Cbazaar.com
Cbazaar.com is a direct-to-consumer e-commerce platform specializing in Indian ethnic wear for the global Indian diaspora. It sells Lehengas, Sarees, Salwar Kameez, Sherwanis, jewellery and accessories through cbazaar.com and mobile apps, with made-to-measure tailoring and serves customers in the USA, UK, Canada, Australia and the UAE.
- Company typePrivate
- Founded1998
- HeadquartersGuindy, India
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Cbazaar.com does
Cbazaar.com (legal name Cbazaar; DBA Cbazaar.com) is a privately held direct-to-consumer e-commerce platform founded in 1998 and headquartered in Guindy, India, that specializes in Indian ethnic fashion for the global diaspora. Its catalog spans core womenswear categories — Lehengas, Sarees, and Salwar Kameez — alongside men's Sherwanis and Kurta Pyjamas, Indowestern fusion wear, kids wear, jewellery and accessories. The company runs 70+ in-house designers and tailors that underpin a Made-to-Measure customization offering layered on top of ready-to-wear inventory, supported by a catalog of 25,000+ designs with 3,000+ new designs added weekly. Distribution is fully DTC through cbazaar.com and native iOS and Android apps, with operations/back-office in India and 24/7 sales-marketing presence in the United States, United Kingdom, Australia and the UAE; free international shipping above $250 with duties and taxes prepaid for USA, Canada and UK removes a key cross-border friction. Target segments are concentrated on bridal and wedding wear (women's bridal, men as groom/groomsmen), supplemented by kids, festival/festive, and Wedding Party Coordinators purchasing Squad Outfits in bulk. Pricing spans roughly $23 to $600+ per item, with promotional levers (Buy 1 Get 2 Free), an annual Paisley Membership ($99/$129) granting free stitching and cashback, a Made-to-Measure add-on service, and a per-item Value Guarantee ($10) for 40% store credit on review-driven returns, producing a mix of one-time product revenue, recurring subscription revenue, services revenue, and ancillary transaction fees.
Cbazaar.com firmographics
Firmographics- Name
- Cbazaar.com
- Legal name
- Cbazaar
- Website
- https://cbazaar.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Cbazaar.com is a direct-to-consumer e-commerce platform specializing in Indian ethnic wear for the global Indian diaspora. It sells Lehengas, Sarees, Salwar Kameez, Sherwanis, jewellery and accessories through cbazaar.com and mobile apps, with made-to-measure tailoring and serves customers in the USA, UK, Canada, Australia and the UAE.
- Ownership category
- akta.pro rank
Where Cbazaar.com is headquartered
LocationHeadquarters
- HQ city
- Guindy
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Cbazaar.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Direct Product Sales: Cbazaar generates revenue through direct one-time sales of ethnic Indian fashion products including Lehengas, Sarees, Salwar Kameez, Sherwanis, and accessories. Products are sold at varying price points ($48-$600+ USD) with Made-to-Measure stitching options available as an add-on service.
- Paisley Membership Program: Annual membership program ($99/$129) offering free stitching services (up to 5 items), 3% cashback on purchases, and additional member benefits. Creates recurring revenue and customer loyalty.
- Stitching Services: Custom tailoring and stitching services offered as add-ons to garment purchases, with Ready-to-Wear and Made-to-Measure options
- Value Guarantee: $10 per-item protection program allowing customers to return items within 30 days for 40% store credit, generating additional revenue from non-returned items
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Buy 1 Get 2 Free promotion - pay only for the highest-priced item when purchasing 3 items |
| Subscription | Annual | Paisley Membership - annual subscription with free stitching and cashback benefits |
| Unit Pricing | Pay-as-you-go | Value Guarantee - optional return protection per item |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Cbazaar.com product offering
Product offeringCore offering
Cbazaar.com is an online direct-to-consumer e-commerce retailer of Indian ethnic fashion, offering over 25,000 designs of bridal lehengas, sarees, salwar kameez, men's sherwanis, kurta pyjamas, indowestern fusion wear, kids wear, jewellery, and accessories for the global Indian diaspora. The company supports optional Made-to-Measure customization executed by 70+ in-house designers and tailors, ships internationally to the USA, UK, Canada, Australia, India, and the UAE with customs duties prepaid for select markets, and operates its own website plus native iOS and Android mobile apps.
Product overview
Cbazaar.com is an online ethnic fashion retail platform specializing in Indian traditional clothing and accessories. The core product portfolio centers on four main categories: Lehengas, Salwar Kameez, Sarees, and Sherwanis, complemented by Indo-western fusion wear, Kids wear, and a comprehensive jewellery and accessories line. The platform operates on a made-to-order and readymade model, offering customization through its 'Made To Measure' tailoring service by over 70 designers. Exclusive designer collections are available under the 'RaiR by Cbazaar' sub-brand featuring handcrafted embroidery pieces. Additional services include a paid Paisley Membership subscription for free stitching and cashback, Value Guarantee for hassle-free returns, and Express Shipping for 2-day delivery on select items.
Differentiator
Problem solved
Functional benefit
Brands
- RaiR: Designer collection sub-brand featuring handmade embroidery designs including Zayna, Ruhani, Safaa, Rahat, Sukoon, Azaad, Indi Raaga, Varnika, Taragini, Shagun, Zoya collections
- Ethnovog
- Paisley Membership
- Cbazaar Luxe
Products and services
- Lehengas Women's traditional Indian skirt-and-blouse ensemble available in styles such as Umbrella, A-Line, Chaniya Choli, Fish Cut, Anarkali, and Long Choli Lehengas, with fabrics like Art Silk, Faux Georgette, Net, and Organza and embellishments including Sequins, Zari, Embroidery, and Mirror Work, targeting brides and wedding attendees.
- Salwar Kameez Traditional women's Indian attire consisting of a tunic (kameez), trousers (salwar), and scarf (dupatta), available in styles including Anarkali, Palazzo, Straight Pant, Sharara, Pakistani, Churidar, and Abaya suits, with customization options, for festive, party, casual, and wedding occasions.
- Sarees Traditional Indian single-piece draped garment available in varieties including Art Silk, Faux Georgette, Organza, Banarasi, Kancheepuram, and Pure Silk, with styles such as Pre-Draped, Border, Ruffled, Lehenga, and Handwork sarees, for festive, party, casual, and wedding occasions.
- Sherwanis Men's traditional Indian formal coat-like outer garment available in Indowestern, Classic, Achkan, and Angrakha styles, crafted in Art Silk, Velvet, and Blended Cotton with Zari, Sequins, and Jacquard embroidery, for grooms and groomsmen attending weddings and formal events.
- Kurta Pyjama Men's traditional Indian tunic (kurta) paired with matching trousers (pyjama), available in Bandi Set, Ethnovog, and Pathani Set configurations across fabrics, targeting grooms, groomsmen, and festival attendees.
- Indowestern Sets Fusion clothing combining Western and Indian styles including Dresses, Gowns, Kurta Sets, Co-Ord Sets, and Kurtis, with mix-and-match options for tops, bottoms, and dupattas, targeting customers seeking modern silhouettes with ethnic detail.
- Kids Wear Children's ethnic Indian clothing including Girls' Dresses, Gowns, Lehengas, Salwar Kameez, and Sarees, and Boys' Bandi Sets, Kurta Pyjama, Nehru Jackets, and Sherwanis, in age-appropriate sizes for weddings, festivals, and family events.
- Jewellery Ethnic Indian jewellery including Earrings (Danglers, Jhumka, Studs), Necklaces, Chokers, Mangalsutras, Mangtikkas, Bangles, Bracelets, Rings, and Anklets in traditional and contemporary designs for bridal and festive styling.
- Accessories Complete wedding accessories including Bags and Clutches, Women's Footwear, Men's Footwear, Potli Bags, Turbans, Stoles, and Shapewear, designed to coordinate with apparel purchases.
- RaiR by Cbazaar In-house designer collection sub-brand featuring handcrafted embroidery designs across named collections including Zayna, Ruhani, Safaa, Rahat, Sukoon, Azaad, Indi Raaga, Varnika, Taragini, Shagun, and Zoya, targeting premium bridal and occasion wear customers.
- Men's Jackets and Suits Men's Jackets and Suits as additional groom and groomsmen options complementing Sherwanis and Kurta Pyjamas for weddings and formal events.
- Paisley Membership Annual membership program offered at $99 (launch offer) / $129 (regular) that bundles up to 5 free stitching items per year (Ready-to-Wear or Made-to-Measure), 3% cashback on purchases, and additional member benefits, valid for one year, target frequent ethnic wear shoppers.
- Made-to-Measure Custom Tailoring Service Custom tailoring service where garments are designed and tailored to customer measurements by over 70 in-house designers and tailors, offered as an alternative to readymade sizing across lehengas, sarees, salwar kameez, sherwanis, and kurta pyjamas.
Quantifiable outcome
- 25000+ designs available
- +3 more outcomes
Companies that use Cbazaar.com
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Cbazaar.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Cbazaar.com partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Cbazaar.com competitors and assessment
Company assessmentBroad incumbents
- Myntra: Myntra is India's largest online fashion marketplace with a wide assortment including Indian ethnic wear; it operates domestically rather than serving the diaspora export market, but its scale and brand breadth create indirect competitive pressure for Indian ethnic SKUs globally.
- FabIndia: FabIndia is a large Indian ethnic wear and home products retailer with both domestic and international stores, overlapping with Cbazaar's Indian ethnic wear category while operating a broader casual/festive assortment.
- Nykaa Fashion: Nykaa Fashion is the apparel and ethnic wear arm of Nykaa, offering Indian ethnic wear for women and men primarily to the Indian domestic market, overlapping with Cbazaar's category while serving a different geographic customer base.
- Sabyasachi: Sabyasachi is an iconic Indian luxury bridal and ethnic wear designer with a DTC e-commerce channel; though positioned at the premium end, it competes for the high-AOV bridal wardrobe spend that Cbazaar targets among the diaspora.
- Biba: Biba is one of India's leading women's ethnic wear brands with omnichannel retail and growing international online presence, comparable to Cbazaar in the women's Indian ethnic wear category though focused on the domestic market.
- Manish Malhotra: Manish Malhotra is a leading Indian couture designer with an international bridal wear presence including celebrity styling, competing for premium diaspora bridal occasion wear that overlaps with Cbazaar's high-value orders.
Direct peers
- Utsav Fashion: Utsav Fashion is one of the largest Indian ethnic wear e-commerce platforms, also targeting the US, UK, and global Indian diaspora with lehengas, sarees, salwar suits, and sherwanis, with custom stitching options — directly comparable to Cbazaar's core offering.
- Kalki Fashion: Kalki Fashion operates an Indian ethnic wear and wedding-focused online storefront offering lehengas, sarees, gowns, and men's wedding attire with international shipping, directly competing with Cbazaar in the diaspora bridal and wedding segment.
- Pernia's Pop-Up Shop: Pernia's Pop-Up Shop is a multi-designer Indian ethnic and bridal wear e-commerce platform stocking leading Indian designers, overlapping with Cbazaar on Indian diaspora wedding wardrobe shopping with a comparable made-to-order model.
- Aza Fashion: Aza Fashion is an Indian designer-led e-commerce platform selling bridal lehengas, sarees, gowns, and Indo-western wear with international shipping, comparable to Cbazaar in the premium Indian wedding/occasion wear category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cbazaar.com social profiles
Digital presenceCbazaar.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cbazaar.com leadership team
Management profileNumber of profiles
Profiles2 records
Cbazaar.com funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cbazaar.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cbazaar.com
What does Cbazaar.com do?
Cbazaar.com is an online direct-to-consumer e-commerce retailer of Indian ethnic fashion, offering over 25,000 designs of bridal lehengas, sarees, salwar kameez, men's sherwanis, kurta pyjamas, indowestern fusion wear, kids wear, jewellery, and accessories for the global Indian diaspora. The company supports optional Made-to-Measure customization executed by 70+ in-house designers and tailors, ships internationally to the USA, UK, Canada, Australia, India, and the UAE with customs duties prepaid for select markets, and operates its own website plus native iOS and Android mobile apps.
Is Cbazaar.com a public or private company?
Cbazaar.com is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cbazaar.com founded?
Cbazaar.com was founded in 1998. It employs 251 to 500 people.
Where is Cbazaar.com based?
Cbazaar.com is headquartered in Guindy, India, in the Asia region.
How does Cbazaar.com make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are paisley Membership Program, stitching Services and value Guarantee.
Who are Cbazaar.com's main competitors?
Broad incumbents on record are Myntra, FabIndia, Nykaa Fashion, Sabyasachi, Biba and Manish Malhotra. Direct peers are Utsav Fashion, Kalki Fashion, Pernia's Pop-Up Shop and Aza Fashion.
Does Cbazaar.com have an API?
No public API is recorded for Cbazaar.com.