Kentico Software
Kentico Software s.r.o., founded in 2004 and headquartered in Prague, provides Xperience by Kentico, a hybrid headless .NET 8 Digital Experience Platform serving enterprise and mid-market customers across financial services, manufacturing, healthcare, education, sports, and travel verticals via SaaS licensing, professional services, and a 500+ global partner network.
- Company typePrivate
- Founded2004
- HeadquartersBedford, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Kentico Software firmographics
Firmographics- Name
- Kentico Software
- Legal name
- Kentico software s.r.o.
- Website
- https://kentico.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Kentico Software s.r.o., founded in 2004 and headquartered in Prague, provides Xperience by Kentico, a hybrid headless .NET 8 Digital Experience Platform serving enterprise and mid-market customers across financial services, manufacturing, healthcare, education, sports, and travel verticals via SaaS licensing, professional services, and a 500+ global partner network.
- Ownership category
- akta.pro rank
Kentico Software industry classification
Industry- Product category
- Digital Experience Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms (HDAEALAL)
Keywords
Where Kentico Software is headquartered
LocationHeadquarters
- HQ city
- Bedford
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Kentico Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Licensing (SaaS): Subscription-based access to Xperience by Kentico platform with fully managed SaaS deployment. Includes hosting, maintenance, security, and continuous updates with monthly releases.
- Platform Licensing (On-Premise): Perpetual or subscription licensing for on-premise deployments of Kentico Xperience, providing flexibility for organizations with specific infrastructure requirements.
- Professional Services: Consulting, implementation, migration, and training services through Kentico's Service Center and Education Center. Partners also provide implementation and customization services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platform pricing based on deployment model and organizational needs |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
Kentico Software product offering
Product offeringCore offering
Kentico Software develops and sells Xperience by Kentico, a hybrid headless Digital Experience Platform (DXP) built on .NET 8 that combines traditional CMS, digital marketing, digital commerce, and customer journey optimization in a unified solution. The platform offers SaaS and on-premise deployment, native AI capabilities through AIRA, and is sold alongside Kontent by Kentico, a headless CMS. Revenue is generated through platform subscriptions, perpetual licensing, and professional services delivered via a 500+ global partner network.
Product overview
Kentico Software offers Xperience by Kentico as its primary hybrid headless Digital Experience Platform (DXP), combining CMS, digital marketing, and commerce capabilities in a unified solution. The platform architecture includes core components for content management, digital marketing, digital commerce, and customer journey optimization, complemented by native AI features (AIRA and the Agentic Marketing Suite) that provide AI-powered content strategy, journey optimization, and campaign automation. Additional modules include Page Builder, Form Builder, Content Hub, and Marketing Automation. The platform supports both traditional page-based editing and headless API-driven delivery, built on .NET technology with monthly updates through the Evergreen Platform initiative.
Differentiator
Problem solved
Functional benefit
Products and services
- Xperience by Kentico Xperience by Kentico is Kentico's primary hybrid headless Digital Experience Platform (DXP) built on .NET 8, combining CMS, digital marketing, and commerce capabilities. It supports both page-based editing and headless API-driven content delivery, available as fully managed SaaS or on-premise deployment with monthly releases and built-in upgrade tools. The platform is sold to enterprise and mid-market organizations across financial services, manufacturing, healthcare, education, sports, government, and travel verticals.
- Kontent by Kentico Kontent by Kentico is the company's headless CMS product line, offering API-first content management for organizations that need to deliver content across multiple digital channels. It is operated as a sub-brand within Kentico with dedicated leadership (Bart Omlo, Managing Director at Kontent by Kentico).
Quantifiable outcome
- Organizations achieve 76% increase in organic search traffic within one month of migration
- +5 more outcomes
Companies that use Kentico Software
Customer profileNamed customers15 records
Segments8 records
Ideal customer profiles2 records
Kentico Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature10 records
Kentico Software partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- kuehlhaus AGcoreImplementation partner based in Germany that led the 1. FSV Mainz 05 digital transformation project. Collaborated with Bluesoft on the phased implementation approach.
- BluesoftcoreImplementation partner that collaborated with kuehlhaus AG on the 1. FSV Mainz 05 project, contributing to the phased development and integration approach.
- ZAG InteractivecoreHosting partner based in USA specializing in financial services, credit unions, and banking sector implementations. Completed Bonvenu Bank migration and redesign project. Manages multiple credit union client implementations including Frontwave CU, Stanford FCU, GreenState CU, and American Eagle Financial CU.
- KonaboscoreBronze partner based in Canada specializing in education and public sector implementations. Completed Centenary University migration project from WordPress to Xperience by Kentico. Focuses on Kentico Xperience implementations with expertise in content modeling and accessibility.
- EXETERA | Thinking DigitalcoreGold partner and most important Kentico agency in Italy with 15+ years partnership history. Completed 100+ projects in the last 7 years. Team includes 9 Kentico developers (5 certified), 2 marketers (1 certified), and 1 certified sales manager. Serves as reference for Kentico development throughout Southern Europe.
- DevotioncoreGold partner with offices in Australia, USA, and Singapore. Specializes in manufacturing, infrastructure, construction, and B2B sectors. Qualified as Quality Expert, SaaS Expert, Upgrade Expert, and Accelerator Expert. Completed Abergeldie Complex Infrastructure project and Aurora Expeditions site.
- 500+ Digital Agency PartnerscoreKentico maintains a global network of over 500 digital agency partners who implement, customize, and resell Xperience by Kentico. Partners are categorized into Bronze and Gold tiers with specialized expertise certifications including Quality Expert, SaaS Expert, Upgrade Expert, and Accelerator Expert.
- pleOS AgencyminorAgency partner that collaborated with Konabos on the Centenary University project, providing additional implementation support for the migration from WordPress.
Scale indicators19 records
Recent moves6 records
Expansion highlights6 records
Kentico Software competitors and assessment
Company assessmentDirect peers
- Sitecore: A leading commercial digital experience platform offering CMS, personalization, and analytics. Sitecore is the most direct head-to-head competitor to Kentico Xperience in mid-market and enterprise DXPs, with overlapping CMS, marketing automation, and commerce functionality.
- Optimizely: DXP combining content management, commerce, and experimentation. Optimizely competes with Kentico in CMS and digital commerce for mid-market and enterprise customers with similar SaaS and on-premise deployment models.
- Contentful: A headless CMS platform serving enterprise digital teams. Contentful represents the headless-native alternative to Kentico's hybrid headless architecture and competes for developer-led content platform selections.
- WordPress VIP (Automattic): Enterprise-grade WordPress platform from Automattic. WordPress VIP is the primary open-source CMS incumbent that Kentico displaces in migrations (Bonvenu Bank, Centenary University, Abergeldie all migrated from WordPress to Kentico).
- Drupal (Acquia): Open-source enterprise CMS paired with Acquia's managed cloud and personalization services. Drupal/Acquia is another incumbent that Kentico competes against in regulated enterprise content management.
- Liferay: Enterprise portal and DXP platform built on Java with strong footprint in financial services, government, and manufacturing. Liferay overlaps with Kentico in vertical segmentation and hybrid CMS/DXP positioning.
Broad incumbents
- Adobe Experience Manager: Adobe's enterprise CMS and DAM offering within the Adobe Experience Cloud. A larger incumbent with a much broader marketing and analytics portfolio competing for the same enterprise DXP deals that Kentico targets.
- HubSpot CMS Hub: CMS offering within HubSpot's broader CRM and marketing platform. HubSpot competes with Kentico for marketing-led mid-market customers seeking an integrated CRM plus CMS solution.
Emerging players
- Bloomreach: A composable DXP focused on commerce and personalization. Bloomreach competes with Kentico in the digital commerce and personalization layers of the DXP stack, particularly for B2C mid-market use cases.
- Strapi: Open-source headless CMS built on Node.js. Strapi represents the developer-led headless alternative to Kentico's traditional CMS roots and competes for JavaScript-driven content platform projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Kentico Software social profiles
Digital presenceKentico Software compliance and trust
Trust signalCompliance4 records
Kentico Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kentico Software leadership team
Management profileNumber of profiles
Profiles14 records
Kentico Software subsidiaries and ownership
Company hierarchySubsidiaries3 records
Kentico Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kentico Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kentico Software
What does Kentico Software do?
Kentico Software develops and sells Xperience by Kentico, a hybrid headless Digital Experience Platform (DXP) built on .NET 8 that combines traditional CMS, digital marketing, digital commerce, and customer journey optimization in a unified solution. The platform offers SaaS and on-premise deployment, native AI capabilities through AIRA, and is sold alongside Kontent by Kentico, a headless CMS. Revenue is generated through platform subscriptions, perpetual licensing, and professional services delivered via a 500+ global partner network.
Is Kentico Software a public or private company?
Kentico Software is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kentico Software founded?
Kentico Software was founded in 2004. It employs 251 to 500 people.
Where is Kentico Software based?
Kentico Software is headquartered in Bedford, United States, in the North America region.
How does Kentico Software make money?
Three revenue lines are on record. Platform Licensing (SaaS) is the primary driver. The others are platform Licensing (On-Premise) and professional Services.
Who are Kentico Software's main competitors?
Direct peers on record are Sitecore, Optimizely, Contentful, WordPress VIP (Automattic), Drupal (Acquia) and Liferay. Broad incumbents are Adobe Experience Manager and HubSpot CMS Hub. Emerging players are Bloomreach and Strapi.
Does Kentico Software have an API?
Yes. Xperience by Kentico supports API-first approach and modular design with RESTful APIs. Built on .NET technology, the platform provides extensive API capabilities for headless content delivery, integration with external systems, and custom development. The platform documentation is available at docs.kentico.com. Developer documentation is at docs.kentico.com.
What industry is Kentico Software in?
Kentico Software's product category is Digital Experience Platform. Its primary akta.pro industry code is HDAEALAL, Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms. Its NAICS code is 5132 and its SIC code is 7372.