Ertunç Özcan

What Ertunç Özcan does

Ertunç Özcan is a Turkey-based medical-device manufacturer and importer/distributor founded in 1968 in Ankara, operating as ERTUNÇ ÖZCAN İthalat ve Mümessillik under founder and Chairman Ertunç Özcan. The company operates from a 14,500 m² closed production facility in Ankara and runs branch and technical service offices in Istanbul, Izmir, Gaziantep, and Antalya, serving hospitals and healthcare institutions in Turkey and across more than 35 export markets. It is positioned as Turkey's largest domestic infant incubator (kuvöz) manufacturer, with its proprietary Magic Loggia series (Magic Loggia M, Magic Loggia Ultimate in height-adjustable and masimolu variants) and the Baby Led Force Mini LED phototherapy device as anchor SKUs, complemented by transport incubators, radiant heaters, open beds, baby cots, and bedside/Doppler/fetal monitors. Alongside its own manufacturing line, the company distributes and represents international medical-device brands including SLE (neonatal ventilators), ZOLL Bellavista, Vyaire, Bistos, Hayek, Magnamed, CareFusion, Carevie, Olidef, and the Miele/Steelco central-sterilization (CSSD) portfolio, plus the EQ12 veterinary MRI device.

The business model combines (a) one-time capital equipment sales to public and private hospitals via direct enterprise sales, an authorized dealer network across Turkey, and the Turkish government's DMO procurement portal; (b) turnkey hospital project delivery (design, supply, installation, and commissioning) for government buyers in markets including Moldova, Lebanon, Sudan, Pakistan, Somalia, Ethiopia, and Bangladesh, with reference projects such as the 200-bed Mogadishu Turkey Training and Research Hospital; and (c) recurring after-sales revenue from 24/7 technical support, regional service offices, and spare parts. Certifications include ISO 13485, ISO 9001, ISO 14001, ISO 45001, EU MDR 2017/745, FDA registration, and TSE; the R&D Design Center has been Ministry-certified since 2017. Recent recognition includes the 2024 Turkey Innovation Champion award from the Ankara Chamber of Industry and the 2024 HIMSS Eurasia Most Innovative Technology Award. The company is privately held and founder-controlled, with no disclosed external institutional investment.

Name

Ertunç Özcan

Legal name

ERTUNÇ ÖZCAN

Website

https://ertuncozcan.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Short description

Ertunç Özcan is a Turkey-based, founder-owned medical-device manufacturer and importer founded in 1968. It produces proprietary neonatal incubators (Magic Loggia series) and distributes international brands (SLE, ZOLL, Miele/Steelco) to hospitals across Turkey and 35+ export markets, alongside turnkey hospital project delivery.

Ownership category

akta.pro rank

Product category

Neonatal & Critical Care Medical Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Anesthesia & Airway Management Equipment (Workstations, Laryngoscopy, Ventilation adjuncts) (HLAHADAJ)

akta.pro secondary industries

Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation) (HLAHADAB), Neonatal Intensive Care & Special Care Nurseries (NICU/SCN) (HLAFAJAE)

Keywords

• Neonatal intensive care
• Medical device manufacturing
• Central sterilization equipment
• Turnkey hospital projects
• Infant incubator systems

Headquarters

HQ city

Ankara

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Medical Device Hardware Sales: Sale of proprietary neonatal incubators, phototherapy devices, ventilators, radiant warmers, baby cots, fetal/bedside monitors, and other intensive care equipment. Also includes veterinary MRI devices (EQ12). One-time capital equipment purchases typically made by hospitals and healthcare institutions.
2. International Brand Distribution & Representation: As an import and representation company (Ithalat ve Mümessillik) since 1968, the company distributes internationally branded medical devices in Turkey including SLE ventilators, ZOLL Bellavista, Vyaire, Bistos, CareFusion, Steelco/Miele sterilization equipment, Hayek, Magnamed, and others.
3. Turnkey Hospital Projects: Design, supply, installation, and commissioning of complete hospital medical equipment — including neonatal ICUs, operating rooms, emergency units, MRI, mammography, tomography, X-ray, ultrasound, sterilization units, oxygen generation, and dialysis. References in Moldova, Lebanon, Sudan, Pakistan, Somalia.
4. Technical Support & After-Sales Service: 24/7 continuous technical support and service (7/24 hizmet) across all product lines. Regional technical service offices in Istanbul, Izmir, Gaziantep, and Antalya, in addition to Ankara HQ. Revenue from service contracts and spare parts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ertunç Özcan manufactures proprietary neonatal intensive care medical devices — primarily the Magic Loggia series of infant incubators and the Baby Led Force Mini LED phototherapy device — at a 14,500 m² ISO-certified facility in Ankara, and simultaneously acts as the authorized Turkish distributor for international medical device brands including SLE neonatal ventilators, ZOLL Bellavista ventilators, and Miele Steelco central sterilization (CSSD) equipment. The company also delivers complete turnkey hospital projects (design, supply, installation, commissioning of full medical equipment packages for neonatal ICUs, operating rooms, diagnostic imaging, sterilization, and oxygen generation) and provides 24/7 after-sales technical service across all product lines.

Product overview

Ertunç Özcan is Turkey's largest domestic infant incubator manufacturer and a medical device company established in 1968, operating with two main business models: manufacturing proprietary neonatal intensive care products and distributing international medical device brands. Their own product portfolio centers on the Magic Loggia series infant incubators (Magic Loggia M, Magic Loggia Ultimate in height-adjustable and masimolu variants) and Baby Led Force Mini LED phototherapy devices, complemented by radiant heaters, open beds, baby cots, and transport incubators. Through distribution partnerships with SLE (Z6000 ventilators), ZOLL (Bellavista 1000e/1000 MR ventilators), and Miele Steelco (central sterilization equipment including CSSD installations, steam sterilizers/ autoclaves, washing and disinfection devices, low-heat hydrogen peroxide plasma sterilizers, bag closure devices, ultrasonic washers, endoscope washers and dryers, trolley washers), the company offers a comprehensive range of neonatal, pediatric, adult intensive care, and veterinary imaging products (EQ12 MRI). The company also provides turnkey hospital project services and 7/24 technical support.

Differentiator

Problem solved

Functional benefit

Products and services

• Magic Loggia M Infant Incubator Proprietary neonatal incubator manufactured in-house at the Ankara facility. Designed with raw materials free from chemical dyes, minimized acoustic stress on the baby, and a compact structure for easy mobility. Targeted at hospital neonatal ICUs.
• Magic Loggia Ultimate Infant Incubator

Quantifiable outcome

• 55+ years of experience since 1968
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Ertunç Özcan — Servizi Ospedalieri PartnershipcoreStrategic or Co-development Partner · 1 January 2013Strategic partnership with Servizi Ospedalieri (Italian company) established in 2013. Joint collaboration in medical device production and hospital project delivery.
• SLE (Specialized Life Equipment)coreChannel Partner/ Reseller/ DistributorExclusive/distributor representation for SLE neonatal ventilators and medical devices in Turkey. Products include SLE Z6000 Ventilator, listed on DMO procurement portal.
• Vyaire MedicalcoreChannel Partner/ Reseller/ DistributorRepresentation/distribution of Vyaire medical devices (respiratory and critical care) in Turkey.
• ZOLL Medical (Bellavista)coreChannel Partner/ Reseller/ DistributorDistribution of ZOLL Bellavista ventilators (1000e, 1000 MR conditional) in Turkey.
• Steelco / Miele (Miele Steelco)coreChannel Partner/ Reseller/ DistributorExclusive distributor for Miele Steelco central sterilization (CSSD) equipment in Turkey. Full product line including autoclaves, washer-disinfectors, low-heat sterilizers, ultrasonic cleaners, endoscope washers, trolley washers, drying cabinets, bag sealers, and CSSD installations.
• BistosminorChannel Partner/ Reseller/ DistributorDistribution of Bistos medical devices (neonatal monitoring and care equipment) in Turkey. Brand logo listed among represented companies.
• Hayek MedicalminorChannel Partner/ Reseller/ DistributorRepresentation of Hayek medical devices in Turkey. Brand logo listed among represented companies.
• MagnamedminorChannel Partner/ Reseller/ DistributorDistribution of Magnamed medical devices in Turkey. Brand logo listed among represented companies.
• CarevieminorChannel Partner/ Reseller/ DistributorDistribution of Carevie medical equipment in Turkey. Brand logo listed among represented companies.
• CareFusionminorChannel Partner/ Reseller/ DistributorRepresentation of CareFusion medical devices in Turkey. Brand logo listed among represented companies.
• OlidefminorChannel Partner/ Reseller/ DistributorDistribution of Olidef medical equipment in Turkey. Brand logo listed among represented companies.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dräger: Dräger is a German medical technology company with strong anesthesia delivery, ventilation, and neonatal intensive care portfolios that overlap directly with Ertunç Özcan's proprietary anesthesia machines and distributed SLE/ZOLL ventilators serving NICUs. Both companies serve hospitals globally with clinical capital equipment.
• Fisher & Paykel Healthcare: Fisher & Paykel Healthcare is a New Zealand-based medical device company specializing in respiratory care, neonatal CPAP, and humidification products for NICUs — directly comparable to Ertunç Özcan's neonatal ventilator distribution and Magic Loggia incubator franchise.
• Mindray: Mindray is a Chinese medical device company with comprehensive NICU equipment, patient monitoring, anesthesia, and infusion pump portfolios. Both companies target emerging-market hospital customers with broad multi-product capital equipment offerings.
• Bistos: Bistos is a South Korean manufacturer of neonatal monitoring and care equipment (incubators, phototherapy, patient monitors). Ertunç Özcan is Bistos' Turkish distributor, making them a directly comparable peer in neonatal capital equipment with channel overlap in Turkey.

Broad incumbents

• GE HealthCare: GE HealthCare is a global medical device and imaging conglomerate with anesthesia delivery, patient monitoring, and NICU products. As a broader incumbent, GE competes with Ertunç Özcan's distributed and proprietary portfolio across most hospital departments.
• Philips: Philips is a global medical technology company with patient monitoring, ventilation, and connected care offerings spanning NICU and adult ICU. Philips' broad portfolio overlaps with Ertunç Özcan's distribution and turnkey hospital scope but at much greater scale.
• Baxter International: Baxter International acquired Hill-Rom and now offers broad hospital equipment including patient support systems, monitoring, and connected care. Baxter competes with Ertunç Özcan in the broader hospital capital equipment space where the company delivers turnkey projects.
• Medtronic: Medtronic is a global medical device major with significant presence in patient monitoring, ventilation, and hospital capital equipment adjacent to Ertunç Özcan's portfolio. While less neonatal-focused, Medtronic competes for hospital capital budgets in many of the same accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ertuncozcangroup
• Xx.com/ERTUNCOZCAN
• LinkedInlinkedin.com/company/ertuncozcangroup

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ertunç Özcan