Yumpu

What Yumpu does

Yumpu is a Swiss-headquartered digital publishing platform operated by i-Magazine AG (CHE-113.772.377, Diepoldsau, Canton St. Gallen) that converts PDF documents into interactive, mobile-friendly HTML5 flipbooks (ePapers). Founded in 2011 as a first mover in this category, the platform serves publishers, media companies, B2B enterprises, educational institutions, hospitality and retail operators, industrial manufacturers, government entities, and creatives — operating globally across 25+ localized languages with a customer roster that includes Adidas, Audi, BMW, Coca-Cola, IKEA, Nike, Pfizer, Porsche, MIT, ETH Zurich, University of Oxford, University of Toronto, UNESCO, Vattenfall, Die Zeit, and Handelsblatt alongside an aggregated base exceeding 20 million registered publisher accounts.

Technically, Yumpu renders uploaded PDFs as SEO-indexable HTML5 documents with page-turning effects, responsive layout across desktop/tablet/mobile, and multimedia enrichment (videos, audio, slideshows, links) via the Hotspot Editor. The platform is extended by a full REST API with official SDKs for PHP, Node.js, and Java, a WordPress plugin, native iOS/Android app distribution, and integrations with Google Analytics, Intercom, Mailgun, PayPal, Trustpilot, and social-login providers (Facebook, X, LinkedIn, Google). A light AI layer — automatic tag suggestions — runs on OpenAI services.

Yumpu monetizes through a tiered freemium-and-subscription model. Free users receive ad-supported hosting; adFREE removes advertising and unlocks SEO tools, QR codes, branding, and API; WEBKiosk bundles up to 100 uploads with branded subdomain newsstand capabilities; APPKiosk delivers custom enterprise iOS/Android apps with push notifications; and PROKiosk adds white-label mobile apps with in-app subscriptions, single sales, and subscriber management. Distribution is product-led — self-serve via the website with SEO as the dominant acquisition channel, supported by content marketing (German-language blog), multi-language sites, developer documentation, and direct enterprise sales for custom solutions. The company employs 11–50 people and has no disclosed venture capital or institutional investors.

Name

Yumpu

Legal name

i-Magazine AG

Website

https://yumpu.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Yumpu is a Swiss digital publishing platform that converts PDFs into interactive HTML5 flipbooks for publishers and enterprises globally. Operating since 2011, it offers tiered subscriptions from a free plan to white-label mobile app solutions with embedded monetization.

Ownership category

akta.pro rank

Product category

Digital Publishing Software

NAICS

Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Publishing Platforms (News/Magazines) (BPAMAJAE)

akta.pro secondary industries

Content Syndication, Distribution & Rights Management Platforms (BPAMAJAN), Content Aggregation, Curation & RSS Platforms (BPAMAJAI), Cloud Encoding & Transcoding Services (SaaS/PaaS) (MPAHAHAC)

Keywords

• Digital publishing software
• PDF to flipbook converter
• Interactive ePaper platform
• Online magazine publishing
• Digital document hosting

Headquarters

HQ city

Diepoldsau

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Freemium with Advertisements: Free tier (YUMPU Free) generates revenue through advertisements displayed in embedded flipbooks and on the platform. Users receive 3 uploads, basic hosting, and social sharing.
2. Premium Subscriptions (adFREE): Ad-free subscription removing third-party advertisements from publications, offering unlimited uploads, SEO backlinks, QR codes, custom branding, multimedia elements, and API access.
3. WEBKiosk: Premium tier for up to 100 uploads with corporate design customization, own subdomain, drag & drop editor, CSS settings, and premium support. Suitable for organizations managing multiple publications.
4. APPKiosk: Enterprise solution providing custom-built native apps for iOS and/or Android with real-time updates, push notifications, and high-speed display.
5. PROKiosk: White-label app solution for iOS and Android with in-app subscriptions, single sales, subscriber management, user groups, and reading samples. Enables full monetization of content.
6. API Access: API access bundled with paid subscription plans, enabling programmatic document management and publishing integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Yumpu operates an HTML5-based digital publishing platform that converts PDF documents into interactive, mobile-friendly flipbooks (ePapers) with page-turning effects, SEO optimization, and multimedia enrichment. The offering spans a free tier with limited uploads, subscription tiers for unlimited publishing and advanced features, white-label web newsstands (WEBKiosk), and custom native mobile apps (APPKiosk, PROKiosk) with monetization capabilities. The platform also exposes a REST API with official SDKs for PHP, Node.js, and Java, plus a WordPress plugin for developer and partner integration.

Product overview

Yumpu is a global digital publishing platform founded in 2011 that converts PDF documents into interactive, mobile-friendly flipbooks (ePapers). The platform operates on a tiered Freemium model with multiple subscription tiers: the free YUMPU Free plan for basic PDF-to-flipbook conversion with limited uploads; YUMPU adFREE for unlimited uploads with SEO tools, QR codes, custom branding, and API access; YUMPU WEBKiosk for digital newsstand functionality with up to 100 uploads; YUMPU APPKiosk for custom mobile apps; and YUMPU PROKiosk for white-label apps with full monetization (subscriptions, single sales). The ecosystem includes developer tools (REST API with official SDKs for PHP, Node.js, and Java), a WordPress plugin, the YUMPU News discovery service, and the Hotspot Editor for adding multimedia content. The company serves over 21 million monthly readers and positions itself as the first mover in digital publishing worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• YUMPU News: A digital news and magazine platform offering curated editorial content alongside YUMPU Publishing's document hosting services.
• adFREE
• WEBKiosk
• APPKiosk
• PROKiosk
• YUMPU API
• Flipbook Creator
• ePaper Erstellen

Products and services

• YUMPU Free The free entry-level tier of the Yumpu publishing platform. Allows users to upload up to 3 PDFs, convert them to interactive flipbooks, and access basic features including Google indexing, website integration, social sharing, page-turning effects, and Platinum server hosting. Targeted at individuals and small publishers who want to try the platform.
• YUMPU adFREE Paid subscription tier that removes all third-party advertisements from publications. Provides unlimited uploads, SEO backlinks, the Reach service, ad-free reading mode, QR codes, custom branding, multimedia elements, and API access. Designed for publishers who want ad-free, brand-controlled flipbooks with SEO tools and developer access.
• YUMPU WEBKiosk Premium tier that turns Yumpu into a digital newsstand for up to 100 uploads. Includes corporate design customization, an own subdomain, drag & drop editor, CSS settings, and premium support. Suited for organizations managing multiple publications under a branded web kiosk.
• YUMPU APPKiosk Enterprise solution providing a custom-built native app for iOS or Android. Includes unlimited uploads, real-time updates, push notifications, high-speed display, and a personal contact person. Designed for publishers that need a dedicated mobile app presence for their digital publications.
• YUMPU PROKiosk White-label mobile app solution for both iOS and Android with full monetization capabilities. Includes in-app subscriptions, in-app single sales, subscriber management, user groups, and reading samples. Designed for publishers wanting to sell content directly through their own branded mobile app.
• Yumpu API A REST API available with all paid plans (adFREE, WEBKiosk, APPKiosk, PROKiosk). Exposes endpoints for documents, hotspots, categories, languages, collections, sections, search, users, embeds, members, access tags, subscriptions, and APPKiosks. Authentication is via API token. Targeted at developers and enterprises integrating flipbook publishing into their own products and workflows.
• Yumpu SDKs (PHP, Node.js, Java) Official software development kits for PHP, Node.js (published on npm as 'yumpu'), and Java. Each SDK wraps the Yumpu REST API to enable programmatic document publishing, management, and integration. Targeted at developers building custom publishing tools and integrations.
• Yumpu WordPress Plugin WordPress plugin (yumpu-epaper-publishing) that lets WordPress site owners integrate and publish Yumpu flipbooks directly within their WordPress websites without writing custom code. Targeted at WordPress-based publishers and small businesses.
• YUMPU News A digital magazine and news discovery service that aggregates and showcases digital magazines from publishers around the world. Provides readers with access to curated editorial content and popular titles, while giving publishers additional reach and visibility for their publications hosted on the Yumpu platform.
• Flipbook Creator A dedicated online tool (flipbook-creator.yumpu.com) for creating page-turning PDF flipbooks. Designed as a focused, simplified entry point for users who want to turn PDFs into interactive flipbooks quickly.

Quantifiable outcome

• 21 million+ readers access publications monthly
• +3 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability6 records

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Canva: Canva has expanded from design into publishing, document creation, and brand management with interactive presentation and document features. As a broad incumbent with massive scale, Canva is an adjacent competitor for budget-conscious SMB customers considering Yumpu.
• Adobe (Acrobat and Express): Adobe Acrobat is the dominant PDF software with expanding digital publishing features through Adobe Express, offering broad content creation and distribution capabilities. While not focused exclusively on flipbooks, Adobe represents a broad incumbent that could expand deeper into Yumpu's publishing use cases.

Direct peers

• Issuu: Issuu is the most prominent direct competitor to Yumpu, offering a digital publishing platform that converts PDFs into interactive flipbooks for magazines, catalogs, and brochures. It serves a similar SMB-to-enterprise customer base with freemium and premium subscription tiers and competes head-to-head for the same digital publishing use cases.
• AnyFlip: AnyFlip provides a free online flipbook maker with premium tiers, allowing users to convert PDFs into interactive publications with multimedia elements. It directly competes with Yumpu's free tier and entry-level paid offerings.
• FlippingBook: FlippingBook provides PDF-to-flipbook conversion software targeting business users, with strong emphasis on lead generation, analytics, and branded flipbook experiences. It is a direct competitor in the same product category with comparable features around HTML5 rendering, custom branding, and embed functionality.
• Publuu: Publuu is a flipbook maker offering PDF conversion with interactive hotspots, lead capture, and analytics, targeting SMBs and enterprise publishers. It competes in the same product category with similar feature overlap to Yumpu's adFREE and WEBKiosk tiers.
• Calaméo: Calaméo is a digital publishing platform offering online magazine and catalog publishing with flipbook-style viewing, monetization features, and analytics. It is a direct competitor particularly strong in Europe, similar to Yumpu's regional footprint.
• FlipHTML5: FlipHTML5 offers PDF-to-flipbook conversion with similar HTML5-based interactive features including multimedia hotspots, branding, and cloud hosting. It directly competes with Yumpu on the same core use cases for magazine publishers, catalog producers, and B2B marketers.
• Joomag: Joomag is an all-in-one digital publishing platform offering flipbook creation, interactive content design, and content distribution with CRM integrations. It targets a similar B2B and B2C customer base and competes directly on flipbook creation, branded microsites, and interactive content capabilities.

Emerging players

• Readymag: Readymag is a design and publishing platform for interactive web-based documents, magazines, and presentations with strong design sensibilities. It serves a similar publishing use case to Yumpu with a more designer-focused positioning, overlapping with creative-agency and brand-publisher segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yumpu_com
• Facebookfacebook.com/yumpucom

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yumpu