What DotControl does

DotControl B.V. is a privately held, full-service digital engagement agency headquartered at Van Nelleweg 1, Rotterdam, Netherlands, with additional offices in Amsterdam, Heerlen, Willemstad (Curaçao), and formerly Sofia (Bulgaria). Co-founded by Mark Landman (Managing Director) and Marcel van Zwieten (Managing Creative Director), the company was built around 2011 and serves ambitious enterprise brands across media, financial services, energy, automotive, lottery, construction, logistics, and food & beverage — with named customers including National Geographic, Volvo, APG, DPG Media, Talpa, Nederlandse Loterij, HAVI, Brand New Day, Yeaz, Smint, Varo Energy, Dura Vermeer, ParkBee, Priva, and Volkskrant.

The agency's core offerings span Digital Strategy & Consulting, Website Design & Development on Microsoft .NET/Azure stacks (delivered through Gold partnerships with Umbraco CMS, Kentico CMS, and headless commerce via Commercetools), Performance Marketing (Google Ads Partner), Photo & Video Production, E-commerce Platforms (Commercetools, nopCommerce), and Growth Marketing rooted in a 7-pillar Growth Playbook and The Looop® co-creation methodology. AI capabilities sit inside a dedicated DCRB Labs innovation unit and include a Matchbox-based product recommendation plugin, Azure-based computer vision, NLP, anomaly detection, chatbots, and process automation via Microsoft Flow / Azure Logic Apps. The agency also co-founded growth-hacking sister company RockBoost, and in January 2025 merged with Selmore and Dékuple to form a larger European digital agency group.

Revenue is generated through project-based and retainer professional services engagements priced on a quote-driven basis — no public rate card exists. Go-to-market is direct enterprise sales targeting C-level executives and marketing leadership, with co-creation delivered through multi-disciplinary teams in Rotterdam, Amsterdam, Heerlen, and Curaçao. The company markets itself primarily through content marketing (blog), industry conference participation, social/earned media, and sustained award performance (FONK50 #1 2019, Emerce100 #2 2020, DIA Gold 2019, Lovie 2019, Umbraco Awards 2019, Webby Honoree 2023, Kentico Site of the Year 2017).

Name

DotControl

Legal name

DotControl B.V.

Website

https://dotcontrol.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

DotControl is a Dutch full-service digital engagement agency serving enterprise brands with strategy, design, development, and growth marketing, built on Microsoft .NET and Azure with Gold partnerships across Umbraco, Kentico, Microsoft, Google, OutSystems, and Commercetools.

Ownership category

akta.pro rank

Product category

Digital Marketing & Engagement Services

NAICS

Other Management Consulting Services (541618), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Workplace & Collaboration Consulting (BPAHAEAH)

akta.pro secondary industry

Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)

Keywords

• Digital marketing agency
• Web design services
• Growth marketing services
• Digital strategy consulting
• Performance marketing services

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Strategy Services: Digital strategy, branding and advertising services delivered through project-based engagements and ongoing client partnerships
2. Design & Development Services: Website creation, e-commerce platforms, design and development services for web and mobile applications
3. Growth Marketing Services: Performance marketing, data intelligence, and growth team services with continuous optimization approach
4. AI Solutions: AI-powered solutions including machine learning implementations, chatbots, and automation services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DotControl is a full-service digital engagement agency that delivers digital strategy, branding, website design and development, e-commerce platforms, performance marketing, photo/video production, AI solutions (machine learning, chatbots, automation), and growth marketing services to enterprise clients. Work is delivered by multi-disciplinary co-creation teams using the proprietary The Looop® methodology, built on a Microsoft .NET / Azure technology stack and partner platforms (Kentico, Umbraco, Commercetools, OutSystems, Google).

Product overview

DotControl is a full-service digital engagement agency headquartered in Rotterdam, Netherlands. The company operates as a unified portfolio of services rather than a single software product. Core offerings include Digital Strategy & Consulting, Website Design & Development (using Kentico CMS, Umbraco CMS, and Commercetools), Performance Marketing (including Google Ads), Photo & Video Production, AI Solutions (machine learning, chatbots, process automation), E-commerce Platforms, and Growth Marketing. The company employs its proprietary The Looop® methodology for digital excellence and has an innovation unit called DCRB Labs for emerging technology experimentation. DotControl also offers process automation services using Microsoft Flow, Azure Logic Apps, and Azure Functions. Their AI capabilities include recommendation engines (nopCommerce plugin with Matchbox algorithm), machine learning experimentation (Azure ML Studio), computer vision (Custom Vision API), natural language processing, and anomaly detection. The company merged with Selmore and Dékuple in January 2025 to form a larger European digital agency group.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy & Consulting Strategic digital consulting services helping ambitious brands develop future-proof strategies and connect with their perfect audience through co-creation with DotControl's multi-disciplinary teams.
• Website Design & Development Creation of websites and digital platforms using Microsoft .NET and partner CMS/headless-commerce platforms including Kentico, Umbraco, Commercetools, OutSystems, and nopCommerce, delivered to enterprise brands.
• Performance Marketing Data-driven performance marketing services including Google Ads management, SEO, SEM, and conversion rate optimization, delivered by Google-certified growth marketeers.
• Photo & Video Production Professional photo and video content creation services for digital campaigns and brand storytelling.
• AI Solutions AI-powered solutions including machine learning recommendation engines, AI chatbots, computer vision (Custom Vision API), natural language processing, anomaly detection, and process automation built on Microsoft Azure, Azure ML Studio, and Azure Cognitive Services.
• E-commerce Platforms End-to-end e-commerce platform builds using Commercetools (headless/composable commerce), nopCommerce (.NET e-commerce with ML recommendation plugin), Kentico E-commerce, and OutSystems.
• Growth Marketing Data-driven growth marketing services grounded in the DotControl Growth Playbook's 7 pillars: growth mindset, growth team building, measurement, market listening, product-market fit, traction channels, and continuous optimization.
• Growth Hacking Services Systematic growth experimentation services applying the One Metric That Matters (OMTM) framework, ICE scoring for idea prioritization, and continuous experimentation cycles — DotControl was the first growth hacking agency in the Netherlands.
• Process Automation Services Automation of repetitive business processes using the Hasslehoff System, delivered via Microsoft Flow, Azure Logic Apps, Azure Functions, and CI/CD deployment for internal and client-side workflow automation.

Quantifiable outcome

• 41% increase in website visitors, 32% better conversion, 15.2% more accounts opened for Brand New Day
• +2 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability13 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• UmbracocoreTechnology or IntegrationGold Partner status. Certified developers trained at Gold Partner Academy. Direct lifeline to Umbraco HQ support team. Access to architectural advising and code reviews. Built award-winning projects including National Geographic Photo Contest.
• KenticocoreTechnology or IntegrationGold Partner. Certified developers with 24/7 support and 90% response rate. Access to community of 7,000+ DevNet users. Built Kentico Site of the Year 2017 for VARO Energy.
• MicrosoftcoreTechnology or IntegrationGold Partner status indicating certified expertise in Microsoft technologies. Built on Microsoft .NET technology stack with Azure Cloud services integration.
• GooglecoreTechnology or IntegrationAccredited Google Partner with certified growth marketeers. Access to training and support from Google directly. Can build various campaign types including Video, Display, Search, Shopping, Performance Max, Discovery, Local, and App campaigns.
• OutSystemscoreTechnology or IntegrationOfficial OutSystems partner with certified OutSystems Developers and experienced Scrum Masters. Enables 2-4x faster project delivery. Full security and privacy compliance with OWASP and ISO27001 built in.
• CommercetoolscoreTechnology or IntegrationInternational SaaS platform partner specializing in headless commerce. Inventors of 'headless commerce' term in 2012. Enables flexible and scalable composable commerce components for global companies.
• Dutch Digital AgenciesminorOthersAssociation member of Dutch Digital Agencies industry group
• RockBoostcoreStrategic or Co-development PartnerSister company and Netherlands' first growth-hacking agency. Founded alongside DotControl to bring growth hacking methodology to Europe. DotControl provides creativity and execution while RockBoost provides data and growth mindset. RockBoost won #1 in Emerce100 Digital Marketing agencies category.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Dept: Largest independent digital agency in the Netherlands and the most direct competitor to DotControl. Offers a comparable full-service mix of digital strategy, design, development, and growth marketing, serves enterprise brands, and competes for the same Dutch and European mandates.
• Mirum Agency: Global digital agency network with strong presence in Europe, offering strategy, design, technology, and marketing services to enterprise clients. Directly comparable in service mix, customer profile, and award-driven positioning.
• Tribal Worldwide: Digital-first creative agency within Dentsu, operating in Amsterdam and other major European hubs. Directly competes for the same enterprise digital transformation and brand engagements as DotControl.
• MediaMonks: Global content, media, and digital production agency (S4 Capital) with strong European roots. Comparable in its full-service digital offering, content production capabilities, and enterprise client focus.
• Ace (now part of Dept): Dutch creative digital agency with comparable service portfolio and client profile. Historically a direct competitor in the Dutch enterprise digital agency market, recently integrated into Dept.
• N=5: Amsterdam-based creative digital agency offering strategy, design, and development services. Competes for the same Dutch enterprise brand engagements as DotControl with similar full-service positioning.
• Greenberry: Dutch digital agency providing e-commerce, design, and marketing services to enterprise clients. Direct overlap in CMS-based website development, e-commerce platform work, and growth marketing engagements.
• Momkai: Amsterdam-based digital agency specialized in design, branding, and platform development for ambitious brands. Comparable in its enterprise brand focus, design-led approach, and CMS/headless commerce delivery.
• Valtech: Global digital transformation agency with Dutch roots, offering strategy, experience design, commerce, and platform engineering. Directly comparable in enterprise digital transformation engagements and technology-led delivery model.

Broad incumbents

• Isobar: Global digital agency network within Dentsu, operating across dozens of markets with overlapping capabilities in digital strategy, experience design, and commerce. Functions as a broader incumbent competing for the same enterprise RFPs as DotControl.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DotControl