxification, long-term residential treatment (up to 6 weeks), short-term inpatient (2-4 weeks), sober living environments (90 days to 18 months), outpatient services, intensive outpatient (IOP) and partial hospitalization (PHP) programming, family therapy, and a specialized Tactical Recovery program for veterans and first responders. Clinical delivery is built around board-certified addiction medicine physicians, evidence-based therapeutic modalities (individual, group, recreational therapy), 12-Step integration, and treatment of co-occurring mental health conditions. The facility is continuously accredited by The Joint Commission since 1974 and holds PsychArmor Veteran-Ready and LegitScript certifications.

The business model is reimbursement-driven through major commercial payers (Aetna, Cigna, Anthem, Humana, United Healthcare, Optum), Tricare, and the VA Community Care Network, with unit pricing disclosed via a CMS-compliant chargemaster (e.g., residential chemical dependency at $642-$880/day, IP detox at $746-$2,000/day, individual therapy at $103-$140/session). Distribution relies on a sales-led, 24/7 admissions intake model, online insurance verification, virtual facility tours, and referral relationships with healthcare providers, employee assistance programs, and other treatment facilities. Post-treatment, the company maintains an alumni ecosystem — including a CaredFor mobile app and weekly continuing care support groups across 13 southeastern towns — that supports brand stickiness and downstream referrals. Operating two Georgia locations (Statesboro main campus and Augusta outpatient office) with 51-100 employees, Willingway is a small-to-mid-scale regional specialty provider in a fragmented behavioral health market, competing on brand longevity, accreditation, and clinical credentials rather than technology differentiation.

Name

Willingway Hospital

Legal name

Willingway, Inc.

Website

https://willingway.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Willingway Hospital is a privately-held, Joint Commission-accredited addiction treatment facility in Statesboro, Georgia, operating under Summit BHC. Founded in 1971, it delivers a full continuum of substance use disorder care — detox, residential, outpatient, sober living, and a veteran program — to adults, families, and first responders across the Southeast.

Ownership category

akta.pro rank

Product category

Addiction Treatment and Behavioral Health Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Addiction treatment services
• Medical detoxification
• Residential rehabilitation
• Behavioral health programs
• Veterans recovery care

Headquarters

HQ city

Statesboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing addiction treatment services including medical detoxification, inpatient care, outpatient programs, and sober living environments. Services are billed through insurance and payer contracts.
2. Insurance Reimbursement: Willingway accepts multiple insurance providers including Aetna, Cigna, Anthem, Humana, United Healthcare, Optum, Tricare, and VA CCN Community Care Network for veteran services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Willingway Hospital is a specialty addiction treatment center that delivers a full continuum of care for alcohol and drug addiction, including medical detoxification, long-term and short-term residential treatment, outpatient programs (IOP and PHP), sober living environments, and a dedicated Tactical Recovery program for veterans and first responders. Treatment integrates 12-Step methodology with individual, group, and recreational therapy and is delivered at the Statesboro, Georgia campus and an Augusta outpatient office. Services are billed primarily through commercial insurance and the VA Community Care Network, with supplemental aftercare via alumni support groups in 13 towns and a CaredFor mobile app.

Product overview

Willingway Hospital offers a full continuum of addiction treatment services through multiple interconnected programs. The core treatment offerings include Medical Detoxification, Inpatient Treatment (up to 6 weeks), Short-term Inpatient (2-4 weeks), Sober Living Environments (90 days to 18 months), Outpatient Services, and the Tactical Recovery Veterans Program. Supporting services include Individual Assessments, Family Therapy, and Continuing Care Support Groups in 13 towns. The company also provides telehealth variants of its therapy services and maintains a CaredFor App for alumni support. Treatment programs incorporate various therapeutic modalities including 12-Step meetings, individual and group therapy, and specialized programs for co-occurring mental health diagnoses.

Differentiator

Problem solved

Functional benefit

Brands

• Tactical Recovery: A Veteran-Ready program providing detox and residential treatment services to military community members, partnering with the Department of Veterans Affairs Community Care Network and PsychArmor.

Products and services

• Medical Detoxification Medically supervised detoxification program providing safe, comfortable withdrawal management administered by qualified, specialty-trained addiction medicine physicians, with notable expertise in treating high-level methadone and suboxone addiction.
• Inpatient Residential Treatment Long-term residential treatment program lasting up to 6 weeks combining therapeutic modalities including group, individual, and recreational therapy, 12-Step meetings, and educational programs.
• Short-term Inpatient Treatment Short-term residential treatment with a 2–4 week length of stay providing a comprehensive, targeted approach to treatment that prepares patients for successful ongoing recovery.
• Sober Living Environments (SLE) Extended Treatment Structured sober living environments for men and women with high motivation to develop a sober lifestyle, with length of stay ranging from 90 days to 18 months.
• Outpatient Services Outpatient treatment options including individual counseling and group therapy for individuals who may not require inpatient treatment but want to achieve sobriety in a less-intensive, confidential setting.
• Intensive Outpatient Program (IOP) Intensive outpatient treatment program providing structured therapy sessions with options for telehealth and boarding, billed per session.
• Partial Hospitalization Program (PHP) Partial hospitalization program offering more intensive treatment than standard outpatient, with boarding options available.
• Tactical Recovery Veterans Program Specialized program for veterans and first responders partnered with the Department of Veterans Affairs Community Care Network and PsychArmor, providing detox and residential treatment alongside veteran-specific small groups (twice per week) and co-occurring mental health treatment.
• Family Therapy Therapeutic services addressing the impact of substance use disorder on families, including individual, couple, and group family counseling sessions.
• Continuing Care and Support Groups Aftercare support with weekly support groups for former patients, family members, and community members, located in 13 towns throughout the southeast.
• Telehealth Therapy Services Virtual therapy and counseling services including telehealth options for family therapy, group therapy, individual therapy, IOP, and PHP.
• CaredFor Alumni Mobile App Mobile application for alumni of Willingway to maintain connection, access support content, and engage with the recovery community post-treatment.
• Individual Pre-admission Assessment Confidential, essential pre-admission evaluation administered over the phone by highly trained Willingway admission coordinators, available 24 hours a day, 7 days a week, with no commitment or charge.

Quantifiable outcome

• 55% reduction in depression symptoms during treatment
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Department of Veterans Affairs Community Care Network (VA CCN)coreChannel Partner/ Reseller/ DistributorWillingway is an in-network provider for VA CCN Community Care Network, allowing eligible veterans to receive detox and residential treatment services through the Tactical Recovery program with authorized VA referrals.
• PsychArmorcoreStrategic or Co-development PartnerPartnership through PsychArmor's Veteran-Ready Healthcare Organization program, providing specialized training and certification for serving the veteran and military community with addiction and mental health treatment.
• The Joint CommissioncoreOthersHealthcare accreditation organization that has continuously accredited Willingway since 1974, representing quality standards compliance in addiction treatment services.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/willingway?lang=en
• Facebookfacebook.com/willingway1971
• LinkedInlinkedin.com/company/willingway-hospital

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willingway Hospital