Freshly Baked Company

What Freshly Baked Company does

Freshly Baked Company is a Massachusetts-based, vertically integrated cannabis microbusiness operating as a manufacturer and brand of adult-use THC products. Founded in 2018 by two disabled veterans, Philip Smith (Iraq combat Marine Sergeant) and Jenny Roseman (U.S. Air Force veteran and 9/11 first responder at the Pentagon), the company is headquartered at 144 W. Britannia St. in Taunton, with manufacturing, delivery, and cultivation operations co-located at the Reed & Barton Complex. It secured its Social Equity designation in June 2019 as part of Massachusetts' inaugural Social Equity class and received its Final License from the Massachusetts Cannabis Control Commission on January 14, 2021, allowing commercial production and sale.

The company's product portfolio spans six core lines: Tiny 1g disposable vapes and 1g 510-thread vape cartridges infused with strain-specific, botanically derived terpenes; Moonwalkers whole-bud pre-rolls sourced from local Massachusetts cultivators; transdermal THC patches (Everyday, Relief, and Boost formulations) delivering 8-12 hours of relief; precision-dosed THC tablets (Everyday 1:5 THC/CBD, Rest 1:1 THC/CBN, Boost 1:1 THC/THCV); and THC-infused gummies in multiple fruit flavors plus a Celestial Sleep variety. Products are formulated with all-natural, vegan ingredients where applicable and are lab-tested for compliance with Massachusetts regulations.

Freshly Baked monetizes through wholesale-style hardware sales of branded product to licensed cannabis retailers and licensed home delivery operators across Massachusetts. Distribution channels include retail dispensary shelf placement statewide and five named delivery partners (Rolling Releaf, Lucky Green Ladies, Dris Brands, Green Flash Boston, GrasspHealth) covering Greater Boston, Southeastern MA, Metro Boston, and the North Shore. Pricing is set at the retailer level and not publicly disclosed. Customer segments are adult-use recreational consumers (21+) in Massachusetts, with a secondary narrative emphasis on veterans and social-equity communities tied to the founders' PTSD-management origin story. The company is privately held, founder-controlled, and operates without disclosed institutional capital beyond a single small 2022 financing event.

Name

Freshly Baked Company

Legal name

Freshly Baked Company

Website

https://freshlybakedcompany.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Freshly Baked Company is a disabled-veteran-owned Massachusetts cannabis microbusiness that manufactures and distributes branded THC vapes, gummies, pre-rolls, transdermal patches, and tablets to adult-use consumers via licensed dispensaries and home delivery partners across the state.

Ownership category

akta.pro rank

Product category

Cannabis Products

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

akta.pro secondary industries

Disposable Vape Retail (CRANAEAI), Cannabis Accessories & Ancillary Product Delivery (Vapes, Papers, Devices) (CRANAGAJ)

Keywords

• Cannabis manufacturing
• THC vape cartridges
• Cannabis transdermal patches
• THC-infused edibles
• Premium pre-rolls

Headquarters

HQ city

Taunton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Cannabis Product Sales: Freshly Baked generates revenue through the sale of premium THC products including disposable vapes, 510 cartridges, pre-rolls, gummies, transdermal patches, and wellness tablets. Products are sold through licensed dispensaries and home delivery partners across Massachusetts.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Freshly Baked Company manufactures and distributes a portfolio of premium THC cannabis products for adult-use consumers in Massachusetts. The core product lineup includes disposable vape pens and 510-thread vape cartridges infused with strain-specific terpenes, whole-bud pre-rolls, transdermal wellness patches with extended 8-12 hour release, precision-dosed THC tablets with minor-cannabinoid blends (CBD, CBN, THCV), and cannabis-infused gummies. Products are sold wholesale through licensed retail dispensaries and via authorized home delivery partners across Massachusetts.

Product overview

Freshly Baked Company is a Massachusetts-based veteran, woman, and minority-owned cannabis brand offering a portfolio of THC products. The product lineup consists of six core product lines: (1) Tiny 1g Disposable Vapes and 1g Vape Carts for inhalation delivery with strain-specific terpene profiles; (2) Moonwalkers Pre-Rolls featuring whole-bud joints in 7-count packages; (3) Freshly Baked Wellness Patches providing transdermal THC delivery with Everyday, Relief, and Boost formulations; (4) Well-Rounded THC Tablets offering precision-dosed cannabinoid tablets in Everyday (1:5 THC/CBD), Rest (1:1 THC/CBN), and Boost (1:1 THC/THCV) formulations; and (5) Freshly Baked Gummies in multiple fruit flavors plus a Celestial Sleep variety with CBN. All products are crafted in Massachusetts, lab-tested, and available through licensed dispensaries and home delivery partners across the state.

Differentiator

Problem solved

Functional benefit

Products and services

• Tiny 1g Disposable Vape Pre-filled 1g disposable THC vape pen with strain-specific botanically derived terpenes, available in flavors including Unicorn Surprise, Orange Crush, Rainbow Sherbet, Mango Tango, and Flavor Blast Fusion. Ultra-compact design smaller than a lighter, no charging or refilling required; built for adult-use consumers 21+ seeking discreet, flavorful inhalation.
• Freshly Baked 1g Vape Carts 1g THC distillate vape cartridges compatible with standard 510-thread batteries, infused with strain-specific botanically derived terpenes for clean, vibrant flavor and effects; intended for adult-use consumers 21+ who already own a 510-compatible battery.
• Moonwalkers Pre-Rolls Premium whole-bud pre-rolls packaged as seven 0.5g ready-to-smoke joints (3.5g total) made from 100% whole cannabis flower with no shake or trim, crafted for purity, flavor, and smooth-burning quality; available to adult-use consumers 21+ in Massachusetts.
• Freshly Baked Wellness Patches Transdermal THC patches offering 8-12 hours of controlled cannabis delivery with 15-30 minute onset. Lineup includes Everyday Patch (5mg-20mg THC in 3-pack), Relief Patch (targeted comfort for chronic pain and muscle fatigue), and Boost Patch (infused with THCV for energizing effects); water-resistant and discreet for daily wear by adult-use consumers 21+.
• Well-Rounded THC Tablets Precision-dosed THC and minor-cannabinoid tablets using all-natural vegan ingredients with no additives, in three formulations: Everyday (1:5 THC/CBD for relaxation), Rest (1:1 THC/CBN for sleep support), and Boost (1:1 THC/THCV for energy and focus); targeted at adult-use consumers 21+ seeking predictable, effect-driven cannabis experiences.
• Freshly Baked Gummies THC-infused gummies made with cranberry-apple juice, flavored gelatin, organic agave nectar, coconut oil, and ethanol-extracted cannabis distillate, in flavors including Blueberry, Grape, Raspberry, Strawberry, Watermelon, Blueberry/Lemonade, Strawberry/Lemonade, and Pineapple Mango, plus Celestial Sleep (5mg THC + 2mg CBN); packaged 20 gummies per bag at 100mg total THC for adult-use consumers 21+.

Quantifiable outcome

• Transdermal patches deliver 8-12 hours of consistent relief
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Rolling ReleafcoreChannel Partner/ Reseller/ DistributorLicensed home delivery partner serving Greater Boston area. Freshly Baked products are available for home delivery through Rolling Releaf's platform.
• Lucky Green LadiescoreChannel Partner/ Reseller/ DistributorLicensed home delivery partner serving Southeastern Massachusetts. Freshly Baked products available for delivery to customers in the region.
• Dris BrandscoreChannel Partner/ Reseller/ DistributorLicensed home delivery partner serving the Metro Boston area. Freshly Baked products available through Dris Brands delivery platform.
• Green Flash BostoncoreChannel Partner/ Reseller/ DistributorLicensed home delivery partner serving Metro Boston area. Freshly Baked products available for delivery through Green Flash Boston.
• GrasspHealthcoreChannel Partner/ Reseller/ DistributorLicensed home delivery partner serving North Shore Massachusetts. Freshly Baked products available for delivery through GrasspHealth.
• Local Cannabis CultivatorscoreStrategic or Co-development PartnerFreshly Baked has partnered with local cultivators for their Moonwalkers pre-roll products. The menu specifies the cultivator for transparency. These partnerships support the company's commitment to locally crafted, Massachusetts-made products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CommCan: CommCan is a Massachusetts medical and recreational cannabis operator with cultivation, processing, and multiple dispensary locations in-state. It is a direct peer due to overlapping Massachusetts geography, vertical license structure, and competing branded product lines (vapes, edibles, flower).
• Theory Wellness: Theory Wellness is a Massachusetts-based vertically integrated cannabis operator with its own cultivation, dispensaries, and branded product portfolio across vape, edible, and pre-roll categories. It is a direct peer given shared Massachusetts geography, comparable SKU breadth, and competing for similar dispensary shelf space and delivery partners.
• Canna Provisions: Canna Provisions is a Massachusetts cannabis cultivator and product manufacturer with retail locations in Lee and Holyoke offering flower, vapes, and edibles. Comparable to Freshly Baked as a MA-only operator producing and distributing branded THC products in similar categories.
• Coastal Sun: Coastal Sun is a Massachusetts-based cannabis cultivator and processor that supplies wholesale flower and pre-rolls to dispensaries across the state. It is a direct peer because of its MA-only wholesale cultivation/processing business supplying branded product to licensed dispensaries, similar to FBC's wholesale-led model.
• Garden Remedies: Garden Remedies is a Massachusetts vertically integrated cannabis cultivator, processor, and retailer operating dispensaries and its own line of vapes, edibles, and pre-rolls. It is directly comparable to Freshly Baked as a MA-licensed operator with multi-format branded products distributed via dispensaries across the state.

Broad incumbents

• Curaleaf: Curaleaf is one of the largest U.S. multi-state cannabis operators with cultivation, processing, and dispensary operations in Massachusetts and a broad branded portfolio. It is a broad incumbent that competes with Freshly Baked on dispensary shelf space and delivery in MA, but at vastly greater scale and across many other states.
• Trulieve: Trulieve is a U.S. multi-state cannabis operator with branded products in inhalation, edible, and wellness formats and a Massachusetts retail/wholesale presence. It competes broadly with Freshly Baked's product categories but at scale across many state markets.
• Cresco Labs: Cresco Labs is a multi-state cannabis operator with branded product lines (Sunnyside, High Supply, Good News) and Massachusetts wholesale operations. Comparable as a broad incumbent whose branded SKUs compete with Freshly Baked on dispensary shelves across regulated U.S. markets.
• Ascend Wellness Holdings: Ascend Wellness Holdings is a multi-state cannabis operator with cultivation, processing, and retail operations in Massachusetts (including cultivation in Franklin). It is a broad incumbent with overlapping vape, edible, and pre-roll categories competing in the same MA channels.
• Green Thumb Industries (GTI): Green Thumb Industries operates a national portfolio of cannabis brands and retail banners (including Rise) with Massachusetts cultivation and retail operations. Comparable as a broad incumbent competitor in MA's adult-use market with overlapping vape and edible categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/freshly-baked-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freshly Baked Company