Booktrack
Booktrack is a New Zealand-headquartered audiobook production services company with its primary studio in Manila, Philippines. It delivers post-production, narration, and proprietary synchronized soundtrack services to audiobook publishers globally, with Hachette Book Group as a named reference customer.
- Company typePrivate
- Founded2012
- HeadquartersTakapuna, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Booktrack does
Booktrack, founded circa 2010-2012 and headquartered in Takapuna, Auckland, New Zealand (legally Booktrack Holdings Limited), is an audiobook production services company that began as a publishing innovator creating soundtracks for eBooks and education literacy products before repositioning around outsourced audiobook production for publishers. Its core offering comprises three interconnected services: Post Production (editing, mixing, and mastering on ProTools and Ozone RX with 24-hour turnaround), Narration (international in-house voice talent), and Immersive Audiobook Soundtracks, which applies proprietary soundtrack synchronization technology protected by pending U.S. patent application 13/002,634 to add movie-style audio layers to finished audiobooks. Operations are anchored by a purpose-built recording studio in Manila, Philippines operating since 2016 with acoustically treated rooms (7x10ft) and equipment such as Neumann U87, Blue Mic Bluebird, and Rode NT1-A microphones through Focusrite ISA One preamps and Antelope Audio converters, with additional offices in Auckland, Toronto, and Hong Kong.
Booktrack firmographics
Firmographics- Name
- Booktrack
- Legal name
- Booktrack Holdings Limited
- Website
- https://booktrack.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Booktrack is a New Zealand-headquartered audiobook production services company with its primary studio in Manila, Philippines. It delivers post-production, narration, and proprietary synchronized soundtrack services to audiobook publishers globally, with Hachette Book Group as a named reference customer.
- Ownership category
- akta.pro rank
Booktrack industry classification
Industry- Product category
- Audiobook Production Services
- NAICS
- Sound Recording Studios (51224), Sound Recording Industries (5122)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Audiobook Production & Studios (Narration, Recording, Editing, Mastering) (MPAJAIAB)
- akta.pro secondary industry
- Exclusive/Original Audio Content Studios (Audio Originals, Serialized Audio) (MPAJAIAF)
Keywords
Where Booktrack is headquartered
LocationHeadquarters
- HQ city
- Takapuna
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
Booktrack business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Audiobook Production Services: Full-service audiobook production including post-production, narration, and immersive audiobook soundtracks. Services are sold directly to publishers and producers on a quote-based pricing model tailored to production volume.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Booktrack product offering
Product offeringCore offering
Booktrack provides end-to-end audiobook production services to audiobook publishers and producers, including professional narration recording, post-production editing/mixing/mastering, and proprietary immersive soundtracks synchronized to audiobooks. Services are delivered from purpose-built studios in Manila with 24-hour production turnaround, dedicated project managers, in-house quality control, and customizable teams built around client workflows.
Product overview
Booktrack is an audiobook production services company operating a platform-plus-services model from its Manila-based studio. The company offers three interconnected core services: Post Production Services (editing, mixing, and mastering using ProTools and Ozone RX with 24-hour turnaround), Narration Services (international voice talent from in-house narrators in purpose-built studios), and Immersive Audiobook Soundtracks (proprietary synchronized soundtrack technology for audiobooks). Services are scalable and designed for audiobook publishers to expand production output without compromising quality, leveraging timezone advantages and a dedicated project management team.
Differentiator
Problem solved
Functional benefit
Products and services
- Post Production Services Audiobook post-production services including editing, mixing, and mastering using ProTools, Ozone RX, and other professional audio tools. Delivered with 24-hour turnaround, quality control, and daily pickup packages aligned to client recording schedules.
- Narration Services International audiobook narration services providing a range of voices and accents from professional in-house narrators recorded in purpose-built audiobook studios. Includes narrator selection guidance through to final audiobook delivery for publishers and producers.
- Immersive Audiobook Soundtracks Production of audiobook soundtracks using Booktrack's proprietary studio technologies, creating full-length soundtracks synchronized to existing audiobook recordings and adding movie-style audio layers for an immersive listening experience.
- Booktrack Sound Studios Purpose-built audiobook recording studio located in Manila, Philippines since 2016, featuring acoustically treated rooms (7x10ft), professional microphones (Neumann U87, Blue Mic Bluebird, Rode NT1-A), Focusrite ISA One mic pres, and Antelope Audio A to D converters. Provides the physical recording infrastructure underpinning Booktrack's production services.
Quantifiable outcome
- Multiple Audie Award nominations and wins including 'Such A Fun Age' (2021 Winner), 'The Monsters We Defy' (2023 Winner), 'Poverty, By America' (2024 Winner)
- +1 more outcomes
Companies that use Booktrack
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Booktrack technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
Booktrack partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Booktrack competitors and assessment
Company assessmentBroad incumbents
- Audible (Amazon): Amazon-owned audiobook platform and producer that dominates the audiobook ecosystem. Comparable to Booktrack as both a buyer of audiobook production services for its own titles and a competitor via ACX (Audiobook Creation Exchange), which directly competes in audiobook production marketplace services.
- Recorded Books: Long-established audiobook publisher and producer with in-house studios. Comparable to Booktrack as both a producer of audiobooks for libraries and retailers and a competitor in the audiobook production services space.
- Tantor Audio: Audiobook publisher and producer with extensive catalog across genres. Comparable to Booktrack as a producer offering audiobook recording and production services across multiple genres for publishers.
- Brilliance Audio: Established audiobook publisher and producer with large catalog across multiple genres. Comparable to Booktrack as a producer serving major publishers with audiobook recording and post-production services.
Direct peers
- ACX (Audiobook Creation Exchange): Amazon-owned platform that connects audiobook publishers with narrators and producers for audiobook creation. Direct competitor to Booktrack's audiobook production services business, operating a marketplace model for the same target customers (audiobook publishers).
- Findaway Voices: Spotify-owned audiobook production and distribution platform serving independent authors and publishers. Provides audiobook production services and global distribution, directly comparable to Booktrack's publisher-focused production model.
- Podium Entertainment: Independent audiobook publisher and producer focused on producing and distributing audiobooks across genres. Direct peer to Booktrack operating in audiobook production and serving publishers with custom production needs.
Emerging players
- DeepZen: AI-driven audiobook narration platform that converts text to natural-sounding audio. Comparable to Booktrack as an emerging threat/alternative for publishers seeking audiobook production, though focused on AI vs. Booktrack's human narration model.
- Speechki: AI audiobook generation platform producing audiobooks at scale through text-to-speech technology. Serves publishers and authors, representing an emerging alternative to Booktrack's full-service production model.
- ElevenLabs: AI voice synthesis company expanding into audiobook and long-form audio production. Comparable to Booktrack as a potential substitute for human narration in audiobook production workflows, particularly for non-premium tier content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Booktrack social profiles
Digital presenceBooktrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Booktrack leadership team
Management profileNumber of profiles
Profiles6 records
Booktrack funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Booktrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Booktrack
What does Booktrack do?
Booktrack provides end-to-end audiobook production services to audiobook publishers and producers, including professional narration recording, post-production editing/mixing/mastering, and proprietary immersive soundtracks synchronized to audiobooks. Services are delivered from purpose-built studios in Manila with 24-hour production turnaround, dedicated project managers, in-house quality control, and customizable teams built around client workflows.
Is Booktrack a public or private company?
Booktrack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Booktrack founded?
Booktrack was founded in 2012. It employs 11 to 50 people.
Where is Booktrack based?
Booktrack is headquartered in Takapuna, New Zealand, in the Oceania region.
How does Booktrack make money?
One revenue line is on record: audiobook Production Services.
Who are Booktrack's main competitors?
Broad incumbents on record are Audible (Amazon), Recorded Books, Tantor Audio and Brilliance Audio. Direct peers are ACX (Audiobook Creation Exchange), Findaway Voices and Podium Entertainment. Emerging players are DeepZen, Speechki and ElevenLabs.
Does Booktrack have an API?
No public API is recorded for Booktrack.
What industry is Booktrack in?
Booktrack's product category is Audiobook Production Services. Its primary akta.pro industry code is MPAJAIAB, Audiobook Production & Studios (Narration, Recording, Editing, Mastering), with a secondary code of MPAJAIAF, Exclusive/Original Audio Content Studios (Audio Originals, Serialized Audio). Its NAICS code is 51224 and its SIC code is 3652.