What BrickCraft does

BrickCraft is an American-owned and American-operated independent brick manufacturer headquartered operationally in Center Point, Indiana, with a second production facility in Farmersburg, Indiana. Founded in 2004 and recapitalized under Halquist Stone Company ownership in October 2019, the company produces approximately 100 million kiln-fired clay bricks per year across its two plants. Its product portfolio centers on two lines: (1) traditional full bed depth facing brick in Standard, Modular, Queen, Closure, Engineer, and Utility sizes, offered in 47 color variants organized into Architectural, Crossroad, Legacy, and Sussex series; and (2) SlimBrique®, a proprietary 5/8" thin brick veneer cut from kiln-fired clay (70% lighter than full brick), available in 30 colors and meeting ASTM C216, C652, C1088, and C218 standards. The company has recently expanded its color offering via the September 2024 acquisition of a plant from Brampton Brick, and its SlimBrique line was launched in Summer 2020 alongside automated kiln upgrades funded by Halquist Stone.

BrickCraft sells exclusively through a B2B authorized distributor network of masonry supply dealers and building materials wholesalers across more than 20 U.S. states and two Canadian provinces (Ontario and Quebec), with named partners including Brickworks, Lee Building Products, Alley-Cassetty, and dozens of regional dealers. Customers are architects, designers, builders, masons, and remodelers specifying brick for residential, commercial, and institutional construction; end homeowners form a secondary persona reached via the same channel. The company is not consumer-direct and does not operate e-commerce; instead it converts through content marketing (Brick Selector tool, project gallery, technical resource library), $25 paid sample requests, and a Where-to-Buy dealer locator. Pricing is not publicly disclosed and is quote-based through the distributor channel. Customers cited include Market & Johnson, the general contractor for the 2020 Wisconsin Masonry Awards Best of Show-winning UW-Eau Claire Aspenson Mogenson Hall project. Revenue mechanics are unit-based hardware sales with no recurring contract component, and headcount is reported in the 11–50 range.

Name

BrickCraft

Legal name

BrickCraft, LLC

Website

https://brickcraft.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

BrickCraft is an Indiana-based kiln-fired clay brick manufacturer, producing approximately 100 million bricks annually across its Center Point and Farmersburg plants for residential, commercial, and institutional construction, sold exclusively through authorized masonry distributors across 20+ US states and Canada.

Ownership category

akta.pro rank

Product category

Clay Brick Manufacturing

NAICS

Clay Building Material and Refractories Manufacturing (32712)

SIC

Structural Clay Products (3250)

akta.pro primary industry

Clay Bricks (Facing & Common) (IMADABAA)

akta.pro secondary industry

Masonry Veneer Units (Thin Brick, Stone Veneer) (IMADABAI)

Keywords

• Clay brick manufacturing
• Thin brick veneer
• Building materials supply
• Masonry construction products
• Kiln fired bricks

Headquarters

HQ city

Centerpoint

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Brick and Building Materials Sales: BrickCraft generates revenue through the manufacture and sale of clay brick products (facing brick, thin brick, utility brick, engineer brick, etc.) to a network of authorized distributors and masonry supply dealers across the US and Canada. Products are sold as one-time purchases at price per brick, with no recurring revenue model. Distribution is entirely through third-party distributors and masonry supply companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

BrickCraft manufactures kiln-fired clay brick products at two Indiana plants (Center Point and Farmersburg), producing approximately 100 million bricks per year across 47 color blends in six standard sizes (Standard, Modular, Queen, Closure, Engineer, Utility) and the proprietary SlimBrique® thin brick veneer line (5/8" thick, 70% lighter than traditional brick, 30 colors). Distribution is exclusively through authorized masonry supply dealers across 20+ US states and parts of Canada, with no direct-to-consumer sales; the Where To Buy dealer locator and a $25 sample program support channel pull-through.

Product overview

BrickCraft is an American-owned and operated brick manufacturing company with facilities in Center Point and Farmersburg, Indiana. The company produces approximately 100 million bricks per year. Their product portfolio consists of two main product lines: (1) Full Bed Depth Brick - traditional clay bricks in various sizes (Standard, Modular, Queen, Closure, Engineer, Utility) available in over 47 color options including Shadowstone, Midnight, Smokestack, Graphite, Brown Velour, Brown Smooth, Brownstone, Jasper, Ripley, Cedar Creek, Klinkers, Mocha, Olde Hickory, Signature Blend, Pewter, Dusk, Slate, Anchorstone, Graystone, Old Lafayette, Coral Blend, Driftwood, Twilight, Winter Sky, Moroccan Red, Red Smooth, Red Velour, Gibson, Marshall, Smithson, Sullivan, Ashbury, Autumn Blend, Bostonian, Campfire, Cranberry, Cutawba, Harvard, Fort Harrison, Harvest, Old Indiana, Town Hall, Wabash, Traditional Red, Windy City, Benton, Bellevidere, Chicago Heritage, Country Road, Crawford Commons, Whitestone, Alpine, and Arctic Mist; and (2) SlimBrique® - a thin brick veneer product (5/8" thick) made from the same kiln-fired clay as full brick, offering 70% weight reduction for easier installation. The bricks are organized into series including Architectural Series, Crossroad Series, Legacy Series, and Sussex Series. Products are certified to meet various ASTM standards (C216, C652, C1088, C218) for facing brick applications.

Differentiator

Problem solved

Functional benefit

Brands

• SlimBrique®: Thin brick product line - 5/8 inch thick kiln-fired clay brick tiles available in multiple colors, suitable for interior and exterior applications including kitchen backsplashes, arches, accent walls, fireplaces, and floors.

Products and services

• SlimBrique® Thin Brick Veneer Thin brick veneer cut from 100% kiln-fired clay brick in a 5/8" profile, 70% lighter than traditional brick, with sawed back and rough texture preserved from the original brick. Available in 30 colors in both flats and corners, cut from the same kiln run as full brick orders. Used for interior and exterior applications including kitchen backsplashes, arches, accent walls, fireplaces, vaulted ceilings, basement remodels, and floors. Meets ASTM C1088 standard.
• Full Bed Depth Brick Traditional kiln-fired clay brick manufactured in six standard sizes (Standard 3-5/8" x 2 1/4" x 8", Modular 3 5/8" x 2 1/4" x 7 5/8", Queen 2 13/16" x 2 3/4" x 7 5/8", Closure 2 5/8" x 3 5/8" x 7 5/8", Engineer 3 5/8" x 2 3/4" x 7 5/8", Utility 3 5/8" x 11 5/8" x 3 5/8") and 47+ color blends organized into Architectural, Crossroad, Legacy, and Sussex series. Manufactured at Center Point and Farmersburg, Indiana facilities, certified to ASTM C216, C652, C1088, and C218 standards, and used for structural and nonstructural masonry including veneer in residential, commercial, and institutional construction.

Quantifiable outcome

• 6% higher resale value for homes with brick exterior compared to homes of same age with different cladding materials
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Halquist Stone CompanycoreStrategic or Co-development Partner · 1 October 2019Halquist Stone Company (Sussex, Wisconsin) acquired the assets of BrickCraft, LLC in October 2019. BrickCraft was previously a subsidiary of Visser Brothers Construction in Grand Rapids, Michigan. Halquist Stone invested significant capital expenditures into BrickCraft including construction of a 7,200 square foot building, installing advanced thin brick production equipment, automating kilns, and other upgrades for expansion. The combined entity is known as BrickCraft, Inc. with manufacturing remaining in central Indiana and corporate functions in Wisconsin. This acquisition expanded Halquist Stone's building materials portfolio to include brick alongside their existing stone products.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brampton Brick: Canadian-based clay brick manufacturer that previously owned and operated the Farmersburg, Indiana plant that BrickCraft acquired in September 2024. Direct competitor in clay facing brick across US Midwest and Canada with overlapping customer base of distributors, builders, and architects.
• General Shale: One of the largest North American clay brick manufacturers with a broad portfolio of facing brick, thin brick, and masonry accessories. Directly comparable product offering, distribution model through masonry supply dealers, and target customer base of builders and architects.
• Glen-Gery: Major US clay brick manufacturer owned by Brickworks Limited, producing facing brick, thin brick, and pavers across multiple plants. Competes head-to-head with BrickCraft in the architectural/specification brick segment and shares the distributor-dealer GTM model.
• Belden Brick Company: Family-owned US clay brick manufacturer based in Ohio producing a wide range of facing brick, pavers, and thin brick. Closely comparable in product mix (kiln-fired clay brick, multiple colors/sizes, thin brick line) and independent regional manufacturer positioning.
• Meridian Brick: Large North American brick manufacturer formed as a joint venture between Boral and Forterra, producing clay facing brick across the US and Canada. Comparable in product line, distribution channels, and customer base; competes for the same architectural and residential specifications.
• Acme Brick Company: One of the largest US brick manufacturers, owned by Berkshire Hathaway, producing clay brick and masonry products across the southern and central US. Competes directly with BrickCraft in facing brick for residential and commercial construction, particularly where regional overlap exists.
• Endicott Clay Products: Nebraska-based clay brick manufacturer producing facing brick and thin brick for commercial, residential, and institutional construction. Comparable in being an independent US brick maker with a similar product portfolio and distributor-led GTM.
• Pine Hall Brick: Family-owned US clay brick producer focused on residential and light commercial facing brick, primarily in the Southeast and Mid-Atlantic. Comparable product line and independent manufacturer positioning, though with a more regional footprint.
• Henry Brick Company: Alabama-based clay brick manufacturer producing facing brick for residential and commercial markets in the Southeast. Comparable as a regional US brick producer with similar product mix and distribution through masonry dealers.

Broad incumbents

• Halquist Stone Company: Sussex, Wisconsin-based natural stone and building materials company that acquired BrickCraft in October 2019 and now operates it as a subsidiary. Comparable as a parent/sibling entity in the masonry and stone building products space, sharing customer relationships and corporate functions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brickcraftbrickyard
• LinkedInlinkedin.com/company/brickcraftbrick

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrickCraft