What Ocaso does

Ocaso, S.A. Compañía de Seguros y Reaseguros is a privately held Spanish insurance company headquartered in Madrid and founded in 1920. The company sells a multi-line personal and small-business insurance portfolio — anchored by home (Hogar Directo and variants for seniors and renters), funeral/death (Decesos Integral and Prima Única), life, savings and pension (PPA), and health insurance (distributed in partnership with ASISA), with additional specialty lines including pet, travel, accident, community/HOA, hunting, watercraft, and business insurance. Products are distributed through a hybrid channel mix: a nationwide network of physical offices, dedicated phone service lines, 100% online contracting for the Hogar Directo product, and a private customer portal (Área privada). Ocaso's economic model is built on recurring insurance premiums across long-tenure policies (especially funeral and life), targeting Spanish individual and family consumers; the company states it serves more than 6 million customers and positions itself as a leader in funeral insurance in Spain.

Underlying technology is standard: the website stack relies on conventional web technologies plus third-party analytics and advertising platforms (Google Analytics, Microsoft Advertising, Meta Ads Manager, Hotjar). No proprietary technology, patents, APIs, SDKs, AI/ML capabilities, mobile apps, or third-party integrations are disclosed in the available sources. Pricing is not publicly disclosed; premiums are obtained via online calculators for home and funeral products or on request through phone and online channels.

Strategically, Ocaso has spent the past several years executing a quiet digitalization — adding self-serve online contracting, a customer portal, and a referral program (Plan Comparte) — alongside geographic extension into Andorra and gradual product diversification into specialty and savings lines. The company has remained private throughout its century-long history, with no disclosed parent, institutional investor, or public listing, and publishes solvency and consolidated management reports under Spanish insurance regulatory requirements.

Name

Ocaso

Legal name

Ocaso, Sociedad Anónima, Compañía de Seguros y Reaseguros

Website

https://ocaso.es

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ocaso is a privately held Spanish insurance company founded in 1920, headquartered in Madrid, selling home, funeral, life, health, savings and specialty insurance products to more than 6 million individual and family customers across Spain and Andorra via offices, phone, and online channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums - Personal Lines: Ocaso generates revenue through insurance premiums from multiple personal insurance products including home insurance (Hogar Directo, Hogar para mayores, Hogar viviendas alquiladas), funeral/funeral expense insurance (Decesos integral, Decesos a prima única), life insurance, health insurance, savings and investment insurance, and other personal lines including pet insurance, travel insurance, accident insurance, hunting insurance, and boat insurance.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ocaso is a Spanish insurance company that sells personal and commercial insurance products across multiple lines, including home insurance (Hogar Directo and variants), funeral/death insurance (Decesos Integral and Prima Única), life insurance, health insurance distributed through a partnership with ASISA, savings and investment products, and specialty lines such as pet, travel, accident, business, hunting, and watercraft insurance. Distribution is via a network of physical offices, phone service, an online contract platform, and a private customer portal, serving more than 6 million customers in Spain and Andorra.

Product overview

Ocaso is a Spanish insurance company established in 1920, offering a comprehensive portfolio of insurance products. The company operates as a multi-product insurer with offerings across several core categories: home insurance (Hogar Directo, Hogar para mayores de 60 años, Hogar para viviendas alquiladas), funeral/death insurance (Seguro de Decesos Integral, Seguro de Decesos a Prima Única), life insurance, health insurance through ASISA partnership, savings and investment insurance, retirement/pension plans, and specialty insurance products including pet, travel, accident, business, hunting, and watercraft insurance. The product portfolio includes both online-direct products (like Hogar Directo with 100% online contracting) and traditional intermediated products. Ocaso emphasizes its over 100-year history and serves over 6 million customers in Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Hogar Directo

Quantifiable outcome

• Customers rate OCASO 9 out of 10 after a home insurance claim or funeral assistance

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ASISAminorChannel Partner/ Reseller/ DistributorOCASO distributes health insurance products under a partnership with ASISA, one of Spain's largest health insurers. OCASO offers Seguro de salud ASISA as part of its product portfolio, allowing customers to purchase ASISA health insurance through OCASO's distribution network.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mapfre: Spain's largest insurance group offering home, life, health, auto, funeral, and commercial lines through a multi-channel distribution network. Directly comparable as a multi-product Spanish personal lines incumbent with significant brand history and scale.
• Mutua Madrileña: Major Spanish mutual insurer with strong presence in auto, home, life, and health. Comparable as a leading Spanish personal lines carrier competing for the same household insurance wallet.
• Catalana Occidente: Spanish insurance group with personal and commercial lines, including home and life products distributed through agents and direct channels. Comparable multi-line Spanish insurer with similar product breadth.
• Generali España: Spanish arm of Italian insurer Generali, offering home, life, auto, and health products in Spain. Directly comparable as a multi-line insurance carrier operating in the same Spanish market and competing for the same household customer.
• Allianz Seguros: Spanish subsidiary of global insurer Allianz, providing home, life, auto, and health coverage through agents and brokers. Comparable as a broad-line international insurer with Spanish operations offering similar product portfolio.
• Zurich Seguros: Spanish subsidiary of Zurich Insurance Group offering personal and commercial lines including home, life, and accident. Comparable multi-line insurer operating in Spain with similar customer segments.
• AXA Seguros: Spanish operations of global insurer AXA, providing home, auto, life, and health coverage. Comparable broad-line carrier serving the same Spanish consumer and small business segments.
• SegurCaixa Adeslas: Spanish insurance joint venture combining SegurCaixa's banking distribution with Adeslas's health leadership. Comparable as a multi-line Spanish insurer with strong health and home offerings targeting similar customer demographics.

Emerging players

• Línea Directa Aseguradora: Spanish insurer focused on direct and digital distribution, primarily in auto and home. Comparable as it competes for the same personal insurance customer but with a leaner, digital-first cost structure that pressures traditional carriers like OCASO.

Broad incumbents

• Sanitas: Spanish health insurance specialist owned by Bupa. Comparable to OCASO as a Spanish personal insurance provider with strong brand, but specialized in health; also relevant because OCASO distributes ASISA's competing health products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ocaso_es
• LinkedInlinkedin.com/company/ocaso

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocaso