What Advertise.com does

Advertise.com, founded in 2001 and headquartered in Sherman Oaks, California, is described in its firmographic profile as a platform that enables advertisers to reach a wider audience through search engines and publisher properties. The company historically operated as an online advertising network connecting advertisers with publisher inventory, supported by a leadership team including CEO and Founder Daniel Yomtobian, VP of Publisher Services Hooman Malekzad, Controller Bryan Poach, and a Director of Software Engineering. Its engineering and publisher-services functions suggest an ad-tech operating model with both demand-side (advertiser acquisition) and supply-side (publisher relationships) capabilities, and it expanded its footprint in 2008 with the acquisition of Aftervote.

The company's core technology asset, as documented in current input data, is the premium single-word .com domain name itself, which is categorized as a digital asset rather than an operating platform. The domain is owned by Hilco Digital Assets, a unit of Hilco Global that specializes in advisory and capital solutions for digital assets including ultra-premium .com domain names. The domain is listed as available for acquisition through the Hilco Digital Assets marketplace, with serious inquiries directed to [email protected]. Revenue mechanics, pricing, customer segments, and operating geographies are not disclosed in the input, and no current product, API, or platform infrastructure details are available. The combination of firmographic references to an operational advertising platform and the asset-sale listing through Hilco Digital Assets creates an ambiguous status — the underlying question for any acquirer is whether the domain comes with a live operating business, a legacy operation, or solely the DNS asset.

Name

Advertise.com

Website

https://advertise.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Advertise.com is a privately held online advertising platform, founded in 2001 and headquartered in Sherman Oaks, California, that historically enabled advertisers to reach audiences through search engines and publisher properties. The premium .com domain is now listed for acquisition through Hilco Digital Assets.

Ownership category

akta.pro rank

Product category

Digital Advertising

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL), Paid Social Advertising (BPAFACAB)

Keywords

• Online advertising platform
• Search advertising network
• Publisher monetization services
• Display advertising solutions
• Premium domain acquisition

Headquarters

HQ city

Sherman Oaks

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Core offering

Advertise.com operates as an online advertising platform that enables advertisers to reach a wider audience through search engines and publisher properties. The company also historically provided publisher-side monetization services and acquired complementary assets such as Aftervote in 2008. Under current ownership, the Advertise.com exact-match .com domain is additionally being offered as a premium digital asset for acquisition through Hilco Digital Assets.

Product overview

Advertise.com is a premium generic .com domain name offered for acquisition through Hilco Digital Assets. It is not an operating company with products or services, but rather a single digital asset/domain name being sold. The domain represents a generic advertising-related term and is part of Hilco Digital Assets' portfolio of ultra-premium domain names available for acquisition by businesses seeking category-defining or exact-match brand domains.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertise.com Online Advertising Platform An online advertising platform that enables advertisers to reach a wider audience through search engines and publisher properties, distributing ad demand across a network of publisher sites.
• Publisher Monetization Services Services for website publishers and site owners to monetize traffic through advertiser demand aggregated by the Advertise.com platform, supported by a dedicated VP of Publisher Services.
• Advertise.com Premium Domain Asset Premium, category-defining, exact-match .com domain name offered as a digital asset for acquisition by businesses or investors seeking instant brand recognition and a category-defining online presence.

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• GoDaddy: Largest domain registrar and owner of Afternic; holds significant proprietary premium .com inventory and marketplace infrastructure. Comparable as the dominant incumbent setting liquidity and pricing dynamics for premium .com assets.
• Namecheap: Major domain registrar with an aftermarket and marketplace for premium domains. Comparable as a broader incumbent channel through which Advertise.com-class assets can be distributed and valued.
• Hilco Digital Assets: Parent entity and broader portfolio of ultra-premium .com domain assets marketed for acquisition. Comparable as a wider platform and reference set for pricing peer assets to Advertise.com within the same portfolio.
• Taboola: Public native advertising platform serving publisher properties with content recommendation and sponsored placements. Comparable as a broader incumbent in the same historical 'advertisers reach audiences via publisher properties' category that Advertise.com operated in.
• Google AdSense: Dominant ad-tech platform that connects advertisers to publisher properties across the open web. Comparable as a reference point for the original Advertise.com business model of monetizing search and publisher traffic on behalf of advertisers.

Direct peers

• Afternic: Premium domain name marketplace owned by GoDaddy, specializing in the resale of high-value .com domains. Direct counterpart for distribution, liquidity, and pricing of assets in the same category as Advertise.com.
• Sedo: Global domain marketplace that brokers the sale of premium .com domain names. Directly comparable as a transaction venue and pricing reference for high-value generic .com assets like Advertise.com.
• Undeveloped: Curated marketplace for premium brandable and exact-match domains. Comparable as a peer channel where buyers discover and transact on ultra-premium .com assets comparable to Advertise.com.
• MediaOptions: Premium domain name brokerage with a track record of brokering seven- and eight-figure .com sales. Directly comparable as a peer brokerage handling assets at the same tier as Advertise.com.
• Saw.com: Boutique brokerage focused on brokering premium, single-word .com domain names. Directly comparable on asset class, buyer outreach model, and pricing benchmarks for category-defining .com domains.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/advertisedotcom
• YouTubeyoutube.com/channel/UCwDWIRrGcOOnXVBnRqgDMVQ
• LinkedInlinkedin.com/company/hilcodigitalassets
• Facebookfacebook.com/advertisedotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advertise.com