Senior Services of America

What Senior Services of America does

Senior Services of America is a privately held senior living management and care company headquartered in Gig Harbor, Washington, operating 15 or more senior living communities across the Pacific Northwest (Washington, Idaho, and Oregon). The company delivers four primary care modalities — Independent Living, Assisted Living, Memory Care, and Respite Care — through a portfolio of branded community locations including Birchview Memory Care, Luther Park at Sandpoint, Generations Memory Care, Holi Senior Living, and Hawthorne Gardens Senior Living. Beyond direct care delivery, the company packages its operational expertise into Management Services and Consulting offerings marketed to third-party senior living operators.

The business operates on a recurring monthly subscription revenue model, generating income through per-resident room and board combined with care-level service fees tied to the level of assistance required. Service scope ranges from maintenance, linen, and meal programming for independent living to 24-hour personal care, nursing oversight, and medication management in assisted living, with purpose-built, secure environments and dementia-trained staff for memory care residents. The company does not disclose a proprietary technology platform; operations rely on traditional community-based care delivery supplemented by a corporate website featuring a "Find a Community" tool, scheduled in-person and virtual tours, downloadable community brochures, and dedicated senior living advisors available during evenings, weekends, and holidays to accommodate working family members. The company is privately held with no disclosed institutional investors, parent company, or public listing.

Customer acquisition is primarily direct-to-consumer, with adult children, spouses, and other family members serving as the principal buyer persona for senior care decisions. The marketing funnel combines an active educational blog (with content dated October 2023 through May 2026 covering dementia, caregiving, senior benefits, and lifestyle topics), community-specific Google reviews from family members, social media presence across Instagram, Facebook, Pinterest, Twitter/X, LinkedIn, YouTube, and Yelp, and word-of-mouth referrals from hospitals, social workers, and prior resident families. Documented multi-year family tenures at individual communities (with examples exceeding 7-10 years at properties such as Hawthorne Gardens) suggest high within-unit retention and a stable recurring revenue base once a placement is secured.

Name

Senior Services of America

Legal name

Senior Services of America

Website

https://seniorservicesofamerica.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Senior Services of America is a private senior living management company operating 15 or more communities across Washington, Idaho, and Oregon. It delivers Independent Living, Assisted Living, Memory Care, and Respite Care, plus Management and Consulting services for other operators.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Senior & Assisted Living Residential Property Management (BPAJAFAE)

akta.pro secondary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Assisted living services
• Memory care services
• Independent living communities
• Respite care services
• Senior housing management

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Senior Living Residency and Care Services: Revenue is generated through monthly rental fees for senior living accommodations combined with care service fees. Independent living typically includes maintenance, landscaping, security, select meals, and community programming. Assisted living covers room and board along with nursing oversight, security, 24-hour staffing, and daily personal care services including bathing, dressing, grooming, toileting, and medication management. Memory care includes specialized dementia support with higher staffing levels and secure environments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Senior Services of America operates and manages senior living communities across the Pacific Northwest, offering a continuum of care that includes Independent Living, Assisted Living, Memory Care, and Respite Care. The company also provides senior living management services and consulting to other operators, supported by life enrichment programming and restaurant-style dining.

Product overview

Senior Services of America is a senior living management and care company operating multiple communities across the Pacific Northwest (Washington, Oregon, Idaho). The company offers a portfolio of senior care services including Assisted Living, Independent Living, Memory Care, and Respite Care, complemented by Life Enrichment programming and Dining services. The core product is a service-based model focused on relationship-based care and the 'privilege of aging.' Beyond direct care, the company also provides Management Services and Consulting for operators seeking operational expertise. The company operates individual community brands including Birchview Memory Care (WA), Luther Park at Sandpoint (ID), Generations Memory Care (ID), Holi Senior Living (OR), and Hawthorne Gardens Senior Living (OR), among others.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Maintenance-free residential living for active seniors, providing private accommodations, housekeeping, linen service, maintenance, landscaping, security, select meals, community programming, and built-in social opportunities. Optional add-on services are available for occasional extra help.
• Assisted Living Residential care providing discreet, dignified personal care with 24-hour staffing, nursing oversight, security, medication management, health coordination, and assistance with activities of daily living such as bathing, dressing, grooming, toileting, and mobility.
• Memory Care Specialized dementia and Alzheimer's care in purpose-built, secure communities with staff trained in specialized dementia care techniques. Uses a relationship-based approach focused on connection, capability, and remaining abilities, with sensory-focused activities and structured routines.
• Respite Care Short-term residential stays offering fully furnished accommodations, full access to dining and social programs, and 24/7 professional care to provide temporary relief for family caregivers and a vacation-like experience for seniors.
• Life Enrichment Programming Structured engagement programming that promotes active living through activities such as fishing trips, arts, social events, and wellness initiatives. Designed to spark connection and focus on what residents can do, fueling daily joy.
• Dining Services Restaurant-style dining featuring fresh, local, seasonal ingredients with seasonal, dietitian-approved menus shaped by resident feedback to ensure nutritious and appealing meals.
• Senior Living Management Services Management solutions for senior living community owners and operators, providing operational expertise, building blocks, and best practices to support more than a business — a community.
• Senior Living Consulting Services Consulting services for senior living operators looking to elevate performance, identifying operational gaps and implementing improvements that work.

Quantifiable outcome

• Fresh, local, seasonal dining with dietitian-approved menus shaped by resident feedback
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Pacifica Senior Living: Pacifica Senior Living operates assisted living and memory care communities across the Western U.S., with service offerings and resident profiles closely aligned to SSA's mid-market model.
• Aegis Living: Aegis Living is a Pacific Northwest-based senior living operator offering assisted living, memory care, and independent living in Washington, Oregon, and California. It is the most direct geographic and service-model peer to Senior Services of America in the PNW market.
• Frontier Senior Living: Frontier Senior Living is a privately held operator of assisted living and memory care communities across multiple U.S. states. Its service model and scale place it among the most directly comparable peers to SSA.
• Senior Lifestyle: Senior Lifestyle is a privately held senior living operator offering independent living, assisted living, memory care, and skilled nursing across the U.S. Its full continuum and private ownership profile match SSA's positioning.
• Belmont Village Senior Living: Belmont Village operates assisted living and memory care communities across multiple U.S. states with a focus on hospitality-driven care and signature memory care programming. It is directly comparable to SSA in scale, service mix, and mid-market positioning.
• Merrill Gardens: Merrill Gardens operates senior living communities focused on independent and assisted living primarily in the Western U.S., including Washington and Oregon. Its geographic overlap and service mix make it a direct SSA peer.
• MBK Senior Living: MBK Senior Living is a privately held operator of independent living, assisted living, and memory care communities across the Western United States. Its regional footprint, full continuum of care, and private mid-market positioning closely parallel SSA.

Broad incumbents

• Atria Senior Living: Atria is a large national senior living operator providing independent living, assisted living, and memory care across the U.S. It competes with SSA directly in shared PNW markets and is a key incumbent benchmark.
• Sunrise Senior Living: Sunrise Senior Living operates assisted living and memory care communities across the U.S., with a strong reputation for quality dementia care. It is a relevant national incumbent against which SSA's relationship-based memory care competes.
• Brookdale Senior Living: Brookdale is the largest senior living operator in the United States, offering independent living, assisted living, memory care, and skilled nursing nationwide. It is the dominant 'big box' incumbent that SSA explicitly positions itself against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/seniorservicesofamerica

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Services of America