Florida Rock & Tank Lines
Florida Rock & Tank Lines is a Jacksonville, Florida-based bulk tank carrier founded in 1962 that transports petroleum, chemical, and dry bulk commodities across the southeastern United States from 16 terminals, serving retail convenience stores, industrial chemical customers, and concrete plants via company drivers and independent contractors.
- Company typePublic
- Founded1962
- HeadquartersJacksonville, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Florida Rock & Tank Lines does
Florida Rock & Tank Lines, Inc. is a Jacksonville, Florida-based bulk tank carrier founded in 1962 that transports petroleum, chemical, and dry bulk commodities across the southeastern United States. The company operates from 16 terminals plus numerous truck domicile locations in FL, GA, AL, TN, and surrounding states, delivering products within 75-150 mile service radii. Three core service lines anchor the business: Petroleum Hauling (gasoline, diesel, aviation jet fuel, and ethanol from bulk terminals to retail convenience stores and commercial/industrial customers), Chemical Hauling (industrial acids including sulfuric, caustic, and nitric), and Dry Bulk Hauling (Portland cement to concrete plants, plus lime, animal feeds, and sand blasting materials). The company operates through both a Company Driver Program (CDL-A drivers with tanker and hazmat endorsements, average annual pay $65,000-$77,000) and an Independent Contractor/Owner Operator program (up to 68% of linehaul pay, $3,100-$3,900/week).
Florida Rock & Tank Lines firmographics
Firmographics- Name
- Florida Rock & Tank Lines
- Legal name
- Florida Rock & Tank Lines, Inc.
- Website
- https://floridarockandtanklines.com
- Company type
- Public
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Florida Rock & Tank Lines is a Jacksonville, Florida-based bulk tank carrier founded in 1962 that transports petroleum, chemical, and dry bulk commodities across the southeastern United States from 16 terminals, serving retail convenience stores, industrial chemical customers, and concrete plants via company drivers and independent contractors.
- Ownership category
- akta.pro rank
Florida Rock & Tank Lines industry classification
Industry- Product category
- Bulk Tank Transportation Services
- NAICS
- Petroleum Bulk Stations and Terminals (424710), Pipeline Transportation of Refined Petroleum Products (48691)
- SIC
- Wholesale-Petroleum Bulk Stations & Terminals (5171)
- akta.pro primary industry
- Tanker (Liquid Bulk) TL Carriers (TLADADAD)
- akta.pro secondary industry
- Dry Bulk (Hopper/Pneumatic) TL Carriers (TLADADAE)
Keywords
Where Florida Rock & Tank Lines is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices16 records
Markets served
Florida Rock & Tank Lines business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Petroleum Transportation Services: Transportation of petroleum products including gasoline, diesel, aviation jet fuel, and ethanol from bulk petroleum terminals to retail convenience stores and commercial/industrial customers within approximately 75 miles of loading origin. Drivers typically deliver 3-4 loads per shift.
- Chemical Transportation Services: Transportation of chemical products including industrial acids (sulfuric, caustic, nitric acids) to commercial and industrial customers in the southeastern United States.
- Dry Bulk Transportation Services: Transportation of dry bulk commodities including Portland cement from manufacturers to concrete plants within a 150-mile radius, as well as lime, animal feeds, and sand blasting materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Petroleum Driver: $77,000 avg. annual pay |
| Subscription | Annual | Chemical Driver: $72,000 avg. annual pay |
| Subscription | Annual | Dry Bulk Driver: $65,000 avg. annual pay |
| Transaction based/ take rate | Pay-as-you-go | Independent Contractor: $3,100-$3,900/week |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
Florida Rock & Tank Lines product offering
Product offeringCore offering
Florida Rock & Tank Lines is a bulk tank carrier that hauls petroleum, chemicals, and dry bulk commodities from 16 company terminals across the southeastern United States to retail convenience stores, commercial and industrial customers, and concrete plants. The company operates a fleet of company tractors and partners with independent contractors to deliver fuel, chemical, and dry bulk freight on a scheduled, terminal-based routing model.
Product overview
Florida Rock & Tank Lines is a bulk tank carrier offering three primary service lines: Petroleum Hauling (gasoline, diesel, aviation jet fuel, ethanol), Chemical Hauling (industrial acids including sulfuric, caustic, and nitric acids), and Dry Bulk Hauling (Portland cement, lime, animal feeds, sand blasting materials). The company operates through company drivers and independent contractor programs, serving customers from 16 terminals across the southeastern United States. They provide a Business Center portal for customer dispatch operations, invoicing, and back-office integration services. The company emphasizes safety training programs including paid field training, driver training school, and ongoing terminal safety meetings.
Differentiator
Problem solved
Functional benefit
Products and services
- Petroleum Hauling Services Transportation of petroleum products via tank trailer from company terminals to retail convenience stores, fueling stations, and commercial/industrial customers across the southeastern United States.
- Chemical Hauling Services Bulk transport of liquid chemicals via tanker to commercial and industrial customers in the southeastern United States.
- Dry Bulk Hauling Services Bulk transport of dry freight commodities such as cement and aggregate to concrete plants and other industrial customers across the southeastern United States.
- Company Driver Program Employment offering through which the company recruits and employs W2 drivers to operate Florida Rock & Tank Lines' fleet of company tractors, featuring a stated commitment to daily home time and safe operations.
- Independent Contractor Program Program through which independent owner-operators contract with Florida Rock & Tank Lines to provide tractors and drivers, with up to 68% of linehaul pay and access to the company's PeopleNet-equipped fleet operations.
Quantifiable outcome
- Over $1,000,000 paid annually in safety bonuses to drivers
- +2 more outcomes
Companies that use Florida Rock & Tank Lines
Customer profileSegments3 records
Ideal customer profiles2 records
Florida Rock & Tank Lines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Florida Rock & Tank Lines partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- PeopleNetcorePeopleNet satellite technology integration for fleet management, tracking, and dispatch operations. Used for internal load tracking, load information retrieval, and electronic logging. The company utilizes PeopleNet Tanker Workflow specifically configured for tanker truck operations for independent contractors.
- Blue Cross Blue ShieldcoreHealth insurance coverage provider for employees. Available first of the month following 30 days of full-time continuous employment, includes wellness program.
- MetLifecoreDental and vision insurance provider for employees. Available first of the month following 30 days of continuous full-time employment.
- Empowercore401(k) Profit Sharing & Deferred Earnings Plan administrator. Available at 30 days of continuous employment with 50% company match up to 6% of eligible compensation.
- MDLIVEminorTelemedicine service provider offering 24/7 coverage with no cost/no co-pay for employees with health coverage and their families.
Scale indicators6 records
Recent moves9 records
Expansion highlights4 records
Florida Rock & Tank Lines competitors and assessment
Company assessmentDirect peers
- Transport Service Company: Bulk liquid carrier operating in petroleum, chemical, and food-grade transport across the Midwest and Southeast. Comparable in fleet-based tank truck operations and dedicated customer relationships, similar in scale to FRTL.
- Kenan Advantage Group: One of North America's largest tank truck carriers, transporting bulk liquids across chemicals, petroleum, food-grade, and dry bulk. Directly comparable to FRTL in service mix and customer type, though Kenan Advantage operates nationally versus FRTL's southeastern regional focus.
- Quality Distribution / Boasso Global: Boasso Global (formerly Quality Distribution) provides bulk liquid transportation, ISO tank container, depot, and global logistics services, with deep exposure to chemicals and petroleum. Highly comparable business model to FRTL's chemical and petroleum hauling operations.
- Groendyke Transport: Privately held tank truck carrier specializing in bulk petroleum, chemical, and dry bulk transportation across the southern and central United States. Closely comparable to FRTL in service portfolio, regional footprint, and customer mix.
- Highway Transport: Bulk transport carrier specializing in chemicals, petroleum, and bulk commodities with a strong southeastern US presence. Directly comparable to FRTL in hazmat, tanker, and regional service operations.
- Miller Truck Lines: Dry bulk pneumatic tanker carrier focused on cement, lime, fly ash, and similar construction-related commodities. Directly comparable to FRTL's dry bulk cement hauling service line to concrete plants.
- Cowan Systems: Privately held asset-based logistics provider with bulk, dedicated, and warehousing services across the eastern US. Comparable in regional asset-based operating model and similar in customer profile to FRTL.
- Action Resources: Specialized bulk transportation carrier with focus on industrial chemicals, lubricants, and waste streams in the southeastern US. Comparable in chemical/hazmat tank operations and southeastern regional footprint.
Broad incumbents
- Schneider National: Large, publicly traded multi-modal carrier with bulk, intermodal, logistics, and dedicated services. Operates a substantial tank and bulk segment that overlaps with FRTL, but as part of a much broader portfolio rather than a regional specialist.
- Daseke: Specialized trucking platform aggregating flatbed, heavy-haul, and bulk carriers across North America. Comparable in M&A roll-up strategy applied to fragmented specialized carriers, though focused on flatbed/heavy-haul more than tank trucking.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Florida Rock & Tank Lines social profiles
Digital presenceFlorida Rock & Tank Lines compliance and trust
Trust signalCompliance2 records
Florida Rock & Tank Lines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Florida Rock & Tank Lines leadership team
Management profileNumber of profiles
Profiles1 record
Florida Rock & Tank Lines subsidiaries and ownership
Company hierarchySubsidiaries7 records
Florida Rock & Tank Lines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Florida Rock & Tank Lines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Florida Rock & Tank Lines
What does Florida Rock & Tank Lines do?
Florida Rock & Tank Lines is a bulk tank carrier that hauls petroleum, chemicals, and dry bulk commodities from 16 company terminals across the southeastern United States to retail convenience stores, commercial and industrial customers, and concrete plants. The company operates a fleet of company tractors and partners with independent contractors to deliver fuel, chemical, and dry bulk freight on a scheduled, terminal-based routing model.
Is Florida Rock & Tank Lines a public or private company?
Florida Rock & Tank Lines is a public company. It is classified as public and is currently operating.
When was Florida Rock & Tank Lines founded?
Florida Rock & Tank Lines was founded in 1962. It employs 501 to 1,000 people.
Where is Florida Rock & Tank Lines based?
Florida Rock & Tank Lines is headquartered in Jacksonville, United States, in the North America region.
How does Florida Rock & Tank Lines make money?
Three revenue lines are on record. Petroleum Transportation Services are the primary driver. The others are chemical Transportation Services and dry Bulk Transportation Services.
Who are Florida Rock & Tank Lines's main competitors?
Direct peers on record are Transport Service Company, Kenan Advantage Group, Quality Distribution / Boasso Global, Groendyke Transport, Highway Transport, Miller Truck Lines, Cowan Systems and Action Resources. Broad incumbents are Schneider National and Daseke.
Does Florida Rock & Tank Lines have an API?
No public API is recorded for Florida Rock & Tank Lines.
What industry is Florida Rock & Tank Lines in?
Florida Rock & Tank Lines's product category is Bulk Tank Transportation Services. Its primary akta.pro industry code is TLADADAD, Tanker (Liquid Bulk) TL Carriers, with a secondary code of TLADADAE, Dry Bulk (Hopper/Pneumatic) TL Carriers. Its NAICS code is 424710 and its SIC code is 5171.