Affinity Hospice
Affinity Hospice is a privately held, multi-site hospice and palliative care provider operating 19 offices across Alabama, Georgia, South Carolina, Arkansas, and Virginia, delivering end-of-life and serious-illness care to patients in their homes and care facilities via interdisciplinary clinical teams, reimbursed primarily through Medicare, Medicaid, and private insurance.
- Company typePrivate
- Founded2004
- HeadquartersBirmingham, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Affinity Hospice does
Affinity Hospice is a privately held, multi-site hospice and palliative care provider headquartered in Birmingham, Alabama, operating across five Southeastern states (Alabama, Georgia, South Carolina, Arkansas, and Virginia) through 19 office locations. Founded in 2004, the company delivers end-of-life and serious-illness care to patients in their homes, assisted living facilities, and skilled nursing settings via interdisciplinary teams of physicians, registered nurses, nursing aides, social workers, chaplains, therapists, and trained volunteers. The organization was founded in 2004 and has accumulated more than three decades of operating history under its current brand and leadership.
The company's product portfolio is anchored by core Hospice Care (pain and symptom management, 24/7 nursing on-call, physician services, therapy, medical equipment and supplies, respite care, medications management, and volunteer services) and a more recently launched Affinity Palliative Care sub-brand, which provides home-based nurse practitioner visits for symptom management and advanced care planning for patients with serious or chronic illness who are not yet hospice-eligible. Underlying technology is limited to a Prognocis electronic health record and patient portal used for palliative care patients, with no disclosed AI, proprietary platform, or digital care delivery capability.
The business model is reimbursement-driven: revenue comes from Medicare Part A, Medicaid, and private insurance payers for hospice and palliative care services, with medical equipment and supplies provided at no additional cost to families. Go-to-market is sales-led and relationship-driven, relying on referrals from physicians, hospitals, and nursing facilities (with a stated commitment to respond to referrals within one hour and see patients within 24 hours of admission), augmented by direct patient and family outreach, a website with educational content, and Google Business reviews across all locations. Customers are highly fragmented across individual patients and families, with no meaningful concentration in any single enterprise account, though overall revenue is materially exposed to Medicare/Medicaid reimbursement policy.
Affinity Hospice firmographics
Firmographics- Name
- Affinity Hospice
- Legal name
- Affinity Hospice
- Website
- https://affinityhospice.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Affinity Hospice is a privately held, multi-site hospice and palliative care provider operating 19 offices across Alabama, Georgia, South Carolina, Arkansas, and Virginia, delivering end-of-life and serious-illness care to patients in their homes and care facilities via interdisciplinary clinical teams, reimbursed primarily through Medicare, Medicaid, and private insurance.
- Ownership category
- akta.pro rank
Affinity Hospice industry classification
Industry- Product category
- Hospice Care
- NAICS
- Home Health Care Services (621610), Home Health Care Services (62161), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Health Services (8000)
- akta.pro primary industry
- Home Hospice (Routine Home Care) (HLADAHAA)
- akta.pro secondary industries
- Routine In-Home Hospice Care (HSABAFAA), Community-Based Palliative Care (Home-Based Non-Hospice) (HLADAHAH), Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF), Respite Hospice Care (Short-Term Relief) (HSABAFAD), Hospice & Palliative Respite Care (HSABAGAG), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE)
Keywords
Where Affinity Hospice is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices19 records
Markets served
Affinity Hospice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hospice Care Reimbursement: Affinity Hospice generates revenue through reimbursement from Medicare Part A, Medicaid, and private insurance plans for hospice care services. The company provides care regardless of health benefits and covers medical equipment and supplies at no cost to families.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Insurance-covered hospice care |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Affinity Hospice product offering
Product offeringCore offering
Affinity Hospice delivers home-based and facility-based hospice care for patients with life-limiting illnesses, providing pain and symptom management, 24/7 nursing availability, physician services, therapy, social work and chaplain support, medical equipment and supplies, respite care, and volunteer services. The company also offers a separate Affinity Palliative Care program of in-home nurse practitioner visits for symptom management and advanced care planning for patients with serious or chronic illness.
Product overview
Affinity Hospice operates as a hospice and palliative care provider offering a unified service model across two primary offerings: Hospice Care and Palliative Care. The company delivers comprehensive hospice services including physician services, nursing care, therapy (physical, occupational, speech), emotional and spiritual support via social workers and chaplains, medical equipment and supplies, respite care, medications management, and volunteer services. Their Palliative Care program provides home-based visits by nurse practitioners for symptom management of serious illness, along with advanced care planning services. All services are customized based on patient and family needs, with care delivered across 5 states through 19 office locations.
Differentiator
Problem solved
Functional benefit
Brands
- Affinity Palliative Care: Home-based palliative care services including in-home visits by nurse practitioners, symptom management, and advanced care planning for patients with serious or chronic illness.
Products and services
- Hospice Care
Quantifiable outcome
- Respond to all referrals within one hour
- +2 more outcomes
Companies that use Affinity Hospice
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Affinity Hospice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Affinity Hospice partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NHPCO (National Hospice and Palliative Care Organization)coreAffinity Hospice is a member of the National Hospice and Palliative Care Organization, a leading voice in hospice and palliative care advocacy, education, and standards. NHPCO membership provides access to resources, best practices, and industry recognition.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Affinity Hospice competitors and assessment
Company assessmentBroad incumbents
- Enhabit (formerly Encompass Home Health): Enhabit operates a national home health and hospice business across 30+ states. Broad incumbent in the same home-based hospice and home health category as Affinity.
- BrightSpring Health Services: BrightSpring is a publicly traded diversified home and community health platform providing hospice, home health, pharmacy, and behavioral health services. Comparable hospice offerings within a broader home-and-community-based services portfolio.
- Amedisys: Amedisys is a major home health and hospice operator with national coverage, recently subject to a UnitedHealth/Optum acquisition. Broad incumbent offering home health, hospice, and palliative services; overlaps with Affinity in hospice delivery.
Direct peers
- Compassus: Compassus is a national hospice, palliative, and home health provider with operations across more than 30 states. Comparable multi-state hospice model including routine home care, respite, and palliative services, with similar referral-driven GTM.
- VITAS Healthcare (Chemed Corporation): VITAS is the largest hospice provider in the United States, operating across dozens of states with routine home care, continuous home care, and inpatient hospice. Direct hospice peer operating comparable home-based and inpatient hospice programs at national scale.
- Traditions Health: Traditions Health is a privately held hospice and home health provider operating across the South and Southwest US. Comparable multi-state hospice delivery model with similar regional density strategy.
- St. Croix Hospice: St. Croix Hospice is a privately held, fast-growing regional hospice operator with locations across the Midwest and Mid-Atlantic. Comparable mid-size, multi-state hospice model targeting similar patient and referral populations.
- AccentCare: AccentCare is a national leader in hospice, home health, and personal care services operating across multiple states with integrated hospice and palliative programs. Direct competitor; Affinity's CEO Chris Smith previously led hospice operations at AccentCare including the Seasons Hospice integration.
- Three Oaks Hospice: Three Oaks Hospice is a multi-state hospice operator providing routine home care, respite, and palliative services across the Southeast and other regions. Direct comparable in scale and geography to Affinity Hospice.
- Gentiva (formerly Kindred at Home / Kindred Hospice): Gentiva is one of the largest US hospice and palliative care operators with national coverage across home-based hospice, palliative, and home health services. Highly comparable multi-state hospice delivery model; Affinity's Regional VP of Business Development previously led sales at Kindred Hospice (now Gentiva).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Affinity Hospice social profiles
Digital presenceAffinity Hospice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affinity Hospice leadership team
Management profileNumber of profiles
Profiles8 records
Affinity Hospice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affinity Hospice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affinity Hospice
What does Affinity Hospice do?
Affinity Hospice delivers home-based and facility-based hospice care for patients with life-limiting illnesses, providing pain and symptom management, 24/7 nursing availability, physician services, therapy, social work and chaplain support, medical equipment and supplies, respite care, and volunteer services. The company also offers a separate Affinity Palliative Care program of in-home nurse practitioner visits for symptom management and advanced care planning for patients with serious or chronic illness.
Is Affinity Hospice a public or private company?
Affinity Hospice is a private company. It is classified as unknown and is currently operating.
When was Affinity Hospice founded?
Affinity Hospice was founded in 2004. It employs 501 to 1,000 people.
Where is Affinity Hospice based?
Affinity Hospice is headquartered in Birmingham, United States, in the North America region.
How does Affinity Hospice make money?
One revenue line is on record: hospice Care Reimbursement.
Who are Affinity Hospice's main competitors?
Broad incumbents on record are Enhabit (formerly Encompass Home Health), BrightSpring Health Services and Amedisys. Direct peers are Compassus, VITAS Healthcare (Chemed Corporation), Traditions Health, St. Croix Hospice, AccentCare, Three Oaks Hospice and Gentiva (formerly Kindred at Home / Kindred Hospice).
Does Affinity Hospice have an API?
No public API is recorded for Affinity Hospice.
What industry is Affinity Hospice in?
Affinity Hospice's product category is Hospice Care. Its primary akta.pro industry code is HLADAHAA, Home Hospice (Routine Home Care), with a secondary code of HSABAFAA, Routine In-Home Hospice Care. Its NAICS code is 621610 and its SIC code is 8082.