The Coleman Company

What The Coleman Company does

The Coleman Company, Inc., founded in 1900 and headquartered in Atlanta, Georgia, is a historic American outdoor recreation brand specializing in camping and outdoor lifestyle equipment. It operates as a wholly-owned subsidiary of Newell Brands (NASDAQ: NWL) and maintains a global footprint across North America, South America, Europe, and Asia Pacific. Coleman's product portfolio spans hard and soft coolers (including the Snap 'N Go collapsible hard cooler and Flex 'N Go multi-functional line), portable grills (RoadTrip series) and camping stoves (Cascade, 1900 Collection), tents (Skydome, Skylodge), sleeping bags, lanterns, flashlights, camping furniture, and canopies and shelters (OASIS). Drinkware is offered through a licensing partnership with Contigo.

The company's underlying technology centers on proprietary mechanical and materials innovations: the Snap 'N Go collapsible rigid-insulation architecture, TempLock multi-day ice retention, OnePeak one-push canopy setup, Dark Room tent light-blocking fabric technology, and AUTOSEAL/AUTOSPOUT/AUTOPOP drinkware lid systems. Product pricing spans budget ($15-$30) through premium professional-grade tiers (up to $299.99 for wheeled 55-quart Pro coolers), with tiered warranties extending to 10 years on Pro coolers and limited lifetime on drinkware.

Coleman generates revenue through hardware sales via three primary channels: a direct-to-consumer e-commerce storefront at coleman.com with a member program offering free shipping over $50, broad retail distribution through major big-box and outdoor recreation chains, and third-party marketplace presence on Amazon with Buy With Prime. The customer base is horizontal across outdoor recreation enthusiasts, casual beach/lake consumers, and sports/tailgate segments. Revenue is not separately disclosed by Newell Brands, and corporate financials are reported at the parent level.

Name

The Coleman Company

Legal name

The Coleman Company, Inc.

Website

https://coleman.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Coleman Company is a 1900-founded American outdoor recreation brand and Newell Brands subsidiary that designs and sells coolers, grills, stoves, tents, sleeping bags, canopies, and outdoor furniture through DTC e-commerce, major retailers, and Amazon for outdoor enthusiasts, beach and lake consumers, and tailgaters globally.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Equipment

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Tents, Shelters & Sleep Systems Retail (CRAMAMAH)

akta.pro secondary industries

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG), Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE), Outdoor Cooking, Hydration & Food Storage Retail (CRAMAAAF), Camping & Overlanding Equipment Retail (CRAMAAAC), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Camping, Hiking & Climbing Specialty Retail (CRAMABAM), Backpacks, Bags & Load-Carriage Retail (CRAMAMAI)

Keywords

• Outdoor camping gear
• Camping coolers
• Portable camping grills
• Camping tents
• Insulated drinkware

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hard Coolers: Sale of hard-sided coolers including Snap 'N Go collapsible, Chiller, Steel Belted, and Coleman Pro series. Revenue generated through one-time product purchases at various price points from approximately $25 to $240
2. Soft Coolers and Drinkware: Sale of soft-sided coolers, water bottles, tumblers, travel mugs, and jugs. Includes Contigo branded products sold under partnership. Revenue from one-time product sales
3. Camping Equipment (Tents, Sleeping Bags, Lighting): Sale of camping tents including Skydome and Skylodge series, sleeping bags rated for various temperatures, lanterns, and flashlights
4. Cooking Equipment (Grills, Stoves): Sale of portable grills including RoadTrip X-Cursion series, camping stoves including Cascade and 1900 Collection, and outdoor kitchen accessories
5. Outdoor Living (Furniture, Shelters, Canopies): Sale of camping chairs, tables, wagons, canopies, screened shelters, and beach shades under OASIS and Flex 'N Go brands

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Coleman Company designs, manufactures, and sells outdoor recreation equipment for individual consumers, with a primary focus on coolers (hard, soft, wheeled, marine, lunch boxes, and insulated drinkware), camping tents, sleeping bags, portable propane grills and stoves, canopies and shelters, camping furniture, lighting, and replacement parts. Products are sold direct-to-consumer through coleman.com, through major retail chains and outdoor recreation stores, and on online marketplaces. The portfolio is organized around sub-brands including Snap 'N Go, Flex 'N Go, Coleman Pro, Skydome, RoadTrip, Cascade, OASIS, and Steel Belted Coolers.

Product overview

The Coleman Company offers a broad portfolio of outdoor recreation equipment organized across multiple product categories and sub-brands. The core offerings include hard and soft coolers (with flagship innovations like the Snap 'N Go collapsible hard cooler and Flex 'N Go multi-functional coolers), portable grills and camping stoves under the RoadTrip and Cascade lines, tents ranging from 2-person to 12-person capacities including Skydome and Skylodge series, sleeping bags, camping furniture, canopies and shelters under the OASIS line, and lighting products. The company also markets drinkware through licensing agreements with Contigo. Sub-brands like Coleman Pro provide professional-grade variants with extended warranties, while the Lazy River Gear collection targets warm-weather leisure activities. Products are available through the company's direct-to-consumer e-commerce platform and retail partnerships, with replacement parts offered for continued product lifecycle support.

Differentiator

Problem solved

Functional benefit

Brands

• Snap 'N Go: World's first collapsible hard-sided cooler line, available in 35, 45, and 55-quart sizes with up to 64 hours of ice retention
• Flex 'N Go
• Coleman Pro
• Skydome
• RoadTrip
• Cascade
• OASIS
• Contigo Drinkware
• Steel Belted Coolers
• 1900 Collection

Products and services

• Snap 'N Go Collapsible Hard Cooler
• Flex 'N Go Collection
• Coleman Pro Collection
• RoadTrip Grills
• Skydome Tents
• Skylodge Tents
• Cascade Camping Stoves
• OASIS Shelters
• Contigo Drinkware
• Chiller Coolers
• Steel Belted Coolers
• Lazy River Gear Collection
• Sleeping Bags
• Camping Furniture
• Lighting Products
• Water Jugs & Beverage Carriers
• Coleman Replacement Parts

Quantifiable outcome

• Snap 'N Go collapsible coolers recognized as 'Best Cooler for Ultimate Storability' and 'Best for Long Lasting Cold' by Consumer365 in 2026
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• ContigocoreChannel Partner/ Reseller/ DistributorColeman x Contigo partnership features Contigo's extensive drinkware collection sold through Coleman channels. Contigo products include insulated water bottles, travel mugs, and tumblers with proprietary AUTOSEAL, AUTOSPOUT, and AUTOPOP lid technologies. The partnership positions Contigo as Coleman's dedicated drinkware brand for camping, hiking, and outdoor adventures.
• Newell BrandscoreOthersThe Coleman Company operates as a subsidiary of Newell Brands (NASDAQ: NWL). Newell Brands provides corporate infrastructure, shared services, and strategic oversight including privacy policy, cookie management, and corporate governance frameworks that apply to coleman.com operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• YETI Holdings: YETI is the #1 player in the global retail cooler market at 19% share, directly competing with Coleman's hard coolers, soft coolers, and drinkware. Both brands serve outdoor recreation consumers with premium-positioned coolers and have overlapping product portfolios across hydration and outdoor lifestyle.
• Igloo Products Corp: Igloo is a long-standing direct competitor to Coleman in hard and soft coolers, drinkware, and outdoor recreation gear. Both brands serve mass-market and value-conscious consumers with overlapping price points and similar distribution through big-box retailers.
• Pelican Products: Pelican competes directly with Coleman's premium hard coolers and is recognized for rugged, high-ice-retention designs. Both brands target outdoor enthusiasts and serve overlapping use cases in camping, marine, and tailgating applications.
• RTIC Outdoors: RTIC is a direct-to-consumer cooler and drinkware competitor that has rapidly gained share by offering YETI-comparable products at lower prices. Both brands compete intensely in the online cooler and tumbler markets, with overlapping customer bases in outdoor recreation.
• Hydro Flask: Hydro Flask is a leading insulated drinkware brand competing with Coleman's Contigo drinkware line. Both brands target active outdoor consumers and overlap in water bottles, tumblers, and travel mugs across DTC and retail channels.
• Stanley (PMI Worldwide): Stanley is a major competitor in insulated drinkware, particularly tumblers and travel mugs, competing with Coleman's Contigo drinkware offerings. Both brands have seen renewed cultural momentum and compete across outdoor, commuting, and lifestyle use cases.
• CamelBak Products: CamelBak competes with Coleman in outdoor hydration products including water bottles, hydration packs, and jugs. Both brands serve outdoor recreation enthusiasts with overlapping hydration solutions across hiking, camping, and active lifestyle segments.

Emerging players

• Marmot Mountain LLC: Marmot is a sister brand to Coleman under Newell Brands, focused on outdoor apparel, tents, and sleeping bags. Both brands serve outdoor recreation consumers with overlapping product categories including tents and sleeping bags, though Marmot positions more toward technical/performance and Coleman toward accessible/mass-market.

Broad incumbents

• REI Co-op: REI is a major outdoor recreation retailer that carries Coleman products and competes as a broader multi-brand outdoor destination. While REI sells competing products alongside Coleman, both brands serve the same outdoor recreation consumer base across camping, hiking, and outdoor lifestyle categories.
• Bass Pro Shops: Bass Pro Shops is a leading outdoor recreation retailer and active distribution channel for Coleman products. Both brands serve hunting, fishing, and camping consumers with overlapping categories including coolers, tents, cooking equipment, and outdoor living gear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/colemanusa
• Facebookfacebook.com/colemanusa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Coleman Company